Latest / The ROI Online Podcast
B2B Is Dead. Welcome to Bot-to-Bot Commerce.
Your next buyer might not be a person. AI buyer agents are already researching websites at machine speed, and this B2Bot economy is changing how businesses get found, evaluated, and chosen. We’re talking directly to the owners, operators, and leaders who still think of B2B as people selling to people, because 136 million new digital buyers are entering the market and many of them will be bots acting on someone’s behalf. Steve ROI Brown walks through what this shift means inside your own organization: why job descriptions are exploding as roles take on more responsibility, how to codify the…
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