Latest / The Breakfast Club / The Gangster Chronicles: LaRussell say’s this to Kendrick & J. Cole 😳

Transcript

The Gangster Chronicles: LaRussell say’s this to Kendrick & J. Cole 😳 · The Breakfast Club

• 0:03
  Speaker 1: We're good. How y'all feeling, Yeah, we're good. I've been
• 0:06
  Speaker 1: trying to get this man. We're trying to get this
• 0:08
  Speaker 1: man down here for a minute. Man the cold I said, Man,
• 0:10
  Speaker 1: you got to give me the rustle.
• 0:12
  Speaker 2: Man.
• 0:13
  Speaker 1: None of this man is changing the game up. You know.
• 0:15
  Speaker 1: You know what I like about you, man, is you
• 0:18
  Speaker 1: remind me a lot of my homework the last of
• 0:20
  Speaker 1: the show. I'm starting that. That's what we're doing. Just
• 0:24
  Speaker 1: y'all gonna do that.
• 0:25
  Speaker 2: We do that.
• 0:25
  Speaker 1: We gonna do that at the minute. Yeah, but you're
• 0:27
  Speaker 1: getting important ship. Yeahs we run the fourth Matt, I
• 0:31
  Speaker 1: got it. We go do that. I'm doing something.
• 0:33
  Speaker 3: It must be new. Then we've been doing it for
• 0:35
  Speaker 3: the past few weeks. You just tho this is new
• 0:37
  Speaker 3: for changed it up all men, A little.
• 0:41
  Speaker 2: Bit, just a little bit. Okay, So we've been doing
• 0:43
  Speaker 2: it though you notice it? Yeah, I ain't noticed.
• 0:46
  Speaker 1: W's adding the homeboys and home girls evidently got no
• 0:50
  Speaker 1: clue on what's going on. But I will tell you
• 0:52
  Speaker 1: what's popping. We got the homey little Rustle up here
• 0:55
  Speaker 1: this week, dropping an independent game for y'all. It's a
• 0:57
  Speaker 1: gainst the crime.
• 1:00
  Speaker 4: It's not your average shows. You're now tuned into the.
• 1:04
  Speaker 1: Real Welcome to the gangst The Chronicles podcast, the production
• 1:17
  Speaker 1: of iHeart Radio and Black Effect podcast Network. Make sure
• 1:20
  Speaker 1: you download the iHeart app and subscribe to Against the Chronicles.
• 1:23
  Speaker 1: For my Apple users, hit the purple Michael on your
• 1:26
  Speaker 1: front screen. Subscribed to Against the Chronicles, leave a five
• 1:28
  Speaker 1: star rating and comment your mommy the homely Glasses man,
• 1:32
  Speaker 1: because you got like a weird trainer thought. It ain't weird,
• 1:35
  Speaker 1: but it's refreshing, like what you doing, the shows in
• 1:38
  Speaker 1: your backyard and stuff. I'm gonna tell you some Glasses
• 1:41
  Speaker 1: told me he wanted to do that in two thousand
• 1:42
  Speaker 1: and seven. I said, man, you walk your mind, man,
• 1:46
  Speaker 1: he said, Man, the whole future is doing your own
• 1:49
  Speaker 1: what they call them your own like like in Vegas,
• 1:53
  Speaker 1: what is that they do residency? Yeah, he said, the
• 1:56
  Speaker 1: whole future doing your residencies, doing your own residencies and stuff.
• 1:59
  Speaker 1: What you're doing is incredible, man, I fuck with it.
• 2:02
  Speaker 4: Wow, shout out.
• 2:03
  Speaker 1: You know what I'm saying. And this is Against the
• 2:05
  Speaker 1: Chronicles podcast, My boy, do you.
• 2:07
  Speaker 4: See how you mean?
• 2:09
  Speaker 1: Just fuck the thing right.
• 2:11
  Speaker 3: I'm new to the format, so I'm lost and I
• 2:15
  Speaker 3: may here what you know, he don't like when I
• 2:17
  Speaker 3: call my legend and ship. I'm here with the legendary.
• 2:19
  Speaker 3: I ain't no legend. I'm just a nigga on the
• 2:21
  Speaker 3: microphone talking about the neighborhood ship. That'sh niggas be wanting
• 2:26
  Speaker 3: that legend ship. I lead that to y'all. Yeh man,
• 2:30
  Speaker 3: they can't get the jeer even is.
• 2:32
  Speaker 2: It in the new format? Okay, yeah it is.
• 2:37
  Speaker 1: This workout even better tonight, It's workout even better. Yeah,
• 2:44
  Speaker 1: So everybody soon had this idea. Man, that ship just
• 2:48
  Speaker 1: come just happened overnight, like you just automatically just came.
• 2:50
  Speaker 1: You was on how long you been running the race? Man?
• 2:55
  Speaker 4: A long time.
• 2:58
  Speaker 5: I started dropping my first material and like late middle school,
• 3:03
  Speaker 5: early high school, and then took like a break to
• 3:07
  Speaker 5: just make music.
• 3:08
  Speaker 4: I wasn't releasing let's thirty.
• 3:10
  Speaker 2: Okay, let's get to people on that.
• 3:12
  Speaker 4: Yep.
• 3:13
  Speaker 2: Yeah, people here.
• 3:14
  Speaker 3: You know, we got a lot of dudes right now,
• 3:16
  Speaker 3: a lot of artists, got a lot of youngsters, a
• 3:18
  Speaker 3: lot of kids. So you know, we'd like to give
• 3:20
  Speaker 3: them a basis of what that time frame and age.
• 3:23
  Speaker 1: Man.
• 3:23
  Speaker 5: You know, it's crazy. I never thought it would take
• 3:26
  Speaker 5: me till thirty to make it. You know, when you
• 3:29
  Speaker 5: coming up, you always think because you see like younger
• 3:31
  Speaker 5: people on I thought I was gonna be on coming
• 3:34
  Speaker 5: out of high.
• 3:34
  Speaker 4: School, you know, like my first projects.
• 3:37
  Speaker 5: So to like get to this point and I just
• 3:40
  Speaker 5: turned thirty, it's just like a crazy realization. And it
• 3:43
  Speaker 5: made me think of like nipping some other people.
• 3:45
  Speaker 1: You know.
• 3:46
  Speaker 5: It's it's like the League to me, Like if you
• 3:48
  Speaker 5: see somebody coming too the League at twenty eight, you
• 3:51
  Speaker 5: know they either highly seasoned or their journey was just
• 3:54
  Speaker 5: different for them to get there. You feel me and
• 3:56
  Speaker 5: like hip hop has been I mean, rap has been
• 4:00
  Speaker 5: in like a young man's game, but it's like I'm
• 4:02
  Speaker 5: thirty and I'm just now getting to the point where
• 4:06
  Speaker 5: it's like, oh, I'm successful and thriving in here.
• 4:09
  Speaker 1: Yeah, well it's different, no, man, you gotta remember hip
• 4:11
  Speaker 1: hop is fifty years old. It's not like it was
• 4:14
  Speaker 1: like as me and him from the same era, right,
• 4:17
  Speaker 1: It's not like it was when we came in because
• 4:19
  Speaker 1: it was so new. It was definitely a young man's game.
• 4:22
  Speaker 1: If you was over twenty six twenty seven, you wasn't
• 4:24
  Speaker 1: go getting it because everybody was looking for a deal.
• 4:26
  Speaker 1: Back then he was twenty seven. You was too old
• 4:28
  Speaker 1: at that time. Now, you know, hip hop is fifty
• 4:31
  Speaker 1: years old and you have cats like yourself, man, who
• 4:34
  Speaker 1: thriving now at thirty. You got some cats who thriving
• 4:37
  Speaker 1: at forty forty five, fifty. I think it's dope, man.
• 4:39
  Speaker 1: I don't think it's no age limit on hip hop.
• 4:41
  Speaker 1: I think as long as you tight you know, now,
• 4:43
  Speaker 1: if you garbage, you know, probably go sit down.
• 4:46
  Speaker 4: Say no, it's crazy.
• 4:47
  Speaker 5: Though, It's still that age still exists within the league
• 4:51
  Speaker 5: of it, you know, like that's the beautiful thing that
• 4:54
  Speaker 5: you could be indian make it because like in terms
• 4:57
  Speaker 5: of the system and I trying to sign no thirty
• 5:00
  Speaker 5: two year old, thirty five year old, you feel me
• 5:03
  Speaker 5: like the longevity of the product doesn't look the same
• 5:06
  Speaker 5: to them, you feel me. So being out we could
• 5:09
  Speaker 5: do it independently. It opens the door to that. But
• 5:11
  Speaker 5: it's still tough even if you're thirty thirty six in
• 5:14
  Speaker 5: this game.
• 5:16
  Speaker 1: Yeah, well, you know what though, I agree with you,
• 5:19
  Speaker 1: but I think it's for different reasons. I just think
• 5:21
  Speaker 1: they can't pull the they can't pull the wool over
• 5:23
  Speaker 1: this man's eyes because you seen it before they can't
• 5:26
  Speaker 1: pull the wool over Richie Richie's eyes because they don't
• 5:28
  Speaker 1: already live through all that right now, so they just like,
• 5:30
  Speaker 1: he just ain't gonna take anything that you just put
• 5:32
  Speaker 1: in front of his face and sign it, because they
• 5:35
  Speaker 1: kind of like like really, man, you know it was
• 5:38
  Speaker 1: the fuck him over days back then, right still, you know,
• 5:42
  Speaker 1: give up the publishing you was gonna have a whole
• 5:44
  Speaker 1: bunch of shit because they come at catch when they're
• 5:45
  Speaker 1: seventeen to eighteen, yeah, and they just happy to get
• 5:48
  Speaker 1: a record deal.
• 5:49
  Speaker 3: A lot of us was from in the streets. We
• 5:53
  Speaker 3: didn't have influences to follow behind. You know, a lot
• 5:59
  Speaker 3: of youth, a lot of artists behind us. You know,
• 6:04
  Speaker 3: you have a little you have a little model to
• 6:07
  Speaker 3: find or to follow, you know, whether you can follow
• 6:11
  Speaker 3: somebody's career to see if they got fucked or they
• 6:15
  Speaker 3: made any money or got the right promotion or whatever.
• 6:20
  Speaker 3: We didn't have shit to follow. A lot of us
• 6:23
  Speaker 3: came from the streets. We wasn't knowledgeable about independency and
• 6:27
  Speaker 3: contracts and publishing and all of that. I was in
• 6:32
  Speaker 3: the neighborhood selling crack. You get me. My influences was
• 6:37
  Speaker 3: was big time, niggas from our neighborhoods or who you
• 6:42
  Speaker 3: heard about in the streets who were selling the most dope,
• 6:45
  Speaker 3: those were our influences. I didn't have a Tupac. I
• 6:50
  Speaker 3: didn't have a motherfucking jay Z or m C eight
• 6:54
  Speaker 3: or Ice Cube or Snoop Dog.
• 6:56
  Speaker 2: I didn't have that role model.
• 6:58
  Speaker 5: So who, what was your introduction to rap that made
• 7:04
  Speaker 5: you decide, oh, I could do that.
• 7:06
  Speaker 2: Who My introduction to rap was Toddy T.
• 7:09
  Speaker 3: When ty T was making TDK tapes talking about the
• 7:12
  Speaker 3: Clucks come out at night and they were rapping off
• 7:15
  Speaker 3: of old Houdini beats and big Mouth and shit like that,
• 7:20
  Speaker 3: and he was rapping about the Battle Ram, which shit
• 7:24
  Speaker 3: was what was going on in the neighborhood. We saw
• 7:26
  Speaker 3: the Battle Ram came through every day with Darryl Gates
• 7:29
  Speaker 3: and Mayor Tom Bradley and the Raids and all of that.
• 7:33
  Speaker 3: So that's what niggas made songs about. So that's what
• 7:35
  Speaker 3: got us influence to making records and as far as
• 7:38
  Speaker 3: being artists and shit that came from you know, of course,
• 7:44
  Speaker 3: you know it was influence.
• 7:46
  Speaker 2: You know.
• 7:47
  Speaker 3: I listened to run DMC, I listened to Treacherous three Kumo,
• 7:51
  Speaker 3: d Sparky, d Roxanne, Chante Utfo. That was a lot
• 7:55
  Speaker 3: of our influences as far as music is concerned, Grand
• 7:58
  Speaker 3: Master Flash, the Fury Five, you know, shit like that.
• 8:02
  Speaker 3: But as far as over here, we was all gangbanging,
• 8:08
  Speaker 3: We was all trying to make our points. Our foundation
• 8:11
  Speaker 3: was Colors. It wasn't musical shit. And so with dudes
• 8:15
  Speaker 3: like Toddy T and Mixed, Master, Spade and Easy came along.
• 8:20
  Speaker 3: They basically just was was giving us the blueprint of
• 8:23
  Speaker 3: what was going on in the neighborhoods, which was niggas
• 8:26
  Speaker 3: was serving niggas, was getting shot at, jacked, you know.
• 8:30
  Speaker 3: So that's where a lot of our influences came from. Thus,
• 8:34
  Speaker 3: you have this West Coast you know foundation of music.
• 8:38
  Speaker 3: You know that was bred here first. You know, even
• 8:41
  Speaker 3: though we had the Young MC's and shit like that,
• 8:43
  Speaker 3: Tone Lok and you know, we had the Humpty Dance
• 8:46
  Speaker 3: and shit like that, a lot of our shit was
• 8:48
  Speaker 3: influenced by movies like Colors. That shit was really going
• 8:54
  Speaker 3: on in neighborhoods. As far as I'm concerned, me as
• 8:58
  Speaker 3: a young fourteen year old who was interested in music,
• 9:01
  Speaker 3: you know, because I'm hearing you know, I'm taking them
• 9:04
  Speaker 3: summer vacations down to Mississippi in places like that, to
• 9:09
  Speaker 3: where my cousins is introducing me to run DMC and
• 9:13
  Speaker 3: shit like that, and I'm like, what the fuck is that? Like,
• 9:16
  Speaker 3: niggas over here was rapping about the battle Ram kicking
• 9:19
  Speaker 3: in your front door. You know, they wasn't rapping about
• 9:22
  Speaker 3: just De Sucker and C's and the dis and shit
• 9:25
  Speaker 3: like that. So dust you had to change. But yeah,
• 9:28
  Speaker 3: and we didn't have No, we didn't like my son
• 9:31
  Speaker 3: right now, he got all kind of influences if he
• 9:34
  Speaker 3: decided he wanted to go do music. Shit got nigga,
• 9:37
  Speaker 3: I got Kendrick, I got Drake, I got Jay Cole,
• 9:41
  Speaker 3: I got my dad, I got you know these you know,
• 9:46
  Speaker 3: eric bees and scarfaces.
• 9:48
  Speaker 2: He has a foundation.
• 9:49
  Speaker 3: As far as we was concerned, we had shit nigga nigga.
• 9:54
  Speaker 3: I had a cracksack and a thirty eight strap, and
• 9:56
  Speaker 3: it was get out on the corner and make some money.
• 9:58
  Speaker 3: And within that we listening to the boom box like, yeah,
• 10:02
  Speaker 3: you hear these niggas spit.
• 10:03
  Speaker 2: That's how our influences came.
• 10:05
  Speaker 1: It kind of makes sense though that your career because
• 10:08
  Speaker 1: the Bay has always been known for being the independent cats. Yeah,
• 10:11
  Speaker 1: you like took the independent game and put it on steroids.
• 10:14
  Speaker 1: You said, I'm gonna take with Short and forty of
• 10:16
  Speaker 1: them did, but I'm just go take it to a
• 10:18
  Speaker 1: whole nother level. Right, And how did you come up
• 10:22
  Speaker 1: with that business model? I think it's dope. I think
• 10:24
  Speaker 1: it's incredible. What made you come up with that business model?
• 10:27
  Speaker 5: Man doing business a bunch of ways that either worked
• 10:30
  Speaker 5: or didn't work. I really got a lot of on
• 10:32
  Speaker 5: the job training, like I didn't. I didn't have I
• 10:36
  Speaker 5: didn't have a mentor or anyone who showed me how
• 10:38
  Speaker 5: to do what I do, because it didn't it didn't
• 10:40
  Speaker 5: really exist in this format like you know, we seen
• 10:43
  Speaker 5: forty and Short do without the trunk, but nobody like
• 10:47
  Speaker 5: modernized out the trunk yet. That's so it was really
• 10:51
  Speaker 5: just doing what words. I just took what we was
• 10:53
  Speaker 5: already doing at the crib and made it like global.
• 10:58
  Speaker 5: You know, my pops hustle this whole life, and I'll
• 11:00
  Speaker 5: be with them and it's like, oh you ain't got twenty,
• 11:03
  Speaker 5: give me ten here. Oh you ain't got fifteen, give
• 11:06
  Speaker 5: me ten here. That's what we do with ticket in
• 11:08
  Speaker 5: we're merging that. It's that same exchange. We just brought
• 11:11
  Speaker 5: it to a space where everybody can do it. But
• 11:14
  Speaker 5: that's how it's been the whole time, you feel me.
• 11:16
  Speaker 5: I just put business around what we was already doing.
• 11:19
  Speaker 1: Yeah, because I was on your site, right and I
• 11:21
  Speaker 1: saw this, you want to buy a ticket? It's like
• 11:24
  Speaker 1: I want two three, I want I want to take
• 11:27
  Speaker 1: my girl and her sister. Right. I could say, okay,
• 11:30
  Speaker 1: I'm pay one hundred and seventy five bucks, pay two
• 11:32
  Speaker 1: hundred bucks. But they got the right to say no,
• 11:35
  Speaker 1: that ain't gonna work. Now. Do you have to come
• 11:38
  Speaker 1: back to fans sometimes to say, look, man, no, we
• 11:40
  Speaker 1: ain't messing with that.
• 11:42
  Speaker 5: Yeah, And they understand it because I do a range,
• 11:46
  Speaker 5: you know. I let people witness and experience something that's
• 11:49
  Speaker 5: great for a dollar sometimes and they get in that
• 11:52
  Speaker 5: show and it changed their life because it's no other
• 11:54
  Speaker 5: show they can go to and see a larussell and
• 11:56
  Speaker 5: or Richie Rich for a dollar. So those signs why
• 11:58
  Speaker 5: I don't accept the dollar, because I know I'm worth
• 12:01
  Speaker 5: for more.
• 12:02
  Speaker 4: It's never a knock. People understand it.
• 12:04
  Speaker 5: It's like I can I can treat people when I
• 12:06
  Speaker 5: decide to, but I can also take care of myself
• 12:09
  Speaker 5: and all that I built because I deserve that as well.
• 12:11
  Speaker 5: And that's why we create an offer base just so
• 12:14
  Speaker 5: everybody has accessibility, but we also have the option to
• 12:18
  Speaker 5: decide whether we want to be accessible that day or
• 12:20
  Speaker 5: not one street.
• 12:23
  Speaker 2: We we sort of took that model back in the day.
• 12:26
  Speaker 3: Nigga, shit three for twenty, I mean shit, I mean
• 12:29
  Speaker 3: that's what they gonna come you serving dub sacks niggas
• 12:33
  Speaker 3: is three is sixty, But fuck it, I'm gonna give
• 12:35
  Speaker 3: you three for fifty, my nigga. Fuck it, I'm a
• 12:37
  Speaker 3: worker deal with today because you know what, Yeah, today
• 12:41
  Speaker 3: I got I got three for fifty. You give me
• 12:43
  Speaker 3: Now you might come by here tomorrow something the homie
• 12:46
  Speaker 3: gonna have three for That's that's what it's gonna be.
• 12:48
  Speaker 3: But I guess you know you want to. It depends
• 12:51
  Speaker 3: on the relationship you want with the consumer who buying
• 12:53
  Speaker 3: the product.
• 12:54
  Speaker 5: And that always cultivated your base because when people know
• 12:59
  Speaker 5: I ain't got it this, but I can still go
• 13:00
  Speaker 5: to him because he rock with me, they gonna go
• 13:02
  Speaker 5: always rock with you. And then when they up, they're
• 13:04
  Speaker 5: gonna be like, hey, I'm coming to you you feel
• 13:08
  Speaker 5: like that.
• 13:08
  Speaker 2: That's the relationship. I have no money this ship.
• 13:11
  Speaker 3: But if I know he'dn't been around here a couple
• 13:13
  Speaker 3: of times, he good to show I done showed him
• 13:16
  Speaker 3: a few times. What you what you got to when
• 13:18
  Speaker 3: I got twenty today? But I'm trying to still get
• 13:20
  Speaker 3: that that that that that three.
• 13:22
  Speaker 2: You know something I wanna work with you.
• 13:23
  Speaker 3: Go ahead and take that three, nigga, give me that
• 13:25
  Speaker 3: twenty and when you come back the next time, just remember.
• 13:28
  Speaker 2: Who hooked you up, being as you gonna keep coming
• 13:32
  Speaker 2: to me. He don't want no other product. We just
• 13:35
  Speaker 2: then we.
• 13:35
  Speaker 5: Just put that on the internet and build infrastructure around
• 13:38
  Speaker 5: it to make it palatable.
• 13:41
  Speaker 4: That's it. It's that same play.
• 13:44
  Speaker 1: Yeah. I really fuck with your story, though, man, And
• 13:46
  Speaker 1: I see why people are inspired by you. I remember
• 13:49
  Speaker 1: hearing about you talking about when you first decided to
• 13:52
  Speaker 1: leave your job. Yeah, and I thought about even with me, man,
• 13:55
  Speaker 1: Because dreams don't have no age living on them. You
• 13:59
  Speaker 1: know what I'm saying. I think your dream just changed
• 14:01
  Speaker 1: as you get older. They kind of you know, it
• 14:02
  Speaker 1: just changed a little bit, right. I remember I was
• 14:05
  Speaker 1: fortunate enough to be one of the early people in
• 14:07
  Speaker 1: podcasts and I'm like, I'm pretty sure they gonna look
• 14:10
  Speaker 1: at me one day like the forefather. I ain't gonna
• 14:13
  Speaker 1: say I'm the forefather of it, but I started hell
• 14:15
  Speaker 1: of early. It started early, right, and I remember not
• 14:19
  Speaker 1: knowing where this stuff was gonna go. I went from
• 14:21
  Speaker 1: seeing it to just be something that was fun to
• 14:22
  Speaker 1: where you actually started having people. People started hitting us
• 14:25
  Speaker 1: up like hey man, we fucking with what y'all doing? Right?
• 14:28
  Speaker 1: And I remember not knowing what the actually asked for
• 14:33
  Speaker 1: because it was so new. You feel what I'm saying,
• 14:35
  Speaker 1: Like when Charlotta Magne hit me, he was like, well,
• 14:37
  Speaker 1: what y'all want? And I was like, well, damn, let
• 14:39
  Speaker 1: me get back at you. Dog. Yeah, that's a scary
• 14:43
  Speaker 1: place to be sometimes when you're the first one doing
• 14:45
  Speaker 1: something you don't know what it's worth because you don't
• 14:48
  Speaker 1: know what it's worth until it's what it's worth.
• 14:50
  Speaker 5: You feel what I'm saying, It's a and it's a
• 14:53
  Speaker 5: scary and a beautiful place to be because you're in
• 14:57
  Speaker 5: a position to determine what it's worth to you, And
• 15:01
  Speaker 5: that's our whole model. What's it worth to you? It
• 15:04
  Speaker 5: may not be worth that to me, but what's it
• 15:05
  Speaker 5: worth to you. And when you set that determination, like
• 15:09
  Speaker 5: I got a rule now, like you know, I've started
• 15:13
  Speaker 5: off my first show, I got paid one hundred dollars,
• 15:16
  Speaker 5: you know, and we as you grow and scale, you
• 15:19
  Speaker 5: start to develop rules for yourself and you determine a
• 15:22
  Speaker 5: worth that's not really a worth, but you know what
• 15:24
  Speaker 5: you're not willing to be valued at. You know, like
• 15:27
  Speaker 5: now I don't go across the country to the East
• 15:30
  Speaker 5: coast unless I'm making a certain amount of money because
• 15:33
  Speaker 5: it's like I can stay home and just do this
• 15:35
  Speaker 5: this this.
• 15:36
  Speaker 4: You feel me.
• 15:36
  Speaker 5: So you you start to develop this evaluation of yourself
• 15:40
  Speaker 5: based off your time and what you built. And it's
• 15:43
  Speaker 5: a beautiful spot to be in because nobody, no number
• 15:46
  Speaker 5: is real, like no anybody who like, man, it's worth
• 15:49
  Speaker 5: fifty thousand? How you know, no number is real, It's
• 15:53
  Speaker 5: all all of it is imaginative. For so we could
• 15:56
  Speaker 5: really decide what we worth at any moment and start
• 15:59
  Speaker 5: charging that right there and need.
• 16:02
  Speaker 1: Yeah, that's crazy, man, I know, how has it been
• 16:04
  Speaker 1: as far as I know them, label's been getting next you?
• 16:06
  Speaker 5: Yeah, we we don't really, I don't really deal with
• 16:09
  Speaker 5: labels much anymore.
• 16:10
  Speaker 4: But during that early viral phase.
• 16:12
  Speaker 5: It was like, but we were more open then and
• 16:16
  Speaker 5: kind of like you know, over into the wine. It
• 16:18
  Speaker 5: was such a new process, so it was just like, man,
• 16:20
  Speaker 5: let's see what they want to do. You know, you
• 16:22
  Speaker 5: gotta kind of see through the smoke. Now I really
• 16:24
  Speaker 5: only have to deal with labels at my leisure.
• 16:27
  Speaker 1: Yeah, and it's kind of disrespectful sometimes, man, like what
• 16:30
  Speaker 1: they talking about sometimes, like you know, they try to
• 16:32
  Speaker 1: hit you with sometimes they real disrespectful.
• 16:35
  Speaker 5: It's because they don't have the same level of attachment
• 16:39
  Speaker 5: that we have.
• 16:40
  Speaker 4: It's just product for them, you know.
• 16:43
  Speaker 5: It's like if he's selling crack, he not connected to
• 16:46
  Speaker 5: the crack, you know, he not like I can't get
• 16:48
  Speaker 5: you this rock, you know exactly. But we are connected
• 16:52
  Speaker 5: to the art. Were like, I can't give you that
• 16:54
  Speaker 5: you feel. But for them, it's just products. So it's
• 16:56
  Speaker 5: like they don't see it the same way we see it.
• 16:59
  Speaker 5: So when they send them offers, they really saying, hey,
• 17:02
  Speaker 5: I want ten of them songs for this amount. But
• 17:04
  Speaker 5: when we receive it, we like, now, this is my
• 17:07
  Speaker 5: intellectual property and how I'm gonna get paid for the
• 17:09
  Speaker 5: rest of my life. And I made this, you know,
• 17:11
  Speaker 5: we see something completely different than they see.
• 17:13
  Speaker 1: You know what I figured out, man, because I was
• 17:15
  Speaker 1: a writer, right, and I remember when I was putting
• 17:19
  Speaker 1: out music, I went to a convention called mit Him
• 17:22
  Speaker 1: in France and conference and it kind of changed my life.
• 17:24
  Speaker 1: I had a friend owned the distributor down there at
• 17:26
  Speaker 1: Mark Gordon. They owned ground level distribution, so I kind
• 17:30
  Speaker 1: of learned about the distribution game from the back end, right.
• 17:33
  Speaker 1: And then I had a record store, so I did
• 17:35
  Speaker 1: everything in reverse. So when I put out my first record,
• 17:38
  Speaker 1: I had already had a record store. Already, I was
• 17:40
  Speaker 1: already dealing with distributors.
• 17:41
  Speaker 4: I knew.
• 17:42
  Speaker 1: I knew it was seven or eight dollars a record
• 17:44
  Speaker 1: the wholesale, right. But then I went out to mit
• 17:46
  Speaker 1: Him and I met all these different distributors from around
• 17:49
  Speaker 1: the world. So I was selling records to them like
• 17:51
  Speaker 1: thousand and two thousand pieces at fourteen dollars a piece,
• 17:54
  Speaker 1: because what I told them was, well, I don't want
• 17:56
  Speaker 1: the American dollar, I want what is worth, so I
• 17:58
  Speaker 1: want you to pay me a pound. So I had
• 18:00
  Speaker 1: a distribution system set up, and that's how I bought
• 18:03
  Speaker 1: my first house. And then I started distributing stuff for
• 18:06
  Speaker 1: the dog pound. That's how I met big A, you
• 18:09
  Speaker 1: know all of them. I was distributing a lot of
• 18:11
  Speaker 1: stuff for them, but I kind of figured that out
• 18:13
  Speaker 1: back then, and I said, why would somebody ever want
• 18:15
  Speaker 1: a record deal? Because I remember when Glasses I started
• 18:17
  Speaker 1: helping them out when they first start coming at him,
• 18:20
  Speaker 1: and I was like, Bro, this don't make no sense.
• 18:22
  Speaker 1: You can just put this shit off yourself. You hot
• 18:24
  Speaker 1: didn't just get it like this. It just didn't make
• 18:26
  Speaker 1: no sense to me. When you get that realization, it's
• 18:30
  Speaker 1: a powerful thing because then you know, can't nobody just
• 18:33
  Speaker 1: tell you what you're worth because they've been getting over
• 18:36
  Speaker 1: on people for years. Man, I'm so glad now that
• 18:38
  Speaker 1: And it seemed like the young is now man like you,
• 18:41
  Speaker 1: even the NBA Young Boy cat Man, They like, I'm
• 18:44
  Speaker 1: just gonna do my own.
• 18:45
  Speaker 4: Shit, and you know what's crazy and really be because.
• 18:51
  Speaker 5: Like initially for me, it wasn't even about the business,
• 18:54
  Speaker 5: and I'm sure the same for young Boy. We just
• 18:57
  Speaker 5: don't like the restrictions. I just I hate ben. I
• 19:01
  Speaker 5: gotta be able to drop like all the first our
• 19:04
  Speaker 5: very first label, Combo was hic hole, like very early on,
• 19:09
  Speaker 5: and we start talking about the project, and I'm like,
• 19:10
  Speaker 5: I'm finna drop it on this day and Jiha was like,
• 19:14
  Speaker 5: but that's off cycle and we need this much time
• 19:16
  Speaker 5: to go to this and this, and I was already like,
• 19:20
  Speaker 5: you know, that don't work beyond the business. Just creatively,
• 19:23
  Speaker 5: it just felt like, you know, I'm coming, I'm at
• 19:26
  Speaker 5: the crib and valayo, it ain't no reason I shouldn't
• 19:29
  Speaker 5: be able to drop us on and got away. I
• 19:30
  Speaker 5: didn't understand none of that then, So beyond the business,
• 19:33
  Speaker 5: it just didn't make sense creatively.
• 19:36
  Speaker 1: Yeah, to just sit back and wait, Like, I'll let
• 19:39
  Speaker 1: him tell you about his experience, man, with his first deal,
• 19:42
  Speaker 1: like and when you hear about some of the stuff
• 19:43
  Speaker 1: that these deeds, then they sold a lot of records, man,
• 19:47
  Speaker 1: Like you know what y'all saw that first album mate
• 19:49
  Speaker 1: like half million, probably half million, and you know that
• 19:52
  Speaker 1: lets them kind of getting going. But then he learned
• 19:56
  Speaker 1: stuff later on, and I'll let him, you know, kind
• 19:58
  Speaker 1: of go into that, man. But it was real mainly
• 20:00
  Speaker 1: back then, man, right, it was Manu that then you
• 20:03
  Speaker 1: know them dudes, I would say, the industry owes a
• 20:05
  Speaker 1: lot of big debt, man, kind of like the forefathers
• 20:08
  Speaker 1: of this stuff because yeah, because they made a lot
• 20:11
  Speaker 1: of money that they didn't see. You know, they've kind
• 20:13
  Speaker 1: of built these big buildings and these big infrastructures that
• 20:15
  Speaker 1: you see. They was kind of built off against the
• 20:18
  Speaker 1: rep man for the streets.
• 20:19
  Speaker 3: That's why you see a lot of thirty thirty plus
• 20:24
  Speaker 3: artists just now coming in to do of making residuals
• 20:28
  Speaker 3: and getting payments because you know, we were signed contracts
• 20:32
  Speaker 3: not knowing shit. Motherfuckers would own shit for thirty forty years.
• 20:37
  Speaker 3: You know, like I said me, I was shit. I
• 20:41
  Speaker 3: was sixteen seventeen, like I said I was. I was
• 20:45
  Speaker 3: a neighborhood kid. Niggas was making records and I just
• 20:49
  Speaker 3: thought it would be a cool way to supplement instead
• 20:54
  Speaker 3: of getting out selling cracking shit every day because everybody
• 20:57
  Speaker 3: was going to jail or getting shot at or that route. So,
• 21:02
  Speaker 3: but we weren't inclined of independency. And had I known
• 21:08
  Speaker 3: that I could put my own record out, you know,
• 21:10
  Speaker 3: definitely that would have been a route with a.
• 21:12
  Speaker 2: Street proceeds and shit like that.
• 21:15
  Speaker 3: But uh, we felt like, uh without that, uh, without that,
• 21:21
  Speaker 3: that machine, you wouldn't be successful as an artist back then.
• 21:26
  Speaker 3: I mean, and it's the machine. They did everything you
• 21:31
  Speaker 3: give me, there wasn't really no you know, uh independent
• 21:36
  Speaker 3: record labels, which there were a gang of them, you
• 21:40
  Speaker 3: know what I'm saying. But as far as we were looking,
• 21:43
  Speaker 3: you know who was successful from from selling records, you know.
• 21:48
  Speaker 3: So it was just a hobby to get into. And
• 21:51
  Speaker 3: then once you start seeing you know, the materialism in
• 21:56
  Speaker 3: in hip hop and what they blind you with with
• 21:58
  Speaker 3: a couple of peace is in a couple of little
• 22:01
  Speaker 3: checks or you know, send you out of town to
• 22:04
  Speaker 3: a fancy dinner or something like that. You know, you
• 22:06
  Speaker 3: get blinded by you know, mechanical royalties and publishing and
• 22:11
  Speaker 3: owning your own masters and all of that. So, uh,
• 22:15
  Speaker 3: a lot of us got fucked out of a lot
• 22:17
  Speaker 3: of shit, you know, ownership of and now you have companies,
• 22:23
  Speaker 3: you know, you look up, you get contacted by companies
• 22:27
  Speaker 3: you did records with thirty years ago and like, oh,
• 22:30
  Speaker 3: we got some royalties for you. You know, so it's
• 22:34
  Speaker 3: it's a catch twenty two, you know what I'm saying.
• 22:39
  Speaker 5: Do you feel like because even today, like I think
• 22:42
  Speaker 5: a lot of our legends, right you look at a
• 22:45
  Speaker 5: Kendrick icolea a hole or any of them would they
• 22:48
  Speaker 5: be who they are if they weren't signed to a major, right, Yeah,
• 22:52
  Speaker 5: So that like that role still exists, like everybody who
• 22:57
  Speaker 5: if you go have a conversation of man, who's the
• 23:00
  Speaker 5: top guys? They're all signed to a major and that's
• 23:03
  Speaker 5: probably why they're even in the conversation, Like we're just
• 23:06
  Speaker 5: now getting to a point like I still I still
• 23:09
  Speaker 5: be shocked at how far I've been able to get
• 23:13
  Speaker 5: without being in the system, because you don't really see
• 23:17
  Speaker 5: it in existence, like like even Nipsey's Like Nipsey's biggest
• 23:22
  Speaker 5: era was with Atlantic, right, like that was here, you
• 23:26
  Speaker 5: feel me. But even before Atlantic, he was with Cinematic,
• 23:30
  Speaker 5: and you know, like it was it was always a
• 23:33
  Speaker 5: machine and engine behind it. And I always think like, man,
• 23:36
  Speaker 5: if you pull that machine with some would some of
• 23:38
  Speaker 5: them be.
• 23:39
  Speaker 4: Where they are?
• 23:40
  Speaker 1: You know.
• 23:40
  Speaker 5: I've been fortunate to kind of be in this next
• 23:43
  Speaker 5: era of Kendrick and Colon in where I've really been
• 23:46
  Speaker 5: able to utilize the Internet to my advantage, so I
• 23:49
  Speaker 5: haven't had.
• 23:50
  Speaker 4: To use the machine.
• 23:51
  Speaker 5: But even if I was on a machine, it would
• 23:55
  Speaker 5: probably be fifty times bigger, you know, So sometimes I.
• 23:58
  Speaker 4: Think, like, is that is what you lose? In these deals.
• 24:04
  Speaker 5: Sometimes still worth it if you.
• 24:07
  Speaker 4: Gain a legacy.
• 24:10
  Speaker 5: Like so, say if I signed you to an album
• 24:13
  Speaker 5: and I took all your royalties, but twenty years later,
• 24:16
  Speaker 5: you're still able to do shows and make money, perform
• 24:19
  Speaker 5: and make new music because you have a name that
• 24:21
  Speaker 5: was given to you by this machine, is it then fair?
• 24:24
  Speaker 1: You know? Yeah? But you know what, a lot of
• 24:26
  Speaker 1: people don't get to see that. Man. It's a lot
• 24:28
  Speaker 1: of dudes out there that's on stuck right now.
• 24:30
  Speaker 2: Yeah, it's.
• 24:34
  Speaker 3: It all depends I guess the position you would put
• 24:37
  Speaker 3: in myself. I was fortunate enough to make, you know,
• 24:42
  Speaker 3: be a member of Compton's Most Wanted, and then after
• 24:45
  Speaker 3: that venture out on my own as a solo artist,
• 24:50
  Speaker 3: being able to do projects like Boys in the Hood,
• 24:54
  Speaker 3: growing Up in the Hood, you know, which was the
• 24:56
  Speaker 3: number one single in the country at one time. Being
• 25:01
  Speaker 3: able to portray a Wax and Minutes to society kind
• 25:06
  Speaker 3: of solidified it a little more.
• 25:09
  Speaker 2: And then being able to just make music.
• 25:13
  Speaker 3: You know, I think that's a lot of difference between
• 25:15
  Speaker 3: a lot of artists today, uh and back in my era,
• 25:21
  Speaker 3: we were highly favored on trying to make songs that
• 25:24
  Speaker 3: would last through the test of time because back then,
• 25:30
  Speaker 3: you know, you had to really prove yourself when it
• 25:32
  Speaker 3: came to lyricism, who was producing your record, who you
• 25:37
  Speaker 3: were signed to.
• 25:38
  Speaker 2: You know, there were no.
• 25:40
  Speaker 3: Independence or everything was Sony Universal Death Jam. You know
• 25:44
  Speaker 3: this that so we tried to pride ourselves on making
• 25:49
  Speaker 3: songs that would stand the test of time. Thus I'm
• 25:54
  Speaker 3: able to steal go oversee. You know, I just came
• 25:56
  Speaker 3: from a tour overseas for what three weeks February in Europe.
• 26:02
  Speaker 3: I've been to Japan three or four times on tours.
• 26:06
  Speaker 3: I'm still doing shows that I got to show what
• 26:08
  Speaker 3: EPM D and ice Cube in Detroit next month. So
• 26:15
  Speaker 3: we're able to fortunate. We're fortunate enough to still be
• 26:18
  Speaker 3: able to stand the tester. But like you said, there
• 26:21
  Speaker 3: was a lot of cats who came from our era
• 26:24
  Speaker 3: who weren't who are not you know, able to go
• 26:29
  Speaker 3: out and do shows or you know, I was able
• 26:31
  Speaker 3: to do Grand Theft Auto with with with San Andreas
• 26:34
  Speaker 3: and in the video game but Rockstar games. You know,
• 26:39
  Speaker 3: I was able to get on Mad City with Kendrick.
• 26:41
  Speaker 3: You know, there's certain artists who are able to withstand
• 26:46
  Speaker 3: the test of time. You know, the Cubes, the m
• 26:50
  Speaker 3: C eights, the Snoop Dogs, you know. But there were
• 26:53
  Speaker 3: a lot of artists who came from our era who
• 26:56
  Speaker 3: probably got washed up, and a lot of that, uh
• 27:00
  Speaker 3: made your label shit, that's real shit.
• 27:02
  Speaker 1: And you always got to be open man to do
• 27:04
  Speaker 1: with what's next life?
• 27:05
  Speaker 2: You know.
• 27:05
  Speaker 1: It's like now, like even with this podcast and stuff,
• 27:08
  Speaker 1: you'd have told me, man, fifteen years ago, this shit
• 27:11
  Speaker 1: to be like this. I'd be like, man, you walk
• 27:12
  Speaker 1: your mind. I was just we was just doing it
• 27:14
  Speaker 1: for fun, man, you know.
• 27:15
  Speaker 3: Exactly shit twenty years ago, I mean twenty five years ago,
• 27:18
  Speaker 3: if you know, motherfuckers was you know, download download, download,
• 27:23
  Speaker 3: you know, and I'm I'm a motherfucker who came from
• 27:27
  Speaker 3: no I go take a photo shoot and do a
• 27:29
  Speaker 3: promo tour and my record comes in the package and
• 27:32
  Speaker 3: all of that. So motherfucker's got to talking download and shit.
• 27:36
  Speaker 3: To me, I thought they were stupid like and download
• 27:40
  Speaker 3: like and nobody motherfuckers ain't walking around with no iPods
• 27:43
  Speaker 3: and shit like that. Niggas still throwing in CDs and
• 27:46
  Speaker 3: shiit now. So I was skeptical about to change, you know,
• 27:50
  Speaker 3: but it happens.
• 27:52
  Speaker 1: Yeah, it is, And I think you just gotta be
• 27:54
  Speaker 1: willing man just to go, just to go where it goes.
• 27:58
  Speaker 1: And you made an interesting point man, because radio still
• 28:02
  Speaker 1: creates the superstar like people at like the radio is
• 28:05
  Speaker 1: just dead now and all radio is steal very much.
• 28:08
  Speaker 1: You know. You when Power when you know Hot ninety
• 28:11
  Speaker 1: seven and Power one oh six had them conference, it'll
• 28:13
  Speaker 1: be thousands of people that be you know, an arenas
• 28:16
  Speaker 1: and to be packed a radio steal. You know, radio
• 28:19
  Speaker 1: still creates the megastar, right, but the thing heals as
• 28:23
  Speaker 1: an independent They still only go let you go so
• 28:26
  Speaker 1: far on radio and then you got it and then
• 28:28
  Speaker 1: the things them. Yeah, you have messed around and spend
• 28:31
  Speaker 1: so much money that it ain't really I don't seen
• 28:33
  Speaker 1: homies go on and spend fifty sixty bigger they record,
• 28:35
  Speaker 1: get dog, the more identifyingly they like, I can't keep
• 28:38
  Speaker 1: affording this shit. I can't afford it no more. And
• 28:41
  Speaker 1: so I think that's what it is. But I think
• 28:43
  Speaker 1: you kind of reinventing that mold too, though, Like it's
• 28:47
  Speaker 1: a lot of first with you when I think what
• 28:49
  Speaker 1: you go start seeing as dudes like Kendricks start, they
• 28:51
  Speaker 1: gonna start bypassing these labels in a minute, because now
• 28:54
  Speaker 1: it don't make no sense to be especially when you
• 28:57
  Speaker 1: get to where Kendrick is at.
• 28:59
  Speaker 4: What is I don't need?
• 29:01
  Speaker 5: But that's they're smart, because when you get to a
• 29:05
  Speaker 5: Kendrick Cold Drake level, they'll give you whatever you want
• 29:09
  Speaker 5: to stay there because they know that, you feel me,
• 29:12
  Speaker 5: Like they ran Drake tons of ms because they know, nigga,
• 29:17
  Speaker 5: we're not gonna let you leave. You're gonna come be
• 29:19
  Speaker 5: happy here you have a billion because we know if
• 29:23
  Speaker 5: you leave what that does to the infrastructure. So they smarts.
• 29:26
  Speaker 5: Like even Kendrick now you know, like having his own imprint,
• 29:29
  Speaker 5: his distribution is through still through the majors, and it's like,
• 29:32
  Speaker 5: of course they gonna make sure he got what he
• 29:34
  Speaker 5: needs so he don't have to go independent and throw
• 29:37
  Speaker 5: off the market share.
• 29:38
  Speaker 4: You feel me.
• 29:39
  Speaker 1: And it's still through in the school of course in
• 29:42
  Speaker 1: the scoop always, no matter what happened in scope, always
• 29:45
  Speaker 1: keep themselves in the mix.
• 29:46
  Speaker 3: But that's that's the smart ship. Yeah, this this paperwork
• 29:52
  Speaker 3: gonna be constructed to where if we ever fall out
• 29:56
  Speaker 3: with these motherfuckers, were still gonna have first hands of
• 30:00
  Speaker 3: doing whatever you want to do. By yourself, like you're
• 30:02
  Speaker 3: not gonna cut us out of that. So even before
• 30:05
  Speaker 3: ship gets started, we want that down on paper, and
• 30:08
  Speaker 3: you ever decide to lead, and motherfucker's cool, but we
• 30:11
  Speaker 3: got first dips when you decide to lead.
• 30:14
  Speaker 5: And they gonna always win that like major artist distro
• 30:19
  Speaker 5: war because if I go independent distribution and I go
• 30:24
  Speaker 5: to video or anywhere in our major I could get
• 30:27
  Speaker 5: like a ninety five five right, But if I'm Kendrick
• 30:30
  Speaker 5: and I want to independent distro, I could go to
• 30:33
  Speaker 5: them and they gonna give me the same ninety five
• 30:35
  Speaker 5: five plus some chicken because they don't want me to
• 30:37
  Speaker 5: go there.
• 30:38
  Speaker 4: So it's like you're always win.
• 30:41
  Speaker 3: They don't give you that signing bonus, like fuck that
• 30:43
  Speaker 3: ship here, take this sign in bonus. We're gonna give
• 30:46
  Speaker 3: you that nine five five, but were on top of that,
• 30:48
  Speaker 3: we're gonna give your motherfucker signing bonus too.
• 30:51
  Speaker 5: And that's the thing, like Stan indeed, isn't for everybody
• 30:54
  Speaker 5: because everybody's not willing to do the work. This work man,
• 30:59
  Speaker 5: And it's like you when you signed to a label,
• 31:02
  Speaker 5: you getting advanced money in your pocket and you get
• 31:05
  Speaker 5: a marketing budget, so money that they gonna spend just
• 31:07
  Speaker 5: to make sure they investment yields return when you endy.
• 31:13
  Speaker 5: It's for everything your AD budget you're see them, but
• 31:18
  Speaker 5: your DSP budget. Yeah, if I got to go catch
• 31:20
  Speaker 5: a flight and tour, all of that, it's on you.
• 31:22
  Speaker 5: And it's like, yeah, you make the line share of
• 31:24
  Speaker 5: the money, but it's all on you. It's not a
• 31:27
  Speaker 5: pot you get to pull from in a team of
• 31:30
  Speaker 5: resources that's constantly pushing you to so you really got
• 31:33
  Speaker 5: a way to benefits. Like I'm in a point now
• 31:37
  Speaker 5: where like I would sign major if it made sense.
• 31:42
  Speaker 5: We just haven't found a situation that made sense. And
• 31:45
  Speaker 5: I'm good enough and sustained enough to like do whatever
• 31:49
  Speaker 5: I want to do, so I don't have to.
• 31:51
  Speaker 4: But when it makes sense, it's.
• 31:54
  Speaker 5: It just don't it don't if you It don't make
• 31:57
  Speaker 5: no sense any otherwise because all the infrastructure that you
• 32:00
  Speaker 5: would have to go through to get to where you
• 32:01
  Speaker 5: want to get to, you're gonna have to go deal
• 32:03
  Speaker 5: with them.
• 32:04
  Speaker 1: And this is your whole team. I notice you came
• 32:05
  Speaker 1: in with all this. Your team is with you.
• 32:08
  Speaker 4: There's like a tenth of it.
• 32:10
  Speaker 1: So you got your whole little little squad right there,
• 32:13
  Speaker 1: The good company.
• 32:13
  Speaker 4: Is just you got your own movement and everybody do something.
• 32:18
  Speaker 1: That's the main thing. You gotta have it, man, Because
• 32:20
  Speaker 1: when I first started doing the whole media thing, I
• 32:23
  Speaker 1: had a team of people too. But then the moment
• 32:26
  Speaker 1: I started asking people to kind of start picking up
• 32:28
  Speaker 1: their way because everybody's wanted money. You know, everybody you
• 32:31
  Speaker 1: know wanted to just thought they was gonna follow me
• 32:32
  Speaker 1: around and just share my money with me. You got
• 32:35
  Speaker 1: to bring some to the table. Do you got to
• 32:37
  Speaker 1: ca Do you got a camera that you know how
• 32:38
  Speaker 1: to use or something you know? You know, do you
• 32:41
  Speaker 1: have some contacts over here? You know you gotta work.
• 32:43
  Speaker 1: It ain't just you just go eat off of me.
• 32:45
  Speaker 1: And that's powerful. You got your people down here with you, man,
• 32:48
  Speaker 1: and it looks like y'all move as a unit too.
• 32:51
  Speaker 5: I've went through so many phases of team and infrastructure
• 32:55
  Speaker 5: and staff, like I started off with all of my
• 32:58
  Speaker 5: close friends because I'm from a neighborhood that don't have
• 33:01
  Speaker 5: resources and infrastructure, so I didn't necessarily have the people
• 33:04
  Speaker 5: I needed. I just had who was available to me.
• 33:07
  Speaker 5: I was always pushing and working and it's like, come on,
• 33:09
  Speaker 5: help me, to help me with let's run here, let's
• 33:10
  Speaker 5: go here. You feel me and it really helped me
• 33:13
  Speaker 5: get to a certain point. But when you start getting
• 33:15
  Speaker 5: people in that are like people, you absolutely need that
• 33:19
  Speaker 5: change to courses. You could tell when you find certain
• 33:22
  Speaker 5: people because your life changed fast for real short amounts
• 33:25
  Speaker 5: of time, and it makes you look at everyone around.
• 33:28
  Speaker 4: You and be like, man, well what was happening here
• 33:31
  Speaker 4: and why what you know?
• 33:33
  Speaker 1: So it's like sometimes friendships get tested bro.
• 33:37
  Speaker 5: For certain, for certain for certain, and it's like you
• 33:41
  Speaker 5: it ain't even like.
• 33:42
  Speaker 4: A loss of a friendship. It's just like.
• 33:46
  Speaker 5: I had I have a thing that I say, like
• 33:50
  Speaker 5: if if I don't believe this person would be able
• 33:53
  Speaker 5: to live this same life without me, then I stray
• 33:58
  Speaker 5: away from building business.
• 34:00
  Speaker 4: Like some people.
• 34:01
  Speaker 5: Tea is the type of person like she was gonna
• 34:03
  Speaker 5: get here regardless.
• 34:05
  Speaker 4: She worked just.
• 34:06
  Speaker 5: As hard as me, she as driven as me. Splash
• 34:08
  Speaker 5: was gonna get here regardless he put that work in.
• 34:11
  Speaker 5: So it's like easy for us to be together because
• 34:13
  Speaker 5: it's like we were all gonna end up in the
• 34:14
  Speaker 5: same place. But I've had niggas that was like they
• 34:17
  Speaker 5: would have never gotten to live the life that they
• 34:20
  Speaker 5: was living while with me because they wouldn't have worked
• 34:23
  Speaker 5: for it, you feel me, they wasn't willing to put
• 34:25
  Speaker 5: in the time and the effort that it.
• 34:26
  Speaker 4: Took to actually get there.
• 34:27
  Speaker 5: And that shit throw off the boat and you don't
• 34:30
  Speaker 5: realize it until you're in the middle of the sea
• 34:32
  Speaker 5: and it's like, hey, we need everybody to dump some
• 34:35
  Speaker 5: water off this so well see and.
• 34:37
  Speaker 1: It's like else too, I saw you that popsy.
• 34:40
  Speaker 4: Cooking food at the shows.
• 34:42
  Speaker 1: Man, that's powerful. Man, that's cool, right, that's cool man,
• 34:47
  Speaker 1: Like what has been your moment? Mannick? You kind of
• 34:49
  Speaker 1: had to sit back and be like, man, this shit
• 34:51
  Speaker 1: really just happened, Like, who did you meet that really
• 34:53
  Speaker 1: just fucked your head up so far?
• 34:55
  Speaker 4: Snoop that was a major one, you know, just cause like.
• 35:01
  Speaker 5: One of my early introductions to rap that I was like,
• 35:04
  Speaker 5: I'm gonna be a rapper.
• 35:06
  Speaker 4: My mama used to always watch it up and smoke.
• 35:08
  Speaker 5: Toward DVD and Snoop and Dre and it was just
• 35:11
  Speaker 5: like I didn't used to think Snoop was a real person.
• 35:14
  Speaker 5: I thought he was like a character. You feel me like,
• 35:17
  Speaker 5: you don't understand it as a kid. So that was
• 35:20
  Speaker 5: one that was just like Wow, we really walking in
• 35:24
  Speaker 5: that path. Like you know, I know niggas go their
• 35:26
  Speaker 5: whole life and don't meet Snoop Dogg. You know, it's
• 35:29
  Speaker 5: not like for real, you know, people go they So
• 35:32
  Speaker 5: when you get into certain rooms and meet certain people,
• 35:35
  Speaker 5: start having certain conversations every day, I'm like, I have
• 35:38
  Speaker 5: moments while I'm just hyper president and I'm like, damn,
• 35:41
  Speaker 5: this is really like my life. But it's still a dream,
• 35:45
  Speaker 5: you know, because you see it all as a kid
• 35:47
  Speaker 5: and you don't imagine that you could be a part
• 35:49
  Speaker 5: of it. I never met nobody like famous or successful,
• 35:52
  Speaker 5: so I never thought that it was like a real
• 35:54
  Speaker 5: tangible thing until I was an adult.
• 35:58
  Speaker 1: Yeah, And it's real important, man, to sit back and
• 36:00
  Speaker 1: enjoy this stuff, man, because when you get to move
• 36:03
  Speaker 1: walk amongst a certain path, it's a blessing man. And
• 36:05
  Speaker 1: I really believe that God. I think all that stuff
• 36:08
  Speaker 1: is a spiritual thing. I think it comes from God.
• 36:10
  Speaker 1: I think God pretty much had a plan for this
• 36:12
  Speaker 1: man to say you gonna be m C eight no matter.
• 36:15
  Speaker 3: And I didn't know what the fuck I was gonna do.
• 36:17
  Speaker 3: Like I said, we didn't. I just we just didn't know.
• 36:23
  Speaker 3: Didn't know. I didn't have to, you know, like I said,
• 36:27
  Speaker 3: I didn't have no motherfucking we I guess you was
• 36:30
  Speaker 3: all influenced by you know, oh, Michael Jackson, the Jackson
• 36:34
  Speaker 3: five can sing and ship like that, but in reality,
• 36:39
  Speaker 3: you like think he could be I live on Johnson
• 36:42
  Speaker 3: I live on Johnson Street in Compton.
• 36:45
  Speaker 2: Cared the motherfucking place so to be able to look.
• 36:51
  Speaker 3: Up now and like they got a son in college,
• 36:54
  Speaker 3: I didnet been around the world three four times, you know,
• 36:58
  Speaker 3: every state in this mother fucker shows and videos and
• 37:02
  Speaker 3: you know, but you you never you never put yourself
• 37:07
  Speaker 3: in that position, like you said, as a kid, you
• 37:09
  Speaker 3: always had those dreams. You know, as a kid, I
• 37:12
  Speaker 3: was I'm be a fireman, I'm be a policeman.
• 37:15
  Speaker 2: You get me, like those are those kids dreams? You
• 37:18
  Speaker 2: get me fuck that, you know.
• 37:20
  Speaker 3: And then as reality starts sitting there and you're seeing
• 37:23
  Speaker 3: the fucking helicopter every night and niggas getting shot outside,
• 37:26
  Speaker 3: you like.
• 37:27
  Speaker 2: Nigga, it is hell around here.
• 37:29
  Speaker 3: Nigga ain't getting out of no, and you get to
• 37:32
  Speaker 3: cut like shit, I joined the army, Like yeah, I
• 37:38
  Speaker 3: have no idea because like, ain't no, ain't no, like
• 37:43
  Speaker 3: the niggas down the street is hustlers.
• 37:45
  Speaker 2: Nigga.
• 37:46
  Speaker 3: They got all brand new cars and datings and beepers
• 37:49
  Speaker 3: and cell phones and ship like that, and like, so
• 37:52
  Speaker 3: where's the positivity in this ship?
• 37:54
  Speaker 1: You know?
• 37:54
  Speaker 5: What's hella crazy that we grew up in a place
• 37:57
  Speaker 5: to where like there's some people who grew cultivated to
• 38:01
  Speaker 5: where like in their situations they be like, man, I
• 38:03
  Speaker 5: could just apply myself if I do this and do this,
• 38:07
  Speaker 5: we be like, Nigga, I'm finna go to the military.
• 38:09
  Speaker 3: Yeah, yeah, what's the easy answer?
• 38:13
  Speaker 2: Real quick?
• 38:15
  Speaker 3: Testing school or what's the easy answer? Nigga already fucking
• 38:19
  Speaker 3: sign me up? Fucking shit, because really, when you in
• 38:26
  Speaker 3: like poverty and you see struggle, you don't see success
• 38:31
  Speaker 3: for yourself. Man Like, like I said, you get to
• 38:34
  Speaker 3: a certain point as a kid, Yeah, I'm out there
• 38:37
  Speaker 3: riding my big wheel and getting a little ice cream
• 38:40
  Speaker 3: or whatever. But nigga, twelve thirteen starts sitting in and
• 38:43
  Speaker 3: you start realizing moms ain't giving up them five dollars
• 38:46
  Speaker 3: she used to give me as a kid, I'm out here,
• 38:49
  Speaker 3: broken home, gry, Like, what what's the choice? Going to school?
• 38:54
  Speaker 3: Is difficulty? Because I'm not dumb, But let no, motherfucking
• 38:59
  Speaker 3: brainiac me like the square root of two and all
• 39:03
  Speaker 3: that shit. Now this motherfucker's in school like then. Motherfuckers
• 39:06
  Speaker 3: is going something that ain't me like that. Shit ain't
• 39:09
  Speaker 3: me like nigga. I'm basic with my math in English
• 39:13
  Speaker 3: and shit like that, So you know, you try to
• 39:15
  Speaker 3: find that niche. Some motherfuckers be like fucking and back
• 39:19
  Speaker 3: then when it had seven on sevens and all these
• 39:21
  Speaker 3: motherfucking contest kids can go play.
• 39:24
  Speaker 2: Sports and get three and four stars.
• 39:26
  Speaker 1: And I get that it's hard because I played football right,
• 39:30
  Speaker 1: but I was from the hood, and it took a
• 39:32
  Speaker 1: man to actually take me up out of Cleveland. I'm
• 39:35
  Speaker 1: from the east side of Cleveland. He took me up them.
• 39:37
  Speaker 1: Heills that I've never been up. He said, you know,
• 39:39
  Speaker 1: you play football good enough to where you can really
• 39:41
  Speaker 1: get out of here. But by the time I really
• 39:44
  Speaker 1: realized that, it start believing it was too late and
• 39:46
  Speaker 1: my grades wasn't right. But it's still in California to.
• 39:49
  Speaker 3: Take me nowhere. Nigga. I saw niggas down the street. Nigga,
• 39:53
  Speaker 3: that fucking b signed trucks with the ski racks on them,
• 39:57
  Speaker 3: them big center lines and shit, and the homies had
• 40:00
  Speaker 3: the VW bugs with the plush and them. Nigga, I
• 40:03
  Speaker 3: was like them.
• 40:04
  Speaker 2: One of them, and it ain't finna be.
• 40:07
  Speaker 3: No college scholarship. Niggas ain't talking about no scholarships around here.
• 40:11
  Speaker 2: Niggas ain't tilling around here, nigga. You better go grind
• 40:14
  Speaker 2: you a double up fifty nigga and hit three block.
• 40:17
  Speaker 4: And you know what's crazy? Like that?
• 40:20
  Speaker 5: The representation does everything, Like I see the difference in
• 40:24
  Speaker 5: like my nephews and the kids in my neighborhood and
• 40:27
  Speaker 5: the kids at my daughter school when they see me,
• 40:29
  Speaker 5: and I hear the difference in how they speak and
• 40:31
  Speaker 5: communicate when they around, like they really see it different
• 40:36
  Speaker 5: because they see somebody successful just in the block, walking around,
• 40:40
  Speaker 5: moving around, so they their whole perception of it is different.
• 40:43
  Speaker 3: Can you see the perception of all the Chris's friends
• 40:47
  Speaker 3: who when they started as kids and you put them
• 40:50
  Speaker 3: in the U football and shit like that, niggas going.
• 40:53
  Speaker 2: To college and shit, niggas got big.
• 40:56
  Speaker 3: Nigga, When I was that age, there wasn't nobody going
• 40:59
  Speaker 3: to no motherfucking college and what's influential?
• 41:03
  Speaker 1: Dead men? Some of them kids, If I would some
• 41:06
  Speaker 1: of them kids that's in school right now. Eight Had
• 41:08
  Speaker 1: I not been in my truck going to go pick
• 41:10
  Speaker 1: them up, they probably might not have got there. Some
• 41:12
  Speaker 1: of my friends made me still serving, some of my
• 41:15
  Speaker 1: friends still in prison right now. You give me as
• 41:17
  Speaker 1: opposed to how Karan had the difference they going to college. Man,
• 41:22
  Speaker 1: I just got construction jobs. I made sure my son
• 41:25
  Speaker 1: didn't go through the exactly. I made sure my son
• 41:28
  Speaker 1: didn't miss it, like how my grades were messed up.
• 41:31
  Speaker 1: I made sure my son went to the best school
• 41:33
  Speaker 1: to where they had the n C two way person
• 41:38
  Speaker 1: in the school, you know, in the athletic department that
• 41:40
  Speaker 1: made sure his grades is right. I made sure my
• 41:43
  Speaker 1: son got them opportunities and all them colleges were knocking
• 41:45
  Speaker 1: on this door he was gonna be able to go.
• 41:46
  Speaker 1: Because that really hunted me all my life. I was like, man,
• 41:50
  Speaker 1: I could have really went to Ohio stated somewhere.
• 41:52
  Speaker 2: Man.
• 41:52
  Speaker 3: You know, you hear people say, you know what opportunities
• 41:57
  Speaker 3: were available, but a lot of opportunities weren't available. And
• 42:01
  Speaker 3: like I said, for me, it's a difference now because
• 42:05
  Speaker 3: with the Internet and social media and being knowledgeable about
• 42:10
  Speaker 3: certain like yourself, I never thought of that independency and
• 42:15
  Speaker 3: then put your own fucking records out. Make motherfuckers do
• 42:18
  Speaker 3: this and do that, and your value and whatever. Man,
• 42:21
  Speaker 3: I was like, now I'm trying to get it the
• 42:22
  Speaker 3: hell up out of counting, man. So whatever it is,
• 42:25
  Speaker 3: sign on the dotted line. Let's go. So the influences
• 42:29
  Speaker 3: are different today. You give me, and that's that's great
• 42:33
  Speaker 3: that some of us went through situations that gave them
• 42:39
  Speaker 3: the ability to go.
• 42:41
  Speaker 2: I ain't getting fucked like that. I'm not getting fucked
• 42:44
  Speaker 2: like that.
• 42:45
  Speaker 3: I might as well do my own shit before I
• 42:47
  Speaker 3: let the motherfucker come along and take what ninety percent
• 42:50
  Speaker 3: of what I make you feel me and then want
• 42:53
  Speaker 3: to charge me back for the shit and give me
• 42:55
  Speaker 3: fucking seven cents for the shit.
• 42:57
  Speaker 2: That I'm making back for it.
• 42:58
  Speaker 1: Get the record dealers them checking the cash things, you
• 43:01
  Speaker 1: know them people that gon borrow money against they pay check,
• 43:04
  Speaker 1: They damn the gout. That's what the record deal lives.
• 43:06
  Speaker 4: Man, That's exactly.
• 43:07
  Speaker 1: What it is.
• 43:08
  Speaker 2: We're gonna put this record out.
• 43:10
  Speaker 3: We're gonna make thirty million, but we invested motherfucking ten million,
• 43:15
  Speaker 3: and your portion is fucking fifty cents, and you're gonna
• 43:18
  Speaker 3: pay us back, motherfucking.
• 43:20
  Speaker 2: To you gonna pay us back.
• 43:23
  Speaker 3: Now, the project that made about one hundred million is great,
• 43:27
  Speaker 3: but that's ours, that's our cut, that's business. And you
• 43:33
  Speaker 3: be like, well, wait a minute, I wrote it, I
• 43:37
  Speaker 3: produced it, A motherfucker danced around like a motherfucking clown
• 43:41
  Speaker 3: for it, and ship and after all I did, all
• 43:44
  Speaker 3: I get is fifty cents and you get to keep like, nigga,
• 43:48
  Speaker 3: you ain't done ship all of it.
• 43:50
  Speaker 1: And then they still might come and tell you, oh, man,
• 43:52
  Speaker 1: your record has been profitable. But you know what, we
• 43:55
  Speaker 1: gonna let you do another one. That's what they do.
• 43:57
  Speaker 1: They always gonna let you do another one, but we'll
• 43:59
  Speaker 1: elect you doing nothing.
• 44:00
  Speaker 4: Be making sense, Yeah, we didn't.
• 44:03
  Speaker 2: We're gonna get you to that.
• 44:04
  Speaker 3: You get to you get to that three seventy five
• 44:07
  Speaker 3: edge we were gonna get. We're gonna let you do
• 44:09
  Speaker 3: another one. Three seventy five. That's a little bit of
• 44:13
  Speaker 3: change for us. So we're gonna let you get another one. Now,
• 44:15
  Speaker 3: you did about one hundred and fifty. You might not
• 44:18
  Speaker 3: get another chance, but three three seventy five, a lot
• 44:21
  Speaker 3: of niggas was hitting that three hundred thousand more.
• 44:24
  Speaker 1: You gotta remember that's six sevens a pump.
• 44:26
  Speaker 2: Though, Man, come on, man, they come on, let's do
• 44:28
  Speaker 2: another one.
• 44:32
  Speaker 1: Well, yeah, So what did you do for work before
• 44:34
  Speaker 1: your why you was when you first started? What was
• 44:37
  Speaker 1: your regular job? Man?
• 44:38
  Speaker 5: I worked for UPS, I worked for fed X. I
• 44:41
  Speaker 5: worked at a winery and.
• 44:43
  Speaker 1: Them good jobs, them good gigs.
• 44:45
  Speaker 5: Hell No, Now, when you enter in Nigga, I was
• 44:48
  Speaker 5: loading the truck, help running around, talking off package at
• 44:52
  Speaker 5: the winery, Nigga eyed this stump in the been on
• 44:54
  Speaker 5: grapes at the time. Moved up to like doing pump,
• 44:57
  Speaker 5: always in production, but it was like labor. And then
• 45:00
  Speaker 5: my last job was at Aerospace. I got in there
• 45:03
  Speaker 5: through a temp agency and I was just on the
• 45:05
  Speaker 5: floor and packaging and laboring and shit.
• 45:07
  Speaker 4: I start like reading all.
• 45:09
  Speaker 5: Their procedures and protocols and like I changed some shit
• 45:13
  Speaker 5: at the job. They used to like spray paint, stencil,
• 45:16
  Speaker 5: all of these like military packages and shit, and it
• 45:18
  Speaker 5: would take forever. And all I did was came in
• 45:21
  Speaker 5: and read all the books because I was lazy. I
• 45:24
  Speaker 5: didn't want to do all that. And I found out
• 45:26
  Speaker 5: that it was like a military gray label that you
• 45:28
  Speaker 5: could buy in this machine and if you could just
• 45:30
  Speaker 5: use those in lieu of the stencil and up the
• 45:33
  Speaker 5: production like a hundred acts. Like I really I changed
• 45:38
  Speaker 5: the shit out of that business to the point it
• 45:40
  Speaker 5: was like we was doing more and getting more money
• 45:42
  Speaker 5: in and getting more shit out than ever and I
• 45:44
  Speaker 5: didn't even realize. So like you got to your point,
• 45:47
  Speaker 5: I was asking for a raise, and I'm asking for
• 45:49
  Speaker 5: little money. Is always making little little money, not even
• 45:52
  Speaker 5: thinking like, but you just changed the entire so like
• 45:56
  Speaker 5: they're want to do this for the next twenty thirty
• 45:58
  Speaker 5: years when you no longer here. He was doing this
• 46:00
  Speaker 5: for the past thirty years before you came. So it's
• 46:03
  Speaker 5: like I wasn't even really been compensated for what I
• 46:05
  Speaker 5: was doing. But I learned so much. I was able
• 46:07
  Speaker 5: to move up to like that administrative floor and work
• 46:10
  Speaker 5: on contracts and shit, I was the only one up
• 46:12
  Speaker 5: there with no degree, and you feel me. I started
• 46:14
  Speaker 5: learning the biz there and I was making a little
• 46:16
  Speaker 5: bit better money. But it still was like now that
• 46:20
  Speaker 5: I'm fucking successful and I make money and I actually
• 46:22
  Speaker 5: run business, it was like I wasn't making no damn
• 46:24
  Speaker 5: money there. I just thought I was making money. I
• 46:26
  Speaker 5: had more money than every nigga.
• 46:28
  Speaker 1: But I was coming up with you, And did you
• 46:31
  Speaker 1: ever find yourself at work thinking I'm like, man, I
• 46:33
  Speaker 1: should be on the road right now. I should be
• 46:35
  Speaker 1: doing this right now.
• 46:36
  Speaker 4: Man.
• 46:36
  Speaker 5: Yeah, cause I started releasing my albums in my first
• 46:39
  Speaker 5: shows like a year and a half before I quit.
• 46:42
  Speaker 5: So after every single show, I used to have to
• 46:44
  Speaker 5: come back to work on that Monday and just be like.
• 46:47
  Speaker 1: Damn, did you ever have any coworkers that discovery your
• 46:50
  Speaker 1: secret identity?
• 46:51
  Speaker 4: Hell of them.
• 46:52
  Speaker 5: I used to get CDs off at the job co work.
• 46:55
  Speaker 5: You used to come to shows and hello. People used
• 46:57
  Speaker 5: to tell me like, bruh, you gonna be since you're
• 46:59
  Speaker 5: a little bit better than you know. So a lot
• 47:02
  Speaker 5: of people knew, but a lot of people didn't know either.
• 47:05
  Speaker 5: But I was always like, even the people who didn't
• 47:08
  Speaker 5: know I did music, they knew I was gonna be
• 47:10
  Speaker 5: something because just on the floor I was a leader.
• 47:13
  Speaker 5: I moved and navigated a certain way. But yeah, a
• 47:16
  Speaker 5: few of them found out and they start coming to
• 47:18
  Speaker 5: shows and supporting and everything.
• 47:20
  Speaker 1: They knew what was out You had that annoying bro
• 47:22
  Speaker 1: you had that you know, the spirit spoke on you, man, Yeah,
• 47:25
  Speaker 1: and knew he had something bigger for you. And that's
• 47:27
  Speaker 1: what I think. I think that all of our all
• 47:29
  Speaker 1: our trials and tribulations were going on our journey. Man
• 47:32
  Speaker 1: always prepares to something because I remember I would have
• 47:35
  Speaker 1: something bad happen, like and I'd be like, damn, like
• 47:39
  Speaker 1: that's fucked up. But then would I started noticing that
• 47:42
  Speaker 1: those bad things that happened kind of gave me some
• 47:46
  Speaker 1: knowledge up here. Man, it helped me in another situation,
• 47:48
  Speaker 1: and I start thinking, like, I wonder what God got
• 47:51
  Speaker 1: in store from me next. When the one door was closed,
• 47:53
  Speaker 1: I'm like, oh, that's cool, because something else is about
• 47:55
  Speaker 1: to happen. And it's always been that way.
• 47:57
  Speaker 2: I know.
• 47:57
  Speaker 1: Your kids get made, your kids get all the plug
• 48:00
  Speaker 1: in school, and I.
• 48:01
  Speaker 4: Don't think, yeah they do.
• 48:02
  Speaker 5: Oh god, my daughter is like, see the school take
• 48:06
  Speaker 5: care of her. Sometimes we'll go pick her up and
• 48:08
  Speaker 5: her teacher or walk her across the street.
• 48:10
  Speaker 4: Don't get them.
• 48:13
  Speaker 5: All right, But it's a beautiful thing, Like it's real community.
• 48:16
  Speaker 5: Like her teachers are from the city too, when they
• 48:19
  Speaker 5: went to high school, like with my sister, and they
• 48:21
  Speaker 5: come to shows. Like it's a group of kids that
• 48:23
  Speaker 5: go to her school that help out with the backyard
• 48:25
  Speaker 5: shows and like we got like a little volunteer program
• 48:27
  Speaker 5: that one of them ever set up, so it's like
• 48:30
  Speaker 5: it's real community. But yeah, she gets she gets special
• 48:33
  Speaker 5: treatment at school.
• 48:34
  Speaker 1: Man, you might miss run and be inspiring the next
• 48:36
  Speaker 1: Jimmy Ivian or something that's right in your backyard. You
• 48:38
  Speaker 1: just never know, bro, because I look at even when
• 48:41
  Speaker 1: I ran my little football program, I see kids that's
• 48:43
  Speaker 1: out there like balling right now, some of them in
• 48:45
  Speaker 1: the NFL and stuff. And damn, I remember when I
• 48:48
  Speaker 1: picked that little dude up and he was crying and
• 48:51
  Speaker 1: I kind of made him stay, you know what I mean,
• 48:53
  Speaker 1: Like certain little kids and you can see it in
• 48:55
  Speaker 1: there before they see it in themself, and you're like, damn.
• 48:57
  Speaker 5: Man, And all it takes sometimes is one person care.
• 49:01
  Speaker 5: Like we we be going to my old high schools
• 49:03
  Speaker 5: and we found a few kids that we really just
• 49:06
  Speaker 5: changed their life by just being a presence and just
• 49:09
  Speaker 5: a day and caring and bringing them to the crib
• 49:11
  Speaker 5: and hey, I wonder you correct getting this out, you know,
• 49:14
  Speaker 5: just being in the community, like you really you really
• 49:17
  Speaker 5: change people lives when you successful, when you in the
• 49:20
  Speaker 5: community that you're from, because they see you every day,
• 49:23
  Speaker 5: just like it's not a dream no more. It makes
• 49:25
  Speaker 5: the reality feel like like the only reason niggas even
• 49:28
  Speaker 5: consider the army is because we know so many niggas
• 49:30
  Speaker 5: who win the army. So it's like when you see
• 49:32
  Speaker 5: a bunch of people who like, ah, he's exactly he
• 49:35
  Speaker 5: made it, that starts to become your norm.
• 49:39
  Speaker 1: What is it man that you like, what's next for you? Like,
• 49:42
  Speaker 1: what's the next level for you? What you're trying to
• 49:44
  Speaker 1: do next? Man?
• 49:48
  Speaker 4: I really, I really like.
• 49:52
  Speaker 5: I'm living a version of my life that I never
• 49:55
  Speaker 5: thought was possible at one point. So really, I just
• 49:57
  Speaker 5: wake up every day and do the work, and whatever
• 50:00
  Speaker 5: comes from that I be good with. You know, I
• 50:02
  Speaker 5: don't even I don't even shoot too far ahead. I
• 50:05
  Speaker 5: know that if I show up and do everything I
• 50:07
  Speaker 5: need to do, whatever is next gonna end up in
• 50:10
  Speaker 5: front of me in.
• 50:12
  Speaker 3: The present too, and not really think. So you don't
• 50:15
  Speaker 3: look to the future. You know, you don't know what's promised.
• 50:18
  Speaker 3: So right now, you just try to handle business that's
• 50:20
  Speaker 3: in your face and your presence right now.
• 50:22
  Speaker 2: Make sure kids and.
• 50:23
  Speaker 3: Family is straight, household is good, and whatever whatever gonna
• 50:29
  Speaker 3: come gonna come. You know, when you know you you
• 50:31
  Speaker 3: you when you know you're doing motherfucker's right. Uh, you
• 50:36
  Speaker 3: don't really fear a lot of bullshit and a lot
• 50:39
  Speaker 3: of mishaps to come on negativity, especially when you you know,
• 50:43
  Speaker 3: you weed the negativity out, so from there you can
• 50:47
  Speaker 3: try to just pace yourself. Like me, I don't like,
• 50:52
  Speaker 3: is a nigga gonna call me next week to do
• 50:54
  Speaker 3: a movie? I don't know, but I'm not tripping off
• 50:57
  Speaker 3: that ship because I weigh Like you said, I wake
• 51:00
  Speaker 3: up every day and I'm cool if I ain't gotta
• 51:02
  Speaker 3: do a motherfucking thing today, but sit here and watch
• 51:04
  Speaker 3: Sports Center all day. I'm straight.
• 51:07
  Speaker 2: I don't. I don't put myself in a position to go.
• 51:10
  Speaker 3: God damn, I gotta You know what I'm saying, I
• 51:13
  Speaker 3: gotta this, or or they doing that, or maybe I
• 51:16
  Speaker 3: should try something.
• 51:17
  Speaker 2: You know what I'm saying.
• 51:18
  Speaker 3: As long as I'm comfortable and I know like every
• 51:21
  Speaker 3: those three aspects are good, and then what else can
• 51:24
  Speaker 3: you control? You get me, it's either gonna happen or
• 51:27
  Speaker 3: it ain't gonna happen. And I'm one of them type
• 51:29
  Speaker 3: that I hate anticipate and shit, don't tell me about
• 51:32
  Speaker 3: nothing either.
• 51:34
  Speaker 2: It's gonna happen or it or it's not.
• 51:36
  Speaker 5: You feel me, And I have a lot of faith
• 51:39
  Speaker 5: in my action. You know, I know if I plant
• 51:41
  Speaker 5: an apple seed today, at some day, I'm gonna be
• 51:44
  Speaker 5: able to eat some apples. I don't know when that
• 51:46
  Speaker 5: day gonna come, but I know that they gonna come
• 51:49
  Speaker 5: where I'm gonna be able.
• 51:49
  Speaker 4: To eat some apples.
• 51:50
  Speaker 5: And I'm cool with that, you know, I'm cool with
• 51:52
  Speaker 5: just watering it every day until that day come.
• 51:55
  Speaker 1: And you got a roster over there too, a good
• 51:56
  Speaker 1: coming right now.
• 51:57
  Speaker 4: I got some monsters. I got some monsters.
• 52:00
  Speaker 5: The whole team, not even just the artists, like the
• 52:02
  Speaker 5: whole team. Every position is like the best in their field,
• 52:07
  Speaker 5: you know, like we really. Me and Tiea is both
• 52:09
  Speaker 5: two kids from she can clear like I'm from Vale, California.
• 52:13
  Speaker 5: It's no infrastructure in either of those spots. It's not
• 52:15
  Speaker 5: a lot of successful people from either one. And we
• 52:18
  Speaker 5: in rooms with Snoop showing him like, hey, this on
• 52:22
  Speaker 5: infrastructure and technology we built. You feel me like I
• 52:24
  Speaker 5: got I got shakers all the way up the line.
• 52:28
  Speaker 1: That's dope, man. You know what the next time y'all
• 52:30
  Speaker 1: come down here, man, we want you to bring some
• 52:32
  Speaker 1: of them, some of those spitters down here. Man. You know,
• 52:34
  Speaker 1: me and them got a radio show we doing next year,
• 52:37
  Speaker 1: Man twenty twenty five, and we want you all to
• 52:39
  Speaker 1: come down and bus man let me know I might
• 52:43
  Speaker 1: get the come on man. Man, I'm really glad man
• 52:49
  Speaker 1: that you came down here to Man of Rock with us.
• 52:51
  Speaker 2: Man.
• 52:51
  Speaker 1: When Nicole told me you was gonna do that, I said, yeah, Man, Yeah,
• 52:54
  Speaker 1: it's on the popping man right there. Now. You know
• 52:58
  Speaker 1: it's gonna be a lot of people, Man that you
• 53:00
  Speaker 1: inspired listening to this right now. What you got to
• 53:02
  Speaker 1: say to them right now? Man, give them some words. Man.
• 53:08
  Speaker 3: It's a lot of artists who might not know the
• 53:11
  Speaker 3: right path to take. Because dudes ask me all the
• 53:14
  Speaker 3: time up and coming artists. You know, I'm trying to,
• 53:19
  Speaker 3: you know, get my I'm trying to get my foot
• 53:22
  Speaker 3: in the door, you know what type. And I always
• 53:25
  Speaker 3: tell dudes to try to connect where they're from, you know.
• 53:28
  Speaker 3: So you know, that's one of the advices I give
• 53:32
  Speaker 3: to artists coming up. Try to get to people where
• 53:37
  Speaker 3: you're from, behind you in that aspect, the people who
• 53:40
  Speaker 3: really believe in That's one of the things I try
• 53:43
  Speaker 3: to say the artists. So you know, we like to
• 53:45
  Speaker 3: ask people. You know, what's that one thing that you
• 53:49
  Speaker 3: would one advice that you would give to somebody, you know,
• 53:54
  Speaker 3: starting from where you started. You know, if you see,
• 53:57
  Speaker 3: you know this artist man, I used to do that,
• 54:01
  Speaker 3: or I used to do that. You know, what's what's
• 54:03
  Speaker 3: advice you would give them?
• 54:10
  Speaker 5: Be relentless. He who is willing is who will I'm
• 54:15
  Speaker 5: really I'm independently major.
• 54:20
  Speaker 2: You know.
• 54:20
  Speaker 4: I get to use the same platform, same infrastructure.
• 54:24
  Speaker 5: There's not too many there's a major artists that you
• 54:27
  Speaker 5: know inside I said, they can't sell as many tickets
• 54:29
  Speaker 5: at me and haven't cultivated what I cultivated. And it's
• 54:32
  Speaker 5: because I was willing to do whatever it took to
• 54:35
  Speaker 5: get to where I.
• 54:36
  Speaker 4: Wanted to get.
• 54:37
  Speaker 5: I meet a lot of artists now who was like,
• 54:40
  Speaker 5: oh but I don't want to post every day, but
• 54:42
  Speaker 5: I don't want to shoot content like that. Oh but
• 54:44
  Speaker 5: I don't want to do the interview. But I'd rather
• 54:47
  Speaker 5: you feel me. And it's like, well, you don't want
• 54:50
  Speaker 5: to win, you know, and if you don't want to
• 54:52
  Speaker 5: do those things, and you got to be willing to
• 54:54
  Speaker 5: find something that you is that you are willing to
• 54:56
  Speaker 5: do to get there, and if that don't exist, then
• 55:00
  Speaker 5: just keep complaining about the predicament and position. But me,
• 55:03
  Speaker 5: it was like, I'm still to this day, you know,
• 55:06
  Speaker 5: like I'm successful when I still go out, show up here,
• 55:10
  Speaker 5: show up here, go do that. I'm gonna still show
• 55:12
  Speaker 5: up and do my work because I want it.
• 55:15
  Speaker 2: You know.
• 55:15
  Speaker 5: Where I'm trying to get to is like I know
• 55:17
  Speaker 5: there's a certain amount of work required to get to
• 55:20
  Speaker 5: that point, and I'm willing to do every bit of it.
• 55:23
  Speaker 4: And if by the day.
• 55:24
  Speaker 5: I'm not willing to do it, I don't expect to win,
• 55:28
  Speaker 5: you know. And I think that's what's been missing. And
• 55:32
  Speaker 5: today is like, because we get to witness people make
• 55:36
  Speaker 5: it so fast, and it looks so fast to us,
• 55:39
  Speaker 5: we try to replicate that, instead of replicating process, instead
• 55:44
  Speaker 5: of doing everything they did to get there. We just
• 55:46
  Speaker 5: want the result of them there.
• 55:49
  Speaker 4: You feel me. And it's because we get to bear
• 55:51
  Speaker 4: witness to it.
• 55:51
  Speaker 5: We see people go viral one day and then their
• 55:54
  Speaker 5: life change, and we're like, man, that's gonna happen for me.
• 55:56
  Speaker 5: And it's like maybe if you want to on them odds,
• 56:00
  Speaker 5: but if you don't want to have to rely on
• 56:02
  Speaker 5: the maybe get your ass up every day and shoot
• 56:05
  Speaker 5: and then you know like I don't.
• 56:07
  Speaker 4: I don't.
• 56:08
  Speaker 5: I don't really have a maybe in me like, man,
• 56:10
  Speaker 5: I might make that's not a thing to me. It's
• 56:12
  Speaker 5: like I know I'm gonna make it because I do
• 56:14
  Speaker 5: it every day.
• 56:15
  Speaker 3: I'm gonna get up and go do it like that's
• 56:18
  Speaker 3: that's just it. There's no Yeah, you gotta be willing.
• 56:21
  Speaker 3: If you ain't willing, then ship, you might as well
• 56:23
  Speaker 3: just go ahead and sit back and right.
• 56:27
  Speaker 2: Try something else.
• 56:27
  Speaker 1: Man, real, well, you'all heard the man right there, Get
• 56:29
  Speaker 1: up off your ass and go do it. And on
• 56:33
  Speaker 1: that note, Jill, we out here. Man, I appreciate it.
• 56:38
  Speaker 1: Let's go get this. Let's go get these pictures.
• 56:41
  Speaker 4: This is great.
• 56:44
  Speaker 1: Well that concludes another episode of the Gainst the Chronicles podcast.
• 56:47
  Speaker 1: Be sure to downloaded I heard app and subscribe to
• 56:49
  Speaker 1: the Gangst the Chronicles podcast for Apple users. Find a
• 56:52
  Speaker 1: purple Michael the front of your screen, subscribe to the show,
• 56:55
  Speaker 1: leave a comment and rating. Executive producers for The Gangst
• 56:58
  Speaker 1: Chronicles podcast Norman still In m A. Tyler. Our visual
• 57:01
  Speaker 1: media director is Brian Wyatt, and our audio editors Teyor Hayes,
• 57:05
  Speaker 1: The Gains. The Chronicles is a production of iHeartMedia Network
• 57:08
  Speaker 1: and the Black Effect Podcast Network. For more podcasts from iHeartRadio,
• 57:12
  Speaker 1: visit the iHeart Radio app Apple Podcasts wherever you're listening
• 57:15
  Speaker 1: to your podcasts.