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🚀 3 Proven Strategies to Drive Traffic & Convert More Customers · Marketing For Tradies

• 0:00
  SPEAKER_00: You don't want to just drive any traffic to your website.
• 0:02
  SPEAKER_00: You want quality traffic.
• 0:04
  SPEAKER_00: We have seen the best results for our clients using Google Ads for a few key reasons.
• 0:11
  SPEAKER_00: You need to have the right infrastructure in place, otherwise, you're going to lose leads and conversions because Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:25
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:33
  SPEAKER_00: Let's dive in.
• 0:38
  SPEAKER_00: In this episode, we are talking about how to drive quality traffic to your website.
• 0:42
  SPEAKER_00: This is an important topic because if you're not getting enough leads and inquiries coming through your website right now, you either have a website conversion problem in terms of you don't have a website that is set up to convert.
• 0:55
  SPEAKER_00: It hasn't been designed with the right structure, branding, messaging, and the right calls to action.
• 1:01
  SPEAKER_00: Now, if you have one of those and you're not getting enough leads and inquiries, then it's going to be a traffic problem.
• 1:06
  SPEAKER_00: This is a second problem that we see when we're working with businesses that want to generate more leads, opportunities, inquiries, and phone calls through their website.
• 1:14
  SPEAKER_00: But the thing is that you don't want to just drive any traffic to your website.
• 1:18
  SPEAKER_00: You want quality traffic.
• 1:20
  SPEAKER_00: And quality traffic are people that are in your target market and ready to buy.
• 1:25
  SPEAKER_00: So in today's episode, I'm going to talk you through three ways to drive quality traffic to your website so you get more leads and inquiries coming through, more opportunities and more jobs and bookings through your business.
• 1:38
  SPEAKER_00: Now, these three strategies I'm going to share with you today are assuming you have a website that is set up to convert.
• 1:45
  SPEAKER_00: You need to have the right infrastructure in place before you start sending traffic there.
• 1:49
  SPEAKER_00: Otherwise, you're going to lose leads and conversions because the traffic that you send are going to be seeing or consuming content and information and your website design in general in a way that's not going to actually make them convert.
• 2:03
  SPEAKER_00: So even if you apply these strategies, you may see an increase in conversions, but it wouldn't be the same level of effect that you would have if you have a website and infrastructure behind your business and your marketing in terms of a website marketing system similar to what we create here at Eastbound Digital, then you're going to be burning money.
• 2:27
  SPEAKER_00: So that is always the first step.
• 2:29
  SPEAKER_00: Little disclaimer before you apply these strategies.
• 2:32
  SPEAKER_00: The first strategy to drive high quality traffic to your website is Google Ads.
• 2:37
  SPEAKER_00: Now we have seen the best results for our clients using Google Ads for a few key reasons.
• 2:44
  SPEAKER_00: The first reason is that when you pay for clicks through Google Ads, you are telling Google that you are willing to pay for the top positions.
• 2:54
  SPEAKER_00: This means that when someone searches for your services or anything related to your business, depending on what the strategy and targeting is for your campaigns, you are going to be put in the top positions for those people that are actively searching for what you offer.
• 3:09
  SPEAKER_00: This is the most high-quality traffic that you can drive to your website because it is people that have a very high buying intent.
• 3:18
  SPEAKER_00: That means that they are ready to take action.
• 3:21
  SPEAKER_00: They're ready to inquire, they're ready to make a phone call, they're ready to book in your services.
• 3:27
  SPEAKER_00: Because the words and terminology that they're using inside Google as they search indicates that they are ready to take that action.
• 3:36
  SPEAKER_00: They're not just comparing services, although sometimes with strategies, even with Google Ads, we do target those levels of people as well.
• 3:43
  SPEAKER_00: Really just depends.
• 3:44
  SPEAKER_00: But essentially, our priority is to get in front of those people who are further down their buying journey, in which case, when they go to your website, if it's set up to convert, then you have a much higher conversion rate because of the intent of those people being ready to take action.
• 4:02
  SPEAKER_00: The second strategy to drive high quality traffic to your website is search engine optimization.
• 4:07
  SPEAKER_00: So just like Google Ads, SEO is designed to get you ranking in Google and get clicks to your website so that people can inquire and buy from you.
• 4:17
  SPEAKER_00: The difference between Google Ads and SEO is that Google Ads, you're paying Google for the top positions.
• 4:24
  SPEAKER_00: In SEO, you're trying to rank organically using strategies around Google's algorithm to get you in high positions in those organic search results.
• 4:34
  SPEAKER_00: So when you go to Google and you search something, you're going to see sponsored ads at the top.
• 4:40
  SPEAKER_00: These are your Google ads, and that's why it's the most effective way to drive high quality traffic because you're getting the top positions and you're getting those clicks from people straight away.
• 4:49
  SPEAKER_00: And then as you go down the search results, you're going to see the organic results.
• 4:53
  SPEAKER_00: This is everything below the sponsored ads, and there's multiple pages and hundreds or sometimes thousands and millions of results based on the search that you've put in.
• 5:03
  SPEAKER_00: SEO is a long-term strategy, and this is why we like to combine Google Ads and SEO, because Google Ads is going to work fast and be really effective in lead generation.
• 5:13
  SPEAKER_00: SEO is going to be your long-term strategy that compounds over time.
• 5:18
  SPEAKER_00: Like the clients that we work with, we see really good results even in the beginning, but the longer they do it, the results just get crazier and crazier.
• 5:27
  SPEAKER_00: And it means that you have a backup if something ever went wrong with your ads or the cost per lead in your ads because of cost of advertising and things like that went up too high and that kind of thing.
• 5:37
  SPEAKER_00: So it buffers the cost of Google Ads because you're going to get clicks through your ads and also through organic, and you have the option of turning off your ads and knowing that you're still going to get some traffic and inquiries coming through at the same time.
• 5:51
  SPEAKER_00: The third strategy to drive high quality traffic to your website so that you get more leads and inquiries is a meta remarketing campaign.
• 5:59
  SPEAKER_00: I really believe this strategy should be implemented into pretty much every service-based business if they want to get more leads and reduce their cost per lead.
• 6:10
  SPEAKER_00: A meta remarketing campaign is a campaign set up using the Facebook Business Manager or Ads Manager, and it's specifically designed to get in front of people who have already viewed or engaged with your business somehow.
• 6:24
  SPEAKER_00: So this might be people that have already viewed your website, that have already looked at your Instagram account or commented on something or viewed a video through your social media accounts.
• 6:35
  SPEAKER_00: All of these people are essentially warm traffic.
• 6:38
  SPEAKER_00: They've already found your business, but for some reason they haven't inquired yet.
• 6:44
  SPEAKER_00: So think about when you go to a website like Nike, for example, or any big company, or any company actually that's marketing effectively right now.
• 6:54
  SPEAKER_00: If you go to their website, so let's say that you searched on Google for something that you want to buy, you've clicked their website, you've viewed their content, and then you've gotten distracted for some reason.
• 7:05
  SPEAKER_00: Maybe you're just not ready to buy right now, but you intend to, or you've decided to go and view a competitor and compare a few things.
• 7:13
  SPEAKER_00: Now, let's say that you then go to your Instagram account or Facebook account and you're scrolling through your feed like we all do.
• 7:21
  SPEAKER_00: Who's going to come up?
• 7:23
  SPEAKER_00: Nike is going to come up.
• 7:24
  SPEAKER_00: The business that you've just searched is going to come up if they're marketing effectively.
• 7:29
  SPEAKER_00: And what this does is allow us to be reminded, or as a consumer reminded, but as a business, reminding our potential clients of what they were looking for, getting them back to the website or back to inquiry so you can generate that lead.
• 7:44
  SPEAKER_00: When we apply this strategy, it means that we can gain a higher website conversion rate just by getting those people back to the website so that they can take action the second time.
• 7:55
  SPEAKER_00: Because the truth is that even if you have a high website conversion rate, like let's say your website is converting at 7%.
• 8:03
  SPEAKER_00: So on first visit, your website gets a 7% of people to take action and become a lead or inquire with you.
• 8:10
  SPEAKER_00: Now that still means that 93% of people didn't take action.
• 8:15
  SPEAKER_00: But when we apply a meta remarketing campaign, this can increase the number of leads.
• 8:21
  SPEAKER_00: And because we have a dedicated audience of people that we want to target, the cost of this marketing or this advertising campaigns can be quite affordable.
• 8:32
  SPEAKER_00: It can be very, very low because we've actively told Facebook that we only want to show ads to these specific people.
• 8:39
  SPEAKER_00: So because they're not doing a lot of work to go find our audience, it generally means that the cost per result is much lower than it would be if you had a broad campaign going out to a lot of different people.
• 8:53
  SPEAKER_00: So all of these three strategies to drive high quality traffic to your website are designed to find people in your target market who are actively searching for what you offer and are ready to take action.
• 9:06
  SPEAKER_00: Instead of casting the net wide when it comes to your marketing, just hoping that someone comes across you who is interested and will actually inquire, get more targeted and focus on driving high quality traffic to your website and make sure that you have a website set up that actually converts.
• 9:25
  SPEAKER_00: Marketing doesn't have to be overcomplicated.
• 9:28
  SPEAKER_00: When you start to look at it in a more systematic way, it really boils down to a few key things.
• 9:35
  SPEAKER_00: And traffic is one important part of that.
• 9:38
  SPEAKER_00: But because there's so many different strategies and tactics around what platforms you can use, what strategies that you can put into place for your business, it can become overwhelming.
• 9:49
  SPEAKER_00: But these strategies and these traffic methods are those that we apply inside of our website marketing system.
• 9:58
  SPEAKER_00: This is a method that has helped our clients and my own business completely transform double revenue, double lead generation, reduce cost per lead, and overall just get better results, saving us time and money and increasing effectiveness of how the business is growing.
• 10:16
  SPEAKER_00: And if you're at a stage of your business where you want to generate more leads and inquiries in a way that has been proven to work and you want to learn how we can help you do this, then use the link in the description and book a free call.
• 10:30
  SPEAKER_00: But that's all for this episode, and I'll see you next time.
• 10:33
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 10:35
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 10:41
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 10:50
  SPEAKER_00: I'll see you in the next episode.