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Using Human Design to Create Bold Business Transformations · The One Small Change Podcast

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Welcome to the One Small Change. I am thrilled as always, that
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you're spending time with me this week and, you know, are joining for this
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journey of exploration and transformation. And I'm your host,
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Yvonne McCoy. I bring almost 30 years of entrepreneurial
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experience and I have a passion for discovering growth through the power of
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seemingly small change. And every week, I bring you someone
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who has an amazing story and they will share how a
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small or unexpected or insignificant decisions sparked a
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remarkable transformation and growth in both their life
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and their professional, you know, their personal and professional life.
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And this week we have with us the amazing Nancy O'Keefe.
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Nancy, thank you so much for sharing your time with us. Oh, thank
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you for having me. So I'm just going to let you rip.
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Tell us what, what you do and tell us what, what happened that
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made you do what you do. It makes you better at it than anybody
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else. Well, Imana, I'm a business coach, and
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I have been a business consultant and a business coach for over 30 years.
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But in the last seven years or so, I have
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discovered human design. It actually came across my
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radar and I dismissed it because it looked very complicated
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and I was busy. Like all entrepreneurs, I had no time and no
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extra time to look into something new. But it kept showing up. So
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I started looking at it. And I've always used assessments in
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my work. I did a lot of work with talent development and
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helping people really key in on their strengths and improve
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themselves in terms of their careers as an
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entrepreneur as they're in their businesses. And human
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design, frankly, just blew me away. First, I recognized
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some characteristics of my own that I
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had kind of been hiding. You know, I've
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always been outspoken. I'm different. I'm a rebel. I think differently.
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And that wasn't always welcomed. And sometimes I just,
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you know, kept my thoughts to myself and, you know, just kind of hid in
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the background and didn't want to rock any boats or
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create any kind of a stir until I looked at my human design
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chart and I realized, well, that's what you're here to do. You're a visionary
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disruptor, and you're here to create a stir. You're here to help people
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see their true selves and help them really
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understand how to step into the authentic self.
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So I pivoted my whole business. I was doing systems, process,
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talent, blah, blah, blah. And that just all of a sudden became
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extremely uninteresting to me. And now all I do is work with
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people to align themselves with their authentic selves and, and
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to translate that into a business that feels easy,
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flows, has natural abundance, allows them to
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magnetize themselves to their clients by being visible
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and being valued because of what they do and what they bring to the
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table. And it's just been an incredible shift for me
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personally and for my business. Well, I have to tell you
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that first of all, we both agree, I think that
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we have unique abilities, and it's kind of like a recipe. We
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could all have the same ingredients, but in different amounts. Absolutely.
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And so you end up with something different. And I had an
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experience with someone else who is a podcast guest,
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and we were talking about something after the show, and she said, you know,
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you aren't compromising, you're surrendering.
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And it was like, oh my God. And I kind of went
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back and looked at everything and it was from the human design, you
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know, perspective. And it was like, she's
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right. She's absolutely right. So the first
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thing I'm going to say is, you know, one of the things that
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you said in your bio is that, you know, you guide women
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entrepreneurs into impactful service
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businesses that make a bigger difference. And so I
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want to talk about challenges that women have or that you're
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seeing, because I think we are so underrated
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sometimes and we, we do it to ourselves as well as let other
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people do it to us. Well, all
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conditioning is a learned experience. And
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from the time we were very young, our well meaning parents gave
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us rules. You know, don't stick your finger in the light socket, don't do these
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things. It's harmful, it's not safe. And we learn through what
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we're taught about safety. And one of the things women
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have always been taught is to be basically subservient,
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nurture others, be in a position to put yourself kind of
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last. The children, the family comes first. And
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we've all grown up accustomed to just
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serving everyone else to the point of our own detriment.
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Sometimes many, many women never
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feel comfortable stepping out and being who they came here to be.
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Because of that, I'll call it training. And
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I love watching women really start to
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peel back those layers and get at who they are
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and be willing to be bold enough to stand in it. And
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one of the things that I do with my clients is that we work
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on creating a point of view, creating a, a belief and
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standing in that, being willing to really, you know, die on the
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hill for it, because that's what makes you different and stand
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out from everybody else. We are suffering in this
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marketplace from, you know, sameness. We all sound
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the same. We Spent a decade learning how to do funnels and
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scripts, and all it's done is mute our voices so that we
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all sound like robots. You know, people say, well, what about
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AI? We're kind of already there in the messenger messaging
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department. We're already sounding like everybody else. And we all
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have something unique. One of the great things about human
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design is, is it shows us that each and every one of us is different.
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It is the science of differentiation. And in our society,
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what do we do about differences? We hide them. We don't value
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them. Matter of fact, we have even gotten to the point where, where we
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hate because of them. It's just gone so far
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afield of what differences are meant to serve us with.
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Differences are meant to be juicy. They're the good stuff.
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When we look at somebody and see how they're different from us,
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there's lessons to be learned, things to be shared,
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wisdom, experience in that juiciness. And we're letting
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all that slip and fall through the cracks.
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So, you know, I love helping women get a voice and
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because I feel like they haven't felt comfortable having one.
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And those that have been able to get a voice and
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stand out have been ridiculed or
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shut down in some way. Not taken
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seriously, not seen, not heard. So
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we're shifting. The energy is shifting on the planet. We've been
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in a certain energy for the last 400 years. And in
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2027, that's the hard date for the shift. We're
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moving to a more individually empowered energy, an
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energy that is far more collaborative and feminine and
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way less masculine. And what we've been under
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this, I feel, is women's time to shine.
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Well, I'm on a mission. I want to help women find their voice
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because their voice matters. And let's get ready because
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when the prevailing winds shift, when we want to be able to step
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up and share our wisdom with the world. Okay, so
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I'm going to, I'm kind of going to play kind of like devil's advocate
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a little bit. And so, you know, I'm, I'm a
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very analytical, show me the data kind of gal,
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which does not mean that I'm not starting to step more into my
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intuitive, you know, and my gut feeling and stuff. But
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for people who say this sounds like hogwash,
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you know, this sounds like a lot of woo woo stuff.
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Let's see if we can, let's see if we can, you know, make it a
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little bit more. Help people be a little bit more open. From my
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perspective, I believe, you know, if you can believe that every
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snowflake is different. Why can't you believe each person is different?
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And the thing that I say is your
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differentness is what brings the right client to you
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because they feel that they are heard, that they
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are valued, that somebody has shared some of the experiences
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that they have. And what that means is
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that people will be willing to pay you more because you
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more on, they trust you faster. Right, like you more.
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So can you talk about some of the things that you see happen in people's
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business when they tap into their uniqueness? Well,
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over the last seven or so years I have given hundreds
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of human design readings and I am
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blown away at the accuracy. People have said to me, wow, how
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did you know that much about me? All I gave you was my birth information.
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It is very real and it is based in a number of ancient
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systems as well as quantum physics.
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There, you know, there is a lot of evidence that this is not woo
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woo, this is real. We came into the world as
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a ball of energy. We all understood in seventh grade science class
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that everything is energy. It's either a solid, a liquid
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or a gas. And we're the same way. And
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human design talks about our energetic DNA. Now we know
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anybody that's ever watched a crime drama on TV knows that we have physical
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DNA. If you've done ancestry.com or anything like
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that, we know we have certain characteristics that are
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our physical DNA. Well, the energetic DNA in
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your human design, those 64 gates that have that
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energy follow the codons in the DNA.
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There's a lot of scientific evidence around this. Now it
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is reasonably new and the scientific evidence is
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emerging, but it is real
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and it's, you know, amazing. It's an amazing body of work
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that was introduced in 1987 and it's growing
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by leaps and bounds every year. So as more and
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more people get involved with it, do readings,
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explore the depths of it, we're going to just learn some
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amazing things from it for the really the good
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of humankind. Really. Well, you know, the thing that I want
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to say to people is just because, you know, there
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are things that have been around for centuries and just because
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it's old doesn't mean it's not true. Do you know? I
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mean, so I think that, that you know, there was, I forgot
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who the person was, a very famous.
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Health. Person once he goes that said, you
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know, if you break your arm, I'm not going to tell you to
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meditate, I'm going to tell you to go, you know, to the emergency room.
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But if you're dealing with some other things, maybe meditation is the thing
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that need. And so I think just like everything else
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that, you know, the more assessments, you know, the more
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things you do to get to know who you are, the better off you're going
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to be. And whether that is therapy, whether that is
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disc, whether that is, you know. Myers Briggs,
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Myers Briggs. But, you know, I find a piece of truth in all of them
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every time I do it, you know, and you put you, you know, somebody
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said, you know, when you go in a grocery store, you don't feel like you
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have to buy every box of cereal. You go, you're looking for a particular thing,
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you take an assessment, you walk away with a particular thing that, that
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resonates with you and add it to your. You add it to your
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toolbox. So I want to ask you, what are three things
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that we can do that can help us with this, that can, you know,
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help us to discover who we are and, you know, if
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you've got a gift, how's that going to help? Well, the first thing I would
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recommend is that you start your human design journey. And if
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you go out to my website, nancyoke coaching.com
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you can actually put your birth information in and pull
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your personalized human design chart, which is a
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picture of your energy and a report that explains it. And
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that's a good sort of primer. As a matter of fact, I call that report
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the primer that gives you a sense of what's in it. And
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if you want to continue your journey and learn more about it, I
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have other resources on my website under the resources
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tab, ebooks and some other things that will help you deepen your
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knowledge a little bit about human design. Start there.
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And if after you look at your chart and your report,
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some of that resonates with you, then you want to take
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the next step. Maybe that's a reading, maybe that's going out to
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Amazon and buying a book and diving deeper.
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But helping yourself understand where you have been
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conditioned, where you're settling, where you're
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not feeling comfortable being yourself
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in the world, is the first step. Awareness is always the
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first step in change and transformation. And then you
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just look at it. Once you become aware, you can start to, you know,
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to look back. It's a process. You didn't become conditioned in five minutes.
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You're not going to decondition in five minutes, but you can start looking at
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some of the tenets that you were raised with as a child, some of
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the societal norms that we live under. And you can
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ask yourself, do I really believe this? Is
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this really true for me? You'll also learn about a
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very important aspect of your decision making authority
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that is in your human design. We've all been taught to make
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decisions in our head to, with logic, weigh the pros and cons,
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and that's a good thing to do. But where we really make decisions
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in is in other parts of our body. And that depends on
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your energy type, which will be actually told to
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you in this report. And if you feel into those areas of your
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body, you'll get signs from your body about whether this is an
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aligned choice or not. You know, you'll feel a pang in your stomach or
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you'll feel, you know, a pounding of your heart or
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some other physical feeling that'll let you know whether you're on
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the right track. There are a lot of people running around in the
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world today who've made decisions based purely on logic and
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purely on the pros and cons. And they're not happy because they
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didn't weigh in from a feelings perspective. And
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that's kind of the missing way we make decisions in our
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society today. So if you just get that out of it, that'll help you a
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lot in your life. And I think you're talking about something really important.
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I mean, I think that, I think that
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so many times, especially for women with the
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preconceived ideas and the limiting beliefs, you know, our
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decisions are not truly our own. You know, they're kind of,
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you know, we're kind of pushed or nudged in a certain direction or
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whatever. And you know what? I find that so
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exciting for me is I say what? Part of my, you know,
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I probably should stop saying it's my secret goal. But my secret
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goal for every woman that I work with is that she become, you know, that
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she comes into her own CEO mindset, right, to make the
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decisions that, you know, she wants to make based
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on what she is important to her. Right. And it
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just, you know, you know, I just remember going to a
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graduation once. I was doing adult education, and the person
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on the stage said I had a choice of two jobs.
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One was, you know, kind of my dream
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job in terms of money, but the other one was the one that I really
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wanted to do, and so I picked that one. And
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I remember so clearly the voice in my head saying,
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that's a choice. You can do that.
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Because every job I'd always ever taken had been
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based on money. And it was like, it was,
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yeah, it was like a thunderclap, you can do that.
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Yeah. Do you know? And so the thing is, you
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know, knowing what your values are, knowing what you're
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good at, knowing what fires you up,
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right. In terms of making your decision is, you know,
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sure, you want to know the logical stuff. You want, you know, you don't want
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to make the same mistakes as other people, but knowing that you're different from
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other people, that maybe that won't become a mistake for you. For you.
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Exactly. And so, you know, you just can be so much
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more exciting and. And your life can be so much
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more fulfilling. And I, like I said, one of the things I think that we
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have so much in common and we probably could keep talking about this. I think
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we could. How women are.
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Are not shining the way that they are capable of.
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And, you know, and a lot of it is just educated into us.
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And there are lots of, you know, not just, not just being a woman. I
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mean, there's a thing called the Woman's Journey to Fulfillment. I don't know
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if you've ever read I forgot. I. I should write this woman's name on
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a sticky note because I quote her all the time. But, you
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know, after childhood, in her model, there's motherhood,
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which I call the nurturer. Right. And someplace along the
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line, if something, you know,
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incredible doesn't happen, you know, like an accident or something like that, around
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the time that you get to the end of your 40s or your 50s, I
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think almost everybody goes, is this all there is? I
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want more. And so, you know, that's when we're kind
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of going on that spiritual quest to say, who am I,
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what do I want to do, what do I want to leave? And. And then
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those that become entrepreneurs take it one step further and say,
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I'm going to help other people either get through this or not go,
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not have to go through it. Right. And that becomes our
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passion. And so it is because of the different
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experiences in our different, you know, DNA and stuff like that that we
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can help the same people who have the same situation
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get to trust us much faster. And it is
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an amazing, amazing thing. So. All right,
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obviously, that's my high horse as well. I
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agree, though. You're right. I agree. So let me ask you
18:50
this. So I. We've got your website so people can co.
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Take that assessment. I would say to people, you should definitely do that
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because no matter what the results are, you're going to walk away with a piece
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of information that's going to help you grow. Absolutely. So
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the other thing is, the trick Question before the commercial, and that is, when
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was the last time you did something new for the first time? Oh,
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probably yesterday. Great. What did
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you do? Well, I'm. I'm an experimenter.
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That's how I learn. So I'm always trying things.
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What did I do yesterday that was new? I tried
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to create something on my website that I had never done before.
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It was an integration with another program,
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and frankly, it didn't go very well. I have to go back and see what
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I did wrong. But. But yes. So, I mean, I'm always
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experimenting. I love technology, and if I find a new
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piece of software, I'm all over learning about that. I
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probably do something new almost every day. And you know
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what? That's a good thing. You know, one of the things that. That
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I've learned in terms of being more positive is,
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is I. When. When I come up against something, I go, am I being
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judgmental or am I being curious? You know, how do I face
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this? And for so much of my life, I was highly judgmental
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because that's kind of how we protect ourselves. It's like, this is not good.
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I'm not doing this. I'm. You know, and as opposed to saying,
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tell me more, you know, you know how. Tell
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me what you're thinking about. Tell me, you know, how I can learn from this.
20:27
And it's. It makes life so much nicer. Okay,
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before we run out of time, which we are fast doing, I
20:34
gotta be sure to make sure you guys subscribe and share and engage on social
20:38
media. About the podcast, and the reason I started it was because
20:42
I wanted to expose you to as many different people as possible
20:45
so that you could grow your business and, you know, have a, you know,
20:49
also build a vibrant community. And so I hope you'll continue to,
20:53
you know, to join me on the one small change. And, you know, the
20:56
idea is that we want you to have a bold vision and for
21:00
innovative possibilities. And so, Nancy, I'm going to ask you,
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what are your last words of wisdom? What do you. What do you want people
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to remember? You're not broken.
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You're not broken. You're perfect, just as you were designed.
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And stop looking outwardly for
21:16
validation about who you are and what's right and what's wrong
21:20
for you, because all the answers are inside you.
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Here, here. I say you're you. You don't need to be fixed. You just need
21:28
to be found. So we are in total agreement about that.
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Okay, People, remember, the change is simple, but it's not
21:35
always easy. So it requires courage, resilience, and a
21:39
willingness to step outside your comfort zone. And, and what I'm going to say to
21:42
you is if you're comfortable or if you're afraid of being
21:46
uncomfortable, you are not growing, you are stagnating.
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So be curious, get out of your comfort zone and see what
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amazing things await you out there. And so I hope
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that you will continue to join me on the one small change. Until the
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next time, stay very, very curious. Nancy,
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thank you so much. Thank you, Yvonne. This was wonderful. This was
22:08
great.