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Zillow Ex-Exec’s AI Startup Sold to Mainstay | Real Estate News
Carey Armstrong, ex-Zillow exec and founder of AI-powered listing startup Truelist, just sold her company to Mainstay — a move that’s accelerating the real estate tech race. Truelist, barely out of stealth mode a year ago, is now part of Mainstay’s push to serve agents and brokerages, not just investors. Armstrong stays on as Chief Strategy Officer, merging Truelist’s tech with Mainstay’s to slash costs and speed up workflows — all while spotlighting AI’s role in the future of proptech. This deal also underscores the “Zillow mafia” trend: former Zillow leaders like Spencer Rascoff are…
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