Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#814: United Rentals' Alyse Fuller on driving real impact without being overwhelmed by data
What if one of your most valuable CX analysts isn't even a person?
Agility requires not just collecting data, but closing the gap between insight and action at scale. This means empowering every level of the organization, from the frontline to the C-suite, with the right information at the right time to make smarter, faster decisions.
Today, we're going to talk about moving beyond the score. We'll explore how Generative AI is shifting the discipline of customer experience from a reactive, score-chasing exercise to a proactive, problem-solving engine. We’ll get practical about how a very lean…
The skinny
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