187. Brian Fletcher. Building Is The Strategy.

The Future Of The Future · Jul 14, 2026 · 34m

For years, software was treated as a support function, something you built after strategy was decided. But that model is breaking. Today, the companies that win are the ones where building is the strategy. Where the ability to rapidly design, test, and ship products defines not just execution, but direction.

And now, with AI, that shift is accelerating. If software used to be constrained by time, cost, and talent, those constraints are collapsing. So new questions emerge: If we can build anything faster than ever, what actually matters? What becomes scarce? And how do organizations need to…