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Walmart's "Dinner Tonight" Platform Will Kill the Meal Kit Industry | Fast Five Shorts · Omni Talk Retail

• 0:00
  Walmart
• 0:01
  is
• 0:01
  attempting
• 0:01
  to
• 0:02
  answer
• 0:02
  the
• 0:02
  age
• 0:02
  old
• 0:03
  question
• 0:04
  what's
• 0:04
  for
• 0:04
  dinner?
• 0:05
  If
• 0:05
  you
• 0:05
  didn't
• 0:06
  get
• 0:06
  catch
• 0:06
  that
• 0:07
  from
• 0:07
  Chris's
• 0:08
  like
• 0:09
  version
• 0:09
  of
• 0:09
  the
• 0:09
  jingle
• 0:10
  I
• 0:10
  feel
• 0:11
  like
• 0:11
  Chicken
• 0:11
  tonight.
• 0:12
  According
• 0:12
  to
• 0:12
  Progressive
• 0:13
  Grocer,
• 0:13
  Dinner
• 0:14
  Tonight,
• 0:14
  which
• 0:15
  launched
• 0:15
  in
• 0:15
  early
• 0:16
  June,
• 0:16
  is
• 0:16
  a
• 0:16
  one
• 0:16
  step
• 0:17
  platform
• 0:17
  on
• 0:17
  Walmart's
• 0:18
  website
• 0:18
  and
• 0:18
  app
• 0:19
  that
• 0:19
  aims
• 0:19
  to
• 0:19
  be
• 0:20
  a
• 0:20
  total
• 0:20
  meal
• 0:21
  solution
• 0:21
  for
• 0:21
  shoppers.
• 0:23
  Customers
• 0:23
  can
• 0:24
  simply
• 0:24
  type
• 0:24
  in
• 0:24
  Dinner
• 0:25
  Tonight,
• 0:25
  easy
• 0:25
  dinner,
• 0:26
  Easy
• 0:27
  Meals
• 0:27
  or
• 0:28
  be
• 0:28
  routed
• 0:28
  directly
• 0:29
  to
• 0:29
  the
• 0:29
  landing
• 0:30
  page.
• 0:30
  Dinner
• 0:31
  Tonight
• 0:31
  features
• 0:31
  one
• 0:31
  click
• 0:32
  baskets
• 0:32
  with
• 0:32
  everything
• 0:33
  from
• 0:33
  spaghetti
• 0:33
  and
• 0:33
  meatballs
• 0:34
  to
• 0:34
  tacos
• 0:34
  and
• 0:35
  stir
• 0:35
  fry
• 0:36
  as
• 0:36
  well
• 0:36
  as
• 0:36
  a
• 0:36
  recipe
• 0:37
  hub,
• 0:37
  shoppable
• 0:38
  lists
• 0:38
  and
• 0:39
  global
• 0:39
  meal
• 0:39
  inspiration.
• 0:40
  Customers
• 0:41
  can
• 0:41
  also
• 0:41
  use
• 0:41
  the
• 0:42
  platform
• 0:42
  to
• 0:42
  shop
• 0:43
  for
• 0:43
  hot
• 0:43
  rotisserie
• 0:44
  chickens,
• 0:44
  wings
• 0:45
  and
• 0:45
  favorites
• 0:46
  like
• 0:46
  berry
• 0:46
  Chantilly
• 0:47
  cake
• 0:48
  to
• 0:48
  be
• 0:48
  delivered
• 0:48
  directly
• 0:49
  from
• 0:49
  Walmart's
• 0:50
  deli
• 0:50
  and
• 0:51
  bakery.
• 0:51
  Chris,
• 0:52
  what's
• 0:52
  the
• 0:52
  verdict
• 0:53
  on
• 0:53
  Walmart's
• 0:54
  D
• 0:54
  Dinner
• 0:54
  Tonight
• 0:55
  platform?
• 0:56
  Chantilly
• 0:57
  I
• 0:58
  I
• 0:58
  actually
• 0:58
  love
• 0:58
  this
• 0:59
  an
• 0:59
  I
• 1:00
  don't
• 1:00
  know
• 1:00
  if
• 1:00
  you
• 1:00
  tried
• 1:00
  it
• 1:00
  out
• 1:01
  but
• 1:01
  did
• 1:01
  you
• 1:01
  try
• 1:01
  it
• 1:01
  out
• 1:02
  yesterday?
• 1:02
  I
• 1:02
  tried
• 1:03
  it
• 1:03
  too.
• 1:03
  Yeah
• 1:04
  and
• 1:04
  it's
• 1:04
  pretty
• 1:04
  slick.
• 1:05
  Like
• 1:05
  you
• 1:05
  preload
• 1:05
  your
• 1:06
  delivery
• 1:06
  time
• 1:06
  which
• 1:06
  is
• 1:07
  kind
• 1:07
  of
• 1:07
  cool.
• 1:07
  Like
• 1:08
  I
• 1:08
  wasn't
• 1:08
  expecting
• 1:09
  that
• 1:09
  to
• 1:09
  do
• 1:09
  that.
• 1:10
  And
• 1:10
  then
• 1:10
  you
• 1:10
  can
• 1:10
  one
• 1:11
  click
• 1:11
  anything
• 1:11
  you
• 1:12
  want
• 1:12
  from
• 1:12
  recipes
• 1:13
  to
• 1:13
  ready
• 1:13
  made
• 1:13
  meals
• 1:14
  to
• 1:14
  heat
• 1:14
  and
• 1:14
  eat
• 1:14
  options
• 1:15
  like
• 1:15
  it's
• 1:15
  all
• 1:15
  available
• 1:16
  to
• 1:16
  you.
• 1:17
  And
• 1:17
  I
• 1:17
  think
• 1:17
  that's
• 1:18
  great
• 1:18
  because
• 1:18
  it
• 1:18
  hits
• 1:18
  on
• 1:19
  a
• 1:19
  need
• 1:19
  state
• 1:19
  of
• 1:20
  what
• 1:20
  do
• 1:20
  I
• 1:20
  want
• 1:20
  to
• 1:20
  do
• 1:21
  for
• 1:21
  dinner?
• 1:21
  Because
• 1:22
  you
• 1:22
  know,
• 1:22
  and
• 1:22
  it's
• 1:23
  in
• 1:23
  the
• 1:23
  moment
• 1:23
  too,
• 1:23
  which
• 1:23
  is
• 1:24
  long
• 1:24
  made
• 1:24
  meal
• 1:25
  kit
• 1:25
  options
• 1:26
  kind
• 1:26
  of
• 1:26
  impractical
• 1:27
  and
• 1:27
  wasteful
• 1:27
  at
• 1:27
  the
• 1:27
  end
• 1:27
  of
• 1:28
  the
• 1:28
  day
• 1:28
  because
• 1:28
  you
• 1:28
  have
• 1:28
  to
• 1:28
  pre
• 1:28
  order
• 1:28
  all
• 1:29
  that
• 1:29
  stuff
• 1:29
  in
• 1:29
  advance.
• 1:29
  Then
• 1:30
  you're
• 1:30
  like
• 1:30
  I
• 1:30
  don't,
• 1:30
  I
• 1:31
  don't
• 1:31
  want
• 1:31
  chicken
• 1:31
  Kiev
• 1:32
  for
• 1:32
  dinner
• 1:32
  tonight.
• 1:33
  Right.
• 1:33
  Like
• 1:33
  that's
• 1:33
  just
• 1:33
  not,
• 1:34
  not
• 1:34
  something
• 1:34
  I'm
• 1:35
  in
• 1:35
  the
• 1:35
  mood
• 1:35
  for.
• 1:35
  So
• 1:35
  this,
• 1:36
  this
• 1:36
  changes
• 1:36
  that.
• 1:37
  And
• 1:37
  the
• 1:37
  other
• 1:37
  point
• 1:37
  I
• 1:38
  would
• 1:38
  make
• 1:38
  is
• 1:38
  I
• 1:38
  could
• 1:38
  see
• 1:39
  the
• 1:39
  way
• 1:40
  it
• 1:40
  works.
• 1:40
  I
• 1:40
  could
• 1:40
  see
• 1:41
  people
• 1:41
  using
• 1:41
  it
• 1:41
  habitually.
• 1:43
  But
• 1:43
  the
• 1:43
  thing
• 1:43
  I
• 1:43
  love
• 1:44
  most
• 1:44
  about
• 1:44
  it,
• 1:44
  Ann,
• 1:45
  is
• 1:45
  I
• 1:46
  go
• 1:46
  back.
• 1:46
  It
• 1:46
  goes
• 1:46
  back
• 1:46
  to
• 1:47
  a
• 1:47
  prediction
• 1:47
  I
• 1:47
  made
• 1:47
  in
• 1:48
  2018
• 1:49
  where
• 1:49
  I
• 1:49
  said
• 1:49
  meal
• 1:50
  kits
• 1:50
  were
• 1:50
  going
• 1:50
  to
• 1:50
  go
• 1:50
  the
• 1:50
  way
• 1:51
  of
• 1:51
  the
• 1:51
  dodo
• 1:51
  bird
• 1:52
  and
• 1:52
  I
• 1:52
  called
• 1:52
  them
• 1:53
  in
• 1:53
  Forbes,
• 1:53
  the
• 1:53
  equivalent
• 1:54
  of
• 1:54
  the
• 1:54
  stylus
• 1:55
  on
• 1:55
  the
• 1:55
  Palm
• 1:55
  Pilot.
• 1:56
  Because
• 1:56
  an
• 1:56
  actual
• 1:57
  grocery
• 1:57
  store
• 1:58
  is
• 1:58
  a
• 1:58
  meal
• 1:58
  kit
• 1:59
  when
• 1:59
  you
• 1:59
  think
• 1:59
  about
• 1:59
  it,
• 2:00
  when
• 2:00
  it's
• 2:00
  supercharged
• 2:01
  with
• 2:01
  technology
• 2:02
  and
• 2:02
  technology
• 2:02
  can
• 2:02
  just
• 2:03
  do
• 2:03
  it
• 2:03
  better.
• 2:03
  So
• 2:03
  that's
• 2:04
  what
• 2:04
  Walmart
• 2:04
  is
• 2:04
  doing
• 2:04
  here.
• 2:05
  They're
• 2:05
  taking
• 2:05
  the
• 2:06
  idea
• 2:06
  and
• 2:06
  they're
• 2:06
  making
• 2:07
  it
• 2:07
  better
• 2:07
  and
• 2:07
  so
• 2:07
  kudos
• 2:08
  to
• 2:08
  them
• 2:08
  and
• 2:08
  I
• 2:08
  love
• 2:09
  them.
• 2:09
  Yet
• 2:09
  Again,
• 2:09
  for
• 2:09
  what
• 2:09
  I
• 2:10
  think
• 2:10
  is
• 2:10
  a,
• 2:10
  is
• 2:10
  a,
• 2:11
  is
• 2:11
  a
• 2:11
  platform
• 2:11
  with
• 2:12
  a
• 2:12
  lot
• 2:12
  of
• 2:12
  potential
• 2:12
  here.
• 2:13
  Just
• 2:13
  depends
• 2:13
  over
• 2:13
  how
• 2:14
  they,
• 2:14
  how
• 2:14
  they
• 2:14
  manipulate
• 2:15
  it
• 2:15
  over
• 2:15
  time.
• 2:16
  I
• 2:16
  think
• 2:16
  potential
• 2:17
  is
• 2:17
  the
• 2:17
  key
• 2:17
  word
• 2:18
  here.
• 2:18
  I
• 2:18
  mean
• 2:18
  looking
• 2:18
  at
• 2:19
  it
• 2:19
  right
• 2:19
  now,
• 2:19
  there's
• 2:19
  nothing
• 2:20
  revolutionary
• 2:20
  about
• 2:21
  this.
• 2:21
  It's,
• 2:21
  that's
• 2:22
  the
• 2:22
  same
• 2:22
  thing
• 2:22
  that
• 2:22
  you
• 2:23
  see
• 2:23
  on
• 2:23
  a
• 2:23
  lot
• 2:23
  of
• 2:24
  sites
• 2:24
  with
• 2:24
  the
• 2:24
  exception
• 2:25
  of
• 2:25
  how
• 2:26
  the
• 2:26
  they're
• 2:27
  going
• 2:27
  through
• 2:27
  and
• 2:27
  you're
• 2:28
  planning
• 2:28
  your
• 2:28
  time.
• 2:29
  But
• 2:29
  if
• 2:29
  you
• 2:29
  just
• 2:29
  go
• 2:30
  to
• 2:30
  dinner
• 2:30
  tonight,
• 2:31
  like
• 2:31
  yes,
• 2:31
  there's
• 2:31
  a
• 2:32
  recipe
• 2:32
  hub,
• 2:32
  yes,
• 2:33
  there's,
• 2:33
  you
• 2:33
  know,
• 2:33
  there's,
• 2:34
  you
• 2:34
  can
• 2:34
  pick,
• 2:34
  heat
• 2:35
  and
• 2:35
  eat
• 2:35
  meals.
• 2:35
  Like
• 2:36
  a
• 2:36
  lot
• 2:36
  of
• 2:36
  retailers
• 2:36
  are
• 2:37
  doing
• 2:37
  this.
• 2:37
  But
• 2:37
  I
• 2:37
  think
• 2:38
  what
• 2:38
  is
• 2:38
  interesting
• 2:39
  about
• 2:39
  this
• 2:39
  is
• 2:40
  number
• 2:41
  one,
• 2:41
  the
• 2:41
  split
• 2:41
  speed.
• 2:42
  No
• 2:42
  grocer
• 2:43
  can
• 2:43
  match
• 2:44
  this
• 2:44
  speed.
• 2:45
  And
• 2:45
  this
• 2:46
  collection
• 2:46
  of
• 2:46
  recipes
• 2:47
  right
• 2:47
  now,
• 2:47
  like
• 2:48
  Walmart
• 2:48
  can.
• 2:49
  I
• 2:49
  mean
• 2:49
  it.
• 2:50
  And,
• 2:50
  and
• 2:51
  on
• 2:51
  top
• 2:51
  of
• 2:51
  it,
• 2:51
  which
• 2:51
  I
• 2:52
  think
• 2:52
  is
• 2:52
  even
• 2:52
  better,
• 2:52
  is
• 2:53
  like
• 2:53
  when
• 2:53
  I,
• 2:53
  what
• 2:53
  I
• 2:54
  did
• 2:54
  yesterday
• 2:55
  was
• 2:55
  ordering
• 2:56
  all
• 2:56
  of
• 2:56
  these
• 2:56
  things
• 2:57
  plus
• 2:57
  a
• 2:57
  few
• 2:57
  of
• 2:58
  essentials.
• 2:58
  Like
• 2:58
  my
• 2:59
  kid
• 2:59
  needed
• 2:59
  sunscreen,
• 3:00
  an
• 3:00
  extra
• 3:00
  bottle
• 3:00
  of
• 3:00
  sunscreen.
• 3:01
  So
• 3:01
  it's
• 3:01
  like
• 3:01
  all
• 3:02
  of
• 3:02
  these
• 3:02
  things
• 3:03
  that
• 3:03
  truly
• 3:03
  make
• 3:04
  sense
• 3:04
  to
• 3:04
  happen
• 3:05
  in
• 3:05
  this
• 3:05
  one
• 3:06
  moment.
• 3:06
  And
• 3:07
  what
• 3:07
  I
• 3:07
  love
• 3:07
  even
• 3:08
  more
• 3:08
  is
• 3:08
  that
• 3:08
  I
• 3:08
  think
• 3:09
  so
• 3:09
  Sparky
• 3:09
  is
• 3:10
  not
• 3:10
  even
• 3:10
  integrated
• 3:10
  into
• 3:11
  this
• 3:11
  yet
• 3:11
  fully.
• 3:12
  Like
• 3:12
  you
• 3:12
  have
• 3:12
  to
• 3:12
  go
• 3:12
  to
• 3:13
  a
• 3:13
  different
• 3:15
  place
• 3:15
  to
• 3:15
  ask
• 3:16
  Sparky
• 3:16
  a
• 3:16
  question,
• 3:17
  but
• 3:17
  it
• 3:17
  is
• 3:17
  serving
• 3:18
  up
• 3:18
  the
• 3:18
  content.
• 3:18
  So
• 3:19
  if
• 3:19
  you
• 3:19
  went
• 3:19
  to
• 3:19
  Walmart
• 3:20
  and
• 3:20
  you're
• 3:20
  like,
• 3:20
  what's
• 3:20
  for
• 3:20
  dinner
• 3:21
  tonight,
• 3:21
  Sparky?
• 3:22
  It'll
• 3:22
  pop
• 3:23
  up.
• 3:24
  The
• 3:24
  key
• 3:24
  thing
• 3:24
  here
• 3:25
  is
• 3:25
  that
• 3:25
  not
• 3:26
  only
• 3:26
  will
• 3:26
  that
• 3:26
  pop
• 3:26
  up
• 3:27
  on
• 3:27
  if
• 3:27
  you're
• 3:27
  on
• 3:27
  Walmart.com
• 3:28
  searching
• 3:29
  for
• 3:29
  it,
• 3:29
  but
• 3:29
  when
• 3:30
  more
• 3:30
  and
• 3:30
  more
• 3:30
  people
• 3:31
  are
• 3:31
  going
• 3:31
  to
• 3:31
  chatgpt
• 3:32
  asking
• 3:33
  the
• 3:33
  same
• 3:33
  question,
• 3:34
  what's
• 3:34
  for
• 3:34
  dinner
• 3:34
  tonight?
• 3:35
  Or
• 3:35
  Walmart
• 3:36
  will
• 3:36
  be
• 3:36
  showing
• 3:37
  up
• 3:37
  there,
• 3:37
  these
• 3:38
  recipes
• 3:38
  will
• 3:38
  be
• 3:38
  showing
• 3:39
  up
• 3:39
  there.
• 3:39
  They've
• 3:40
  done
• 3:40
  all
• 3:40
  the
• 3:40
  right
• 3:40
  things
• 3:41
  to
• 3:41
  connect
• 3:41
  all
• 3:42
  the
• 3:42
  dots
• 3:42
  here
• 3:42
  so
• 3:43
  that
• 3:43
  you
• 3:43
  make
• 3:43
  sure
• 3:44
  that
• 3:44
  you're
• 3:44
  showing
• 3:44
  up
• 3:45
  and
• 3:45
  you're
• 3:45
  going
• 3:45
  to
• 3:46
  pay
• 3:46
  off
• 3:46
  that
• 3:47
  experience
• 3:48
  tenfold
• 3:48
  once
• 3:49
  people
• 3:49
  realize,
• 3:49
  oh
• 3:50
  wow,
• 3:50
  I
• 3:50
  can,
• 3:51
  I
• 3:51
  can
• 3:51
  get
• 3:51
  this
• 3:51
  to
• 3:52
  my
• 3:52
  house
• 3:52
  in
• 3:53
  an
• 3:53
  hour
• 3:53
  or
• 3:53
  less.
• 3:54
  Hitting
• 3:54
  on
• 3:55
  that
• 3:55
  that
• 3:56
  needs
• 3:56
  state
• 3:56
  that
• 3:56
  you
• 3:57
  talked
• 3:57
  about
• 3:57
  earlier.
• 3:58
  Yeah,
• 3:58
  I
• 3:58
  mean
• 3:59
  I
• 3:59
  wonder,
• 3:59
  I
• 3:59
  wonder
• 3:59
  if
• 3:59
  it
• 3:59
  actually
• 4:00
  isn't
• 4:00
  a
• 4:00
  more
• 4:00
  budget
• 4:00
  friendly
• 4:01
  way
• 4:01
  to
• 4:01
  actually
• 4:01
  do
• 4:02
  your
• 4:02
  grocery
• 4:02
  shopping
• 4:02
  too.
• 4:03
  Like
• 4:03
  when
• 4:03
  you're
• 4:03
  just
• 4:03
  buying
• 4:04
  your
• 4:04
  dinner
• 4:04
  in
• 4:04
  the
• 4:04
  moment
• 4:05
  every
• 4:05
  day
• 4:05
  for
• 4:06
  what
• 4:06
  you
• 4:06
  feel
• 4:06
  like
• 4:06
  you
• 4:06
  and
• 4:06
  your
• 4:07
  gonna
• 4:07
  want
• 4:07
  to
• 4:08
  eat
• 4:08
  and
• 4:08
  you're
• 4:08
  paying
• 4:09
  the
• 4:09
  fee
• 4:09
  for
• 4:09
  Walmart
• 4:10
  plus
• 4:10
  but
• 4:10
  then
• 4:10
  you
• 4:10
  get
• 4:10
  the
• 4:10
  delivery,
• 4:11
  you
• 4:11
  know,
• 4:11
  at
• 4:11
  a,
• 4:11
  at
• 4:12
  a,
• 4:12
  you
• 4:12
  know,
• 4:12
  reduced
• 4:13
  rate.
• 4:13
  And
• 4:13
  so
• 4:13
  like,
• 4:14
  you
• 4:14
  know,
• 4:14
  you're
• 4:14
  not
• 4:14
  wasting
• 4:15
  food
• 4:15
  anymore
• 4:16
  either.
• 4:16
  So,
• 4:16
  like,
• 4:17
  I
• 4:17
  think
• 4:17
  this
• 4:17
  is,
• 4:18
  this
• 4:18
  is
• 4:18
  great
• 4:18
  for
• 4:19
  both
• 4:19
  income
• 4:19
  stratas
• 4:20
  which
• 4:20
  Walmart
• 4:20
  is
• 4:21
  killing
• 4:21
  at.
• 4:21
  They're
• 4:21
  killing
• 4:21
  it,
• 4:22
  you
• 4:22
  know,
• 4:22
  the
• 4:22
  traditional
• 4:23
  customer
• 4:23
  that
• 4:24
  they
• 4:24
  have
• 4:24
  and
• 4:24
  then
• 4:24
  expanding
• 4:25
  it
• 4:25
  into
• 4:25
  people,
• 4:25
  you
• 4:26
  know,
• 4:26
  with
• 4:26
  the
• 4:26
  higher
• 4:26
  income
• 4:27
  echelons
• 4:27
  for
• 4:27
  the
• 4:27
  reasons
• 4:28
  that
• 4:28
  you,
• 4:28
  you
• 4:29
  describe.
• 4:29
  So,
• 4:29
  yeah,
• 4:30
  I
• 4:30
  think
• 4:30
  it's
• 4:30
  great.