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The Cost of Doing Nothing: How to Create Urgency in Every Deal
Learn how to put a dollar amount on any sales problem -- the skill that justifies investments, creates urgency, and helps buyers sell internally. Quantifying pain is one of the most powerful skills in sales, yet most sellers avoid the financial conversation entirely. In this episode, Mark McGraw and Josh Pitchford break down why putting a dollar amount on a problem changes everything -- from justifying the investment and creating urgency to empowering buyers to sell internally to decision makers. Learn practical tactics for doing the math with prospects: stacking numbers to lead the witness…
The skinny
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