Latest / The Dr. Randi Show / The Reality Check Dermatology Brings to Aesthetic Care — Chris Murray
Transcript
- 0:03The views expressed in this podcast are for informational
- 0:06purposes only and do not constitute medical advice.
- 0:09This episode of the Doctor Randy Show is proudly sponsored by New
- 0:13Beauty, the ultimate authority in beauty and aesthetics.
- 0:16Whether you're looking for the latest innovations, expert
- 0:19insights or trusted recommendations, New Beauty is
- 0:22your go to source. Visit newbeauty.com to stay
- 0:25ahead of the trends and discover what's next in beauty.
- 0:28Now let's get into the episode. Hello everyone and welcome to
- 0:32the Doctor Randy show. I'm your host, Doctor Randy
- 0:35Boyette and here we are where beauty medicine and innovation
- 0:39collide. Let me tell you about our guest
- 0:41today. He is helping lead one of the
- 0:44largest and fastest growing dermatology groups in the
- 0:47nation. He is bridging the worlds of
- 0:50medical skin and modern aesthetics, and he is part of
- 0:54the powerhouse driving the future of Skin.
- 0:57Platinum Dermatology Partners, please welcome Chris Murray to
- 1:01the show. Thank you.
- 1:03Thanks, Doctor Boyer. Thanks for having me.
- 1:04Appreciate it. Absolutely.
- 1:06Well, thank you so much for joining us today, Chris.
- 1:09You and I have known each other for years.
- 1:11Even though we've kind of moved in different circles, we've
- 1:13always reconnected. So excited to have you on the
- 1:16show today, and I'd love to jump right in, if that's OK with you.
- 1:20Let's do. It.
- 1:21Let's do it. All right, so for listeners who
- 1:24might not know all about Platinum Dermatology Partners
- 1:29and what makes it stand out in the world of skin and
- 1:31aesthetics, I'd love for you to talk about that.
- 1:35Yeah. I mean, I think the interesting
- 1:37part for Platinum Dermatology Partners is we're a white label
- 1:40company. And what that means is we don't
- 1:42change the name of our practices.
- 1:43So a lot of times patients or customers are coming into our
- 1:46practice that may be coming to see a platinum physician that
- 1:49aren't necessarily knowing that because they went to something
- 1:52like cosmetic and laser dermatology in San Diego, which
- 1:55is one of our offices. So the really unique part about
- 1:59I think Platinum Dermatology Partners is the really the
- 2:02footprint that we have. When you look at aesthetics and
- 2:04growing markets, you really want to be in those growing markets,
- 2:07right? So Platinum Dermatology Partners
- 2:10is based in Southern California, Arizona, Las Vegas, Dallas and
- 2:15then Miami. And so you have a really cool
- 2:18diverse footprint, which also lends itself to a lot of
- 2:21clinical researches studies. We have 21 sites across the
- 2:25location. So from general dermatology,
- 2:27which makes about 80% of our business to aesthetic services,
- 2:31about 20% of our business, we're able to really make impact in
- 2:35those states. And it's really deliberate that
- 2:37we're located there and we're disciplined in those footprints.
- 2:40Well, it sounds like you have hit all of the top cities for
- 2:43aesthetics. So it was very, yeah.
- 2:45I mean, it was not a coincidence.
- 2:47I'm not a big coincidence guy. So I think you know, when you
- 2:50look at the legacy in Dallas, it was really where Platinum
- 2:53started and then there was some mergers and acquisitions on
- 2:57California, which was the Old West practices and then skin and
- 3:00cancer associates down in Florida.
- 3:02So a lot of those bigger groups into one mega group if you will,
- 3:05which gives us about 125 locations.
- 3:08I think this is an intriguing topic and the reason I really
- 3:11wanted to have you on as a guest today because I think that
- 3:15bridging the gap between dermatology and aesthetics is
- 3:19key and people maybe don't understand the relationship
- 3:22there. I myself never miss a year or
- 3:25even 6 months without seeing my dermatologist.
- 3:27The first question I want to dive into about that is why do
- 3:30you think it's important for consumers to choose a
- 3:34dermatologist when seeking aesthetic treatments instead of
- 3:37only going to an aesthetic clinic and maybe kind of having
- 3:41consultation first with their dermatologist of where to go?
- 3:45Yeah, it's really part of a holistic plan.
- 3:47You know, you really want to be able to treat the skin is the
- 3:50largest organ and really you start with that and
- 3:52dermatologists are the experts. And so you're looking at board
- 3:55certified, dermatologist, double board certified, whether they're
- 3:58aesthetic provider or not, they're really trained into kind
- 4:02of what you need to do holistically.
- 4:04And so that's why it's starting with the dermatologist really is
- 4:07in my mind to your .6 months, if you're coming in for skin
- 4:10checks, you have about 2 million unique patients walking through
- 4:13our doors every year. And really our job is to get
- 4:16more of them to stay here. I mean, if you think of the
- 4:18mathematics of that 2 million people, majority of people even
- 4:21at 20% of our business aesthetics are going to other
- 4:24providers if they stayed in the practice, which is my goal.
- 4:27Retention is really just as good a way to grow as external
- 4:31marketing, if not better retention and keeping people
- 4:33into the practice. It gets them coming back more.
- 4:36You know, mom comes in and brings her son in for acne,
- 4:40she's going to come in and get her Botox.
- 4:41If dad's coming in for a skin check, he brings his daughter
- 4:44in, same thing. There's a lot of different cross
- 4:46pollinations and having utilization and revenue in mind
- 4:50with aesthetics, just from our footprint with a must.
- 4:54Considering what you pointed out, we're in a really hot
- 4:56aesthetic markets. And I think that the role of
- 5:00skin health in overall beauty and anti aging is so critical.
- 5:05And I think that's something that's being forgotten a little
- 5:09bit, right? We're forgetting to check on the
- 5:10health of our skin 1st and making sure, you know, can our
- 5:15skin handle this type of treatment.
- 5:17And I don't think that dermatologists are trying to
- 5:20eliminate aesthetic clinics outside of that.
- 5:22I think that we're just trying to partner together more.
- 5:26So what are your thoughts on how skin health plays a role in anti
- 5:30aging and beauty? Yeah, that's a good point.
- 5:32Aesthetics has now grown into a multiple billion dollar business
- 5:36where people want seven days a week service.
- 5:40They want Saturdays, Sundays, Friday nights, when they're off
- 5:43of work, when they're going to have a week off for bruising.
- 5:45Like there's a lot of different ways that aesthetics can be
- 5:47treated outside of a clinic. But really when you're coming
- 5:50in, I'll give you a really easy example for anyone to
- 5:53understand, whether your core physician or your consumer is
- 5:57sunscreen. Like if you're coming in and
- 5:59getting a neurotoxin and you're not getting sunscreen on the way
- 6:02out, I think there's a big miss on both the dermatologist part
- 6:05and also on the patients part because that's like going to the
- 6:08dentist and getting a cleaning and then not brushing your teeth
- 6:10at home. You really have to incorporate
- 6:13different levels of treatment and they all work together very
- 6:16synergistically. You might have to come back for
- 6:18your BBL or for an IPL or for vascular treatment.
- 6:21There's a lot of different ways that I think the aesthetic
- 6:24clinics can't necessarily repurpose a lot of the devices
- 6:28specifically for that prevention.
- 6:30They can in some cases, but for the most case I think
- 6:32dermatology is a one stop shop from whether it's skin care,
- 6:35whether it's your treatments, whether it's your neurotoxin or
- 6:38just in general skin health, this should be your first stop
- 6:42on your aesthetic journey. I agree.
- 6:44And I think especially if you've had any skin conditions or
- 6:48concerns in the past, like something that may have needed
- 6:51like a prescription cream or some kind of lotion, and then
- 6:55you're considering aesthetic treatments, the best step to
- 6:58take first is to go to your dermatologist.
- 7:00Make sure, is my skin ready for this?
- 7:02I think that's part of it. I know myself, I had a condition
- 7:07a few years ago, no idea why. Maybe it was just the time of my
- 7:10life or some products that I used, but I had some kind of
- 7:13like an eczema, but just on my eyelids, right?
- 7:17So like my eyelids were itching all the time and I couldn't
- 7:21figure it out. And after just me trying to cure
- 7:26it on my own, finally went to a dermatologist and there was like
- 7:29very quickly the cream that I could put on my eyelids.
- 7:31And then it took it away immediately and I suffered with
- 7:34it for a year because I didn't feel like going to the doctor.
- 7:37But now I'm very mindful when people will say to me, oh, I'd
- 7:40like to do that treatment on your eyelids because obviously
- 7:44that's maybe something I need. I think to myself, let me check
- 7:47with my derm if this is OK for my eyelids after knowing I had
- 7:51that condition and that it's underlying there.
- 7:53So I think that we really do need to marry the business.
- 7:57Absolutely. And you think of even the DO
- 8:00residency programs, it's a very holistic hands on approach to
- 8:04this would also be another way that this could be diagnosed or
- 8:08MD through the school of dermatology.
- 8:10They're really trained in wedding out the root causes of
- 8:13these issues and then treating aesthetically.
- 8:17So what would you say right now are the most popular aesthetic
- 8:21treatments that patients are asking for at your clinics?
- 8:25And that's a great question because really it's been a
- 8:27surprise where the growth is coming from.
- 8:29And I think when you look at cycles, I love looking at
- 8:32cycles, the beginning, middle and end to everything.
- 8:35And if you look at where we are right now, the beginning is
- 8:39really the focus on aesthetics. But what's growing double
- 8:42digits, it is surprising to me is our devices and whether
- 8:46that's, you know we're still working through a lot of the
- 8:49coding to figure out which device where, but a lot of the
- 8:52device traffic has picked up considerably.
- 8:55I'm not sure if every other dermatology MSO is looking at
- 8:58that same thing. But our injectable stay with
- 9:01growth, I mean we're continuing to grow.
- 9:03So that's really positive considering that injectables can
- 9:07go up and down with the economy very quickly.
- 9:09We're not seeing any real set back in any of the categories
- 9:12for our injectables, which is very healthy.
- 9:15So double digit kegger is normally what you have in
- 9:18aesthetics. Overall, we're tracking right in
- 9:20line with that. And I would say we're LED
- 9:22specifically by our devices, our energy devices.
- 9:25So on that topic, question for you, are patients coming in and
- 9:30just asking for those specific devices or is it that your team
- 9:36does an amazing job? Because I think when it comes to
- 9:38devices, education is key. So, you know, I will tell you
- 9:43years ago I was told, hey, you could use ACO 2 treatment,
- 9:46right? You know, you're about to turn
- 9:4850 maybe time. At that point I was like, wow, I
- 9:50didn't even know. I thought that was more for like
- 9:52acne scarring at that point. And I thought I didn't know that
- 9:55that was something that would really help me.
- 9:57But then the education made me ask for it.
- 9:59So I'm curious, what does it for you all?
- 10:02It's funny, as I listen to your example, you're answering the
- 10:05question and you know I'm serious because when you come
- 10:09here, I came from the industry. I've been in the industry on the
- 10:12product side for 20 years, 20 years this next year and 26.
- 10:16And now I've transitioned over to the practice side.
- 10:19You have assumptions when you come here, but you don't really
- 10:22know. And what you just said is so
- 10:24interesting. If I back you up and you said do
- 10:26people come in asking for it? The first answer is mostly no.
- 10:30And the reason is that there's so many devices to get to the
- 10:33consumer to actually get to reach even just penetrate the
- 10:38market with your brand is almost hundreds of millions of dollars.
- 10:41It takes so much for you don't even know what the name brand of
- 10:45something is. So it isn't necessarily what I
- 10:47believe. And this is not my opinion.
- 10:49I don't believe they come in asking for it.
- 10:51What it really is a result of is having the device coverage in
- 10:55your office that when someone comes in, you say, hey, just
- 10:58like you said your example, they said you need a CO2.
- 11:01You didn't come in asking for a CO2 or a brand name of the CO2.
- 11:05Someone came in during your normal check and said, hey, this
- 11:07could really help you get a better outcome with whatever it
- 11:10is that you were there for. And so I think if you buy one,
- 11:13they will not come. I'm just going to say that.
- 11:16Will your great company come and help you drive patient traffic
- 11:20with events or with marketing? Sure.
- 11:22That's what needs to happen. But just organically, if I buy a
- 11:25device and put in an office, people around the neighborhood
- 11:28don't just start coming in because they heard it's there.
- 11:30So I do think that while devices are a retention tool of the
- 11:35highest caliber because they're very specialized and they get
- 11:38great results, but I don't believe that someone comes in
- 11:41asking for it off the street unless they're doing some
- 11:45research of their own, which we have people doing that too for
- 11:47consumers. For the most part, I think
- 11:50you're right. And I remember that day and I'm
- 11:52in the industry, but I still thought that CO2 was for like a
- 11:56much more aggressive like deep set wrinkles or sparring and
- 12:02that kind of thing. And when they said to me, hey,
- 12:04we're just going to leave you with this little book.
- 12:06And it showed all these before and afters and here I am four
- 12:10CO2 treatments later, and it changed my life, right?
- 12:13I feel like it took 10 years off of my skin.
- 12:17I did 4CO2 four years in a row and it changed the whole look of
- 12:21my skin. And it wouldn't have been
- 12:23something that I thought I needed to ask for.
- 12:26How many patients really want to come into an office and be
- 12:29involved in the decision of their treatment?
- 12:31It's very small. There's an old study that I love
- 12:33to quote from when I was a Rep. It was like 31% of patients
- 12:36actually want to be involved in the treatment that they're
- 12:39getting. They trust you, especially if
- 12:41you're a dermatologist or plastic surgeon, they're asking
- 12:43you to do it. So I can hear a lot of times,
- 12:44you know, I don't want to sell. It's not about selling.
- 12:47It's education. Just what you just said.
- 12:49They don't know their options unless you give them to them.
- 12:51There's a lot of different ways that all of this fits together
- 12:54to our earlier point. Agreed.
- 12:56And I said this the other day on the show that I feel like we're
- 12:59not educated enough, right? The most popular question that I
- 13:03get being in this industry when I run into friends or go out to
- 13:06dinner or whatever is what treatment do I need?
- 13:08What device do I need? Which brings me to my next
- 13:11question, Chris. What devices are being used the
- 13:14most at Platinum? A wide range because we treat so
- 13:18many things and really it's hard to really pinpoint any specific
- 13:21one. I think when you look at the
- 13:23seasonality of it, you're not going to see a lot of treatment
- 13:26in the summer months. Obviously, with the fall coming
- 13:28back, we're seeing a lot of push.
- 13:30But really you look at cosmetic laser and dermatology, which is
- 13:33one of our biggest practices out in San Diego, they have over 60
- 13:36devices. I want to say that it's even
- 13:38more than I might be undercutting, but I mean that is
- 13:40a really, really wide range. And the point of that is that
- 13:44the people flying from all over the country to get treated there
- 13:47because you have such diverse devices.
- 13:49So is there anyone specific one? I would say the Moxie and BBL we
- 13:54do outstanding every time we get one of those put into one of our
- 13:57offices. Outside of that, micro kneeling
- 13:59is very popular. And then IPLI came here from
- 14:02another company and there was all this demand for devices and
- 14:05one of the first devices we put was an IPL and a general derm
- 14:08office. Why?
- 14:09Because they have tons and tons of traffic coming in and room to
- 14:13put it on the schedule and fit it in.
- 14:14So it's a good ad to keep people in to a really, really busy
- 14:18practice in California. So one question just to back it
- 14:21up a minute. We talked about injectables very
- 14:23briefly, and I think that our audience, our listeners, our
- 14:27viewers, they would love to know when it comes to injectables
- 14:30like neurotoxins and fillers, what do dermatologists bring to
- 14:36the table that sets them apart from other injectors?
- 14:39Not saying anybody's better, not better, Just curious, you know,
- 14:42what's the different shift there?
- 14:44This is one of those ones where injectables is what I do.
- 14:47That's where I come from. That's what I speak the most.
- 14:49And when I'd love to ask you, like, do you realize how many
- 14:52people in the US actually get injected in years?
- 14:55Very small compared to the overall population.
- 14:58There's 300 million, there's less than 10, right, that get
- 15:00injected. So very small.
- 15:01So you get that question at dinner all the time.
- 15:03What should I get? And start pointing, right?
- 15:06Go for training and volume. If you're a consumer and you're
- 15:09looking at a dermatologist or a plastic surgeon or anyone as
- 15:13aesthetic provider, period, their level of training and
- 15:16proficiency is #1 how much have they been trained, their
- 15:19credentials? Have they gone through these
- 15:21trainings For platinum? Because we're able to kind of be
- 15:24partners with our vendors. We had 17 hands on training
- 15:29across 120 locations this last month.
- 15:32Now that's a ton of training that's pushing the product
- 15:35through and getting results and understanding what they do,
- 15:38right? So that's the number one.
- 15:40Number 2 is about volume. If someone cuts hair and they
- 15:43only cut once a week, they're not as good as someone who cuts
- 15:46every day, 15 different people a day, right?
- 15:49So the volume and training. So credentials and volume, those
- 15:53are the people that you want to go to.
- 15:55Those are the ones you trust. I couldn't agree more.
- 15:58So how do you address that platinum, the overlap between
- 16:03preventative skin care, anti aging and aesthetics?
- 16:06When somebody comes in, do you just naturally jump in and
- 16:09address all those things? Do you ask them if they want to
- 16:11talk about all of those items? So curious how you do that?
- 16:15Aesthetic Plan, you sit with your provider and you plan out
- 16:19the treatments. To your point, you're going to
- 16:21come back every six months. I believe you should come back
- 16:24every three to four months. That's just taking a page out of
- 16:27the Wellness, even the aesthetic meds boss space to bring people
- 16:31back more often. Your skin care is the number one
- 16:34way I would do that. Skin care is something that
- 16:37again, you're refilling. Those are usually 12 week
- 16:39studies. That's three months of product.
- 16:41That's usually ironically about how many pumps that use in the
- 16:44medical grade skin care. So you're wanting to see people
- 16:47back in three to four months to stay on that plan.
- 16:50So you don't have to do a whole bunch of heavy lift.
- 16:53Like, Oh my gosh, it's the holidays, I need to go in and
- 16:55see my provider. Guess what, they're booked till
- 16:57next year. So staying on an aesthetic
- 17:00treatment plan and working with your provider towards your
- 17:02goals, like start with the goal and work backwards.
- 17:05I really want to look this way. I really like this result and
- 17:08then work backwards. Then you don't have to try to
- 17:10get everything in and you can really take advantage of whether
- 17:14that's a special or a promotion or even an event.
- 17:17So aesthetic treatment plans is the easy way that you should be
- 17:21doing that. And if you're trying a new
- 17:23provider and they're not going to that consultation about what
- 17:26the long term goals are, that's another key indicator that they
- 17:29may not have the training. Looking forward here, what do
- 17:32you think are the most exciting innovations and aesthetics that
- 17:35will change the industry over the next few years?
- 17:37So there's so much new investment into this company and
- 17:41it takes so long to get things through the process.
- 17:44The FDA got a quite a backlog on peer reviewed study,
- 17:48investigator initiated studies, IRB studies.
- 17:51So there's this hold up, but there's this rush to bring in
- 17:54new treatments. And you look at something like
- 17:56sculpture. Sculpture is something that I
- 17:58started with as a bio stimulator.
- 18:00And so there's all these new investments in bio regenerative
- 18:03medicine and how do we get there?
- 18:05Well, sculpture took, I want to say, 15 years for us to figure
- 18:08it out. It started in Southern
- 18:10California for HIV patients. As it developed, the label was
- 18:14wrong. And So what does that mean to
- 18:15the consumer? That means that they're
- 18:17injecting off label, but they're also not able to train on it.
- 18:21So there was no lidocaine in the original label.
- 18:23The reconstitution caused it to clog.
- 18:25So it took 15 years for people to use it and really innovate
- 18:30before they did a five year safety study.
- 18:32Once they did the five year safety study, what happened with
- 18:34sculpture? It exploded.
- 18:37And so you see this pent up new products coming on the market.
- 18:41Some are controversial because they don't have the data behind
- 18:43them yet. We know that they work because
- 18:46they're following the same path as sculpture where people are
- 18:49developing it as the science catches up.
- 18:52So while I think aesthetics treatments that the physicians
- 18:56usually have a high tolerance for off label and kind of
- 18:59pushing the envelope, I think right now what you're seeing,
- 19:01what I'm excited about is a lot of fruition for a lot of efforts
- 19:05and investment coming in that's really giving us this new push.
- 19:09So bioregenerative medicine and the future of Wellness really is
- 19:13coming out of aesthetics because Wellness, it makes so much sense
- 19:16when you're treating it holistically like we talked
- 19:18about. If I don't bring up these
- 19:19buzzwords, you know, people wonder why, but exosome stem
- 19:24cell. Tell me what your thoughts are.
- 19:27How do you see them fitting into dermatology LED aesthetics?
- 19:31Well, it depends, because they're just scratching the
- 19:33surface. If you're talking about the
- 19:35using them topically, those things can be relatively safely
- 19:39used, whether or not they are working or whether or not they
- 19:44are stable or whether or not they come from plant versus
- 19:47meat, there's a lot of different ways that that can go.
- 19:50And so I'm not sure totally what the future is because I know
- 19:53that there's some science that talking about injecting some of
- 19:56those things and what happens in the body, we don't know.
- 19:59So right now I would just pause and say if you see the word
- 20:02science, you know if the word science is being used.
- 20:06I think we're getting really close to that like threshold
- 20:09where what are we calling science and when you're talking
- 20:13to your static provider, a board certified dermatologist, board
- 20:16certified plastic surgeon in one of our locations, hopefully they
- 20:19should really understand what they're talking about with
- 20:22science. How many people are in the
- 20:23study? Is their basic safety studies
- 20:26like what's coming in the science package?
- 20:29Because I can tell you that most people now are using that word
- 20:32interchangeably with really just peer reviews or, you know,
- 20:36anecdotes. We don't want that.
- 20:37So looking at the data and for yourself and understanding what
- 20:41is science and is not should be left up for your medical
- 20:43professional. And then you should be able to
- 20:45trust them in turn that you're getting something safe into
- 20:47practice. So I do have another
- 20:49controversial question. Somebody comes into the clinic,
- 20:53how are you balancing when they're asking for results that
- 20:57are not subtle, that maybe won't look it in the eyes of the
- 21:01provider, yet the person keeps pushing and pushing that they
- 21:04want that result. So curious how you handle that
- 21:07at Platinum? It's interesting because the
- 21:09provider should have the ability to stop someone from doing
- 21:13something that's not in their best interest because at the end
- 21:16of the day, you're really putting your name and your
- 21:18reputation on that result. And so while some people want a
- 21:22little bit more like if you think about like different areas
- 21:24of the country, what's really good and let's say Beverly Hills
- 21:28versus Arkansas or Chicago over New York, if you've ever been to
- 21:32those two people dress and act very differently.
- 21:34You might have it more acceptable to have, you know,
- 21:36your lips a little bit more defined or a little bit more
- 21:39plump, depending on which market you're in.
- 21:42So really, I think, again, that's where that trust for the
- 21:44provider comes in and hopefully they're steering you in the
- 21:47right direction. Are there currently treatments
- 21:51that you think that patients are overlooking right now that they
- 21:54should be paying more attention to?
- 21:56Skin care, skin care, I can't say it enough.
- 22:00If you're not using skin care every day, I think you're
- 22:04missing the importance of it, what it can really do for you
- 22:06and as an overall aesthetic patient, it cannot be
- 22:09overstated. And so I just think right now
- 22:12with devices and injectables being 99% of my day, skin care
- 22:17is something I don't think we're talking about enough anymore.
- 22:21Agreed. And I think that people
- 22:23underestimate the effectiveness of it.
- 22:25And I think in the last three years, I'd say with the
- 22:29emergence of the skin fluencers, I think that there's been such
- 22:34an emergence of great skin care out there and skin care that can
- 22:38make a difference without having to go and have a device
- 22:41treatment. Even if somebody says, well, I
- 22:43can't afford to have treatments, I don't want to have treatments.
- 22:45Whatever the reason is, I think we can achieve some amazing
- 22:48results just by using skin care. I know there's a couple of new
- 22:52items that are in my routine. I started using copper peptides
- 22:56not long ago and such an enormous difference like in my
- 23:00skin immediately. And I think for each person it's
- 23:04something different, right? Because, you know, the makeup of
- 23:06our skin is very different. So one thing that might help my
- 23:09skin might not help your skin, but I know for me, the copper
- 23:13peptides, I thought it was very weird.
- 23:15This dark blue liquid showed up in a bottle and I was like,
- 23:18something must have happened here in the factory.
- 23:20But in fact, it really made a huge difference in my skin.
- 23:23And that's what's coming, you know, with the investment in it.
- 23:26We're finding new treatments like copper peptides probably
- 23:28wasn't on anybody's bingo card two years ago.
- 23:31But because of really the mass kind of exposure of the
- 23:35aesthetic industry over the last two to three years, I think
- 23:38you're seeing everybody investing in this space, which
- 23:41is really interesting because we're coming up with new
- 23:43products and new categories right now.
- 23:45So, Chris, finally, if you could leave listeners with one message
- 23:49about the role of dermatology in aesthetics, what would it be?
- 23:53Think of your dermatologist or plastic surgeon when you're
- 23:56talking about aesthetic treatments.
- 23:57If I could just really point to the fact that this training and
- 24:01the continued training, you know, it's part of our mantra
- 24:03here at Platinum Dermatology Partners to continue to train,
- 24:06to elevate because if we get better results from our
- 24:09patients, they see better results, they come back, they
- 24:12tell their friends, everything grows.
- 24:13So at the end of the day, there's been a race to
- 24:17nationalize aesthetics for I'd say more than 10 years, maybe
- 24:20even 15 years at this point. And some people have been
- 24:23successful in scaling and kind of building across the country.
- 24:27But one thing I've learned is you can't scale people,
- 24:29individuals. What you can scale is processes
- 24:31and training and resources. And so those things you will
- 24:34have as a function of being a doctor in Platinum Dermatology
- 24:37Partners, which will help elevate your results.
- 24:40So come see us at one of our locations and let's get a
- 24:43treatment plan for you using the best technology or the newest
- 24:47and greatest that we're studying in our locations.
- 24:49Thank you, Chris. Well, you have been kind enough
- 24:52to agree to hang around for a speed round.
- 24:56Excited to go through a series of rapid fire questions, right?
- 25:00Just kind of a yes or no, like or dislike kind of questions.
- 25:04So whenever you're ready, we'll dive in.
- 25:06Go ahead and I'm shooting. OK here we go.
- 25:09Is retinol still the gold standard in anti aging for skin
- 25:12care? Yes.
- 25:14Should everyone be using a vitamin C serum?
- 25:17Yes. Should people be exfoliating
- 25:20every day? No.
- 25:22Is toner really necessary in the skin care routine?
- 25:25It depends. Do collagen supplements actually
- 25:29work for the skin? Yes.
- 25:31Is red light therapy worth the hype?
- 25:35I don't want to answer that because my friend has one of
- 25:37them. No, I I don't believe so.
- 25:39That's an opinion, not of study or fact.
- 25:42Should people do micro needling at home?
- 25:45No. Are chemical peels making a
- 25:48comeback? Yes.
- 25:50Should fillers be done before the age of 30?
- 25:53Yes. Do you believe in preventative
- 25:56Botox? Yes.
- 25:57Is laser resurfacing safer than most people think?
- 26:01Yes. Can lasers be done in the
- 26:03summer? You got to be really careful.
- 26:06Is acne treatment more advanced now than five years ago?
- 26:10No. Should people with darker skin
- 26:12tones be careful with lasers? Yes.
- 26:16Does skin cycling actually make a difference?
- 26:19I believe so, yes. Are clean beauty products truly
- 26:22better? No.
- 26:24Is moisturizer necessary even when you have oily skin?
- 26:28Yes. Should teenagers be using
- 26:30retinol? Carefully and under the
- 26:33supervision of a board certified dermatologist or plexus surgery.
- 26:36Are PDO threads out for good? I don't think so.
- 26:41When you really look at where innovation is coming from in
- 26:43aesthetics, it isn't the US unfortunately.
- 26:46Sorry if I offended people here. It's South Korea, South America.
- 26:50PDO threads have been around and really do well in those markets.
- 26:52Here it not as much. It's still got its place here.
- 26:56I know a lot of people who really do a lot of them out.
- 26:59No. Under review?
- 27:01Sure. Do you think we're in the era of
- 27:03preventative aesthetics? Yes, anti aging preventative
- 27:09aesthetics, Yes. OK, now we're going to get a
- 27:11little personal about your aesthetic journey.
- 27:13Ready. What's the first thing you do
- 27:15for your skin in the morning? After you wash your face, I love
- 27:19the vitamin C and then basically thin to thick and then put some
- 27:22sunscreen on. Sunscreen is the one thing that
- 27:25if you walk into enough dermatology offices and see what
- 27:27most surgery looks like walking in and out, you will know that
- 27:30you don't mess around with that. So sunscreen, if you think of
- 27:33nothing else on this call, go to bestterm.com.
- 27:36Get some sunscreen. Are you more of a skin care
- 27:38minimalist or a product junkie? Minimalist.
- 27:41Have you ever tried a procedure just to see what the patients
- 27:44experience? Yes.
- 27:46I just did it with Moxie BBL just to do it.
- 27:50I've never done a device before. I did it just because I kept
- 27:52saying, man, we're growing there.
- 27:54So I went and tried it. I had someone out in Arizona do
- 27:57it and she was terrific. And how do you like it?
- 28:00It was great. I mean, it really did remove a
- 28:02lot of spots. Like, I have a lot of sun
- 28:04damage, you know, from years before I was in aesthetics, and
- 28:08I think it really worked out really well.
- 28:09What's the most underrated skin care step that people skip?
- 28:14Vitamin C probably. What's the most surprising
- 28:17result from a treatment? The first time you remember, the
- 28:20first time you got a neurotoxin. Yes.
- 28:22Me too, that one that I took a picture with my son and I took
- 28:26like a selfie. We were hiking and I had these
- 28:28like just these hot dogs, you know, on my forehead the first
- 28:33time. Relaxed, calm.
- 28:36You can't see the tremendous anger that I have because of my
- 28:38Discord. So yeah, I think neurotoxin, if
- 28:41you haven't tried that, what are you waiting for?
- 28:42Because man, you will never go back once you try it.
- 28:45If you weren't in dermatology or aesthetics, what career would
- 28:49you have chosen? That's a really tough answer,
- 28:52simply because I've done a lot of different things.
- 28:54I love the restaurant business, so I'll probably be in the
- 28:57restaurant business. I think there's a lot of
- 28:58parallels between the restaurant business and aesthetics.
- 29:01What is your go to treatment when your skin needs a quick fix
- 29:06and you're feeling like you know you need a real big pick me up?
- 29:09You know, just a boosting serum or some kind of serum is usually
- 29:13what I throw on. I think there's a couple of
- 29:15brands that make something that's really, really unique and
- 29:18it helps you to boost your mitochondria, which is really
- 29:20cool. That's number one.
- 29:21Number two is my disc port. Like a disc port, I would say.
- 29:24I let it go pretty long and then once I get antsy for it, that's
- 29:29really what keeps me, I think, as young as I.
- 29:32Young looking. Yeah, I think so.
- 29:34I mean, I don't know, sometimes you start, I'm creeping up now.
- 29:37I'm starting to get called old all the time, so you never know.
- 29:40But this sport I think is the easiest 1 for me.
- 29:42To say so you have a good balance.
- 29:43The skin looks really good, looks really good.
- 29:45DJ boosting serum is the one I'm talking about.
- 29:47I love that. Do you think that good sleep
- 29:51actually improves the quality of your skin?
- 29:53Getting a lot of sleep is definitely going to help.
- 29:56If you could leave our listeners with one piece of advice for
- 29:59keeping their skin healthy for life, what would it be, Chris?
- 30:03Just stay consistent, trust your professional whenever you do
- 30:06find someone that's really makes you comfortable and that's
- 30:09crucial. Obviously, just staying on that
- 30:12path that you put together and keep your goals in mind.
- 30:15And the other thing I think is to make sure you're taking
- 30:18really good pictures. I think one of the things that's
- 30:20easy to miss is how many times a day you look in the mirror and
- 30:24how many times do you look at your face and you don't notice
- 30:26stuff or you do notice stuff. You know, you might have any
- 30:30kind of way that you look at it, good or bad or indifferent.
- 30:33But those pictures will really help you to set your
- 30:36expectations. And really, there's some
- 30:38treatments that are so subtle, like that's the point, right?
- 30:41That they're not supposed to be seen that you'll miss and you'll
- 30:45think that they're not doing anything.
- 30:47And I think that's a tragedy because you really want to make
- 30:49sure that you feel good. That's the whole point of this.
- 30:52If you don't feel good, what's the point?
- 30:54So take good pictures and stay consistent.
- 30:56Stay on the path. I love it, Chris.
- 30:59Thank you so much for being here today.
- 31:01I love this journey that we went on.
- 31:03I think it's very important for everybody to understand that
- 31:06connection between dermatology and aesthetics.
- 31:08And I hope that you'll come back in 2026 and let us know what's
- 31:12going on with Platinum and how we can stay connected.
- 31:16Yeah, I'm sure I'll see you on another board or another
- 31:19meeting, but until then, take care and I appreciate you having
- 31:22me. And that's a wrap for today.
- 31:24Thanks for listening to the Doctor Randy show, where beauty
- 31:27means business and knowledge is power.
- 31:29We'll see you next week. Doctor Randy Boyett holds a PhD
- 31:33and is a recognized leader in the aesthetics and medical
- 31:36industry. She is not a licensed medical
- 31:38doctor. All commentary and product
- 31:41recommendations are based on industry expertise and are
- 31:44provided for informational purposes only.