Episode 2 — The 1.2% Reach Trap: Why Posting More Is Not a GTM Strategy
Most companies think their LinkedIn problem is reach. It is not. The real problem is that reach without a system does not create revenue.
In this episode, Benny Fluman breaks down the “1.2% reach trap” and explains why many B2B companies keep publishing content that only reaches a tiny part of their market, while expecting it to produce sales conversations.
The discussion moves beyond vanity metrics and shows why LinkedIn needs to be connected to ICP targeting, executive profiles, buyer signals, connection flows, content, follow-up, and CRM movement.
Core idea: More posts do not fix a broken…
The skinny
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