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Rob Rausch Brings Poppi to Campus | Lexington News
Reality TV star Rob Rausch, known from “Love Island USA” and “The Traitors,” dropped by the University of Kentucky campus not for class—but to promote Poppi, a prebiotic soda brand. As part of their nationwide “work week” campaign—aimed at boosting buzz before sorority recruitment—he visited Alpha Delta Pi’s house. Joining him are other “Love Island USA” stars like Caleb McDaniel and Kayda Bosse, hitting campuses from South Carolina to Arizona State. Poppi’s strategy? Leverage pop culture with custom cans and influencer collabs (like last year’s Alix Earle partnership) to capture college…
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