Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Adidas Board Navigated the Kanye Fallout
In this episode of Boardroom Conversations with Fexingo, Lucas and Luna dissect how the Adidas board handled one of the most explosive crises in brand history: the termination of the Yeezy partnership with Kanye West in October 2022. They trace the board's decision-making timeline—from the initial public condemnation to the $1.3 billion inventory write-off—and examine the governance lessons for any company tethered to a single celebrity or supplier. Specific focus on the board's role in approving the first Yeezy drop after the split, which generated €150 million in revenue in a…
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