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FAST TRACK TIRE AND SERVICE · One on One With a Professional

• 0:04
  Speaker 1: Good morning, good morning, good morning, and welcome, welcome, welcome.
• 0:06
  Speaker 1: It's time for one on one with Bro. We have
• 0:08
  Speaker 1: print tating with us. How are you doing there, young man.
• 0:11
  Speaker 2: I'm doing very well. Tom. Thank you.
• 0:12
  Speaker 1: Well, you know something, it is really nice to have
• 0:15
  Speaker 1: you in here because we've had the younger guys from
• 0:21
  Speaker 1: fast Track talking about the lineage and the family tradition
• 0:26
  Speaker 1: when it comes to taking care of people's tires, people's cars,
• 0:31
  Speaker 1: people's trucks, anything with wheels on them, and they would
• 0:35
  Speaker 1: tell stories about how they got started so young. And
• 0:38
  Speaker 1: then just briefly speaking with you, I found out that
• 0:41
  Speaker 1: in the tire business you.
• 0:43
  Speaker 3: Started out very very young as well. Oh yes, weight
• 0:45
  Speaker 3: goes way back.
• 0:46
  Speaker 2: Goes way back.
• 0:47
  Speaker 4: So we moved here in seventy six, nineteen seventy six,
• 0:51
  Speaker 4: so I would have been about five years old. And
• 0:53
  Speaker 4: of course my dad, Ran was the manager of Otasco.
• 0:56
  Speaker 4: He grew up here in Bartlesviel he wanted to come
• 0:58
  Speaker 4: back to Bartlesville, so down at you know, right there
• 1:02
  Speaker 4: on the corner of Johnstone and Frank Frank Phillips, right
• 1:06
  Speaker 4: there on the corner. Now I think it's McGraw reality,
• 1:10
  Speaker 4: but that that was the Otasco. So those were the
• 1:13
  Speaker 4: little tire lanes, and that was the retail store that
• 1:15
  Speaker 4: all of us tape boys grew up in.
• 1:17
  Speaker 1: And boy, what you got a little bit of a workout,
• 1:22
  Speaker 1: I understand, yes, and that kind of carried over with
• 1:26
  Speaker 1: the young guys.
• 1:27
  Speaker 4: Yeah, you know, I mean we use there was a
• 1:31
  Speaker 4: lot of things that I picked up. My dad, Bob
• 1:33
  Speaker 4: Taate just he you know, he was with Otasco for
• 1:36
  Speaker 4: twenty five years and when he retired in eighty six,
• 1:39
  Speaker 4: he couldn't stay retired because he missed his customers, you know.
• 1:44
  Speaker 4: And as we developed a company, it was all circled
• 1:47
  Speaker 4: around the customer and there's just you know, not not
• 1:51
  Speaker 4: only did he take advantage of all the free labor
• 1:54
  Speaker 4: with four boys, put the bikes together, the flying old bikes.
• 1:56
  Speaker 4: If there's anybody listening that's had a flying oh and
• 1:59
  Speaker 4: it fell up, that was probably one of us trying
• 2:01
  Speaker 4: to put it together, you know.
• 2:03
  Speaker 2: The Lomblomb boy mowers.
• 2:04
  Speaker 4: But the one thing that stood out to me that
• 2:07
  Speaker 4: we carried forward and now to see Mitch and Clay
• 2:10
  Speaker 4: doing it with fast Track, was you know, my parents
• 2:15
  Speaker 4: had five kids, so we always did family suppers together
• 2:20
  Speaker 4: and It was a Sunday and we got home from
• 2:23
  Speaker 4: church and just like a lot of people do today
• 2:25
  Speaker 4: and especially back then, we had our family lunch and
• 2:29
  Speaker 4: it was about one o'clock and phone rang and it
• 2:33
  Speaker 4: was a customer that had bought a freezer from my
• 2:36
  Speaker 4: dad or was a customer of a tasco and his
• 2:39
  Speaker 4: freezer went down. Problem was he just put a beef
• 2:42
  Speaker 4: in there. Oh, and it was no hesitation. He said,
• 2:46
  Speaker 4: we'll be up there in thirty minutes. So he grabbed
• 2:48
  Speaker 4: us boys and we went down the store, opened it up,
• 2:50
  Speaker 4: took freezer up, and you know, just the little things
• 2:54
  Speaker 4: that had an impact on me was not only was
• 2:58
  Speaker 4: he doing it on a Sunday and there was no hesitations,
• 3:00
  Speaker 4: no questions asked. We even helped, you know, take the
• 3:05
  Speaker 4: old freezer out, but the new one in and then
• 3:08
  Speaker 4: transfer all the beef.
• 3:09
  Speaker 3: Wow.
• 3:10
  Speaker 4: So that kind of memory for us really ingrained in
• 3:15
  Speaker 4: us that at the end of the day, we always
• 3:18
  Speaker 4: and you know, we say, we're not in.
• 3:20
  Speaker 2: The tire business, We're in the people business.
• 3:22
  Speaker 4: And to be trustworthy and honest, and you know, we were
• 3:27
  Speaker 4: talking about it before we went on air work ethic.
• 3:30
  Speaker 4: That's the one thing that I promise you no one
• 3:32
  Speaker 4: can say that they're going.
• 3:32
  Speaker 2: To work harder in us.
• 3:34
  Speaker 1: That's that's true. I've seen Mitch and Clay in action
• 3:37
  Speaker 1: several times.
• 3:38
  Speaker 2: Oh yeah.
• 3:38
  Speaker 1: And when they first opened up the shop here on
• 3:41
  Speaker 1: Frank Phillips, I was down there getting a tire repaired,
• 3:45
  Speaker 1: and some customers that probably were customers of yours and
• 3:48
  Speaker 1: maybe even your father's had come in just a little
• 3:52
  Speaker 1: bit concerned about the wear and tear on their tires.
• 3:56
  Speaker 1: But the relief when they saw the name and the
• 4:01
  Speaker 1: relief when they saw the resemblance of the works they said,
• 4:07
  Speaker 1: they said, this really feels good to be back in
• 4:10
  Speaker 1: good hands. And it was a big relief. It was
• 4:15
  Speaker 1: a big feeling of confidence and just knowing that it
• 4:18
  Speaker 1: was going to be taken care of and done right.
• 4:21
  Speaker 3: And that really speaks volumes.
• 4:23
  Speaker 1: And these are two young guys starting out carrying on
• 4:26
  Speaker 1: a very fine tradition, and I think the ladies just
• 4:28
  Speaker 1: knew inherently that's what was going to happen. The tradition
• 4:32
  Speaker 1: was going to continue, and.
• 4:33
  Speaker 4: It has hands down, We're going to take care of
• 4:35
  Speaker 4: the customer. Yeah, so many times, you know, as we
• 4:38
  Speaker 4: grew through the years of business, I know a bunch
• 4:42
  Speaker 4: of very successful tire retailers across the country, worked with
• 4:49
  Speaker 4: a bunch of the guys that have fifteen hundred stores,
• 4:53
  Speaker 4: twenty one hundred stores. So many times in business they
• 4:57
  Speaker 4: overcomplicated and at the end of the day, it's really
• 5:01
  Speaker 4: a simple business, which is just take care of the customer,
• 5:04
  Speaker 4: no matter what I mean. That was something that was
• 5:06
  Speaker 4: ingraded in my dad. And then the thing that Chuck
• 5:09
  Speaker 4: and I always did, and you know, Clay and Mitch
• 5:11
  Speaker 4: worked a lot of years and talking.
• 5:12
  Speaker 2: About free labor. You know, when you have boys and
• 5:15
  Speaker 2: you have your own business.
• 5:16
  Speaker 3: Somehow they kind of enjoyed it.
• 5:17
  Speaker 4: From what I they were the guys when we'd get
• 5:20
  Speaker 4: in eleven hundred tires. They were the ones that would,
• 5:22
  Speaker 4: you know, after school that would come down.
• 5:24
  Speaker 2: So they grew up in the business.
• 5:26
  Speaker 4: But you know, we I respect and I know they
• 5:30
  Speaker 4: respect it because now they're the third generation. But something
• 5:34
  Speaker 4: Chuck and I did and we made sure that we
• 5:36
  Speaker 4: all of our people understood. You know, back then a
• 5:41
  Speaker 4: lot of my dad's customers that he had taken care
• 5:42
  Speaker 4: of since the seventies and eighties were our customers. So
• 5:46
  Speaker 4: we knew the pressure was on us to even take
• 5:49
  Speaker 4: care of them a little bit more, because the last
• 5:51
  Speaker 4: thing we wanted to do was upset one of you know,
• 5:54
  Speaker 4: our old generations. So now Mitch and Clay, and Mitch
• 5:58
  Speaker 4: is my son, Chuck is Clay. It is you know,
• 6:03
  Speaker 4: they have even more pressure now because they're the third
• 6:06
  Speaker 4: generation and they're still generation customers. That's what's been so
• 6:09
  Speaker 4: cool about, you know, one of the many things. One
• 6:11
  Speaker 4: being back on Barcelols serving our community that we grew
• 6:14
  Speaker 4: up and that we love. But seeing those generation customers
• 6:17
  Speaker 4: come in and the first thing they do is they
• 6:19
  Speaker 4: start telling stories about my dad, going, you know what,
• 6:23
  Speaker 4: your dad gave me credit to get my first I
• 6:26
  Speaker 4: couldn't afford it.
• 6:27
  Speaker 2: I had trouble.
• 6:27
  Speaker 4: It was no questions that he gave me my tires
• 6:30
  Speaker 4: or refrigerator. You know, Tasco was the Walmart before the Walmart.
• 6:34
  Speaker 4: They had everything, and you know he would just put
• 6:38
  Speaker 4: him down because he trusted them and knew that they
• 6:40
  Speaker 4: were truly neighbors and friends.
• 6:42
  Speaker 2: Wow.
• 6:43
  Speaker 1: Well, I gotta tell you what the guys the first
• 6:46
  Speaker 1: month or two, no, it was just two yeah, and.
• 6:50
  Speaker 4: Just now and it was about one hundred and fifteen degrees.
• 6:54
  Speaker 1: They did not let that bother them. They knew that
• 6:56
  Speaker 1: they had they were on a mission and they had
• 6:58
  Speaker 1: to complete it. Yeah, and they were just getting started.
• 7:01
  Speaker 1: And thankfully they're young. Yeah yeah, guy, my age would
• 7:05
  Speaker 1: have been able to keep up with it.
• 7:07
  Speaker 2: I can tell you.
• 7:07
  Speaker 4: Since I'm working with them again, I can't. But yet,
• 7:12
  Speaker 4: you know, we're not small people, so you're very tall.
• 7:18
  Speaker 4: That first week that they were in business, I think
• 7:20
  Speaker 4: it was like one hundred. The heat in X was
• 7:22
  Speaker 4: like one ten. And it was just them too, that's
• 7:24
  Speaker 4: all they could afford. And of course that you know,
• 7:26
  Speaker 4: that's their first location. It's out at seven hundred Southwest
• 7:30
  Speaker 4: Frank Phillips. And they I think that first week literally
• 7:34
  Speaker 4: I think they lost seventeen pounds. Oh yeah, between the
• 7:37
  Speaker 4: two combined. Yeah, I mean they were just working their
• 7:39
  Speaker 4: tails off. And you know, and when when you do
• 7:43
  Speaker 4: something like that, they grew up in the business and
• 7:45
  Speaker 4: they are just they are far more ahead of what.
• 7:48
  Speaker 2: Chuck and I ever wore at this age.
• 7:50
  Speaker 4: Sure, and but it's also good to get down and
• 7:54
  Speaker 4: get your hands dirty and know everything that's happening inside
• 7:58
  Speaker 4: their store.
• 7:59
  Speaker 1: Now, Fast Track cans two locations we mentioned, the one
• 8:02
  Speaker 1: on Frank Philps. We have another one out there on
• 8:04
  Speaker 1: Washington Boulevard. It's a brand new location that's recently opened
• 8:08
  Speaker 1: up just before winter hit. And my goodness, Sake said,
• 8:12
  Speaker 1: that looks like a that looks like a space station
• 8:15
  Speaker 1: out there. I mean, they've got everything.
• 8:18
  Speaker 4: Well, it's a beautiful store and it's a great location.
• 8:21
  Speaker 2: Oh oh, it does. And you know.
• 8:25
  Speaker 4: The thing that's different out there is that it does
• 8:28
  Speaker 4: have a quick loop center yep. And that's an oil
• 8:30
  Speaker 4: change center, and those oil changes are averaging about twelve minutes.
• 8:35
  Speaker 2: That's the one thing. The reason we build those types of.
• 8:37
  Speaker 4: Stores is all with the customer mind and also our
• 8:40
  Speaker 4: employees to have a facility that they are proud of.
• 8:44
  Speaker 4: And also when it comes to along with speed in
• 8:47
  Speaker 4: this business, there's there's process, there's standardization, but you've got
• 8:52
  Speaker 4: to have room to move in because the last thing
• 8:54
  Speaker 4: we want to do, because we appreciate so much when
• 8:58
  Speaker 4: that customer comes in the door. If you want to
• 9:00
  Speaker 4: wait on a set of tires, you want to wait
• 9:02
  Speaker 4: on an old change or a rotate, you're right, I mean,
• 9:04
  Speaker 4: right now, we measure those bay times and it's live.
• 9:07
  Speaker 4: They're averaging about twenty four minutes. And that's on the
• 9:10
  Speaker 4: tire side, and that's on the oil change center. The
• 9:13
  Speaker 4: oil change center is twelve minutes.
• 9:15
  Speaker 2: Wow.
• 9:16
  Speaker 4: So think of this time you come in, especially in
• 9:20
  Speaker 4: today's world. I'm not you know, I think everyone does
• 9:23
  Speaker 4: great in this business. We're never going to talk about
• 9:26
  Speaker 4: any of our competitors. We worry about inside our doors.
• 9:30
  Speaker 4: But the one thing that we're different. It's not going
• 9:32
  Speaker 4: to take you two or three hours to get an
• 9:33
  Speaker 4: oild change a flat of rotate set of tires. We
• 9:36
  Speaker 4: can get an oil change a set of tires. And
• 9:40
  Speaker 4: when we do a set of tires and we do
• 9:42
  Speaker 4: an old change, it's a fifty five point inspection. So
• 9:44
  Speaker 4: we're just not changing the filter and dropping the oil.
• 9:46
  Speaker 4: We're going through all your fluids, your belt, your hoses,
• 9:49
  Speaker 4: your air pressure, your lights, your wipers, we put your car,
• 9:53
  Speaker 4: and how we train our people. You treat this like
• 9:56
  Speaker 4: this is your nine year old grandma and she's taken
• 10:00
  Speaker 4: even though you've told her not to. She's gonna drive
• 10:02
  Speaker 4: this thing to California during the middle of summer. You're
• 10:05
  Speaker 4: gonna make sure that grandma gets California, right, I mean,
• 10:08
  Speaker 4: that's a great way to set it up. Yeah, So
• 10:10
  Speaker 4: we want to make sure and it's not we don't
• 10:12
  Speaker 4: call it up selling and all that. We want to
• 10:15
  Speaker 4: make sure that if there's any problems with your car,
• 10:18
  Speaker 4: a customer's car, we find it before you know.
• 10:21
  Speaker 2: But we can do all that.
• 10:22
  Speaker 4: Set attires are all change in about twenty eight minutes. Wow,
• 10:28
  Speaker 4: every other everyone in this business gets a little lazy,
• 10:30
  Speaker 4: and then all of a sudden, it's two hours, three hours.
• 10:32
  Speaker 4: You got to make an appointment or hey, drop it
• 10:35
  Speaker 4: off and pick it up later if you want to
• 10:37
  Speaker 4: wait on it. That's why the facility, I mean, it
• 10:40
  Speaker 4: is nice. I don't know if you've been a new one.
• 10:42
  Speaker 3: Oh I have, I've been in both.
• 10:43
  Speaker 2: Yeah, but you.
• 10:44
  Speaker 4: Know we got that little care center that has popcorn, water,
• 10:48
  Speaker 4: has coffee, spacious chairs. You know those chairs in the
• 10:53
  Speaker 4: corner are absolutely gorgeous and you know they're comfortable. And
• 10:56
  Speaker 4: then we've got a business center, so if you're working,
• 10:59
  Speaker 4: you can off your laptop open, get a little bit
• 11:01
  Speaker 4: of work done, watch a little bit of ESPN or
• 11:04
  Speaker 4: whatever you want to watch. I mean, we've got big,
• 11:06
  Speaker 4: big screens. The other thing you'll get is you'll always
• 11:09
  Speaker 4: get one, Honestly, you will, because in this business we're
• 11:14
  Speaker 4: gonna mess up. I can't sit here and say that
• 11:16
  Speaker 4: we're not going to mess up your promise. I promise
• 11:20
  Speaker 4: you what we're going to do is we're gonna take
• 11:21
  Speaker 4: care of it.
• 11:21
  Speaker 3: There you go.
• 11:23
  Speaker 4: We're we're gonna give it back to you better than
• 11:25
  Speaker 4: what we found it.
• 11:27
  Speaker 3: That's the fast track tiring service promise.
• 11:30
  Speaker 2: Yeah, it truly is it is.
• 11:32
  Speaker 3: You know you're talking about the wait time.
• 11:34
  Speaker 1: I fully anticipated when I went in the last time
• 11:39
  Speaker 1: or the first time, rather that I was going to
• 11:41
  Speaker 1: get a few innings of the ball game in and
• 11:44
  Speaker 1: that goremet popcorn was looking good. I didn't even get
• 11:48
  Speaker 1: a half a bag or two innings in and it
• 11:51
  Speaker 1: was time.
• 11:52
  Speaker 3: To go, And I said, well, what do you know, shazam?
• 11:56
  Speaker 3: It was? Is that quick?
• 11:57
  Speaker 4: Well you talked about this when you've had Mitch and
• 12:00
  Speaker 4: Clay in here, how excited they were to go to work,
• 12:02
  Speaker 4: even if it's six thirty in the morning.
• 12:04
  Speaker 3: They still are.
• 12:05
  Speaker 4: Truly, what we do is we try to have fun
• 12:07
  Speaker 4: and everything that we do so and our people buy
• 12:10
  Speaker 4: into that because you know, if you look at the
• 12:12
  Speaker 4: crew that we have, those are all people we've worked
• 12:14
  Speaker 4: with for the last twenty years.
• 12:15
  Speaker 2: Oh my I mean, we had people beating down the door, going, hey,
• 12:19
  Speaker 2: you guys are back.
• 12:20
  Speaker 4: In the business. We want to be a part of it.
• 12:23
  Speaker 4: So we look for little challenges like that. There was
• 12:26
  Speaker 4: no you know, I told you the fastest set of
• 12:28
  Speaker 4: tires this.
• 12:28
  Speaker 2: Is up and down.
• 12:29
  Speaker 4: Putting four tires on was like four minutes fifty seconds.
• 12:32
  Speaker 4: What's been really fun. And I've seen it out there
• 12:34
  Speaker 4: fast track. Somebody will hand them the keys. The car's already,
• 12:38
  Speaker 4: I mean, we're already pulling tires and getting ready for
• 12:41
  Speaker 4: They go over.
• 12:41
  Speaker 2: They make a cup of coffee, kind of read some
• 12:44
  Speaker 2: of the literature.
• 12:44
  Speaker 4: The coffee's going, they stirred up what you know, they're
• 12:47
  Speaker 4: putting sugar in whatever. They go, sit down and then
• 12:49
  Speaker 4: the car's back down.
• 12:52
  Speaker 3: It love it.
• 12:53
  Speaker 2: I mean we've had customers going, no, there's no way.
• 12:56
  Speaker 4: Your brakes are good, your wipers are good, and you
• 12:59
  Speaker 4: know with that, but that's the little things that we
• 13:02
  Speaker 4: you know, we know that time is you know, time
• 13:04
  Speaker 4: today is a commodity for people. That is, people do
• 13:08
  Speaker 4: not and they shouldn't have to. That's what I you know,
• 13:11
  Speaker 4: we preach every day. There's no reason why anybody else
• 13:16
  Speaker 4: on Barzlow should buy tires anywhere else or get their
• 13:19
  Speaker 4: vehicle service. We you know, when we do sales training,
• 13:22
  Speaker 4: we're the lowest price. We got a price match guarantee,
• 13:25
  Speaker 4: but we try to. I mean we spend a lot
• 13:27
  Speaker 4: of time price graping. What that is is making sure
• 13:31
  Speaker 4: that we're the lowest price in town. That was something
• 13:34
  Speaker 4: my dad always something we always did. We want to
• 13:36
  Speaker 4: be the best value in town. We're going to be
• 13:38
  Speaker 4: the fastest, I promise you. We're going to be the friendliest.
• 13:41
  Speaker 3: Oh yeah, indeed.
• 13:42
  Speaker 2: Yeah, and we're going to stand behind that tire.
• 13:45
  Speaker 1: And one thing that really got me was that the
• 13:48
  Speaker 1: guys were saying, we know the tire that's going to
• 13:52
  Speaker 1: go to your vehicle and be the best match to
• 13:54
  Speaker 1: give you the best your ability, the best.
• 13:56
  Speaker 3: Bang for the buck, and the best value.
• 13:58
  Speaker 2: Yeah. Yeah, you know something.
• 14:00
  Speaker 3: You know what The last time somebody told me that
• 14:01
  Speaker 3: was never?
• 14:03
  Speaker 2: Yeah, never, because you know what you always hear, you
• 14:06
  Speaker 2: always hear. Well, let me see what i've gotten.
• 14:07
  Speaker 4: Stock exactly, let me see what I have on sale,
• 14:11
  Speaker 4: or let me see what's best for me and not
• 14:13
  Speaker 4: for the customer. That's that facility. We've got thousands of
• 14:17
  Speaker 4: tires in stock, We keep three or four options for
• 14:20
  Speaker 4: everyone because we want them to have choices. If you
• 14:23
  Speaker 4: want the least expensive option, that's great. If you want
• 14:26
  Speaker 4: the best options, but we're going to try to find
• 14:29
  Speaker 4: the best tire because there's four contact patches controlling a
• 14:33
  Speaker 4: twenty five hundred pound vehicle. Think about that. So once again,
• 14:36
  Speaker 4: you talk about coaching. When we tell our salespeople, you
• 14:41
  Speaker 4: got to give them options, because what if it's a
• 14:43
  Speaker 4: family of six on the Turner Turnpike going to Oklahoma
• 14:46
  Speaker 4: City and they got to make emergency stop. We know
• 14:49
  Speaker 4: the better tires are going to stop quicker from sixty
• 14:52
  Speaker 4: from seventy to zero, or if it's raining, we know
• 14:55
  Speaker 4: they're going to have better traction. But you've got to
• 14:57
  Speaker 4: give the customer options. You have to tell them, hey,
• 15:00
  Speaker 4: this is what based on what you're telling me, this
• 15:02
  Speaker 4: is what I think is the best tire. And then
• 15:04
  Speaker 4: you also got to have those options. So we're the
• 15:07
  Speaker 4: least expensive for the quickest. Now we're probably not prettiest,
• 15:11
  Speaker 4: I mean to be honest, we're all big, ogre looking guys,
• 15:14
  Speaker 4: but I promise you we're gonna out We're gonna outwork anybody,
• 15:17
  Speaker 4: and we're gonna stand behind the product.
• 15:18
  Speaker 3: Where can we find fast track in town?
• 15:20
  Speaker 4: So seven hundred west Rank Phillips. Le's cross the tracks
• 15:24
  Speaker 4: on the right hand side. And then the new location
• 15:26
  Speaker 4: is thirteen hundred southeast Washington. Easy way to put it
• 15:30
  Speaker 4: right north of water Burger exactly exactly. And that smell
• 15:35
  Speaker 4: comes every morning. Body, Oh it's in and it's really good.
• 15:39
  Speaker 4: But yeah, so there's a Dutch Brother's coffee going in
• 15:42
  Speaker 4: right next door. It's the old Sooner Motel. You can't
• 15:45
  Speaker 4: miss us.
• 15:46
  Speaker 3: Oh righty.
• 15:47
  Speaker 4: Thanks for being with us today, you Tom, It's always
• 15:49
  Speaker 4: great to catch up.
• 15:53
  Speaker 3: Thanks for listening to one unneeded professional A paid presentation
• 15:57
  Speaker 3: in fourteen K one