#826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Mar 11, 2026 · 24m

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?

Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It’s about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement.

Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional…