Season 3: Episode 5 – SERVICE WITH A SMILE? Delivering customer experience in the face of mask wearing

The Experience Perspective: An Ipsos Podcast · Mar 3, 2021 · 25m

Governments across the world have mandated a host of health and safety measures, including the wearing of face masks, to reduce the spread of COVID-19. Many of these regulations mean that customer experiences have fundamentally changed, putting customers and businesses into an unprecedented state of uncertainty. This week of 1st March, we are joined by authors of a new Ipsos whitepaper: ‘Service with a smile? Delivering customer experience in the face of mask wearing’: Jean-Francois Damais, Manuel Garcia-Garcia and Fiona Moss. In this paper, the Ipsos team investigates the extent to which…