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Latest / Fire Footwear: Sneakers Talk (with Matt Frates)

Nike Cracking Down On Resellers & Bots

For the past five or six years Nike has trafficked in the hype surrounding sneakers; their profits and stock price soared. Now that hype and reselling are cooling off, they decided it's time to police resellers and bots. Does Nike really care about us, or are they just serving their own self-interests?

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