Now Boarding's Leigh Stefanski on UX mistakes, AI, and building global
Leigh Stefanski, Managing Director of Now Boarding Digital, joins me on Tea with Nicky to unpack why most digital products don't fail because of technology, they fail because of complexity that creeps in over time.
In this episode, Leigh shares her journey building a UX/UI design agency across 16 years, including sending her entire studio home overnight at the start of COVID, opening (and later closing) a European office in Switzerland, and the biggest UX mistakes founders make again and again. She also gets into the real difference between AI hype and AI reality in creative work, why human…
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