Latest / The TechTrends Podcast / TechTrends Podcast | Real Vs Fake QLED: The Truth You Should Know ft Samsung's Sam Odhiambo

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TechTrends Podcast | Real Vs Fake QLED: The Truth You Should Know ft Samsung's Sam Odhiambo · The TechTrends Podcast

0:02
This is the Tech Transport cast you go to podcast for the latest
0:07
in tech innovation and the digital world.
0:19
The Samsung QLED is actually the real QLED.
0:22
That's that's very important. Because they are fake ones as
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well. They are, they are, they are
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ones that are really not QLED's out here in the market.
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But unfortunately the regulatory environment still doesn't allow
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for that distinction to happen at a stage where the customer
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then can be helped to identify which is fake and which is free.
0:49
Hey, what's up with people? And welcome to yet another
0:52
episode of Watch Jackson's podcast.
0:55
We brought a podcast to Samsung offices today and of course, the
0:58
guest we have today is not new. I think we've watched some so
1:01
many times in the podcast and also did a couple of interviews
1:05
just to understand the consumer electronic part of the Samsung
1:07
business. And yeah, today the topic of
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thing about is QAD. Of course, it's a topic that has
1:12
sparked out of curiosity. You know, you've probably seen
1:14
it in stores, you know, in shops, but how do you
1:17
differentiate what is real and what is good?
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I think that's what we're here to discuss about.
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And of course, they're all Samsung is playing in that
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space. So my name is Nixon Kanali.
1:27
My name is Josh Kamau. And our guest?
1:30
Samuel de Amo, you're good. To have you, Sam, just tell us
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what you do at Samsung fast before we actually, you know,
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pick up the conversation. Thank you.
1:36
Thank you. Thank you, Nick.
1:37
Thank you. Thank you, team.
1:39
I think you've said many times so many doesn't really.
1:42
Yeah, it's not enough, you know, so especially when we are
1:45
talking about what we both love. Yeah.
1:48
My name is Samuel Diambo. I'm in charge of consumer
1:51
electronics business at Samsung Electronics East Africa, but I
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look after the Kenya business especially.
1:58
Thank you. Sam, So I know of course we're
1:59
gonna have so many questions around the topic I just
2:01
introduced. But I think the good starting
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point, as I said, you know, when I was doing research this
2:06
podcast, you know, I was getting a lot of comments online, people
2:10
not able to differentiate, you know, QD and all these other
2:12
technologies. But maybe just a good starting
2:15
would be just tell us introduced Q technology to us?
2:20
Thank you. So is it?
2:22
Q LED or Q LED. How do you pronounce it?
2:27
I think Q LED works, but Q LED should still do depending on
2:33
what stage you are in terms of these technologies, yes.
2:36
So Q LED is an acronym for quantum dot light emitting
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there. So TV technology I think for a
2:48
while has had the LED type. Yeah.
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And what happens is over the years, I think we are close to
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probably 100 years plus since the invention of TV as we know
2:59
it today. Yeah.
3:01
And it's it's moved stages really from the micelle type
3:06
Eletomedua. Yeah, that was what you will
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call the standard definition. So it moved from SD to HD high
3:15
definition, then to full HD full high definition, then to UHD,
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and then at some point we had SUHD.
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Yeah. And now we are at QAD.
3:31
But then there is still Neo QAD. Exactly.
3:33
Yeah. So.
3:34
And it's interesting because Samsung has led the way in these
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spaces for quite a while. Yeah, Samsung has been in the
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top of the TV business globally for about 19 years.
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It's not. It's not a mean feat.
3:48
Yeah, 19 years is. Yeah.
3:50
But what QLED basically means, so quantum dot light emitting
3:55
diode is, is that it uses nano scale size semiconductor
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materials. Yeah, very small pieces, very
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small materials to to basically produce light unlike probably
4:10
what the standard TV technologies will use, which has
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the, the, the the white backlights and stuff.
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So what Samsung has done with Q LED is that we are able to
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produce better colors, better contrast, better brightness
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using the Q LED technology, which is as I've said, those
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small nanoscale semiconductor materials that then are inbuilt
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into the TV technology to produce light.
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So that is what we are calling the quantum dot.
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So that's why it's considered. Superior to it is superior and
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it is Samsung that actually led the way in producing this for as
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far back as 20/20/15 and then commercially became available in
4:56
2018. So, of course, quite some time.
4:58
Quite superior, yeah. Interesting.
5:00
Yeah. So it means.
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This few years since you started with the Keylet technology,
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you've improved the TV's from like what if you can compare
5:11
TV's from now and TV's from then, There's a huge difference.
5:14
Correct it, it, it keeps getting better.
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And because of this colour production mechanics like the
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QLED that Samsung, as I've said, leads the way in many fronts.
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The picture clarity keeps getting better and the idea is
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to ensure that what you see, what you watch is what the
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producer is, what the photographer is, what the guy
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that produced it miles and thousands of kilometers away.
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So so our aim at Samsung is to ensure that you get lifelike
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images and that's where QLED actually comes in.
5:47
Very interesting. Because when you compare the
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modern TV's to what we used to, you know, growing up, yes, the
5:53
reactors and all that is a very, very big difference.
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So maybe just take to us what are some of the advantages of
5:58
QLED Of course, tech, you know of any other TV tech that we've
6:02
seen over the years growing up and even even 2018, the tech
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different from what we have now? Correct.
6:08
Yeah. So I think it's good to
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distinguish. So the the the Samsung QLED is
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actually the real QLED. That's that's very important
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because. They're fake ones.
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As well. They are, they are, they are
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ones that are really not QLED's out here in the market.
6:22
But unfortunately, the regulatory environment still
6:24
doesn't allow for that distinction to happen at a stage
6:29
where the customer then can be helped to identify which is fake
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and which is real. Yeah.
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So what distinguishes are real QLED and the Samsung QLED for
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that matter are basically key, key basic things.
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So 1 is a bit tech, but useful. So for the Samsung QLED
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material, the quantum dot material has been certified as
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cadmium free. So cadmium are some of those
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heavy metals that are dangerous to the human health.
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So as far back as 20/15/2018 when became commercially
7:06
available, Samsung was able to you know, get that certification
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from the relevant authorities that this is the right material
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for this kind of technology. The other thing that
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distinguishes our QLED versus the others that our tier is what
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we are calling the burning effect.
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So normally when you're watching ATV, they in some cases,
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especially when you're referring to the fake ones, you will
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realize that once an image moves from your current screen and on
7:39
to the next item on the broadcast, then there are static
7:43
images that are left on on the on the on the on the on the
7:47
panel or on the screen. So that is what we are calling
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banning effect. Yeah.
7:51
So a lot of those fake ones out there has that, but Samsung
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doesn't, right? Yeah.
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So once you are done with this image, you're done with this
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picture, then it transits to to the next one seamlessly without
8:03
any static image being left there.
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The other bit without Q LED is what we are calling Q Symphony.
8:09
Yeah. So this has has to do with the
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integration of the QLEDTV versus the sound device.
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So Samsung has sound products what we calling the sound bars.
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So our sound bars sync almost perfectly with the QLEDTV.
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So it does away with unnecessary inconveniences wirelessly so
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that you're able to enjoy the TV sound on the sound bar and vice
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versa, really via wireless technology.
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What we end up achieving with this is that we're able to do
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away with the noises, for example, in the environment
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where you're listening to this or noise cancellation features.
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And it's really goes a long way really to guarantee you that
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kind of experience that we're looking at.
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The other thing that sets our QAD apart is what we are calling
9:04
the solar cell remote. So Samsung has developed a
9:08
remote control that doesn't need you to use the trimmers, the
9:14
batteries, the dry cells and those kind of thing, right?
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So with the lighting that is available in the room, you'll
9:20
still be able to have that remote control being charged.
9:23
So that also goes a long way in protecting our environment,
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which is a big deal for us in ensuring that we are protecting
9:31
the climate because this is the only thing that we have at the
9:34
moment. The other thing that I will say
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adds on to our QLED TV has got to do with the brightness and
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the luminance that you get on, on the, on the item.
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It's it's clear, Like I started by saying, these are lifelike
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images, right? What the producer saw shooting
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the video in the far corners of the wild, Yeah, is what you
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actually need to see on that screen.
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So the the audio is actually make sure you're seeing the
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real. Image.
10:06
You're seeing the real image. You're Jelly to matter, yeah.
10:10
As someone. Who appreciates multi?
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Like someone who like watches a lot of content?
10:16
Yes. One major thing you've mentioned
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is like audio syncs with the sound bar correct?
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So there's no lag whatever you're you're consuming on the
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TV. Yes, yeah, yeah, yeah, it does
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that. It does that.
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And something else maybe I needed to mention is also our
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QLEDTVS and by extension the entire Samsung range of TV's,
10:36
especially the UHD or 4K and above, as we say, allows for an
10:41
upscaling capability, right. If you still happen to have a
10:46
lower technology TV, say you have a full HD for example, you
10:51
are aspiring to get our UHD soon or something.
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So the content that you're watching on that Full HD or that
10:57
UHD, the Samsung TV's are able to upscale that so that you get
11:03
the next best level in terms of picture quality.
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So our QLED's are able to do that quite seamlessly.
11:10
Now that you've mentioned about upscaling, what's the tech that
11:12
you use to make that possible? Yes, yes, yes, yes.
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I'm a bit careful so that I don't give away too much less
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the competition run with it. So, so, So what we do with our
11:25
with our TV's, So it's it's down to to how the pixels are brought
11:34
together to form a picture. OK.
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So inbuilt in that pixelation algorithm is, is a Samsung
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technology that allows us to to upgrade the picture quality,
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right? If you happen to have a lower
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spec TV, then the picture quality on that lower spec, if
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it happens to be a Samsung TV, yeah, can be upgraded to the
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next to the next spec. So that's essentially what we
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really aim at achieving. Interesting.
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Yeah. And of course, you know, Samsung
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has leading has been leading the display innovation for a decade
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or even more. Yeah, when and we've not we've
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seen not just even your TV's, even your phones actually
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correct. You know, so for anyone looking
12:13
to buy, you know, a new TV, you know, to to buy a knowledge, you
12:18
know Samsung TV. Yeah.
12:20
What? What should they look for?
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So fine, Samsung has led the TV space for 19 years globally, I
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said. But for Kenya, the set up here
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as an office is not that old yet.
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But pretty soon, immediately after Samsung set up in Africa,
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I think we've taken the lead and I'm proud to report that even in
12:39
Kenya, we are still the leading TV manufacturer, the best top
12:45
market share. What you need to look out for
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when you are out there trying to get a Qlad TV one is of course,
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ensure that you are visiting the authorized channels.
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Okay, We have a lot of unscrupulous dealers genuinely
13:02
trying to make a living, but then not going through the right
13:05
procedure to to bring in the proper authorized items that we
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should bring. So one, ensure that you are
13:13
buying these from the authorized retailers, authorized dealers,
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they are all over the place, spread across.
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And then two, once they are however techie you are, it's
13:23
still recommended that you need to check up with the salesperson
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to just give you one or two hints around the item.
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So in that interaction, I think you'll definitely benefit from
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additional information in terms of clarifying whether this is
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the real or this is not the real.
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So need to check out for that. The other bit if you're a Kenyan
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consumer is also watch out for the model coding.
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Samsung is very keen in terms of how we we place our products in
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every, every single market across the world.
13:55
So every single market has a specific model cord that is
13:59
authorized for that country. So if you're buying ATV in
14:01
Kenya, for example, be on the lookout for the model cord to
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end up with XKE at the end. So basically KE is Kenya, right?
14:09
So that's, that's that tells you this is a genuine TV.
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This is an unauthorized one for this market and this is a real
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one. By that alone, I think you've
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eliminated a huge percentage of being duped by anybody.
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The other bit that we should also let every consumer aware of
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if you are, if you are, if you're trying to look out for a
14:30
Kilidy, it's just the basic check, right?
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The picture clarity, if you're looking at a real QLEDTV and a
14:38
fake QLEDTV will be very clear from the word go.
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Look out for the burning effect, for example, those static images
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that I mentioned and look out for the brightness, look out for
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the luminance that it needs to have.
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And straight up, I think you are on the right direction towards
14:54
getting the real. Item and and I think you know a
14:56
lot of consumers this was the the you know the biggest problem
15:00
they're able to tell that's where they need to be a
15:02
technician someone really understands right yes, the tech
15:05
that will explain to them. Yes, Yeah, yeah, yeah.
15:08
But I think you've one thing you've mentioned which is more
15:11
important is like when someone is looking for the model
15:13
numbers, yes, you have the Q. XKE.
15:17
QXKE. Fine, there is.
15:20
If it is AQLD, of course it will start with AQA, then there'll be
15:23
the size, so 55 or something. And then the other of course,
15:28
our own versions of chassis number.
15:30
You know, the TV has its number by the way, so there's all that.
15:34
But be careful the last three. So for Kenya, the TV needs to
15:38
end up with an XKE as part of the model number.
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So if someone is going to like one of your authorized people,
15:47
have you you've authorized to sell the TV.
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'S yes. If someone is like asking what's
15:52
the model number for this one if it turns with KE that is
15:55
assurance like. That's that's that's the first
15:57
assurance that you're actually dealing with a genuine.
15:59
Product correct, you know, so how would you say something else
16:02
that's shape the clearly market, you know, over the years?
16:05
I will say for about 10 years now, the quantum dot technology
16:10
in itself was conceived by Samsung in about 2015, Yeah, So
16:15
work on it then necessary certifications like I talked
16:19
about the cadmium free material that is harmful that happened.
16:24
But the proper commercialization was from 2018.
16:28
So Samsung has been selling QLEDTVS from about 20. 18, yeah.
16:33
Interesting. Yeah.
16:35
And how's the market for you generally?
16:37
It's it's it's pretty good. You know, what happens with
16:42
every single improvement, especially around technology.
16:46
You know, like I remember way back when I was pretty new in
16:50
this industry, nobody imagined that we could transition from a
16:55
CRT TV to a flat panel TV. Yeah.
16:58
You remember the big buck, the same models.
17:01
I don't know whether George saw that.
17:02
George must have been very young, George.
17:05
I think so those CRTTVS, nobody then imagined that we will do
17:14
away with them and the market quickly accepted the next best
17:19
alternative and that was the flat panel TV.
17:21
And the flat panel TV started with what we called plasma and
17:25
LCD entirely a different technology, but still flat,
17:28
slightly thicker, but nothing compared with what you will call
17:33
the CRTS, OK. And then gradually that movement
17:37
happened up until a point where now there was need to even try
17:41
out the curved models. Yeah.
17:43
You see the curved? TV, there are curved TV's,
17:45
right? Not long ago and people are not
17:49
sure how the market react to this, but they became quite
17:52
acceptable, you know are. They still they have made the
17:54
curved TV's. They have very few because I
17:57
think the industry realized along the way that flat still
18:01
just does the trick. So over time we've faced that
18:04
out, yeah. But what has happened with the
18:07
QLA D is that it it became easy to get our customers to move
18:14
that direction because of the value for money Yeah, better
18:18
picture quality, better design and overtime better pricing.
18:23
You know what it cost to buy a 55 inch QLA TV now was probably
18:32
2/3 times more to buy a similar size of TV 10 years ago, which
18:36
was not clearly you understand. So as this technology becomes
18:40
readily available, mass production is achievable as
18:46
Samsung and then of course the industry, we are able to get the
18:50
price benefit across. Yeah, to the customer.
18:54
The CAF teams. I remember and yeah, it even
19:06
shaped how people designed houses, you know, no guys
19:09
leaving spaces or or cinema setups in some residentials were
19:15
made cafed so that it accommodates that.
19:18
Yeah. Speaking, you've mentioned about
19:20
now the progress of the display technology.
19:22
Yeah, so and I know Samsung has, you have the QLED and you have
19:27
the QLED also. Yeah.
19:29
Can you just talk briefly about now the new QLED?
19:34
Neoqled so. So Neoqled is actually the
19:38
advanced version of QLED Neo in itself release, it's a bit
19:45
generic word, but loosely that should be new engine option.
19:50
That's what Neo is, right? So new engine option for quantum
19:53
dot light emitting that, Yeah. So it's basically an
19:56
advancement. So what Qlet does with a
19:59
nanoscale materials, semiconductor materials I
20:02
referred to. So Neo does that color
20:07
production using those materials using a matrix or a quantum.
20:12
Of Matrix that allows it to even be better.
20:15
So if you walk into a typical store and you ask to be shown
20:20
between a Neo Q LED and AQ LED, if you are a tech savvy you'll
20:24
actually tell the difference. Neo Q LED has way superior
20:28
picture quality and Neo Q LED also tends to come in 8K
20:33
version. We have 4K but 8K version as
20:36
well. So 8K version is basically the
20:38
next level of picture quality, right?
20:43
So right. So Neo Qlad is basically the one
20:46
basically on top of the Qlad. So you have on your we need to
20:50
convert like the market share in the country.
20:53
All the ranges of the TV's you already offer cater to
20:55
different. Classes, Yes, yes, yes, yes, we
20:58
cater for different classes. We are aware that Africa and
21:02
Kenya really has the entire segment of customer profile,
21:07
right. So we still have HDTV, basically
21:12
the low end type 32 inches. We know there is a market for
21:16
that, but we still also have a market for 100 inch QLA TV.
21:22
People actually buying them. So we have that, you know, so in
21:26
between we are catering for everybody.
21:28
So the size wise is from 32 all the way to 100.
21:31
Currently we have 98 inches in the market, but 100 should be
21:34
here with us in another 2-2 months or so.
21:37
And then of course, the resolutions are also varied in
21:42
between. So as I've said, we have HD, we
21:44
have full HD, we have UHD, we have QLED, we have Neo QLED and
21:49
in between we also have different sizes, right?
21:53
So 324043 all the way. Yeah.
21:56
So we're trying to cut off for every, every segment of this
21:59
market. And of course at Samsung we
22:01
making every force to ensure that this is not only available
22:05
in Nairobi, right? You should be able to pick any
22:08
of the TV's that you desire to have from any part of the
22:11
country as long as it is with the certified.
22:14
You spoke about 8K and I'm just curious.
22:16
Someone was telling me the country buy an 8 KTV right now
22:19
because you know of course 8K content is still not.
22:22
Correct. Yes, yes, yes.
22:24
So have you watched buying 8KTV right now?
22:26
People, people are buying 8K. But I also appreciate the
22:30
concern around content. Yeah.
22:31
But the reality is what Samsung 8KTV does is what I referred to
22:36
earlier as upscaling. Yeah.
22:38
So if you buy an 8 KTV, but you're watching a UHDTV, which
22:43
is essentially 4K, that TV is able to work on an algorithm
22:50
that upscales the content you're watching to almost near 8K
22:53
level. Yeah, OK, That is 1.
22:56
And then #2 the future is not very far away from 8K.
23:01
It's just a matter of time before the movie houses, before
23:05
a lot of the sport content or the, or the games that we play
23:09
get to that 8K level. In fact, the very recent Olympic
23:15
Games, I think the last one must have been in before that, it was
23:20
in Tokyo, right? Just at the end of COVID.
23:25
I think it got disrupted by the virus.
23:27
The Tokyo Olympics, they will attempt to broadcast that whole
23:32
event in an 8K quantity. And that's probably 5-4 years
23:36
ago. So you can imagine, right.
23:38
So it's just a matter of time. I think in the near future,
23:42
yeah, it will be very easy to find 8K contents readily
23:47
available. Yeah.
23:48
But before we get there, what Samsung 8KTV is doing is trying
23:52
to upscale. Upscale.
23:53
Yeah. And upgrade your, your, your,
23:56
your viewing experience to to allow you, yeah, benefit that.
23:59
Yeah, I agree. That because I was at A at a
24:01
visa summit the other day. Yes.
24:05
And they're talking about how today you wake up, what you're
24:07
seeing today. Yes, but I'm gonna catch you
24:09
something totally different just because how fast tech is
24:12
evolving. Yeah.
24:13
And how now players like you are playing especially in the media,
24:15
in the display technology, correct.
24:18
Maybe, you know, just as you almost come to an end.
24:20
Of course, of course this is available in Kenya right now.
24:23
Where can actually people purchase some of these security
24:25
TV's? And let me just talk about the
24:27
price because cost pricing is very important first.
24:29
Key, yes, yes, yes, yes. So in terms of availability, so
24:36
Samsung brings in these products through our certified partners,
24:39
right? And then via them, we are able
24:43
to get these products to all the leading retail outlets.
24:48
So the supermarkets, the Naivas, the Car Foods, the Quickmarts,
24:52
KTS, the Tenderamas. Hotpoint, you know.
24:55
They'll spread across. And then we have the specialist
24:57
players, right? Sam Suitek is our main
25:00
distributor. Hotpoint is our other partner,
25:03
right? And they have retail stores
25:05
spread across. And then we have other
25:07
specialist players, our dealers, right?
25:11
Housewives Paradise, Cute Kitchen, Tabara Z Tones, you
25:15
know, they're all over the place, including Luthuli.
25:19
You know, people tend to believe that Luthuli doesn't have.
25:21
Everything in products, right? So we have our our authorized
25:25
partners operating in Luthuli as well.
25:28
But of course just as this should be with every customer,
25:31
you need to exercise a bit of caution, right?
25:33
So when you're in Luthuli or in any other place that you feel
25:37
there could be some games, check out for that XKE model code that
25:41
I talked about, right? There's also the brightness, the
25:44
color, yes. Yes, yes, yes, yes.
25:46
You'll still end up with the right.
25:47
So availability is across the country, authorized retail and
25:51
leading outlets pricing again for QLID especially, we've
25:57
catered for as much as we can. Yeah.
26:01
So current availability is from 55 inches all the way to 98
26:05
inches, OK, 55 inch on a good day, if you find an offer
26:10
running will cost you as low as 8085 thousand, OK, OK.
26:19
All the way up to 98 inches again.
26:21
This one you need to dig deeper. Yeah, a million, a million.
26:27
Oh yeah, there's a million actually I think by.
26:29
Yeah, I know. Yes, I've actually seen that.
26:33
There's a time Samsung sent me one of those TV's in my house,
26:38
Million. A very big TV, yeah, but so.
26:41
Yeah, yeah. So, so we'll cut up for few, few
26:44
10s of thousands. So like 8085 K all the way to
26:47
900 + K, right. So that is availability, the
26:51
range what we are doing this year when we launch our 2025
26:56
lineup, because again Samsung makes this available in the
26:58
second-half of every year. We will have not just the 55
27:02
inches as the smallest, we are working on a 43 inch model of Q
27:06
LED TV. So yes, so that then will bring
27:11
the price even lower. So I'm expecting that we should
27:13
be able to cut a phone. Is that why?
27:16
You will now balance between people getting premium features
27:20
but still yet an affordable. Price correct?
27:23
Correct. What we actually do at Samsung
27:25
when we say it is 43 or 55, we are not saying that it is
27:28
dispect. It is just a smaller size, but
27:32
you're basically enjoying the same features as the guy
27:35
watching, say a 75 features only that probably your space can
27:41
only accommodate that size or your budget for them can only
27:45
accommodate that size. But we're trying to ensure that
27:48
you get the right value for money.
27:50
Yeah, with the size that you opt for, yeah.
27:53
And of course Kenya being a market of pricing, you always
27:55
say our consumers we are really priced conscious very yeah.
27:58
So that's a really good direction to take.
28:00
True. So maybe you know, let's talk
28:01
about, you know, I'm not sure George, but for me things like
28:05
after self-service warranties are very important thing to
28:08
consider. You know, do you offer this the
28:10
QLEDTV? S So we do standard industry
28:15
warranty on TV is about 12 months.
28:17
Yeah, what Samsung does is because one, we are confident
28:22
about the quality of the product we're offering, Samsung is
28:25
giving 24 months warranty on the QLETV #2, what we are doing on,
28:34
on certain sizes and also on certain appliances including
28:40
refrigerators and washing machines.
28:43
If you buy a side by side, if you buy an 10 KG and above or if
28:47
you buy a QLA TV, we are offering for now within Nairobi
28:52
about a 25 kilometer radius what we are calling Signature
28:56
service. So this is in after sale
28:58
support. So in Signature Services, you
29:01
walk into any store in town, buy yourself AQLADTV, just make a
29:06
call, somebody will pick that unit, we'll deliver it to your
29:11
place, we'll install it, and if you need some training, you'll
29:16
be trained on it, OK, So that is the value add that we're trying
29:19
to give, OK, Of course, in addition to the 24 month
29:21
warranty. But you have to make sure you
29:23
get from an authorized deal. It has to be from an authorized
29:25
dealer. That's the secret, yes.
29:27
And the good thing is you add an extra year, yeah.
29:29
Yeah, we had an extra year on it.
29:32
But even in the event, in the unlikely event I should say you
29:36
run into trouble because for ATV, the greatest victim in
29:41
terms of service tends to be the panel, right, the screen.
29:45
Samsung has gone further to enhance that panel or that
29:50
screen to what we call open cell technology.
29:54
So previously if you had a crack on the TV, you'll be told we
29:58
need to take out the whole screen and the replacement cost
30:01
will be very high, almost close to buying a different whole TV,
30:07
right? Because displays are very
30:08
expensive. Very expensive and that that
30:09
happens with every other, the other display item like
30:12
including mobile phones, right? You break the screen, it's a
30:15
whole story. So what Samsung has done with
30:17
our TV's is we're using what you're calling an open cell
30:19
technology. So what it does is if that panel
30:22
has a crack, that panel exists in several layers.
30:26
We don't need to replace the whole thing.
30:27
We probably only need to take out the front face, which
30:31
probably had a crack and replace it.
30:33
And that, from an service perspective, manages our costs
30:38
significantly and adds value to the customer because our desire,
30:42
again, is for you to enjoy that TV for as long as it can.
30:46
Yeah, Standard viewing hours for Samsung TV's is as high as
30:51
10,000 hours. All right.
30:52
So many of you actually have local service centers.
30:54
We have, we have local service centers we partnered with what
30:58
we are calling associated service centers in every major
31:03
town across the country. You can call 05 hundred 545545
31:09
that's a toll free number just in case you desire to know more.
31:14
They will guide you. They will even offer an in home
31:18
service if necessary right. A technician will come to your
31:21
place without necessarily you having to load that TV on a
31:25
track or on your on your trunk to to take it to a service
31:28
center. They'll show up and and fix it
31:31
right there at home, of course at a small additional fee.
31:35
But yes, we have very, very proper and well established
31:40
after sale service across the country.
31:41
When someone buys a TV, they know if something happens, they
31:44
can still come for like repairs if something happens under the
31:49
warranty plus the service. So they're assured when they buy
31:52
this TV, there's good the relationship with where they
31:56
bought it, the TV is going to be taken care of really well.
31:59
Correct, correct, correct. And and that's really our
32:02
assurance. You know, the fact that we are
32:04
even giving you 24 months alone communicates the confidence that
32:09
we have on that item, right, that it shouldn't bother you for
32:12
that period. But really, I think, as I've
32:16
just pointed out, we expect a Samsung TV to be read for 10,000
32:23
hours quite a number of years, even if you're just doing four
32:29
or five. I don't know, their houses,
32:31
probably the kids are out, they'll watch it the whole day.
32:34
But we estimate that if we should last you 8 to 10 years
32:36
comfortably without an issue really coming up.
32:39
But in the event it does, then we'll be there to help fix it.
32:44
Right. OK, something before we wrap up.
32:46
What are some of the features, the killer TV's or like the
32:50
range of the TV's that are offered by Samsung, How do they
32:54
cater for like gamers? What are some of the features?
32:57
Yes, yes, yes, yes, yes. We do.
32:58
We do, we do. We do.
33:01
A number of our line UPS, especially in the step up
33:03
towards premium are built for gamers too, OK?
33:07
They're not just your typical broadcasting this place, right?
33:10
They're built for gamers, but additionally, Samsung has
33:15
monitors that are specially designed for gaming.
33:18
OK. And these ones also exist in QLD
33:23
resolution technology, right? So for the longest we didn't
33:27
have this, but we've finally managed to find somebody in
33:30
Kenya to partner with. So if you go to Two Rivers,
33:34
check out also as Paradise will be a good start if you're in
33:38
Nairobi to, to have a view at some of those monitors that we
33:43
have. And I think your gaming
33:45
experience will definitely be way better, way better if you
33:50
need the monitors. But then still, if you need the
33:53
standard TV's that the QA technology lineup has, you
33:56
should be fine. So the TV is a centerpiece, like
34:00
in someone's home. What's the vision for Samsung in
34:04
terms of like home entertainment?
34:06
If someone like wants to let's say integrate to like smart home
34:10
system, what are some of the things?
34:14
Good one. That's a, that's a good question
34:16
actually. So what Samsung has done, this
34:19
is AI, this is artificial intelligence really you're
34:22
talking about. So what we've managed to do,
34:26
this is not future, this is already happening from IoT,
34:31
Internet of Things. Of course, the TV has adopted AI
34:35
and Samsung range of TV's, Q, LED and above have this inbuilt
34:40
in them. So the TV can actually be a
34:44
control unit for very many other devices at home, not necessarily
34:48
Samsung, even others as long as they are supported by smart
34:53
things. So with smart things, then your
34:58
TV becomes like a control unit to link up with other gadgets,
35:03
right? With your CCTV cameras, for
35:05
example, to take care of your security, you can link up your
35:08
TV with your mobile phone while you're at work.
35:12
You can actually access what is going on at home lifetime.
35:17
It looks CCTV, but it is an advanced level because then
35:21
these devices are integrated. Your TV becomes out of control
35:27
unit, but not to the level, for example, that a mobile phone
35:30
will be OK because then you're not able to move around with it.
35:33
But a mobile phone then linked up with your Samsung
35:38
refrigerator or Samsung washing machine, which is AI enabled,
35:43
allows you to set up your laundry such that before you
35:47
leave your place of work or your place of business or whatever it
35:50
is that you're doing, you can actually turn on the washing
35:53
machine kilometers away. So that by the time you get
35:56
home, the laundry is done and you basically just take it out,
35:58
right? So that's really where the world
36:00
is headed in terms of system integration, right?
36:04
And Samsung really is the most vertically and horizontally
36:08
integrated player in the in the in the market at the moment.
36:12
So you've mentioned smart things, so this doesn't it's not
36:15
like only specified for Samsung no gadgets no can also add
36:20
connect other and Samsung. It does.
36:23
It does. Yeah, Yeah, of course it is a
36:24
Samsung proprietary product. But then because we appreciate
36:28
that the world rotates around many other devices and many
36:32
other gadgets, as long as the device is Smart Thing enabled,
36:36
which currently there are thousands of them across the
36:39
world, yeah, then they're able to integrate and communicate
36:41
with each other very seamlessly. All right.
36:44
Thank you so much, son, for joining us.
36:45
We hope to actually host you in another just discuss, you know,
36:48
about your plans for this year. And of course, thank you for
36:50
just those insightful, you know, conversation around the QA.
36:53
And of course, you know, to help our viewers and listeners of
36:56
this podcast just understand the difference between QA and
36:59
basically how to get the real 1 and, you know, fake.
37:03
So thank you so much for any closing remarks before.
37:06
We thank you, thank you Nick, thank you George.
37:07
I appreciate it. I think I will encourage every
37:11
single customer out there. First, we are grateful as
37:14
Samsung that you continue to show confidence in our products.
37:18
And of course, lastly is to ask you to check out for accurate
37:23
range of TV's and many other appliances and devices that
37:27
Samsung offers for this market. All right.
37:29
Thank you. Thank you so much and thank you
37:31
so much for just so our listeners and viewers from
37:34
whatever podcasting you're listening for.
37:36
My name is Nick Kanali. I'm gonna see you in the next
37:38
episode. My name is George, I'll see you
37:41
in the next episode as well. All right, bye.
37:49
Special thanks to production team for making this show
37:51
possible. The Tetris Podcast is produced
37:54
by Tetris Media Studios with sound designed by Portable
37:57
Voices and research support from Dixon Canali, Alan Yongira and
38:01
the Trek Trans Media editorial team.
38:03
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