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Lessons - Why Being Different Is Your Advantage | Alvaro Nunez - Ultra-Endurance Entrepreneur · Success Story with Scott Clary

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  In this lessons episode, explore how strategic marketing and relationship building
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  accelerates success in competitive real estate and beyond. Discover how credibility and targeted
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  exposure elevate high-end property sales, understand how leveraging community and social platforms
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  drives deal flow across industries, and uncover why staying ahead of emerging trends like Web 3
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  and digital assets creates long-term advantage.
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  I want to understand like you've now manufactured this life where you do bring international buyers,
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  you market, you expedite the sale of the actual property. So what are the actual results of
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  you coming into Miami and trying to be at the level of a top broker in under a year?
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  I just summarized and I don't talk about results that much and I don't really brag and talk about
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  many things but first year selling real estate I was able to sell a 22 million dollar home
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  and I don't talk about you know I don't talk about how this much but you know a lot of people
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  will dream to sell this type of properties in their career. But it's relevant because I need to unpack
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  the marketing strategy that's that's that's the point right it's relevant. You done international
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  buyer and German guy and again it's not about you know doing or selling real estate it's about
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  taking your friends shopping when you build a trust when you've been able to build these
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  relationships they trust you that's a matter if I sell shoes or I sell houses they will trust you
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  and if you position yourself as the guy that can provide that type of service they'll go with you.
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  So this guy coming to Miami so as 99% of the people that come in here that is a very hot market
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  they had the capacity to buy a property so why not and they went ahead and did it and
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  they did it with somebody that they trust because you know it's a relationship business it's a
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  people's business now that's from the buying angle but when you're looking into the selling aspect
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  when you're actually helping a property owner to sell the house you're looking into a competitive
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  market I mean even though we're facing the sellers market where everybody you know it's like
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  filing tours getting a property you want to be selling at a super high end price point you don't
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  want to have to reduce prices to feed the buyers need no you want to be able to list it as
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  high as possible and sell it at a price point and the way you do that is by making it desirable
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  and to make it desirable you need to have a right-market strategy you cannot just list it on the
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  MLS and yeah because it's on the MLS and it's right out of market people will call you and
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  it doesn't matter you want to make sure that people go and say like I want this property period
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  whatever it is you want three million above I'll pay it because that's how good it is
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  and you know a lot of these brokers they you know the day want to sell the house and they want to
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  sell it at a good price so if I'm able to bring something valuable which is exposure credibility
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  authority and buyers it's a no-brainer and that's how I attach my brand to super high end properties
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  that's how Alvaro Nuneath and super luxury group and the whole team behind
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  gets to work with super high end properties from the very beginning instead of having to fight
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  five six seven years with you know apartments and this and that until you get that chance
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  so you expedite the process so I started to work with some top brokers here in Miami to help them
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  sell their homes now when those properties sell guess what you can use this case study and
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  present it to a property owner and said look you see your property right here that property
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  two doors next to yours just got sold we were helping with all the marketing I mean we will
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  love to do the same thing for yours would you be interested oh my god yes very professional very good
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  but now what I do is because we are a brokerage we can list the property but we will bring the
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  other broker on board so that we are no longer just the marketing person we are now the broker but
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  we are also listing it with another broker so now you can tide yourself up in a way that you're
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  bringing that authority and you're expediting it so fast because people at the end of the day
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  they want results right they want results they want to sell the house or they want to buy a house
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  whatever the case is and if you can provide them with that you're winning you know the I think the
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  the main takeaway like there's two things that you've leveraged over your entire career you've
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  leveraged relationships and then you also leveraged social you leveraged social you leveraged
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  community and what you've done actually could apply to a lot of legacy businesses that don't know how
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  to move the needle quicker like if I think of other professional services that could like leverage
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  your playbook you could leverage that in working with like doctors or lawyers or anyone who's
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  trying to figure out like increase deal flow and like you could just become like a marketing
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  and relationship and connector and broker and middleman for almost any like high value transactions
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  I've actually one of the guys in Toronto actually I think his name's like Jamie Dimon
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  and all he does is he's a marketing machine and he so he I think he has is I think he actually
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  he is a lawyer but I don't think he tries cases he's such a great marketing machine that he
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  just brings deals for other lawyers that don't know how to market and that's all he does now and that's
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  how and you'll see his face in in arenas and on buses and on signs everywhere but that's all so it's
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  just about it's understanding how it's understanding how to attract attention and then you and then
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  you find a way to funnel that attention to people that don't know how to attract that attention
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  100% and you can take that playbook and use it in a variety of different industries too but like
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  you're again you're ahead of the curve like you the stuff you're playing now is not stuff you learn
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  in MBA no zero zero I mean hopefully somebody will will teach it you know because I believe that
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  more people need to understand the power of marketing branding and exposure I mean attention is
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  one of the strongest currency we're talking about cryptocurrency right now I'm not that great so
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  not that's the next thing that I want to go into I want to understand because now all the conferences
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  that you speak at they're all crypto web 3 NFT so that's something that's interesting so you
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  always stay ahead you always yeah ahead of the curve yeah you want to become pioneer in something
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  because look life is about taking chances you know who knows if something that you're gonna be
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  taking on is gonna take off or not but if you believe in it you go fool with it you know and I
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  have always seen thinks as the evolution of whatever it is you know the evolution of real estate in
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  this case it was leading towards this the web 3 now we have the metaverse right so talking a
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  little bit about influencer marketing that was kind of like the evolution of marketing how people
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  were marketing traditionally it was no longer going to be the way that people market themselves
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  that's funny though even though you've already gone to the evolution marketing and now you're going
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  to the evolution of real estate in web 3 most people still haven't evolved in their marketing practices
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  right they don't because they're too comfortable doing the same thing over and over they are
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  afraid of that taking that you have when you look at up the industry you see a lot of people that
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  do what you do the way you do it or you still so even even now even now in 2022 when everybody
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  understands about you look at other other use cases like look at Grand Cardone look at how he buys
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  buildings right he fund raises against his audience that's how he buys buildings he craft funds
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  buildings because of his 10 or whatever 7 million 10 million yeah follower so it's incredible
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  you know everybody utilizes different methods but you know he's done an amazing job building his
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  community and obviously he can tap into the community every Gary V and launches we talk every
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  every so empathy wines Vayner media Vayner sports Vayner speaker everything he does it's like he
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  has immediate access to millions of eyeballs yeah and you just need like a small percentage to agree
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  to take one on that and that's it you're winning yeah so it's really interesting but even though some
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  of the big players let's say in this case for real estate Grand Cardone they're not tapping into
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  this metaverse NFT cryptos no you're still ahead there and you know in fact we were speaking at
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  the NFT Miami ever on the same stage and he was asking these questions because because he sees
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  he sees the importance of it and he wants to tap into it we're actually talking about potential
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  opportunities to to doing there but even those big players there you know so good at what they
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  do in their own angle that they're staying a bit away from this new tendencies this new trends
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  but slowly kind of getting to slow death man yeah slow that and you know one of the things that I
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  believe that SLG has been really good at is staying ahead of the curve yeah and not always you're
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  gonna be right you know there's gonna be some trends that might die quick some of them will stay
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  and you know if you ride that way from the very beginning you'll win and you'll maximize like
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  when clubhouse came in you know if you were able to start on clubhouse at an early stage you will
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  tapping to that high-hot audience right away that's how we were able to build beautiful relationships
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  from the very beginning if you go into clubhouse when he was dying then what's the point nobody's
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  using it really it's like Facebook now exactly yeah you're not even starting Instagram is different
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  like all you have to be you have to be where the new audience is where it's all about organic reach
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  to talking when tiktok started to become you know very very virally you know I very I'm very
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  fine on tiktok and I've been doing all these videos that got a lot of views and I've been able to
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  build amazing relationships out of tiktok and a lot of people you know they didn't even got into it
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  or they'd go for a minute then it's like ah it's not for me by you know it's not that tiktok is
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  the platform to be or that Instagram or that Facebook or clubhouse whatever platform you choose
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  it needs to be that platform because your audience is in there if your audience is in that platform
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  go tap that platform become good at it understand how you can tap into the other people's audiences
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  and the same thing with the OPS other people's stages how can you tap into
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  this guy's audience well maybe invite him to a podcast or maybe invite him to a conversation or
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  do a collaboration post I mean I think those things are so valuable these days tapping into
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  the audience of someone else because nobody's ever done anything on their own and I don't know why
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  I don't know why people that create content think they have to do things on their own either
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  if you're trying to build a business you normally wouldn't do it on your own it's impossible like
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  I don't know many people that just work just for themselves no employees no investors and make
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  multi-millions of dollars maybe maybe one they've been on many I mean so you need to you need to
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  collaborate with people even when you build the business you work with partners you work with vendors
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  you work with other people that can help access their audiences other email that you want to
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  market against like why would you not do the same you have to and a lot of people already have
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  spent so much time and effort to build that audience why not to tap into that why do you need to
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  spend so much time and this goes back to the same example of like real estate you know why you want
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  to go traditionally and build your real estate career the same way that everybody has done when you
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  can just start selling at 25 million dollar home right away you know so it's about understanding
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  everything from a higher vision point and once you have that understanding go for it look your
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  audience you've done a tremendous job building this podcast we're having fun yeah I'm adding some
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  value probably to your audience we're having a good conversation that probably both my audience
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  and yours will enjoy and whoever doesn't know about you from my audience will now know that
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  vice versa yeah so and maybe that will lead to some good conversations with other people but that's
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  about something that it's critical in terms of branding and I think that right now when we were talking
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  about crypto NFT the metaverse the reason that I go into stages is because I wanted to stay ahead
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  of the curve into something that was becoming very interesting but that was not brought into real
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  stage yet and funny enough a lot of this successful real estate brokers they have no clue plus
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  they disregard it they're like we're too busy we're too busy doing what we're doing you know we're
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  too busy selling homes we're too busy which is very enough go sell your houses great I agree if
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  you're making money go for it but I will not say forget about what we're facing you know because
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  this is a new a new world that we need to and tap and that we need to discover and we need to
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  educate ourselves we need to connect with this new community and it's fascinating so when I'm
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  speaking on stages about this a lot of people are clueless about what it is they have no idea
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  which is also very interesting for me because it's like an opportunity to add value to a community
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  and these are the people that come back to you asking for advice asking for you know some
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  guidance and in this case you can guide them towards whatever you believe could be valuable to them
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  and it's incredible because now the same way that you've built communities in the traditional
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  way let's say for real estate with interior designers architects and so on now you're doing
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  the same thing but with the meta architect the meta interior designer and they're actually just
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  focusing on building these virtual houses and how you promote them and it's just the evolution
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  of it you know it's like how can you add additional value to your property by creating an NFT of it
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  how can you transact through the blockchain how can you make every transaction faster more clean
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  and you can actually tap with the cryptocurrencies thanks for tuning in if you found this valuable
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  don't forget to hit that subscribe button so you never miss an episode and if you want to dive
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  deeper into this conversation check out the links in the description to watch the full episode
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  see you in the next one