Mazda’s Blueprint Eight Steps to Cultural Transformation
This outlines Mazda’s comprehensive strategy for cultural transformation by applying John Kotter’s eight-step framework for organizational change.
Facing a volatile automotive industry, the company launched the "Blueprint" project to shift its internal mindset toward openness, collaboration, and shared passion. The initiative involves a five-year plan that has progressed from large-scale employee training to active workplace implementation. By fostering small wins in departments like advertising and R&D, Mazda aims to overcome bureaucratic barriers and entrenched behaviors.
It illustrates how…
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