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Sustainable Fashion Supply Chains: Building Ethical Kids wear at Scale with Tierra Forte · The Growth Class with Phil Masiello

• 0:18
  SPEAKER_01: Hey everybody, and welcome back to another episode of the Growth Class.
• 0:22
  SPEAKER_01: I'm Phil Massiello, your host, and today we're here with Tierra Forte.
• 0:27
  SPEAKER_01: And Tierra is the co-founder of and CEO of Mightly, a direct-to-consumer brand making high-quality organic, fair trade certified children's clothing accessible to the everyday consumer.
• 0:42
  SPEAKER_01: But Tierra isn't just building a great brand.
• 0:44
  SPEAKER_01: She's an absolute pioneer in the eco-fashion space.
• 0:47
  SPEAKER_01: I started to look into her background, and it's unbelievable because before Mightly, she founded her own premium organic denim line.
• 0:54
  SPEAKER_01: She was the VP of product for Packed Apparel, was a leading voice in the team that developed Fair Trade USA's apparel and the Home Goods Standard, a standard now used by industry giants like Patagonia and West Helm.
• 1:05
  SPEAKER_01: So she really has credibility, knows what she's talking about.
• 1:08
  SPEAKER_01: So it's not just a, she's not just a talking head.
• 1:11
  SPEAKER_01: She's somebody who's really got credibility in this space.
• 1:13
  SPEAKER_01: And on top of her 20 plus years of industry experience, she's an entrepreneurial journey is rooted in deep personal resilience, having navigated her early career as a young single working mother.
• 1:23
  SPEAKER_01: Today she's building mightily alongside her co-founders and even her daughter, who officially holds the title of Chief Kid Officer.
• 1:30
  SPEAKER_01: So, Tiera, welcome to the growth class and thank you for taking the time to come on and tell your story.
• 1:36
  SPEAKER_00: Well, thank you so much.
• 1:37
  SPEAKER_00: I'm excited to be here.
• 1:38
  SPEAKER_00: This is gonna be fun.
• 1:40
  SPEAKER_01: Yeah, so so just sort of give us a background.
• 1:43
  SPEAKER_01: I don't know if I did justice to you with that intro, but give us a little bit of background in what you've done and how you've done it and why, you know, MIDLy is so important to you.
• 1:53
  SPEAKER_00: Yeah, thank you.
• 1:54
  SPEAKER_00: I thought you did a great job.
• 1:56
  SPEAKER_00: And I'm actually gonna start with the why.
• 1:59
  SPEAKER_00: Um, and I think you touched on it a little bit.
• 2:02
  SPEAKER_00: Uh so by the time I started my career in the fashion industry, I was already a mom.
• 2:10
  SPEAKER_00: And I had a little five-year-old baby along with my first job.
• 2:15
  SPEAKER_00: And so I already had a heightened awareness of things like the chemicals that are in our environment or our food supply or that, you know, that our kids are gonna interact with.
• 2:25
  SPEAKER_00: And I also had an awareness of that the planet we're living on is the one that my child and her child her children are gonna have to live with.
• 2:37
  SPEAKER_00: So I think launching my career with that awareness just gave me a different perspective.
• 2:45
  SPEAKER_00: And um then starting to understand that the industry I love so much, fashion, was pretty wasteful, pretty exploitive, and one of the biggest polluters in the world.
• 3:01
  SPEAKER_00: It just made me re-evaluate how am I gonna do the thing I love to do while feeling okay about it and being able to look my kid in the eye.
• 3:13
  SPEAKER_01: Yeah.
• 3:15
  SPEAKER_01: Yeah, you know, it's it's amazing um some of the things that we do in this country with uh products that you don't see happening in other countries.
• 3:26
  SPEAKER_01: Um you know, and you're 100% right.
• 3:29
  SPEAKER_01: You're you have to think about this is the this is the planet that we have today, but it's also the planet that your child has and your grandchildren are gonna have and your great-grandchildren are gonna have.
• 3:41
  SPEAKER_01: So somebody's gotta take action somewhere.
• 3:46
  SPEAKER_00: Totally true.
• 3:47
  SPEAKER_00: And I think that's why with Mightly, we really prioritized from day one using organic cotton.
• 3:56
  SPEAKER_00: Um, but also requiring that level of traceability from our suppliers that allowed us to like know that we were actually sourcing organic cotton, not just something that somewhere along the line had slapped an organic label on.
• 4:15
  SPEAKER_01: Are are you producing domestically or are you producing uh overseas?
• 4:20
  SPEAKER_00: So for Mighty, we're producing all in India.
• 4:23
  SPEAKER_00: For my denim company, I actually did do everything in the US.
• 4:28
  SPEAKER_00: Um, but that was over 10 years ago now, and the industry has changed even, you know, even in that short amount of time, especially in the cotton space, it's really, really difficult to do anything uh domestically anymore.
• 4:46
  SPEAKER_01: Yeah, it is.
• 4:47
  SPEAKER_01: It's I have very limited knowledge in the in the fashion space, you know, and or textiles.
• 4:53
  SPEAKER_01: You know I've I've done some some work in it, and it's a really difficult space because for for two reasons, in my opinion.
• 5:03
  SPEAKER_01: One, the supply chain is so long because you've really got to think about what you're gonna be bringing in, what you're gonna be designing, you know, months out.
• 5:14
  SPEAKER_01: In your case, I mean it's it's baby and kids, and it doesn't change as much as like fashion does, but it still changes.
• 5:21
  SPEAKER_01: Colors change and what people want changes.
• 5:23
  SPEAKER_01: So you've really got to be almost a soothsayer to think about what's gonna happen.
• 5:28
  SPEAKER_01: And then, you know, you've got to design it, you've got to get it produced, then you've got to get it on the water to get here effectively because you can't you can't fly everything in, it'll cost you a fortune.
• 5:39
  SPEAKER_01: So, you know, you you're a month or two on the water, and then you got to clear customs and get it in, and it's very much an inventory-based business.
• 5:47
  SPEAKER_01: I mean, you're carrying a tremendous amount of inventory, and you've got to deal with all these different sizes that maybe don't all sell.
• 5:55
  SPEAKER_01: And it's really a uh challenging business if you don't know what you're doing.
• 6:03
  SPEAKER_00: I'd say it's a challenging business if you do know what you're doing.
• 6:07
  SPEAKER_00: Um, you know.
• 6:11
  SPEAKER_00: So I think we're pretty good at knowing what parents are going to want, you know, a year, 18 months down the line.
• 6:21
  SPEAKER_00: Um, between the three founders, we have 50 plus years of experience in the apparel industry.
• 6:27
  SPEAKER_00: We've been we've been forecasting for a long time.
• 6:31
  SPEAKER_00: Um, but what's particularly challenging, in addition to you know, knowing exactly what sizes you need, and all of that is we're in a I'd say unprecedented environment of instability right now in terms of supply chains.
• 6:48
  SPEAKER_00: And this, I'd say last year or so has really tested our ability to kind of I'd say be flexible, you know, understand what the upper limits of what our customers will pay for our product because we had surprised tier some increased shipping costs, increased insurance costs.
• 7:15
  SPEAKER_00: Um and that's where the I'd say the commitment to organic has really paid off because our customers have been willing to stick with us through those um through those price increases because they trust us.
• 7:31
  SPEAKER_00: They know our quality.
• 7:34
  SPEAKER_00: Um and they they know that the kind of product we sell is really hard to get from other places.
• 7:43
  SPEAKER_01: Yeah.
• 7:44
  SPEAKER_01: No, it's definitely great uh a product.
• 7:47
  SPEAKER_01: And I, you know, when you think about the parents coming up today with children, like we raised five children, and I can remember there were periods of time when we started thinking about what those kids were eating, right?
• 8:04
  SPEAKER_01: And you start there and you start thinking about the food you're putting in your kids, and then you start thinking about the clothes that you're putting on your kids, and you start thinking about, you know, the skincare that the kids are using, because you all young women start getting into skincare when they're in maybe middle school now.
• 8:21
  SPEAKER_01: And then you start thinking about all these things, and you're thinking about how you want to raise your kids healthy.
• 8:28
  SPEAKER_01: And so um I think it all, you know, moms today who are like the generation after mine are even more in tune to it.
• 8:40
  SPEAKER_01: So they're they're looking at, okay, well, how do I make an impact on the environment and at the same time keep my children safe?
• 8:47
  SPEAKER_01: Because let's face it, there's some things in that are being done in inexpensive fashion where that do affect you, right?
• 8:56
  SPEAKER_01: That I mean, we see we see kids breaking out in rashes when they're wearing a shirt that somebody got from Timu or somebody got from, you know, Shein.
• 9:06
  SPEAKER_00: So Yeah, and I'd say for us, we really learned the lesson around communication.
• 9:13
  SPEAKER_00: When we started, we really talked up the sustainability, the the impact on the planet, the impact on the people in the supply chain.
• 9:22
  SPEAKER_00: And what we found is that, yes, our customers cared about that.
• 9:27
  SPEAKER_00: They liked those aspects, but what really moved the needle and got them to open their wallet was understanding that it was going to be better for their kid.
• 9:37
  SPEAKER_00: And it meant that there wasn't going to be that pesticide residue and toxic dyes, the things that causes rashes and then other issues that you don't see.
• 9:50
  SPEAKER_01: But also, you know, the same type of thing.
• 9:52
  SPEAKER_01: People, I think, are thinking about it in terms of just like you said in the beginning.
• 9:57
  SPEAKER_01: I I I it's my planet today, but my it's going to be my children's planet and my grandchildren's planet tomorrow.
• 10:04
  SPEAKER_01: And I have to start thinking about that and not thinking about it in terms of, you know, the short term, but in but in the long term.
• 10:11
  SPEAKER_01: You know, and it it goes back to everything.
• 10:13
  SPEAKER_01: It goes back to the food we eat, it goes back to the water, it goes back to, you know, how we drink that water, right?
• 10:19
  SPEAKER_01: Bottled water has been such a big deal for a long time, but then, you know, microplastics are a thing.
• 10:24
  SPEAKER_01: And so, you know, and then plastic winds up in the environment.
• 10:28
  SPEAKER_01: And so it's all these things that we do, you know, we we used to be, I think, even forty forty, fifty years ago, uh, as a as a country, we were a little bit more um environmentally uh, you know, sort of uh sound, right?
• 10:47
  SPEAKER_01: When you went to the when you went to the grocery store, you know, you we didn't have all this plastic, right?
• 10:53
  SPEAKER_01: You we still had drinking, we were still drinking soda in c in bottles, right?
• 10:58
  SPEAKER_01: We didn't have bottled water everywhere, and you know, you return you you deposited the bottles and got your five cents back and things like that.
• 11:05
  SPEAKER_01: And all of a sudden, you know, we just exploded with plastic over about a 20-year period, and now everybody's trying to retreat from that.
• 11:13
  SPEAKER_01: In my area, they got rid of plastic bags in all the uh grocery stores, which I think is a you know is a great thing.
• 11:19
  SPEAKER_01: It was it was a mandate, but I still think it was a great thing.
• 11:23
  SPEAKER_01: Now we all have bags, we go into the grocery store, we bag our groceries, we go home.
• 11:28
  SPEAKER_01: You know.
• 11:29
  SPEAKER_00: Yeah, no, our I'd say our customers were probably early adopters of the reusable grocery bag.
• 11:36
  SPEAKER_00: Um and I think you know, in the apparel world, um, you know, there's all this big talk about how everybody wants cheaper stuff.
• 11:48
  SPEAKER_00: Um, but I think what people want cheaper is cooking and gas and groceries.
• 11:55
  SPEAKER_00: But I I at least we found that in the apparel world, our customers actually don't necessarily want cheaper stuff, they want better stuff.
• 12:05
  SPEAKER_00: They want stuff that's gonna last, they want stuff they're not gonna be worried about, creating a rash for their kids, and they want something that they know that oh, I loved this sweatpant, it fit great, the fabric was nice.
• 12:20
  SPEAKER_00: When my kid isn't the next size up, I can go back to the same vendor and buy that same item, and it's not gonna be a totally different fit and quality.
• 12:30
  SPEAKER_00: And I think that's where we compete, where larger companies can't because they're always chasing the lowest price point.
• 12:39
  SPEAKER_01: Yeah, I think I think you hit on something because I think that larger companies view children's products as children's fashion as disposable because kids grow so far.
• 12:56
  SPEAKER_01: Totally.
• 12:57
  SPEAKER_01: And what I've seen in my lifetime, and again, five kids, was this whole recyclability of kids stuff.
• 13:06
  SPEAKER_01: Like so, you know, strollers, clothing, um, you know, the all of it.
• 13:11
  SPEAKER_01: The only thing that you couldn't recycle were car seats, but you know, you went I I can remember they they had things at the school where you brought like stuff in and and parents were there, you know, and and taking stuff that you don't need anymore.
• 13:25
  SPEAKER_01: And it was it was sort of this recyclability.
• 13:28
  SPEAKER_01: And I can see that with you know good quality products, right?
• 13:32
  SPEAKER_01: Because you're gonna pass it on to somebody else.
• 13:35
  SPEAKER_01: Uh, I don't know anybody who just dumps it and throws it in the trash.
• 13:39
  SPEAKER_01: It's you're always looking for things to give away, you know, uh um dressers and uh, you know, bassinets and all that stuff.
• 13:48
  SPEAKER_00: Yeah, and I would say the same is very much true with clothing, as long as it's still in a condition that the next kid can wear.
• 13:55
  SPEAKER_00: And that's what we do is create those clothes that can be handed down to younger siblings or friends.
• 14:03
  SPEAKER_01: I I think it's becoming important, not just in you know, what in in children's fashion, but I think in fashion in general.
• 14:11
  SPEAKER_01: I had a conversation with a guy who who's doing men's uh fashion out of California.
• 14:17
  SPEAKER_01: And he was telling me that, he said, you know, I'm not good enough to chase trends.
• 14:23
  SPEAKER_01: He said, I can't do it.
• 14:24
  SPEAKER_01: He said, I just don't have that.
• 14:26
  SPEAKER_01: He said, So what I do is I try and build products that I know are gonna last for a lifetime, and they're in a style that people are going to continue to wear, right?
• 14:36
  SPEAKER_01: Nobody's gonna walk away from a leather jacket, right?
• 14:39
  SPEAKER_01: The same people have been making leather jackets for years.
• 14:41
  SPEAKER_01: He said, but I can make it cheap or I can make it really great, something that you're gonna hand down to your son and then your son's son.
• 14:48
  SPEAKER_01: So that's sort of the path that he's on, and his product is great and he guarantees it for life and all that stuff.
• 14:53
  SPEAKER_01: And um, and I I do think that there's this trend for people to buy better clothing and then keep it for a longer period of time, you know?
• 15:03
  SPEAKER_00: Yeah.
• 15:04
  SPEAKER_00: Well, what we've seen is the market becoming really bifurcated, as there is that sheen teamu customer, and there's a lot of them, and they are just, you know, what's the trendiest thing?
• 15:17
  SPEAKER_00: That's in fact so trendy, I don't need it to last more than one or two wears.
• 15:21
  SPEAKER_00: And they clothing really is viewed as disposable.
• 15:26
  SPEAKER_00: I do, however, think that some of those customers, once they start having kids, may switch over and be like, no, I actually want something that really just feels great, works great, and I can pass down to my younger kid.
• 15:45
  SPEAKER_00: Um, and I and now I have all this stuff, and I actually want a lot less stuff in my house.
• 15:52
  SPEAKER_00: Um, so we'll see.
• 15:54
  SPEAKER_00: But so we'll see how many of those Sheen customers flip later in life.
• 16:00
  SPEAKER_00: But um, but right now there's certainly uh enough to keep Sheen and Timu chugging along.
• 16:06
  SPEAKER_00: Um, but luckily there's enough customers on the other end to keep us chugging along as well.
• 16:13
  SPEAKER_01: Well, I think that um, you know, Shein and Timu do, you know, they're worldwide, they're global.
• 16:19
  SPEAKER_01: So it's a whole different, you know, you're selling in India, you're selling in Pakistan, you're selling all over the place.
• 16:25
  SPEAKER_01: In the United States, I think you s you find people that are buying things on Sheehan and Timu and then making fun of it.
• 16:31
  SPEAKER_01: Um a lot of them are making fun of it because the sizing isn't right, you know, it's all kinds of things.
• 16:37
  SPEAKER_01: But I do think that there are people that are buying disposable stuff on Shein and Timu, but it's not, you know, that that stuff's not gonna be last for them, and they are gonna move on because nobody wants to wear a cheap t-shirt, you know, as certainly a teenager doesn't care because it's gonna wreck it.
• 16:52
  SPEAKER_01: But as they as you move into the your 20s and you care start caring about how you look, you know, quality is always going to prevail.
• 17:00
  SPEAKER_01: Uh so I think that Sheehan and Timu are always gonna have a place for younger people that are you know of a certain age that just don't care.
• 17:07
  SPEAKER_01: They're they're gonna, it's disposable.
• 17:08
  SPEAKER_01: I'm gonna wear it one or two or three times.
• 17:10
  SPEAKER_01: Uh and then but there's so many people making fun of it, it just it cracks me up.
• 17:14
  SPEAKER_01: I watch we spend a lot of time watching videos for just for our job, but you know, we spend so much time, and I I it just cracks me up the people who buy from She and Atimu just to make stupid videos about how poor the product is.
• 17:29
  SPEAKER_01: And it's just amazing to me that they're they're probably I wonder I I I often think about what percentage of their sales is from people purchasing just to make fun of them.
• 17:40
  SPEAKER_00: Yeah, that that would be an interesting thing to study.
• 17:45
  SPEAKER_00: I don't know if you are also tracking, but um in Europe especially, there there really is a crackdown on fast fashion.
• 17:55
  SPEAKER_00: And you know, it it could be that these companies will at some point start to have to take more responsibility for, you know, recycling their products post, you know, kind of what happens to the post-usage.
• 18:10
  SPEAKER_00: And because right now it's just awful, you know, it all winds up in Africa it, you know, destroying the local clothing markets and clothing industries, and then just like clogging up beaches and landscapes with like gar garn and textile waste.
• 18:33
  SPEAKER_00: It's it's pretty bad.
• 18:36
  SPEAKER_01: Yeah, yeah, no, no question about it.
• 18:38
  SPEAKER_01: We actually have a uh a company that we work with that um they work in third world countries or you know, smaller economies like Vietnam, Brazil, Colombia, places like that, uh in Africa, Southeast Asia, where you know, in those countries, waste is a major problem.
• 18:58
  SPEAKER_01: And so the governments uh come in and and hire this particular company to come in and set up the infrastructure to sort of recycle that uh waste because they they have to crack down on it.
• 19:10
  SPEAKER_01: And it it's it affects it affects textile, it affects uh plastic, it affects, you know, uh metal, electronics.
• 19:19
  SPEAKER_01: So it's it's global.
• 19:20
  SPEAKER_01: I mean, it's not a problem, it's not just a problem in isolated areas, it's a problem everywhere.
• 19:25
  SPEAKER_00: That is very true.
• 19:27
  SPEAKER_01: Yeah.
• 19:28
  SPEAKER_01: So uh what do you think the biggest uh bottleneck for your growth is?
• 19:34
  SPEAKER_00: Yeah, so for us, it is that we've really been boat strapped.
• 19:39
  SPEAKER_00: Um so we're you know, we're we can only grow as fast as we can finance inventory.
• 19:48
  SPEAKER_00: Um and I think it's that's that's not terrible.
• 19:52
  SPEAKER_00: It's it's made us be very, I would say, you know, I don't want to use the word cautious because we do take risks, but we take small risks.
• 20:05
  SPEAKER_00: Um and you know, there have been opportunities that we have really missed because we didn't have a big chunk of money to put towards it when it came up.
• 20:20
  SPEAKER_00: So I would say for us it really is, you know, I would say funding growth mostly just from our own revenue.
• 20:30
  SPEAKER_01: Have you been you you've been able to fund your growth from your own revenue?
• 20:34
  SPEAKER_00: Largely we do, we have a couple of investors who are very different from traditional VC investors or private equity, where their primary goal is to kind of create a long-term sustainable company versus a big payout.
• 20:52
  SPEAKER_00: And we've been, I would say lucky, but I think we've also been very intentional and smart about how we take money.
• 21:03
  SPEAKER_00: Um, so we have investors who have the long view along with us, but the trade-off is a very small amount.
• 21:11
  SPEAKER_01: Yeah, yeah.
• 21:12
  SPEAKER_01: I mean, that's really because it's it's truly a labor, I mean, um an inventory-intensive business because you have to be prepared.
• 21:19
  SPEAKER_01: And are you just selling strictly direct to consumer or are you selling in retail as well?
• 21:25
  SPEAKER_00: So we sell on our line on our online store direct to consumer, and then we also sell on marketplaces.
• 21:32
  SPEAKER_00: So we are on uh Macy's.com, Nordstrom.com, Target, Amazon, of course.
• 21:40
  SPEAKER_00: Um, and then we do have a small wholesale business with independent retailers.
• 21:46
  SPEAKER_00: And um the big thing we're working on right now is actually opening our own retail store locally here, where we have a nice network of customers who are.
• 22:00
  SPEAKER_00: already familiar with us and have been asking for years when when are you gonna have a store?
• 22:06
  SPEAKER_01: And where where is that?
• 22:08
  SPEAKER_01: What part of the country?
• 22:09
  SPEAKER_01: California?
• 22:10
  SPEAKER_00: Yes, we're in California, in the Bay Area.
• 22:12
  SPEAKER_01: Oh in the Bay Area.
• 22:14
  SPEAKER_01: Yeah, that should be great.
• 22:15
  SPEAKER_01: There's enough density there.
• 22:17
  SPEAKER_01: Yeah.
• 22:18
  SPEAKER_01: Yeah, retail's a little challenging.
• 22:20
  SPEAKER_01: You know, I I would say, you know, you you you want to sort of go softly on that, but um just because it comes with its own problems, but you know, you've probably got the inventory to do it.
• 22:31
  SPEAKER_00: Yes, we do.
• 22:33
  SPEAKER_01: Yeah.
• 22:35
  SPEAKER_01: Yeah the challenges with I I tell you, man, I we've tried several times in my lifetime to get involved in uh textiles, whether it's you know home textile uh or in um fashion and it's it's not an easy business.
• 22:52
  SPEAKER_01: Like we understand consumer products really, really well.
• 22:55
  SPEAKER_01: And that's a totally different mindset.
• 22:58
  SPEAKER_01: When you start talking about textiles, man, it's just the challenges of the forward thinking, the planning.
• 23:04
  SPEAKER_01: If you're if you didn't grow up in that world, it you're really at a disadvantage, I think.
• 23:09
  SPEAKER_01: I don't think that anybody can just jump right into that business.
• 23:13
  SPEAKER_01: You know, you have like what 20 years, 30 years experience in it.
• 23:19
  SPEAKER_00: Yeah, and I'm still learning every day.
• 23:21
  SPEAKER_00: And and it just it doesn't get easier the the inventory planning because there's always something you couldn't predict.
• 23:33
  SPEAKER_01: Yeah.
• 23:34
  SPEAKER_01: And I would imagine that you've got to have like a good core group of suppliers that you can count on over and over again because that's another challenge.
• 23:43
  SPEAKER_01: You can't just find suppliers to turn on and off.
• 23:47
  SPEAKER_00: Yeah that is totally true.
• 23:48
  SPEAKER_00: And I'm gonna say that's another place where sort of our values based approach to supply chain and suppliers has really paid off for us.
• 23:59
  SPEAKER_00: Our main main supplier in India I've had a personal relationship since my days at Fair Trade USA and we have gone through COVID together we went through 50% share from India together.
• 24:16
  SPEAKER_00: We have now gone through our normal shipping route being cut off because so many other shipments were going through there.
• 24:26
  SPEAKER_00: And we have definitely had a really strong partnership and like during this tariff what for us was a crisis where India tariffs went up to 50% our our main supplier went back through the entire supply chain and was like everybody's gotta take a little bit and we agreed to raise prices somewhat but we're like we can't raise them more than X percent and so and it worked.
• 25:01
  SPEAKER_00: We were able to continue work sourcing in India with our supplier throughout that price increase.
• 25:10
  SPEAKER_01: Yeah we went through it with uh we we have a client in the shaving business and for years there was really no I mean the tariffs on electric razors was really very low.
• 25:22
  SPEAKER_01: And um and all of a sudden it was a hundred percent a hundred percent you know so that takes you from you know a five dollar cost to ten dollars which trickles out to and and takes you from you know like a$25 product to you know almost a$50 product.
• 25:40
  SPEAKER_01: And it you know people don't they think that the tariffs oh it's not a big deal.
• 25:44
  SPEAKER_01: It is a big deal it was a it's a killer you know and it and it and it hurts so I feel your pain.
• 25:51
  SPEAKER_01: We're almost out of time so any last minute uh uh comments or or things for people where can people find you where can people find your product uh you know moms who want to buy it any of that stuff yeah so the best place to find this is on mitley.com and what's cool is if you search fair trade children's apparel wear a dead number one so I'm very proud of that now and I would I would also say like anyone who shops small local boutique you know that's the kind of store we sell in and if you go in and ask for our brand and they don't have art and um you know oftentimes those stores will then reach out to us and be like hey we'd have people looking for your brand would you be interested in selling in you know my little store in this town yeah that's great.
• 26:50
  SPEAKER_01: Yeah so mindly.com we'll put that in the description so that people can go to it and uh yeah it was great having you on I really appreciate you sharing it's uh it's a great story thank you thank you for having me yeah it's my pleasure and uh you know again anybody who's uh who who's out there it's an incredibly inspiring story I think to to think about sticking to your you know true uh values uh even when you start to be faced with you know things like tariffs I mean probably would have been easier to go and say okay well we're gonna move away from sustainability and say just to get the cheapest product because of this but instead you didn't so again you know it's amazing durable ethically made kids clothes uh mitly.com so thank you for uh being on we truly truly appreciate you taking the time thank you so much all right my pleasure and until next time we'll see you're gonna be a little bit more