Latest / Stuff You Should Know / How Play-Doh Works
Transcript
- 0:01Speaker 1: Welcome to Stuff you Should Know from House Stuff Works
- 0:04Speaker 1: dot com. Hey, and welcome to the podcast. I'm Josh Clark,
- 0:14Speaker 1: There's Charles W Chuck Bryant, and this is the first
- 0:17Speaker 1: of two Stuff you Should Knows that we're recording today.
- 0:20Speaker 1: My voice already sounds weird to me. What do you
- 0:22Speaker 1: mean it doesn't sound a little weird, you know how
- 0:25Speaker 1: like when we get towards the end of the second one,
- 0:28Speaker 1: or it gets a little like worn out or something. Yeah,
- 0:31Speaker 1: like it's been extruded through a Plato fun factory. What's
- 0:36Speaker 1: all that is set up? Or do you really feel
- 0:37Speaker 1: that way that was off the cuff? Baby, Okay, No,
- 0:40Speaker 1: it doesn't sound weird to me. Your voice never sounds weird.
- 0:42Speaker 1: Mus you're sick, Jerry Judge McCall, Yeah, Jerry Brooklyn Ti
- 0:46Speaker 1: she sided with me. Well, Jerry, were headphones. But you
- 0:49Speaker 1: and I fight the broadcasting business by being the only
- 0:52Speaker 1: people that don't wear headphones or cans. I never get it,
- 0:55Speaker 1: like your two ft from me when my headphones, I know,
- 0:58Speaker 1: and I don't want to hear myself anyway. I don't
- 1:00Speaker 1: want to hear myself better. No, it's terrible. It sounds
- 1:03Speaker 1: like torture that. How about this for a new s
- 1:05Speaker 1: Y s K T shirt? No more cans just have
- 1:09Speaker 1: a little X through some headphones. I think when you
- 1:12Speaker 1: make a step, you should know a decree from now
- 1:14Speaker 1: we should have like a fairy wand sound effect. We
- 1:16Speaker 1: just like, here's this for a new T shirt. I
- 1:19Speaker 1: decreate be made into existence. Yeah, we get. We're gonna
- 1:23Speaker 1: by the way, since I mentioned it, we're gonna have
- 1:25Speaker 1: some new shirts coming soon. Yeah, some good like some
- 1:28Speaker 1: fan designs even yep, exciting. Yeah, we and we do
- 1:33Speaker 1: have some now that people can go by if I
- 1:36Speaker 1: like those first designs we had, and I well, let's
- 1:38Speaker 1: just have this out on the air. It's not an argument,
- 1:41Speaker 1: but let's have this discussion. Are we going to retire
- 1:43Speaker 1: the original six from the contest or should we just
- 1:47Speaker 1: let them keep going in perpetuity? Oh, unless there's a reason.
- 1:50Speaker 1: I think perpetuity is the way to go. But someone
- 1:53Speaker 1: might like the dancing uh you know what we call that,
- 1:55Speaker 1: the skeleton would cut Yeah, perfect parade of dancing skeletons,
- 1:59Speaker 1: the maccab parade, That's what I would call it. Doesn't
- 2:03Speaker 1: give him All six of them were excellent. The baby
- 2:05Speaker 1: with the fly on its forehead. Still my altime paper.
- 2:07Speaker 1: Good stuff. If you don't know what we're talking about,
- 2:09Speaker 1: go to stuff you should know dot com are venerable
- 2:11Speaker 1: website and uh in the top navigation there's a store
- 2:15Speaker 1: button and it will take your store and you can
- 2:17Speaker 1: see with your own very eyes, what the heck we're
- 2:19Speaker 1: talking about? That was off the cuff. Yeah it was.
- 2:23Speaker 1: I wasn't like, oh, we gotta plug the T shirts. No, no, no,
- 2:27Speaker 1: You very rarely say things as fretfully as that, chuck. Yes,
- 2:32Speaker 1: do you want to talk about Plato? Yeah, we promised
- 2:35Speaker 1: to do this recently, and here we are. If, in
- 2:39Speaker 1: my defensive, is already on the list. Oh well, so
- 2:43Speaker 1: it's not like, you know, I'm at the beck and
- 2:45Speaker 1: call of anybody's like, do Plato do this? Do that? No,
- 2:48Speaker 1: it was already on the list. Um did you play
- 2:53Speaker 1: with Plato a lot when you're a kid? Oh? I
- 2:55Speaker 1: played with it. I ate it. I don't recall eating it.
- 2:59Speaker 1: I do specifically recall eating the paste that was an
- 3:04Speaker 1: off brand that had a purple pirate on it. Oh,
- 3:08Speaker 1: he was. He was a pirate wearing a purple hat.
- 3:10Speaker 1: And I think maybe it an orange parrot. Yeah, it
- 3:12Speaker 1: was the paste. Did I have a on the inside
- 3:15Speaker 1: the lid? Did I have a applicator attached to it? Yeah?
- 3:18Speaker 1: I totally ate that paste. That was the best tasting
- 3:20Speaker 1: paste on the planet. As a matter of fact, I
- 3:22Speaker 1: think that paste might have been manufactured in part to
- 3:24Speaker 1: eat like it's served to like kids, some bad kids. Yeah. Actually,
- 3:30Speaker 1: I want to revise my statement. I take I licked
- 3:32Speaker 1: and tasted Plato. I don't remember like swallowing it, but
- 3:36Speaker 1: I remember, like, you know, tasting it and then maybe
- 3:39Speaker 1: you can put it in my mouth and spitting it
- 3:40Speaker 1: back out. But I don't think I got you. Yeah. Um,
- 3:45Speaker 1: I never. I don't think I ever ate Plato in
- 3:48Speaker 1: any form or fashion. But the scent of it, it's unmistakable, unmistakable.
- 3:53Speaker 1: It's so unmistakable in fact that apparently back in two
- 3:57Speaker 1: thousand and six, plato Or has growth a year long
- 4:01Speaker 1: celebration for Plato, which it owns, which it bought off
- 4:05Speaker 1: of Kenner, which Kenner bought from a dude named Joe McVicker's.
- 4:09Speaker 1: Actually they bought it from Tonka. Talk about it from Kenner?
- 4:12Speaker 1: Oh yeah, how do I forget Tonka exactly? Um? And
- 4:16Speaker 1: for this fiftieth birthday party, they had a a cent
- 4:20Speaker 1: a Plato perfume released that smelled just like Plato. Can
- 4:25Speaker 1: you buy that? Wonder? I looked, and I think you
- 4:28Speaker 1: can get it, but I don't think as easy as
- 4:29Speaker 1: you could. Back in two thousand six. Yeah, I wouldn't
- 4:32Speaker 1: want to wear it. I was just curious. I think, yeah, nostalgia,
- 4:35Speaker 1: I like them. I would like to smell it, but
- 4:36Speaker 1: don't spread that stuff on me. I don't think you're
- 4:38Speaker 1: supposed to wear it. Was it just like, yeah, one
- 4:41Speaker 1: of those things, the mood stabilizer. Okay, you know what
- 4:44Speaker 1: I mean. Yea spray in front of your face and
- 4:46Speaker 1: you just go, oh yeah, okay, should put this lead
- 4:49Speaker 1: pipe down and rethink things? Right? Remember when I was
- 4:52Speaker 1: a kid and let's violent, somebody give me some paste
- 4:55Speaker 1: to eat? They should do that. Well back when you
- 4:58Speaker 1: were a kid, Um, did you know much about the
- 5:00Speaker 1: origin and play Plato? Oh? No, not at all. I
- 5:03Speaker 1: didn't either until today. You're yesterday when I started researching
- 5:08Speaker 1: this Plato everyone and in this article by Tracy Wilson,
- 5:12Speaker 1: who hosts Stuffy miss in History class Um, she says
- 5:17Speaker 1: that it's lower, but I've seen it all over the place,
- 5:20Speaker 1: and from what I understand, it's the truth. I think
- 5:24Speaker 1: it's the truth. There was a dude named Joe mcvickers
- 5:26Speaker 1: who had a company and his company, uh produced, from
- 5:30Speaker 1: what I understand, mc vicker's invention, which was wallpaper cleaner. Yeah.
- 5:35Speaker 1: They his his father and uncle started it and they
- 5:39Speaker 1: were called Coutole Products and it was a soap company,
- 5:43Speaker 1: and but their big seller was this wall cleaner because
- 5:46Speaker 1: when we heated our homes with coal, your house would
- 5:49Speaker 1: get coal sit on the walls, which is really weird
- 5:52Speaker 1: to think of now. Yeah, but it's true. And your
- 5:54Speaker 1: wallpaper can still get dirty, grease from cooking things, food fights,
- 5:59Speaker 1: what ever, your wallpaper can get dirty. Let's just face facts, everybody.
- 6:04Speaker 1: And mc vicker's company had this putty. It was kind
- 6:08Speaker 1: of a pliable, gooey putty that you slapped up against
- 6:13Speaker 1: the wallpaper and rolled up and down and it just
- 6:15Speaker 1: took that suit or that grease or that spaghetti sauce
- 6:18Speaker 1: clean off. And it was wallpaper cleaner and it was
- 6:22Speaker 1: doing okay. I guess I don't think they were like
- 6:26Speaker 1: hurting necessarily. But Joe was married to a woman, or
- 6:32Speaker 1: was his sister in law. Was a teacher. Yeah, it
- 6:35Speaker 1: was Cincinnati. Yeah. They they sold a lot of this
- 6:38Speaker 1: stuff for a while, but then natural gas came around
- 6:41Speaker 1: and so they fell upon hard times. But um Joe
- 6:44Speaker 1: took over from Cleo. Uh as Cleo's was his father
- 6:48Speaker 1: and his sister in law, cash Fall of New Jersey,
- 6:52Speaker 1: read about kids that were making Christmas ornaments out of
- 6:56Speaker 1: that stuff and she said out of the wallpaper cleaner. Yeah,
- 7:00Speaker 1: and uh, much like kids do today with Plato. And
- 7:04Speaker 1: she said, hey, you know we're hurting, why don't we
- 7:06Speaker 1: try and turn this stuff into a toy. And they
- 7:10Speaker 1: did so, and in ninet he made a non toxic version,
- 7:13Speaker 1: added some almond scent, and you had your first little
- 7:17Speaker 1: off white Plato. Yeah. Kind of exactly what you would
- 7:20Speaker 1: think of when you think of a gummy colored like dough. Yeah,
- 7:26Speaker 1: off white khaki almost yeah. Um and mc vicker was
- 7:31Speaker 1: a pretty smart dude as far as business goes. He
- 7:34Speaker 1: um donated a bunch of cans to the Cincinnati City
- 7:38Speaker 1: school system. Very smart, and so got these little kids
- 7:41Speaker 1: hooked on Plato. It was a huge hit, but it
- 7:44Speaker 1: it might have just been a regional hit. Uh. And
- 7:47Speaker 1: if he hadn't have approached a dude named Captain Kangaroo. Yeah,
- 7:52Speaker 1: he went to, Uh, what does Keptain Kangary's name Bob,
- 7:55Speaker 1: Bob Keashan. I think Bob Keashan nice memory, Chuck I
- 7:58Speaker 1: pulled out from I don't know how many years ago
- 8:01Speaker 1: heard that name. He well, did you watch Captain Kangaroo?
- 8:05Speaker 1: Me too, love Captain Kangaroo. I like Captain Kangaroo more
- 8:08Speaker 1: than Mr Rogers. I liked them both, but yeah, I
- 8:11Speaker 1: think I might have been Yeah, Captain Kangaro a little
- 8:13Speaker 1: bit more. It was a haircut and I was Electric
- 8:16Speaker 1: Company over Sesame Street Amon. Yeah, I like both, but
- 8:20Speaker 1: I like the Electric Electric Company more. But I like
- 8:23Speaker 1: Pinwheel most. I didn't watch that. It was for real
- 8:26Speaker 1: little kids. Um. Anyway, Captain Kangaroo had a show and
- 8:31Speaker 1: Joe mcvickers somehow got in contact with Captain Kangaroo and said, hey,
- 8:36Speaker 1: I have a little deal for you. We've got this
- 8:38Speaker 1: awesome stuff. The kids in Cincinnati are crazy for it. Um.
- 8:42Speaker 1: We're calling it Plato right now. It's an off white
- 8:46Speaker 1: where it used to be, but now we have four colors, red, blue, yellow,
- 8:50Speaker 1: and white. Those are the four original colors of Plato.
- 8:53Speaker 1: By the way, and he gave someone to Captain Kangaroo said,
- 8:55Speaker 1: I will give you two percent of gross sales if
- 8:58Speaker 1: you mentioned this on your show two times a week
- 9:01Speaker 1: he played with it. Bob Keashon was a money grubber.
- 9:04Speaker 1: That's so we all know he I think he believed
- 9:07Speaker 1: in this product. Yeah, and as he's a smart guy,
- 9:09Speaker 1: he is. And uh, he believed in it so much
- 9:11Speaker 1: that he upped the number of mentions without any additional compensation,
- 9:16Speaker 1: from two times a week to as many as three
- 9:18Speaker 1: times a week. He would play with Plato on TV
- 9:21Speaker 1: and it just took off like a rocket from there.
- 9:24Speaker 1: That was his additional compensation that he got free Plato. No,
- 9:28Speaker 1: he had a percentage. So, oh yeah, you're you know
- 9:30Speaker 1: what I'm saying. You're right, But it suggests that he
- 9:32Speaker 1: believed in it. That's right. He did believe in it.
- 9:36Speaker 1: And do not shatter my image, Captain Kangaroo. I'm not
- 9:39Speaker 1: saying he just wanted to make more money, of course not.
- 9:41Speaker 1: Isn't that the show that Mr green Jean's was on.
- 9:44Speaker 1: Big fan of that guy too. Uh. They formed the
- 9:47Speaker 1: Rainbow Crafts Company. Um, you know, they wanted to take
- 9:50Speaker 1: it out from under the Cotole Products banner and got
- 9:55Speaker 1: famous wildlife artist John Ruthven to design that first package
- 9:59Speaker 1: with Originally it was very briefly it was an elf. Yeah,
- 10:03Speaker 1: and those I think you're probably if you have a
- 10:05Speaker 1: can of that, you probably it's probably in a museum
- 10:07Speaker 1: or something that wasn't around long. And then they went
- 10:11Speaker 1: to Plato pete Um the kid with the smock in
- 10:15Speaker 1: the beret, because all little kids wore berets and smocks
- 10:19Speaker 1: back then, or you wore your dad's dress shirt like backwards.
- 10:23Speaker 1: That made a good smock too. Yeah, the one he
- 10:25Speaker 1: didn't want anymore, or that you thought he didn't want anymore,
- 10:28Speaker 1: but he really got mad at you. He got paint
- 10:30Speaker 1: on it. That's my good short sleeve dress shirt. Uh.
- 10:34Speaker 1: And finally it took all the way until two thousand
- 10:36Speaker 1: two did the Herbal Elvis wear short sleeve dress shirts
- 10:42Speaker 1: with slacks and ties. Yeah. My dad usually as a
- 10:46Speaker 1: principal wore a coat. But when you take off the
- 10:50Speaker 1: jacket and you've got the short sleep that's something else.
- 10:53Speaker 1: With a blue felt tippin, a red felt tippin, and
- 10:57Speaker 1: green felt tip pin in his pocket front pot it
- 11:00Speaker 1: that was your dad. Yeah, he's a mechanical engineer. Oh
- 11:03Speaker 1: so each one had a different use. I think he
- 11:07Speaker 1: also just thought they were pretty Yeah, like they kind
- 11:09Speaker 1: of they made it. They made a shirt pocket. Pop.
- 11:13Speaker 1: That's where you get it with your shirt pocket thing, right,
- 11:16Speaker 1: all right. It took it until two thousand two for
- 11:18Speaker 1: that beret to become a baseball cap, and then now
- 11:21Speaker 1: he's just gone. Yeah I was looking like somebody anymore
- 11:24Speaker 1: at not at all. Now it's a can with arms
- 11:28Speaker 1: and the lids kind of pulled back, and in between
- 11:32Speaker 1: the rim of the can in the top of the
- 11:33Speaker 1: litter a couple of eyes. It looks a bit like
- 11:37Speaker 1: a garbage can, but it's obviously a Plato can, but
- 11:40Speaker 1: just kind of I don't like it. I like Plato Pete,
- 11:44Speaker 1: the kid with the beret, Yeah, me too. He was great.
- 11:48Speaker 1: That's what we grew up with. His nostalgia. Yeah, but
- 11:50Speaker 1: he was around for a really long time. And just
- 11:53Speaker 1: do away with him like he's nothing. That's another shirt.
- 11:56Speaker 1: Bring back Plato Pete. Yeah, we'll get sued, although I
- 12:00Speaker 1: didn't get the impression that they were too terribly litigious. Well,
- 12:04Speaker 1: plus we could tell him we sold nine T shirts.
- 12:06Speaker 1: You're sure seventy three dollars two percent. So Plato, we
- 12:11Speaker 1: all played with it. It was fun, uh for modeling,
- 12:14Speaker 1: but it was not like if you were like me,
- 12:19Speaker 1: your your hopes were dashed a bit when you modeled
- 12:22Speaker 1: something and left it out overnight because you thought it
- 12:25Speaker 1: would make it into a permanent um exhibit. Yeah, but
- 12:30Speaker 1: it would really just kind of break apart. It's not
- 12:32Speaker 1: like you can't cure it like you do modeling clay. No.
- 12:35Speaker 1: I was on Plato's site and they readily admit that
- 12:39Speaker 1: as a matter of fact. They say, if you want
- 12:41Speaker 1: a permanent thing, go get your some modeling clay. You
- 12:44Speaker 1: get some sculpie. Um. I don't want to buzz market,
- 12:47Speaker 1: but sculpies a lot of fun. Okay, um, we're talking
- 12:50Speaker 1: about Plato though. Yeah, that sculpie is fun. Um So,
- 12:53Speaker 1: but they say modeling clay. They don't say sculpie. But
- 12:55Speaker 1: they say, if you want to make a permanent thing,
- 12:56Speaker 1: go get some molling clay. It's not what Plato's for.
- 12:59Speaker 1: It's it's or being in the moment making fun things
- 13:03Speaker 1: and then put smashing those and then putting it back
- 13:06Speaker 1: in the can, doing it all over again every day,
- 13:08Speaker 1: and driving your mom crazy because she can't stand colors
- 13:11Speaker 1: to be mixed together. She sits there and pick them
- 13:14Speaker 1: apart or whatever. Or it's in the orange sad carpet,
- 13:17Speaker 1: which again has bro has some some helpful suggestions for
- 13:21Speaker 1: how to clean this stuff up. Um number one, and
- 13:25Speaker 1: you will understand eventually by the end of this podcast.
- 13:28Speaker 1: Why do not use warm water when you're cleaning up
- 13:31Speaker 1: Plato from the carpet. Yeah, it will make everything a
- 13:35Speaker 1: million times worse what they say, if possible, if you
- 13:38Speaker 1: have the patients of job, just go ahead and let
- 13:42Speaker 1: this thing dry, turn brittle, use a stiff brush and
- 13:46Speaker 1: just kind of brush it out of the carpeting, vacuum
- 13:49Speaker 1: it up boom, or do the reasonable thing and get
- 13:53Speaker 1: hardwood floors. All right, Well we'll discuss that very soon,
- 13:57Speaker 1: um after this message. Alright, So Plato is fun enough
- 14:10Speaker 1: on its own. Like when I was a kid, I
- 14:12Speaker 1: had zero, a couch rum all to go along with
- 14:16Speaker 1: my Plato. I don't recall having anything but just the
- 14:18Speaker 1: Plato to All I had was the Plato in my imagination.
- 14:22Speaker 1: And uh, I said, you know what, let's get a
- 14:25Speaker 1: couple of engineers from General Electric to design what's going
- 14:29Speaker 1: to be called the fun Factory. That's like, that was it.
- 14:32Speaker 1: That was it. Then you could put Plato into various
- 14:36Speaker 1: forms and molds and press it and have it come
- 14:38Speaker 1: out like sausage or spaghetti or just whatever they decided
- 14:42Speaker 1: to design. Like, have you been to the site recently?
- 14:45Speaker 1: There are hundreds of different things that you can buy
- 14:48Speaker 1: now with your Plato, of course, yes, and different types
- 14:51Speaker 1: of Plato to to make different looking things as well. Yeah. Um,
- 14:55Speaker 1: but the original fun Factory things basically just a hand
- 14:57Speaker 1: pushed lever that shoved the Plato inside through a hole
- 15:03Speaker 1: a sausage and then basically and then in front of
- 15:06Speaker 1: the hole. Um, you had just kind of like different
- 15:10Speaker 1: um shapes that you could make this thing into what
- 15:12Speaker 1: did you say, spaghetti and the rope. Speaking of the rope,
- 15:18Speaker 1: all of these are basically what it is. An extruder.
- 15:22Speaker 1: This is a Plato extruder. Is what what these guys
- 15:24Speaker 1: came up with. And I guarantee they had colored felt
- 15:27Speaker 1: tip pens in the front of their pockets too when
- 15:29Speaker 1: they designed this thing. But this, if you took all
- 15:32Speaker 1: the Plato. By the way, here's a Plato fun fact.
- 15:35Speaker 1: If you took all the Plato ever created, and ran
- 15:38Speaker 1: it through the fun factory and extruded it into one
- 15:42Speaker 1: long rope. It would wrap around the earth three thousand
- 15:46Speaker 1: times how many big maxes that no, I'm sorry it
- 15:49Speaker 1: were wrapped around there? Or three hundred times let's not
- 15:51Speaker 1: let's not go crazy on. Yeah, and you could go
- 15:55Speaker 1: to the moon and back ten times with that rope.
- 15:58Speaker 1: You could make a pretty good little break that would
- 16:00Speaker 1: be kind of crumbly by the next day, but it
- 16:03Speaker 1: would be colorful. That's right. That's a little lot of Plato, man. Yeah,
- 16:07Speaker 1: they've sold nine hundred and fifty million pounds of this stuff,
- 16:11Speaker 1: more than two billion cans since nineteen fifty six. Yeah,
- 16:14Speaker 1: and they apparently make about a hundred million cans every year.
- 16:18Speaker 1: What I find heartening is those are current statistics that
- 16:22Speaker 1: are not rated for inflation, you know. But um, this
- 16:25Speaker 1: article that Tracy wrote was apparently written in two thousand
- 16:28Speaker 1: and six. She said that they make nine million cans,
- 16:31Speaker 1: so they've up their production by five million cans a year,
- 16:34Speaker 1: which means Plato is not going anywhere. That's right. I'm
- 16:37Speaker 1: pretty psyched about that. Yeah, and all the stuff they
- 16:39Speaker 1: have now, like, um, they've got all sorts of licensing
- 16:42Speaker 1: deals like they have like the Plato Disney Princess set
- 16:45Speaker 1: and you can make dresses for your Disney princess out
- 16:48Speaker 1: of Plato. And um they have a longstanding tradition too
- 16:51Speaker 1: of making fake food. Like I was, I was watching
- 16:54Speaker 1: some UM. I wouldn't really call it documentary. It is
- 16:58Speaker 1: almost just a compilation of Plato ads over the years.
- 17:02Speaker 1: And um there's one from the eighties where you could
- 17:04Speaker 1: make pizza hut pizzas out of Plato. I think I
- 17:07Speaker 1: remember that. Nowadays they have UM like a kind of
- 17:10Speaker 1: a sweet shop I think is the name of the line.
- 17:13Speaker 1: And like I said, they have different types of Plato
- 17:15Speaker 1: summer squishy here and thinner and more pliable, so you
- 17:18Speaker 1: can use those to make the frosting, use regular Plato
- 17:22Speaker 1: to make the actual cupcake. That's because the cupcake graze
- 17:25Speaker 1: I bet yeah, probably has filtered down to kids. And
- 17:28Speaker 1: with the gluten free craze UM on your website it
- 17:33Speaker 1: says contains gluten yeah, has wheat yeah. But they have
- 17:37Speaker 1: to advertise that now because your child will want to
- 17:39Speaker 1: eat the Plato and if you have your kid off gluten,
- 17:43Speaker 1: they can't eat the Plato. No mommy has to explain
- 17:45Speaker 1: that or daddy. But if your kid has a peanut
- 17:48Speaker 1: allergy or um milk allergy, yeah you're fine. That's right. Water,
- 17:55Speaker 1: salt and flour is the general I mean to. It's
- 18:00Speaker 1: a very proprietary recipe obviously, right, it's a U S.
- 18:03Speaker 1: Patent number six seven one three six two four. But
- 18:08Speaker 1: if you look that up, you're not going to find
- 18:10Speaker 1: the ingredients. No, Like you said, it's proprietary. Um. They
- 18:14Speaker 1: they do give kind of like a general um ingredient
- 18:19Speaker 1: list somewhere I guess in the patent itself. Um. But yeah,
- 18:24Speaker 1: they're not gonna tell you like how to make it,
- 18:26Speaker 1: but we'll list those really quickly, and then we're gonna
- 18:29Speaker 1: talk about chemistry. Yeah, we're gonna get to the chemical
- 18:32Speaker 1: molecular basis of Plato itself. But in broad terms, at
- 18:36Speaker 1: his water, you got a starch based finder. You have
- 18:39Speaker 1: a retrograde aation inhibitor because you have to inhibit that
- 18:43Speaker 1: retrograde aation salt an they're salt in there. In fact,
- 18:46Speaker 1: at one point it was too salty and they had
- 18:49Speaker 1: to get a new uh chemist to remove some of
- 18:52Speaker 1: the salt. Is there, right? Yeah, but you remember how
- 18:55Speaker 1: salty it tasted. No, I didn't. I never tasted it.
- 18:58Speaker 1: Oh you didn't know, I said, you said you tasted it.
- 18:59Speaker 1: I said, I never did. I ate the paste. Okay,
- 19:02Speaker 1: I've never tasted it. But the smell was the paste.
- 19:05Speaker 1: The salty no, no, no, it had a weird sweet
- 19:11Speaker 1: taste to it. It wasn't overly sweet, but of all
- 19:13Speaker 1: of the tastes, that's sweet enough to get a kid
- 19:16Speaker 1: to eat it. Right. Uh, salt, you got your lubricate, um,
- 19:20Speaker 1: and all this will make sense in a bit. A surfactant, preservative, hardener,
- 19:24Speaker 1: a humicant, a fragrance of course in color. Uh. I
- 19:29Speaker 1: know we used almond for the first fragrance, but I
- 19:32Speaker 1: wonder if it's still an offshoot of that smell like almond.
- 19:35Speaker 1: From what I saw, they've admitted to vanilla. That's all
- 19:40Speaker 1: I've seen. And they're saying like that, that doesn't tell
- 19:43Speaker 1: us anything. That's all they admitted to. Yeah, under question. Um.
- 19:47Speaker 1: But the colors, we should also say chuckers. Um. They
- 19:50Speaker 1: originally had red, yellow, and blue primary colors. Then they
- 19:54Speaker 1: added white, and this is all in the fifties and
- 19:57Speaker 1: those are the only colors until the eighties, and they
- 20:00Speaker 1: added a couple more than they had eight colors total,
- 20:03Speaker 1: and then now today it's like a whole rainbow, a
- 20:05Speaker 1: whole galaxy of different colors. I never got the white
- 20:10Speaker 1: because it just it looked dirty so quickly. I never
- 20:13Speaker 1: really understood the purpose of the white. I liked it.
- 20:15Speaker 1: I thought it was a nice juxtaposition with the primary colors.
- 20:19Speaker 1: You're a artist, No, I was just a kind of sure,
- 20:23Speaker 1: all right, So now, um, the rest of the show,
- 20:26Speaker 1: we're gonna talk about chemistry. You're not happy about this? Sorry, Well,
- 20:30Speaker 1: what do you think about this article? I thought it
- 20:32Speaker 1: was It was good, you know, because that's what how
- 20:34Speaker 1: stuff works does, is they tell the story behind things,
- 20:37Speaker 1: Like we can't just talk about surfing. We have to
- 20:39Speaker 1: talk about the physics of a wave. I get that. Um,
- 20:43Speaker 1: but yeah, chemistry, it was not my bag, baby, this one. Um,
- 20:47Speaker 1: this one. Kissing and roller coasters. You're kind of like
- 20:51Speaker 1: you had a little bit of protests going on, like,
- 20:53Speaker 1: come on, this is fun stuff. Yeah, when you're talking
- 20:55Speaker 1: about kissing, you want to talk about Remember the title
- 20:58Speaker 1: of it was a rigid, sterile lucket. Well, I don't
- 21:01Speaker 1: know if the title for this will end up being
- 21:04Speaker 1: what I wanted but it was going to be taking
- 21:05Speaker 1: the fun out of Plato. No, let's call how Plato works.
- 21:10Speaker 1: All right, but you heard it here. That was my
- 21:12Speaker 1: working title. Yeah, alright, Well I will kick the chemistry
- 21:17Speaker 1: off and maybe I will spark your interest. Are you ready?
- 21:22Speaker 1: Do you have your beret and your smock on. This
- 21:24Speaker 1: isn't even the fun chemistry you get to burn things. No,
- 21:28Speaker 1: this is the chemistry of compounds. You're just adding them together.
- 21:32Speaker 1: You know. There's a little heat involved, as we'll see,
- 21:34Speaker 1: so you could start that flame. Okay, okay. So um,
- 21:39Speaker 1: the whole basis of Plato, it turns out, is an
- 21:42Speaker 1: interaction between starch and water. That's right, and starches are um,
- 21:48Speaker 1: they're polysach rides, which are sugar molecules. And there's basically
- 21:52Speaker 1: two varieties or two types that combine. There's amlos and
- 21:57Speaker 1: there's a melo pecton that's right, and analyst is like
- 22:00Speaker 1: a string. A melo pecton is branched, and when they
- 22:04Speaker 1: get together they form a starburst shape. They form a
- 22:07Speaker 1: molecule in a starburst shape, and it's arranged around a
- 22:11Speaker 1: central area hollow called the highland h I l u
- 22:16Speaker 1: M the highland and UM it's all held together thanks
- 22:20Speaker 1: to hydrogen bonds. And then you have all that these
- 22:23Speaker 1: polysach ride chains all mixed together with hydrogen bonds forming
- 22:27Speaker 1: a starburst. And my friend, you have a starch molecule.
- 22:30Speaker 1: And when you have the starch molecule, you have one
- 22:32Speaker 1: of the two bases of Plato. Yeah, and this one,
- 22:36Speaker 1: this article does have some pretty handy illustrations. If um hearing,
- 22:41Speaker 1: this doesn't make as much since you can follow along
- 22:44Speaker 1: on your own computer. Look at the illustrations. H If
- 22:48Speaker 1: you add cold water to starch um, the granules are
- 22:50Speaker 1: gonna absorb some. But when things really get interesting is
- 22:55Speaker 1: when you add warm water or when you heat up
- 23:00Speaker 1: that cold water to be warm water. Like you can
- 23:02Speaker 1: mix it ahead of time and then warm it up,
- 23:04Speaker 1: and basically what you're doing is making a gelatine, just
- 23:07Speaker 1: like when you make jello. It's gotta be warm water. Right.
- 23:09Speaker 1: Like if you've ever had like corn, starch or flour
- 23:12Speaker 1: or whatever um and you add cold water to it,
- 23:15Speaker 1: they just kind of separate, right. It's really untoward. It
- 23:18Speaker 1: doesn't do much. It's almost like the starch protects itself
- 23:21Speaker 1: against the cold. It's like brd you stay over there
- 23:24Speaker 1: cold water. But when you use warm water or a
- 23:26Speaker 1: mechanical action of mixing together, it forms, like you said,
- 23:30Speaker 1: it gelatinizes, and now you're starting to get the basis
- 23:34Speaker 1: of play dough. But the problem is um. When you
- 23:37Speaker 1: just add warm water and the starch in this case
- 23:41Speaker 1: it's wheat starch that they use, right, because they have
- 23:44Speaker 1: to war against gluten um. When you add those two things,
- 23:48Speaker 1: they mix together well, they form a nice gelatinous goo,
- 23:52Speaker 1: but as it dries, you've got the problem of retrogradation.
- 23:57Speaker 1: That's right, and that's that's trouble, yeah, because it really
- 24:01Speaker 1: depends on the breakdown of amlos to a melopecton is
- 24:06Speaker 1: the key. If you have a lot of amlos, it's
- 24:09Speaker 1: gonna take more swelling to gelatonizes, right. But you get
- 24:12Speaker 1: a nice robust gel when you have a lot of amylose.
- 24:17Speaker 1: But the problem is that excess amlos separates some from
- 24:20Speaker 1: the water, binds to itself, and then you have something
- 24:25Speaker 1: that's not a full compound anymore. It's basically like a
- 24:28Speaker 1: couple of it's it's like you've got that gel and
- 24:30Speaker 1: then some extra amulose and it's dry and brittle, and
- 24:32Speaker 1: it's not good. Well, yeah, and in the case of
- 24:34Speaker 1: making a product for kids to play with, it's too firm,
- 24:37Speaker 1: Like they had to get this recipe just right to
- 24:39Speaker 1: make it firm but still appliable, and a lot of
- 24:43Speaker 1: a lot of work went into this, I'm sure, yeah,
- 24:46Speaker 1: because at any time, like they started with the starch
- 24:48Speaker 1: and the water, put it together fantastic, but then that
- 24:51Speaker 1: created this problem. And then when they went to solve
- 24:54Speaker 1: this problem, it created this problem. So then they had
- 24:56Speaker 1: to solvate this problem. And then after adding like seven things,
- 25:00Speaker 1: they finally have this like precariously balanced compound. That's perfect.
- 25:04Speaker 1: That's perfect, but it's pretty neat. It's really complicated, and
- 25:08Speaker 1: it it's self complicating, which I find very interesting it is.
- 25:12Speaker 1: And what they ended up settling with as far as
- 25:14Speaker 1: percentages goes for that weed starts was amlose a melopecton.
- 25:20Speaker 1: They found that to be the secret sauce, right, as
- 25:23Speaker 1: our buddy Chad likes to say. And the reason they
- 25:25Speaker 1: have the a melo pecton is because the amelo pectin
- 25:29Speaker 1: is a waxy starch and it keeps the amlose from
- 25:32Speaker 1: binding to itself, so you have, um, you've prevented that
- 25:37Speaker 1: retrogradation problem. Right where the amlose separates from the water
- 25:41Speaker 1: and just binds to itself. The problem is now that
- 25:44Speaker 1: you have this extra a melo pecton, the a melo pectin.
- 25:48Speaker 1: It keeps the whole thing together, but it doesn't too much,
- 25:51Speaker 1: And now you have a sticky tacky compound. You don't
- 25:54Speaker 1: want it sticky. No, And anybody's ever played with Plato
- 25:56Speaker 1: and tried to make something. You can't make it sticky.
- 25:58Speaker 1: I'll stick to your hands or stick to itself. It's
- 26:00Speaker 1: not gonna make a cheeseburger like that. No. Um, So
- 26:05Speaker 1: they added something else, a lubricant that's right in this case. Uh.
- 26:10Speaker 1: I don't know if it's that's part of them the
- 26:13Speaker 1: secret or not, but it's probably some sort of a
- 26:15Speaker 1: vegetable oil or mineral oil. Well they think possibly it's
- 26:18Speaker 1: a it's a mineral oil which is derived from petroleum,
- 26:20Speaker 1: which petroleum which is why it's non toxic. Basically, shouldn't
- 26:24Speaker 1: eat it. Yeah, I didn't see that there was petroleum.
- 26:26Speaker 1: I bet you they're going to come out with a
- 26:27Speaker 1: gluten free play though I'm surprised they haven't already. But
- 26:31Speaker 1: that would almost be like admitting your child is eating
- 26:35Speaker 1: this or can't eat it. Well, some of that new stuff,
- 26:38Speaker 1: like the Sweet Shops stuff. I'm actually I would be
- 26:41Speaker 1: very surprised if they hadn't done some R and D
- 26:45Speaker 1: of different flavored play dough, you know, because if they
- 26:50Speaker 1: have the different colors and this is supposed to look
- 26:51Speaker 1: like this frosting, that's supposed to look like this frosting.
- 26:54Speaker 1: So I wonder if they were like, well, we can't
- 26:56Speaker 1: make this taste like vanilla or or you know, cotton
- 26:59Speaker 1: candy or whatever. But yeah, and then they kind of
- 27:02Speaker 1: shook their heads off and we're like, wait, we can't
- 27:04Speaker 1: have kids eating this stuff. Or I wonder if they've
- 27:06Speaker 1: done R and D on how much of it you
- 27:07Speaker 1: can eat before it makes you sick. Surely, Like if
- 27:10Speaker 1: they're making something that looks like a cupcake, some kid
- 27:14Speaker 1: is probably gonna eat that entire thing at some point.
- 27:16Speaker 1: And like we said, they've pretty much always been like,
- 27:18Speaker 1: you can make fake food with this pizza Hug gave
- 27:21Speaker 1: us money to do this, but don't eat it. Right,
- 27:24Speaker 1: it's a weird mixed message. It is a totally mixed message.
- 27:28Speaker 1: But you were saying they used the petroleum oil for
- 27:30Speaker 1: as a lubricant. Yeah, and that keeps it from being
- 27:32Speaker 1: all sticky. So if you've ever played with it, you
- 27:35Speaker 1: know it like it's very pliable, um and moist, but
- 27:38Speaker 1: it's not going to stick your fingers, which is the key.
- 27:40Speaker 1: So you have added the mineral oil or some sort
- 27:44Speaker 1: of lubricant to prevent the extra a melo pectin from
- 27:50Speaker 1: making it sticky. And the whole reason you added amlo
- 27:53Speaker 1: pecton was because too much amlose can cause retrogradation. So
- 27:57Speaker 1: you've got all these solutions, and you've got the lubri
- 28:00Speaker 1: con solution. The problem is you can't just put like
- 28:03Speaker 1: you can't just drop it into lubricant and expected to stick.
- 28:06Speaker 1: The lubricant will won't bind within this compound, so you
- 28:11Speaker 1: have to add yet another thing, the surfactant. Yeah, surfactants
- 28:16Speaker 1: you'll see in a lot of household cleansing products if
- 28:19Speaker 1: you use that chemical junk to clean your house. But
- 28:23Speaker 1: a surface active agent is another name for it, and
- 28:26Speaker 1: it basically, uh, they're artificially manufactured their molecules, but it's
- 28:31Speaker 1: gonna suspend something in water. It's the whole key to
- 28:34Speaker 1: being a surfactant. Imagine, a surfactant has two ends, and
- 28:38Speaker 1: one end is hydrophilic. Which means it attracts water and
- 28:41Speaker 1: is attracted to water, and the other is hydrophobic, which
- 28:45Speaker 1: means it repels water. And it's actually attracted to fats lipids,
- 28:48Speaker 1: right or afraid of it. Even The cool thing about
- 28:51Speaker 1: a surfactant is that if you take it and you
- 28:54Speaker 1: throw it into a solution of water and oil, fats
- 28:57Speaker 1: and waters, right it, one end will attract the fat
- 29:00Speaker 1: molecules and another end will attract the water molecules. And
- 29:05Speaker 1: what the end result of all of this is that
- 29:08Speaker 1: you can basically suspend fats in water or water and
- 29:13Speaker 1: fats um so that you have effectively, molecularly speaking, something
- 29:18Speaker 1: a compound that's all mixed together. It's not going to
- 29:21Speaker 1: separate like oil and water, because the whole thing is
- 29:24Speaker 1: being held together by surfactants. That's right, that's pretty amazing.
- 29:28Speaker 1: It actually binds to the molecules of the lubricantants the
- 29:31Speaker 1: chemical reaction is taking place and keeps them all mixed together.
- 29:34Speaker 1: It won't allow them to separate. So we've got the
- 29:37Speaker 1: lubricant in there. The whole thing is being held in
- 29:39Speaker 1: place by their surfactant. We've got a little extra water
- 29:44Speaker 1: chuck where we're gonna do. Uh well, I don't think
- 29:47Speaker 1: we mentioned earlier the reason it dries out to begin with,
- 29:49Speaker 1: if you leave it out overnight, it's just because evaporation, right,
- 29:52Speaker 1: And has Burrow recommends that if this happens, you take
- 29:55Speaker 1: your plate modeling clay and you um rapid like a
- 30:00Speaker 1: damp paper towel, put it back in the camp. But
- 30:02Speaker 1: to cover on it, leave it overnight should be good
- 30:04Speaker 1: as new. Yeah, and I've seen you can also add
- 30:05Speaker 1: a little water to it as well, um, but I've
- 30:08Speaker 1: never tried that. So that, my friend is it's a
- 30:11Speaker 1: very fine tuned mixture, like you said, they had to sure.
- 30:15Speaker 1: It took a lot of work over the years to
- 30:17Speaker 1: get it just exactly right. And we're gonna learn how
- 30:20Speaker 1: you can make your own right after this break, So Chuck,
- 30:28Speaker 1: we should have said. There's a couple of other things
- 30:29Speaker 1: that they add, Like you get excess water, so they
- 30:32Speaker 1: added a little salt, and apparently for the excess salt
- 30:35Speaker 1: they brought in a new chemist. So it's just fine,
- 30:38Speaker 1: perfectly fine tuned stuff. And they got a colored of course,
- 30:41Speaker 1: and and give it its sent yeah um, and then
- 30:45Speaker 1: uh possibly make it taste in the future. Who knows.
- 30:50Speaker 1: I'm betting on that. Yeah. And you know, the salts
- 30:53Speaker 1: also adds a little anti microbol element to it, which
- 30:56Speaker 1: is nice. It was so it has acts as a
- 30:58Speaker 1: preservative as well. Um And to make Plato, you just
- 31:02Speaker 1: put all this stuff in these um in the right
- 31:05Speaker 1: measurements and apply heat to it and mix it together
- 31:09Speaker 1: and package it and that's Plato. Yeah, and it's got
- 31:12Speaker 1: to have that shelf life like this is. It's really
- 31:14Speaker 1: hard to come up with a product like this that
- 31:16Speaker 1: meets all those needs. And we'll still like, you know,
- 31:20Speaker 1: I'm sure there were times early on we're like, oh,
- 31:22Speaker 1: this stuff is two weeks old on the shelf. It's
- 31:23Speaker 1: like a brick back to the drawing board, put on
- 31:27Speaker 1: your beret, in your smock. Remember in our How Twinkies
- 31:30Speaker 1: Works episode, they dealt with that initially, the shelf life, right,
- 31:35Speaker 1: so they just made it infinity. Man, that was such
- 31:37Speaker 1: a good episode. That was good, one of my all
- 31:39Speaker 1: time favorites. Agreed, We still get emails from people they're like,
- 31:42Speaker 1: I found the banana Twinkies. Yeah, they have them in
- 31:45Speaker 1: like um limited release from once in a while. Yeah,
- 31:48Speaker 1: I have yet to try one. I remember trying one
- 31:51Speaker 1: years ago, but it wasn't my bag. I don't like
- 31:53Speaker 1: banana flavorite things, but I like bananas. You're a very
- 31:57Speaker 1: complex man, Chuck. Well, they don't. They don't quite get
- 31:59Speaker 1: it right. Don't think ever. I've never tasted a banana
- 32:02Speaker 1: flavor thing that got it right. I'm hard to please, so,
- 32:06Speaker 1: um man, you just totally threw me off. What were
- 32:09Speaker 1: we talking? We were I think we were a chap
- 32:11Speaker 1: point where we're gonna make our own right. Right. So
- 32:13Speaker 1: it's very tough to make until you come upon the recipe.
- 32:17Speaker 1: But apparently a lot of people, even though it's a
- 32:19Speaker 1: proprietary recipe, a lot of people have come up with
- 32:21Speaker 1: their own recipes for Plato. Sure, and it's fun to
- 32:25Speaker 1: do with your kid, you know, like if they like
- 32:26Speaker 1: playing with it, then you can teach them a little
- 32:29Speaker 1: chemistry along the way, right if at a learning moment,
- 32:31Speaker 1: if you um, want to save some money, or you
- 32:35Speaker 1: don't want to feed the corporate beast, that too, um
- 32:38Speaker 1: or yeah, you just want to do something with your
- 32:40Speaker 1: kid and make it. You can do all this stuff.
- 32:43Speaker 1: It just takes a little elbow grease and work. And
- 32:45Speaker 1: there's recipes all over the internet. There's some for like
- 32:48Speaker 1: glowing the dark plato. There's some for glittery plato. Um.
- 32:52Speaker 1: There's a couple of recipes in this article on how
- 32:55Speaker 1: stuff works. But basically you're doing the same thing. You're
- 32:58Speaker 1: adding starch to water, you're adding some sort of lubricant
- 33:03Speaker 1: to it, something to hold the whole thing together. Uh.
- 33:05Speaker 1: And this recipe, it's a cream of tartar which stiffens
- 33:09Speaker 1: eggs and gives plato homemade plato. It's it's firmness. But
- 33:14Speaker 1: there's a lot of recipes online that if you want
- 33:16Speaker 1: to not only just play with plato with your kid,
- 33:19Speaker 1: but make it. That's a great chemistry teaching experience. I think, agreed.
- 33:25Speaker 1: And you can explain, um, you know what what each
- 33:28Speaker 1: ingredient is doing, and then at the very end you're
- 33:32Speaker 1: gonna have plato and your kid's gonna say this plato stinks.
- 33:35Speaker 1: It's not nearly as good as the real thing, unless
- 33:37Speaker 1: it's the peanut butter variety. When I'll bet you're like, oh,
- 33:40Speaker 1: this is tasty plato. Do they have that? Yeah, there's
- 33:44Speaker 1: a recipe for it in this article. It's the peanut
- 33:46Speaker 1: butter is one of the ingredients. Yes, interesting, Yeah, or
- 33:50Speaker 1: you know what you could make it with your kid. Wow.
- 33:54Speaker 1: You listen to us stumble through the explanation and to
- 33:59Speaker 1: everybody who's doing that right now? Hello, hello everyone and
- 34:02Speaker 1: your kids. Canna say? Who are these jerks? And why
- 34:04Speaker 1: does my Plato not work? Can we just go to
- 34:07Speaker 1: the store and buy some Plato please? Yeah? Well we're portable.
- 34:12Speaker 1: We go around on MP three players, so we can
- 34:14Speaker 1: go to the store with the exactly what else you got?
- 34:17Speaker 1: And then you can listen to our episode on temper
- 34:19Speaker 1: tantrums on the way to the store. That was a
- 34:21Speaker 1: good one too. It was what else you got? I've
- 34:24Speaker 1: got nothing else? Um? I got plenty more? Oh please
- 34:29Speaker 1: Mr Bill remember him from Sorry Life? Of course he
- 34:32Speaker 1: was made a Plato. Yeah, they made the first Mr
- 34:35Speaker 1: Bill short for twenty bucks. That's pretty good stuff. What
- 34:39Speaker 1: else you got? There's a there's not not just one,
- 34:44Speaker 1: but two at least Plato three D printers on the
- 34:48Speaker 1: market right now. Really, Yeah, it's pretty awesome. You put
- 34:52Speaker 1: a hunk of it in there, different hunks in there,
- 34:54Speaker 1: and no, no, no no, and it and it uh. I
- 34:56Speaker 1: was about to say a hunk in there and then
- 34:57Speaker 1: it whittles it down. But that's the opposite three D
- 34:59Speaker 1: p No, no, it extrudes it, it builds up. Yeah,
- 35:02Speaker 1: that's crazy. There's one on think Geek for like fifty
- 35:04Speaker 1: bucks that um plugs into your iPad so that's where
- 35:07Speaker 1: your schematics are and it tells it what to do
- 35:09Speaker 1: and it makes pretty cool little three D plato stuff.
- 35:13Speaker 1: That's kind of fun. It is. At the same time,
- 35:16Speaker 1: it's kind of like, you know, I mean, you're really
- 35:20Speaker 1: building a little geek there, but the imagination and the
- 35:23Speaker 1: hands on things kind of taken out of it a
- 35:25Speaker 1: little bit. Well, I think that that's the new imagination,
- 35:28Speaker 1: my friend, I guess. So to follow forms and schematics
- 35:32Speaker 1: to a t it would be cool is if you
- 35:35Speaker 1: could design your own schematic and then which I'm sure
- 35:40Speaker 1: you can yeah. Um. And then Plato has one called
- 35:42Speaker 1: the do vinci Um and that's a three D printer too.
- 35:47Speaker 1: And then one other thing I found we were talking
- 35:49Speaker 1: about plato ads earlier, there is a series of band
- 35:54Speaker 1: plato ads that were published in Singapore a couple of
- 35:59Speaker 1: years back. Oh, band is and I thought you meant
- 36:01Speaker 1: like bands recorded music. No, no, like band and any
- 36:04Speaker 1: D taboo plato ads that are very adult centrically. Yeah that, Um,
- 36:11Speaker 1: can you say, what? Well, how about this? I made
- 36:15Speaker 1: a slide show of them on our site. You can
- 36:18Speaker 1: go check them out. They're pretty crazy. Um they're not
- 36:21Speaker 1: like naked or and not adult in that way, but
- 36:23Speaker 1: like kind of violent and a little dark. Um that
- 36:26Speaker 1: this ad agency made basically without the approval of Hasbro.
- 36:32Speaker 1: Um And uh, Hasbro came in and like denounced it
- 36:35Speaker 1: and everything. But they're pretty great. So if you go
- 36:37Speaker 1: to stuff you should dot com and search banned Plato ads,
- 36:41Speaker 1: it will come up. And Hasbro had a news Releases
- 36:43Speaker 1: says we don't endorse this use of Plato brand multiple
- 36:47Speaker 1: clay right, they just kept working the name in there. Yeah,
- 36:50Speaker 1: it's pretty crazy. I learned all about something called scam ads,
- 36:53Speaker 1: where um advertising agencies basically create ad campaigns based around
- 36:59Speaker 1: brand names without the brand names permission, simply to submit
- 37:04Speaker 1: them for awards consideration to expand their prestige. Interesting. Well,
- 37:10Speaker 1: and uh, if you want to be a TV commercial director,
- 37:13Speaker 1: you have probably made some spec or fake ads yourself
- 37:17Speaker 1: just to have on your reel. Like you know, I'm
- 37:19Speaker 1: gonna make a Dirito, Well doritos I said cost over year, right,
- 37:22Speaker 1: So this is that same thing, but sometimes they really
- 37:25Speaker 1: run a foul of like the spirit of the brand. Um,
- 37:29Speaker 1: and there's scam ads. Yeah, they're like European commercials, which
- 37:32Speaker 1: are always way better and risque and like funny. Yeah,
- 37:37Speaker 1: get with it, America. So if you want to learn
- 37:40Speaker 1: more about Plato, including a few Plato recipes, you can
- 37:43Speaker 1: type Plato into the search part house stuff works dot
- 37:46Speaker 1: Com and and say said search parts time for a
- 37:48Speaker 1: listener mail. I'm gonna call this another m p a
- 37:52Speaker 1: A called the Golden f Bomb. Hey, guys, I discovered
- 37:56Speaker 1: your show, um and he says a little Jerry and
- 37:59Speaker 1: spilled her name to which doesn't happen aten the spelling
- 38:03Speaker 1: that is, I discovered your podcast while looking for something
- 38:07Speaker 1: interesting to listen to while I worked on my organic
- 38:09Speaker 1: farm in Kauai. I heard the mp A show and
- 38:14Speaker 1: I just had to write. In Growing up, my friends
- 38:16Speaker 1: and I were always looking for a way to sneak
- 38:17Speaker 1: into movie theaters. He had the exit door, having an
- 38:20Speaker 1: older friend or parent, biased tickets, using a ticket single
- 38:23Speaker 1: ticket stub passed back through to get in on the
- 38:26Speaker 1: same ticket, etcetera. He had all sorts of ways of
- 38:28Speaker 1: stealing our goal was to get into an R rated
- 38:32Speaker 1: movie underage, with n C seventeen being the ultimate prize.
- 38:36Speaker 1: PG thirteen always felt like we had failed or were settling,
- 38:39Speaker 1: So to make it fun we would count how many
- 38:42Speaker 1: expletives were we heard and compare notes after the movie.
- 38:46Speaker 1: He really took things to a different level. It must
- 38:49Speaker 1: have been a time when movies weren't as good as
- 38:52Speaker 1: they are today in the theaters in the movies have
- 38:55Speaker 1: never been this bad. It is really out of terrible. Uh.
- 39:00Speaker 1: One pattern we soon realized was that PG thirteen movies
- 39:02Speaker 1: are allotted one F bomb. Listening for that one F
- 39:05Speaker 1: bomb became the looked for a moment making the PG
- 39:08Speaker 1: thirteen movie experience. It's had more interesting and something I
- 39:11Speaker 1: look out for to this day. Still. There are some
- 39:14Speaker 1: real classics, including Ron Burgundy's an Anchorman, most recently in Skyfall,
- 39:19Speaker 1: when Judy Ditch uses that naughty word she did, I
- 39:24Speaker 1: don't remember that, Judy, the first one in the Bond
- 39:26Speaker 1: series and Judy, Judy, I just saw Filimino. By the way, finally,
- 39:31Speaker 1: what did you think it was fantastic? Was that just
- 39:33Speaker 1: an amazing change of pace for her? She always plays
- 39:35Speaker 1: like the short pulled together like yeah, like Boss Lady
- 39:39Speaker 1: and this when she was just kind of just working class.
- 39:43Speaker 1: That was a good movie. That was really good. Love
- 39:44Speaker 1: that movie, highly recommended um And then I noticed the
- 39:49Speaker 1: rating rule is not ironclad, however, because recent examples of
- 39:52Speaker 1: Lincoln and Filomena. Hey, how about that had two of
- 39:56Speaker 1: those naughty words a piece. Lincoln had it in there,
- 39:59Speaker 1: hunts that's o bird gets away with anything. Well, he's
- 40:02Speaker 1: the one that had the whole thing changed. Oh yeah,
- 40:04Speaker 1: he was the one that created it. Yeah, and then
- 40:07Speaker 1: he ran a foul of it. Anyway, My absolute favorite
- 40:11Speaker 1: PG thirteen Golden Goal naughty word uh not mentioned anywhere
- 40:16Speaker 1: else that I've researched, was the one that got me
- 40:18Speaker 1: out of my seat cheering, like the President's speech and
- 40:21Speaker 1: Independence Days from Oblivion. Tom Cruise's character awaits to the
- 40:26Speaker 1: very end of the movie to deliver the perfectly timed
- 40:28Speaker 1: line to his enemy. That movie stunk, did it? Yeah?
- 40:33Speaker 1: I heard the other one was pretty good though, Edge
- 40:35Speaker 1: of Tomorrow, Yeah, that was really good. Oblivion stunk. And
- 40:38Speaker 1: he closes by saying, Mahalo Nuela, thank you very much
- 40:43Speaker 1: for all you do to in Photinous and that is
- 40:44Speaker 1: evans On Kauaii. Uh yeah, sorry, Evans, Oblivion was no good.
- 40:50Speaker 1: He said that he liked it a lot, but you know,
- 40:52Speaker 1: to each their own, I'm not gonna poopoo his taste.
- 40:54Speaker 1: Good for you, Chuck, Thanks for your your game and
- 40:58Speaker 1: your fevery. If you want to talk to me and
- 41:01Speaker 1: Chuck about movies, we are always down for that. We
- 41:03Speaker 1: love talking about movies. We should just like do an
- 41:06Speaker 1: episode where we just just say have you seen this movie? Oh? Yeah,
- 41:10Speaker 1: I love that one for like a half hour. There'll
- 41:12Speaker 1: be a couple of people out there they're like, this
- 41:15Speaker 1: is a good episode. There are podcasts like exactly like that.
- 41:17Speaker 1: You know that? Mm hmm um, what was I just saying?
- 41:23Speaker 1: Oh yeah. If you want to get in touch with
- 41:24Speaker 1: us for whatever reason, movies or otherwise, you can tweet
- 41:28Speaker 1: to us at s YSK podcast. You can join us
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- 41:32Speaker 1: can send us an email to Stuff Podcast at how
- 41:36Speaker 1: stuff Works dot com, and you can join us at
- 41:39Speaker 1: our home on the web, Stuff you Should Know dot com.
- 41:46Speaker 1: For more on this and thousands of other topics, is
- 41:48Speaker 1: it how Stuff Works dot com.