DTC Podcast | How DTC Brands Should Prep for Amazon Black Friday After Prime Day
How should DTC brands prep for Black Friday on Amazon? This year’s Prime Day events show where ecommerce growth is coming from: shoppers stocked up on consumables while big-ticket categories lagged.
Tyler leads the Amazon team at Pilothouse. He walks through what June and October Prime Day showed. Some consumable brands Pilothouse manages grew 150% or more year over year during October Prime Day, a few sold more in that two-day event than in the four-day June event, and average order value dropped. He explains what that means for Black Friday and Cyber Monday, how premium brands should…
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