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The Psychology of Selling Without Selling: Becoming a Buyer’s Assistant with St John Craner
In this game-changing conversation, Romie sits down with rural sales psychology expert and founder of Agrarian, St John Craner. With decades of experience helping sales and marketing teams shift from pitching to connecting, St John introduces a paradigm shift: stop selling. start serving.
They dive into:
Why the more you sell, the less you sell
The difference between being a salesperson and a buyer’s assistant
Psychological safety and why it’s your biggest competitive advantage
The real reason rejection hurts—and how to build immunity to it
How to bring intention, empathy, and curiosity back…
The skinny
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