Latest / Earn Your Leisure / EYL #93 Welcome To Hollywood feat. Ernest Dukes

Transcript

EYL #93 Welcome To Hollywood feat. Ernest Dukes · Earn Your Leisure

• 0:00
  Speaker 1: Coach, the energy out there felt different. What changed for
• 0:03
  Speaker 1: the team today?
• 0:03
  Speaker 2: It was the new game day scratches from the California
• 0:06
  Speaker 2: Lottery players.
• 0:07
  Speaker 3: Everything.
• 0:07
  Speaker 2: Those games sent the team's energy through the roof.
• 0:09
  Speaker 1: Are you saying it was the off field play that
• 0:11
  Speaker 1: made the difference on the field.
• 0:13
  Speaker 2: Hey, little play makes your day, and today it made
• 0:15
  Speaker 2: the game. That's all for now, Coach, One more question.
• 0:19
  Speaker 4: Play the new Los Angeles Chargers, San Francisco forty nine
• 0:21
  Speaker 4: Ers and Los Angeles Rams scratchers from the California Lottery.
• 0:25
  Speaker 4: A little play can make your day. Peace made responsibly.
• 0:28
  Speaker 4: Must be eighteen years or older to purchase late or claim.
• 0:31
  Speaker 5: All Right, guys, welcome back eyl LA Hometown Heroes Edition.
• 0:36
  Speaker 6: That's a fact.
• 0:37
  Speaker 3: Yeah, shout out to Los Angeles.
• 0:39
  Speaker 5: We are sheltering in place in the great city of
• 0:42
  Speaker 5: LA one of my favorite places in the whole entire world. Respectfully,
• 0:47
  Speaker 5: absolutely so, while we're out on the West Coast for
• 0:50
  Speaker 5: the summer, we definitely, you know, planned on getting a
• 0:53
  Speaker 5: lot of content done. So this is the first of
• 0:55
  Speaker 5: hopefully many episodes that we will be recording while we
• 0:58
  Speaker 5: are in Los Angeles, West Coast Natives, and this is
• 1:03
  Speaker 5: very rare to actually meet somebody from LA or the
• 1:06
  Speaker 5: Greater LA area, because everybody that's in LA is like
• 1:10
  Speaker 5: from somewhere else, like you meet him like from Toronto, Chicago,
• 1:13
  Speaker 5: or Houston. Everybody comes to LA from different places. But
• 1:17
  Speaker 5: Ernest Dukes is actually from the OC, which is close enough,
• 1:21
  Speaker 5: close enough LA southern California to LA the Greater LA area,
• 1:26
  Speaker 5: and he's a really superstar in the game of being
• 1:30
  Speaker 5: a publicist and a TV producer. Is actually crazy because
• 1:33
  Speaker 5: I just found out. So I was talking to MG
• 1:34
  Speaker 5: the Mortgage Guy. If you're a loyal listener of Ernia Legia,
• 1:37
  Speaker 5: you know who Mad is. He's a close, close friend
• 1:40
  Speaker 5: of OZ and one of our most prestigious alumni. So
• 1:44
  Speaker 5: MG the Mortgage Guy, I'm talking to him like a
• 1:46
  Speaker 5: few weeks ago and he's like, yeah, DJ Envy hooked
• 1:50
  Speaker 5: me up with this publicist. So I'm thinking about, you
• 1:53
  Speaker 5: know what I'm saying, working with a publicist. So I'm like, yeah,
• 1:55
  Speaker 5: he's like, you know, publicist told me. He was like, well,
• 1:57
  Speaker 5: you know, have you heard of this podcast called Earn
• 1:59
  Speaker 5: You Lisia? Like you should try to get on that podcast,
• 2:02
  Speaker 5: And he was like, I'm the best episode by the way.
• 2:06
  Speaker 5: You're like, oh, if you ever earned a Lisia, you
• 2:08
  Speaker 5: already He's like, yeah, I made them go into top ten.
• 2:15
  Speaker 3: That is true.
• 2:17
  Speaker 5: So as as fate would have it, shout out to
• 2:20
  Speaker 5: our Gta Dune another ey L alumni, my God versus
• 2:24
  Speaker 5: my enemies. He hooked it up with our partner Mike
• 2:28
  Speaker 5: to get us our first interview in LA with like
• 2:30
  Speaker 5: I said, Ernest Dukes, who is a publicist. And it's
• 2:33
  Speaker 5: actually interesting because we haven't talked to a publicist yet.
• 2:36
  Speaker 5: We haven't talked to a TV producer yet, so I
• 2:38
  Speaker 5: run down. He has a long list of accomplishments, but
• 2:41
  Speaker 5: he's the owner of a marketing and PR company called
• 2:45
  Speaker 5: the Nottingham Group. He represents a lot of celebrity clients.
• 2:48
  Speaker 5: Some of them are Jeezy Remy Ma, Fashion Nova, Keisha Cole,
• 2:53
  Speaker 5: La La Milan. Some of his past clients were Nick Cannon, Ky,
• 2:56
  Speaker 5: Michelle Scott Storts, Tammy Rome In one twelve and Uh.
• 3:01
  Speaker 5: He has a bunch of stuff going. He has annual
• 3:04
  Speaker 5: business and branding workshops that he does once a year
• 3:06
  Speaker 5: I believe once a year yeah, called Ernest Living Tour,
• 3:10
  Speaker 5: where he's had guests like Mona Stock Monas Scott Tyson Beckford.
• 3:14
  Speaker 5: He also has a book that he is the author
• 3:17
  Speaker 5: of called Caption God, which talks about five hundred captions
• 3:20
  Speaker 5: on social media to increase engagement, and he has a
• 3:24
  Speaker 5: web series called Black Publicist Working. So this is going
• 3:27
  Speaker 5: to be a very informative, going on, educational episode. And
• 3:31
  Speaker 5: it's perfect that we you know, we're in Hollywood in
• 3:34
  Speaker 5: a perfect place to do it. So first and foremost,
• 3:36
  Speaker 5: thank you for joining us.
• 3:37
  Speaker 7: Appreciate it, Thank you, appreciate you.
• 3:39
  Speaker 6: But now we candn't have Shotty do this for you,
• 3:41
  Speaker 6: like for the rest of your career.
• 3:42
  Speaker 7: I'm here for When he was talking, I'm like, who's
• 3:46
  Speaker 7: he talking?
• 3:47
  Speaker 6: We're open to that, YO.
• 3:49
  Speaker 8: Side note, I'm so jealous of y'all because I did
• 3:51
  Speaker 8: my tour, the Ernest Living Tour. I really wanted to
• 3:54
  Speaker 8: call my people know how to have like the old
• 3:56
  Speaker 8: fans or whatever, like the community.
• 3:58
  Speaker 7: I want to call him the.
• 3:59
  Speaker 5: Earners shout out to ans.
• 4:06
  Speaker 6: That sounds good. We go use as a drop.
• 4:09
  Speaker 5: So all right, so let's start at the beginning because
• 4:10
  Speaker 5: I'm interested in this because, like I said, we actually
• 4:12
  Speaker 5: thought about hiring and publishers.
• 4:15
  Speaker 9: I just told him when we were in Chicago. I
• 4:17
  Speaker 9: saw Mandy shout out to many another alumni and I
• 4:19
  Speaker 9: was like, Yo, Mandy. We were watching her go to
• 4:20
  Speaker 9: all these events and we would look like, Yo, we
• 4:22
  Speaker 9: need a publicist. We need to be in these events.
• 4:24
  Speaker 9: And she was kind of like why you need it,
• 4:26
  Speaker 9: and I gave a bunch of reasons, and she was like, nah,
• 4:29
  Speaker 9: you guys are great where you are. You know, just
• 4:31
  Speaker 9: see how far you can go without it first, and
• 4:33
  Speaker 9: then if you really mean I was number one, was like, look,
• 4:36
  Speaker 9: we need to be in events that other people in.
• 4:39
  Speaker 9: We need a little bit more notoriety. We hadn't had
• 4:41
  Speaker 9: any press really, and she was like, I'm not sure
• 4:43
  Speaker 9: that's what a publicist does. I think you need to
• 4:45
  Speaker 9: figure out the roles first. And then we had another conversation.
• 4:48
  Speaker 9: She was like, keep going the way you're going. I
• 4:50
  Speaker 9: like the way you guys are doing this, and we'll
• 4:52
  Speaker 9: talk later. And we haven't talked about it since. But
• 4:54
  Speaker 9: like when you said that one of the episodes that
• 4:56
  Speaker 9: you listened to was Mandy, I'm like, that's ironic because
• 4:59
  Speaker 9: she had this conversation with me about the publisher position.
• 5:02
  Speaker 3: Yeah.
• 5:02
  Speaker 5: So all right, so before we even start, how do you,
• 5:05
  Speaker 5: how do you get started in being a publicist. I mean,
• 5:08
  Speaker 5: you're in the best city, LA for that. But you
• 5:10
  Speaker 5: never worked with an agency. You was always independent, you
• 5:12
  Speaker 5: told me, so you just like run down on people, like, hey,
• 5:16
  Speaker 5: let me get you in the magazine.
• 5:17
  Speaker 8: I've never been that person, so all right, so let
• 5:20
  Speaker 8: me start from the beginning. Growing up, it's gonna sound
• 5:23
  Speaker 8: super funny and corny. I wanted to do acting when
• 5:26
  Speaker 8: I was a kid, like a teenager, and so I
• 5:28
  Speaker 8: would come from Orange County to LA and I would
• 5:30
  Speaker 8: always do these acting classes. And at the time, like
• 5:33
  Speaker 8: a lot of the people that I was hanging out
• 5:34
  Speaker 8: with have become successful to this day. Like coming up,
• 5:38
  Speaker 8: like I would run around like Kiki Palmers and like
• 5:40
  Speaker 8: Quincy and Kofie from Queen's Sugar and Own. And so
• 5:44
  Speaker 8: by hanging out with them, I would always get invited
• 5:46
  Speaker 8: to events. And so one day I got invited to
• 5:49
  Speaker 8: some event. I saw Jackie Christie who's on Basketball Wives,
• 5:52
  Speaker 8: and so she was super nice. She was on the
• 5:55
  Speaker 8: red carpet and she was sweating. So I was fanning her.
• 5:58
  Speaker 8: You know, I'm like, hey, I'm trying look out for you,
• 6:00
  Speaker 8: because it's.
• 6:01
  Speaker 7: Like it was like sweating, right.
• 6:02
  Speaker 8: And so when I was finished and she was done
• 6:04
  Speaker 8: during her interview, she gave me one hundred dollars and
• 6:06
  Speaker 8: she's like, here's some change.
• 6:07
  Speaker 7: And I'm like some change.
• 6:09
  Speaker 8: After time, I was broken as hell, So I'm like,
• 6:11
  Speaker 8: what can I do for some more change?
• 6:12
  Speaker 3: Right?
• 6:13
  Speaker 8: So every time I would go out and I wouldee her,
• 6:14
  Speaker 8: I always try to be nice and cordial because I
• 6:16
  Speaker 8: wanted to get some more change.
• 6:18
  Speaker 3: Nah.
• 6:18
  Speaker 8: I was like, what you need? Like I would have though,
• 6:20
  Speaker 8: you know. And so she asked me, like, who's your publicist?
• 6:22
  Speaker 8: Because you are you are always at the same events
• 6:24
  Speaker 8: that I'm at, and I didn't know what a publicist was.
• 6:26
  Speaker 8: And so I'm like, well, shit, I guess it's me
• 6:28
  Speaker 8: because no one else is here. And so she's like
• 6:30
  Speaker 8: if I pay you, can you get me into events?
• 6:33
  Speaker 8: And I'm like, yeah, perfect because it was some pay
• 6:35
  Speaker 8: involved and I again wasn't making money. And so from there,
• 6:39
  Speaker 8: her and her husband written a book called No Ordinary Love.
• 6:41
  Speaker 8: It was they co authored it together, and then Basketball
• 6:45
  Speaker 8: why it was happening on that show?
• 6:46
  Speaker 7: There was nobody. None of those women had publicists.
• 6:49
  Speaker 8: They didn't even know what a publicist was, like, you know,
• 6:51
  Speaker 8: think about it, like you're just a wife or a girlfriend,
• 6:53
  Speaker 8: and all of a sudden, you're on television.
• 6:55
  Speaker 7: You don't know what to do.
• 6:56
  Speaker 8: And so they saw Jackie at a publicist and so
• 6:58
  Speaker 8: they all start hiring me. So like season one, like
• 7:01
  Speaker 8: I worked with Malaysia and Laura Govin and like all
• 7:04
  Speaker 8: these different women, and then it just kept going from
• 7:06
  Speaker 8: there and I became like the reality show publicist.
• 7:08
  Speaker 9: Yeah so she had she had a sister, right, Laura, Yeah, Gloria,
• 7:11
  Speaker 9: So yeah, both of them.
• 7:12
  Speaker 7: No, I just had they weren't getting along.
• 7:13
  Speaker 8: So and that's another thing I realized too quickly that
• 7:16
  Speaker 8: those women are so competitive that it didn't really help
• 7:18
  Speaker 8: me to represent everybody because everyone Like for example, when
• 7:21
  Speaker 8: I had Laura and Malaysia, they got.
• 7:23
  Speaker 7: Into a fist fight, so it's like, what do you do?
• 7:25
  Speaker 3: Like, what do you know?
• 7:25
  Speaker 7: How well legend I think it's on real start, You're
• 7:33
  Speaker 7: gonna check it out.
• 7:34
  Speaker 8: They both have hands though I could tell you what
• 7:36
  Speaker 8: I saw, but yeah, and then from there I started
• 7:38
  Speaker 8: doing all the reality shows. I got people on Love
• 7:39
  Speaker 8: and Hip Hop, I got Hollywood X's on VH one,
• 7:42
  Speaker 8: Mob Wives, and like again becoming the reality star guy.
• 7:46
  Speaker 8: It was looked down upon, Oh, you just do reality
• 7:49
  Speaker 8: because at that time, no one cared about reality stars.
• 7:52
  Speaker 8: It's like who cares? And then but it's funny that
• 7:55
  Speaker 8: it's funny that people look down at me having reality
• 7:58
  Speaker 8: stars because that's what actually got me my job at Fashionova.
• 8:02
  Speaker 8: They saw value in reality talent as influencers, Like before
• 8:05
  Speaker 8: influencers were really a thing. It was like the reality
• 8:07
  Speaker 8: people they would pay and so I had so many
• 8:09
  Speaker 8: of them. They hired me to do the PR for
• 8:11
  Speaker 8: Fashion Nova, and that's really what people started treating me
• 8:14
  Speaker 8: different after that. It's like, you work at Fashion Nova,
• 8:17
  Speaker 8: you know stress because of reality TV?
• 8:23
  Speaker 6: Really that's crazy.
• 8:24
  Speaker 9: So you got all these clients in season one, I'm
• 8:26
  Speaker 9: still thinking to myself, what actually does publicist do?
• 8:30
  Speaker 3: Right?
• 8:30
  Speaker 7: Yeah?
• 8:31
  Speaker 8: I was thinking that too at the time because I
• 8:33
  Speaker 8: never went to college for PR, like really intern for
• 8:36
  Speaker 8: a bunch of people, and I don't really feel like
• 8:38
  Speaker 8: I learned what to do. I learned what not to
• 8:40
  Speaker 8: do because like there were those people I interned for,
• 8:44
  Speaker 8: with the exception of one woman her name of Chanelle Green,
• 8:46
  Speaker 8: were all kind of just using me to like do
• 8:49
  Speaker 8: things for them.
• 8:49
  Speaker 7: Like I wasn't learning nothing.
• 8:51
  Speaker 8: It's like and that's why I tell peop about internships,
• 8:53
  Speaker 8: like you got to really figure out like if the
• 8:54
  Speaker 8: internship is in alignment with your vision, because like me,
• 8:57
  Speaker 8: running to get you coffee every day is not going
• 8:59
  Speaker 8: to ever propel me to where I want to go.
• 9:01
  Speaker 8: I know how to get coffee, I know how to
• 9:03
  Speaker 8: look at me. I can eat, you know, I know
• 9:05
  Speaker 8: how to order and uber eat and all that. So
• 9:08
  Speaker 8: like literally it didn't help me at all. And so
• 9:10
  Speaker 8: I started taking like classes, like you know, online classes
• 9:15
  Speaker 8: or watching YouTube videos.
• 9:16
  Speaker 7: I think I have a PhD in Google.
• 9:18
  Speaker 6: Oh, I guess class, ye.
• 9:22
  Speaker 8: And I used to steal, but like not like steal steal,
• 9:26
  Speaker 8: like you know, like stick nobody up. But I would
• 9:28
  Speaker 8: go to this bookstore called Borders Bookstores. I don't know
• 9:30
  Speaker 8: if they still have them, but they used to have
• 9:32
  Speaker 8: the price tag on the back of the book. It
• 9:33
  Speaker 8: was a sticker, and so I would go like in
• 9:35
  Speaker 8: the children's book section and get like Clifford the Big
• 9:37
  Speaker 8: Red Dog and it was four dollars. And I would
• 9:40
  Speaker 8: take that sticker off and put on the back of
• 9:41
  Speaker 8: like the Art of Publicity that was sixty dollars. I
• 9:44
  Speaker 8: had like a CD rom in the back before there
• 9:46
  Speaker 8: was apps and stuff, and I would go and like
• 9:48
  Speaker 8: pay for that. So I was stealing, but like still
• 9:50
  Speaker 8: trying to you.
• 9:50
  Speaker 6: Know, have a good art with it to the scramblers.
• 9:53
  Speaker 7: You know what I'm saying.
• 9:54
  Speaker 8: And that's kind of like how uh that's how I learned.
• 9:57
  Speaker 8: But yeah, I remember what the original question was. I
• 10:01
  Speaker 8: started thinking about stealing and going to jail.
• 10:04
  Speaker 5: I think he was saying, like, what's the actual role
• 10:06
  Speaker 5: the roles?
• 10:08
  Speaker 8: In the beginning, I didn't know, like I said, so
• 10:10
  Speaker 8: I kind of operated as a best friend for hire.
• 10:14
  Speaker 8: Like these women would call and be like, oh, my
• 10:16
  Speaker 8: husband's cheating on me, and I'll be on the phone
• 10:17
  Speaker 8: like what happened?
• 10:19
  Speaker 3: You know?
• 10:19
  Speaker 7: John three sixteen said like, you know, giving them script jobs.
• 10:22
  Speaker 7: Six You know, I'm serious.
• 10:24
  Speaker 9: I'm thinking, like this is what you coos to do.
• 10:25
  Speaker 8: What I'm doing everything else, you know, I'm fixing ship
• 10:29
  Speaker 8: and getting them pressed. So I really didn't know in
• 10:32
  Speaker 8: the beginning, but now I have like really learned and
• 10:34
  Speaker 8: mastered the art of it. So what I would say
• 10:37
  Speaker 8: a publicist like I am in charge of how the
• 10:39
  Speaker 8: public consumes your image, of your brand or your project.
• 10:42
  Speaker 8: So for different people I do different things. Some people
• 10:44
  Speaker 8: come to me for branding, which is like I'm involved
• 10:47
  Speaker 8: with your overall like look of your brand, everything that
• 10:51
  Speaker 8: you I guess accumulate under your brand. So, for example,
• 10:54
  Speaker 8: like Tammy Rowman, when I started working with her shoes
• 10:56
  Speaker 8: on Basketball Wives, she just hit somebody in the face.
• 10:59
  Speaker 8: I forget which season it was. She hit somebody and
• 11:02
  Speaker 8: she's like, I don't need to clean my image like
• 11:03
  Speaker 8: they were saying, I'm a bully, and I'm like, all right, cool,
• 11:06
  Speaker 8: let's figure this out. So we went and did press
• 11:09
  Speaker 8: and all different markets were in Atlanta, New York, LA.
• 11:12
  Speaker 8: Of course, like really trying to show like a different
• 11:14
  Speaker 8: side of her that people don't see on the TV show.
• 11:17
  Speaker 8: And then from there and getting to know her, I
• 11:19
  Speaker 8: realized she was funny, and she was doing her bonic chronicles.
• 11:22
  Speaker 8: She was on Instagram talking and really blowing up on
• 11:25
  Speaker 8: Instagram for that, and so I'm like, well, what more
• 11:27
  Speaker 8: can we do? So together her and I created an
• 11:29
  Speaker 8: app called tam Motions, was like the first talking emoji.
• 11:32
  Speaker 8: We're number one of the app store. We beat Kim Kardashian.
• 11:35
  Speaker 8: We ain't really making no money from it. That's another story.
• 11:38
  Speaker 8: But we beat her and then from there we kept growing.
• 11:40
  Speaker 8: So we did the scripted series on title Bonnic Chronicles.
• 11:45
  Speaker 8: We did scripted, not scripted. We did stand up comedy
• 11:47
  Speaker 8: where I co write the jokes with her, and that
• 11:50
  Speaker 8: would be more more of an example of branding. But
• 11:53
  Speaker 8: then there are some people just come strictly for publicity,
• 11:55
  Speaker 8: like Scott Storage. She was producing the single for Chris
• 11:58
  Speaker 8: Brown and Rick Ross. All he wanted was to do
• 12:01
  Speaker 8: interviews and talk about it. So I set up his
• 12:03
  Speaker 8: press tour. We did all that stuff and when it
• 12:04
  Speaker 8: was over, I got my check. He went along his
• 12:06
  Speaker 8: way and I ain't seen him since, you know, So, uh,
• 12:10
  Speaker 8: A shorter answer, just like I guess put a button on.
• 12:12
  Speaker 8: It is like anything from anytime you've see an artist do,
• 12:15
  Speaker 8: like magazine interviews or red carpets or anything that has
• 12:19
  Speaker 8: to do with press, Like the publicist is there to
• 12:21
  Speaker 8: facilitate that.
• 12:22
  Speaker 3: So is it based off of a relationships?
• 12:24
  Speaker 5: So it's like, all right, I want to go on
• 12:25
  Speaker 5: a press tour, right and I just put a new
• 12:28
  Speaker 5: book out. I want to go to breakfast club. I
• 12:30
  Speaker 5: want to go to you know, big boy in the morning.
• 12:33
  Speaker 5: I want to go to earn your leisure. That's a
• 12:36
  Speaker 5: big check, big, big, big where else you want to go?
• 12:40
  Speaker 8: So I'm like adding numbers in my head.
• 12:44
  Speaker 3: So how do.
• 12:44
  Speaker 5: You all right, how do you make that happen? Is
• 12:46
  Speaker 5: it like relationships that you've built with these people or
• 12:49
  Speaker 5: do you just kind of cold call?
• 12:50
  Speaker 3: Like how it can.
• 12:51
  Speaker 7: Happened one of two ways.
• 12:52
  Speaker 8: So I think a lot of When I first started MPR,
• 12:55
  Speaker 8: there weren't a lot of publicists like and not a
• 12:57
  Speaker 8: lot of black ones or males at that point for
• 12:59
  Speaker 8: that matter. And then over the years, I think it's
• 13:01
  Speaker 8: become cool and trendy. So now so many people do it,
• 13:04
  Speaker 8: and so those people are just getting in it. They
• 13:06
  Speaker 8: would do like a cold call or like an email
• 13:08
  Speaker 8: or send a pitch letter and hope for the best.
• 13:11
  Speaker 8: If you have a client that is of interest, they're
• 13:14
  Speaker 8: going to call you back, you know, Like let's say
• 13:16
  Speaker 8: I work with Gabrielle Union. Of course they're gonna call
• 13:19
  Speaker 8: me back. Is Gabrielle Union. I don't think that really
• 13:22
  Speaker 8: shows like how great of a publicist you are because.
• 13:24
  Speaker 7: The talent's name is big.
• 13:26
  Speaker 8: I'm always more impressed, like when somebody can get like,
• 13:30
  Speaker 8: you know, Joe Jones, no exactly. So when you can
• 13:34
  Speaker 8: get Joe Jones on those platforms, that's what I'm impressed.
• 13:37
  Speaker 8: I'm like, how do you get this? How you get
• 13:38
  Speaker 8: them over there? You know, no one knows him, so
• 13:40
  Speaker 8: that's impressive. But for me, I did start that way,
• 13:43
  Speaker 8: like not having any big names and really having to
• 13:46
  Speaker 8: like really trying to persuade people, and really it's all
• 13:50
  Speaker 8: about relationships. So now I can like text someone at
• 13:54
  Speaker 8: the breakfast club, like, hey, can you have my person
• 13:56
  Speaker 8: come on? Or like because I work with Nick Cannon,
• 13:58
  Speaker 8: I can text him and say, hey, can someone come on
• 14:00
  Speaker 8: your morning show or whatever. But I was able to
• 14:03
  Speaker 8: build relationships by investing in myself. So here's what people
• 14:06
  Speaker 8: don't realize. When I said work with reality clients, they
• 14:08
  Speaker 8: don't make a lot of money. So it's not like
• 14:10
  Speaker 8: I was making tons of bread working with them. I
• 14:12
  Speaker 8: was making literally, I'll tell you what I was making.
• 14:14
  Speaker 8: When I first started with Jackie Christie, she would pay
• 14:16
  Speaker 8: me fifty dollars for every interview I can get her,
• 14:20
  Speaker 8: which is crazy, like no one's fucking working for fifty dollars.
• 14:23
  Speaker 8: But at the time, like, you don't understand how dead
• 14:24
  Speaker 8: broke I was so I'm like, fifty dollars. I had
• 14:27
  Speaker 8: her interview with every WordPress blog or blog spot blog
• 14:30
  Speaker 8: or internet radio. I'm like, you got to interview here,
• 14:31
  Speaker 8: interview there, and she would do it. That's bad though,
• 14:34
  Speaker 8: for anybody listening, like you like less. It's more to me,
• 14:37
  Speaker 8: like you want quality instead of quantity. But at the time,
• 14:39
  Speaker 8: it was like I wanted the fifty per placement. And
• 14:42
  Speaker 8: then from there, I'm like, I'm gonna charge everybody a
• 14:44
  Speaker 8: thousand a month.
• 14:45
  Speaker 7: I'm gonna be rich.
• 14:46
  Speaker 8: Realized I would never be rich making a thousand dollars
• 14:48
  Speaker 8: a month, especially because going back to your point and
• 14:51
  Speaker 8: building relationships, I would used that money to invest in myself.
• 14:55
  Speaker 8: So like, if I got someone an interview on the
• 14:57
  Speaker 8: Breakfast Club and I'm in LA, they bare could afford
• 15:00
  Speaker 8: the thousand dollars a month.
• 15:00
  Speaker 7: They're not going to afford to fly me in. So
• 15:02
  Speaker 7: I would take the thousand they gave.
• 15:04
  Speaker 8: Me and fly myself in and put myself up just
• 15:06
  Speaker 8: so I can put a face.
• 15:07
  Speaker 7: To the name when I meet these people, you know
• 15:09
  Speaker 7: what I mean.
• 15:10
  Speaker 8: And so I really wasn't making nothing, but I think
• 15:13
  Speaker 8: in a long term it paid off because I have
• 15:14
  Speaker 8: so many relationships, Like I can navigate through pretty much
• 15:18
  Speaker 8: any city now because I've been there so many times
• 15:20
  Speaker 8: or so many clients, And now I'm to the point
• 15:21
  Speaker 8: where people fly me in and it's not even like
• 15:24
  Speaker 8: I'm in coach or in the middle seat, like I
• 15:26
  Speaker 8: get first class, like I have a I hit like
• 15:29
  Speaker 8: a rider, humbly speaking. But it's all because of like
• 15:33
  Speaker 8: the investment I made in myself.
• 15:36
  Speaker 9: So your pay is based on the the placement, So
• 15:39
  Speaker 9: the higher the placement.
• 15:40
  Speaker 7: No, my pay now is based on my name.
• 15:44
  Speaker 8: Honestly, I think I always tell people like a lot
• 15:47
  Speaker 8: of people reach out to me and I had to
• 15:49
  Speaker 8: like really like tap into my discernment and discerning like
• 15:53
  Speaker 8: is this somebody should work with or is this somebody
• 15:55
  Speaker 8: who's just trying to chase the cloud? Like I've had
• 15:57
  Speaker 8: people who've hired me and don't even have any spectations
• 16:00
  Speaker 8: for me other than for me to put them on
• 16:02
  Speaker 8: my page and say I represent them, and for them
• 16:04
  Speaker 8: to say like, oh, yeah, my publishers does Fashionova and
• 16:06
  Speaker 8: they do this person that person because I think it
• 16:08
  Speaker 8: makes them lit by association. And in the beginning, just
• 16:11
  Speaker 8: like the fifty dollars, I'm like, come on, I got
• 16:13
  Speaker 8: you I'm a publicists because I want the money, yeah,
• 16:16
  Speaker 8: you know, and now not now, but like later in life,
• 16:20
  Speaker 8: I realized that like all money wasn't good money, and
• 16:23
  Speaker 8: I cared more about my reputation than like trying to
• 16:25
  Speaker 8: mix them bread and so again, like most publicists, they'll
• 16:30
  Speaker 8: charge you not necessarily based on the placements. I think
• 16:34
  Speaker 8: back in the day, there was a way that people
• 16:36
  Speaker 8: would factor that in, Like they would say, like how
• 16:38
  Speaker 8: much each outlet, like what the value was, and like
• 16:41
  Speaker 8: this was valued at this, And the way they would
• 16:43
  Speaker 8: create the value is by seeing how much they charged
• 16:45
  Speaker 8: for an ad. So like let's say you guys charge
• 16:47
  Speaker 8: one hundred dollars for a fifteen second ad, and I
• 16:50
  Speaker 8: got somebody a ten minute interview on your thing, I
• 16:52
  Speaker 8: would charge, you know, four hundred dollars for every minute.
• 16:56
  Speaker 5: So all right, so what's the going rate for publicists?
• 17:01
  Speaker 3: Now?
• 17:01
  Speaker 5: I believe you said like five and twenty five hundred
• 17:04
  Speaker 5: dollars a month.
• 17:05
  Speaker 8: Yeah, so I think most people on average charge twenty
• 17:09
  Speaker 8: fives to five thousand, But again that some people would
• 17:11
  Speaker 8: charge less, some people who charge more. It just really depends.
• 17:15
  Speaker 8: And honestly, it's like a business where you make your
• 17:17
  Speaker 8: own rate. It's like, what do you charge for ads
• 17:19
  Speaker 8: on your podcast? Whatever you want? You know, some people
• 17:22
  Speaker 8: charge they rant or they overhead and that's what all
• 17:24
  Speaker 8: they want to make. Are some people they think less
• 17:27
  Speaker 8: is more. They operate with less is more mentality, Like
• 17:30
  Speaker 8: I'd rather get ten clients for one thousand dollars and
• 17:32
  Speaker 8: make ten thousand then trying to hustle up two clients
• 17:35
  Speaker 8: that will pay five. So I think it all depends
• 17:38
  Speaker 8: for me. Yeah, what do you charge? It depends. I
• 17:46
  Speaker 8: I was thinking, like should I say what I charge?
• 17:47
  Speaker 8: It really does just depend on like the level of client.
• 17:52
  Speaker 8: Like I have strategy behind like what I charge, and
• 17:54
  Speaker 8: I always try to factor like how much time is
• 17:57
  Speaker 8: this gonna take for me? Like if it's fashion OVA
• 18:00
  Speaker 8: and I know I'm going to be on the phone
• 18:01
  Speaker 8: with you guys on a million zoom calls now because
• 18:03
  Speaker 8: we're in COVID, but all these zoom calls every day
• 18:05
  Speaker 8: and it's taken away from working other projects, and obviously
• 18:08
  Speaker 8: I'm going to charge more for that if it's something
• 18:11
  Speaker 8: like a Nick Cannon. At the time, we're just doing
• 18:13
  Speaker 8: these music stuff. So it wasn't a lot that was
• 18:16
  Speaker 8: going on I still charged, you know, more than I
• 18:21
  Speaker 8: that I said in that range, but it was less
• 18:24
  Speaker 8: than significantly less than like what I would have charged.
• 18:27
  Speaker 7: Somebody was taking more of my time.
• 18:28
  Speaker 5: So is it is it something that you need on going?
• 18:31
  Speaker 5: Like let's say we want to just a run for
• 18:34
  Speaker 5: the book, right, is like I get to published it
• 18:36
  Speaker 5: for three months and then I'm good? Or it is
• 18:38
  Speaker 5: like something that you just need to have like every month.
• 18:41
  Speaker 8: Definitely, that's depending upon what your vision is. Right, So
• 18:45
  Speaker 8: if your goal is only to promote this book, then
• 18:47
  Speaker 8: I would say do a camp, like a three month
• 18:49
  Speaker 8: campaign for the book. But if your thing is like
• 18:51
  Speaker 8: I want something a long term where I want this
• 18:53
  Speaker 8: person to be invested in my brand and I want
• 18:56
  Speaker 8: them to bring me opportunities and I want them to
• 18:58
  Speaker 8: find opportunities when there's nothing going on on, then I
• 19:00
  Speaker 8: would say do something ongoing like for you guys and
• 19:03
  Speaker 8: having your show. I don't know if you have a
• 19:04
  Speaker 8: talent book or if you book it yourself, but I
• 19:08
  Speaker 8: would say, oh, yeah, you can have a publicist for
• 19:09
  Speaker 8: the earn your Leisure podcast because you guys have so
• 19:11
  Speaker 8: many dope guests on. But how many times are people
• 19:15
  Speaker 8: syndicating it on other platforms. And what I mean by
• 19:18
  Speaker 8: syndicating it is like, for example, like you can have
• 19:20
  Speaker 8: your interview with Ryan Leslie, you can send it out like, hey,
• 19:23
  Speaker 8: we did an interview with Ryan Leslie. I don't know
• 19:24
  Speaker 8: how much pickup that's going to get, but if you're
• 19:26
  Speaker 8: a publicist, they can say here, they didn't interview with
• 19:28
  Speaker 8: lyon Ryan Leslie. You did the excerpts from the interview,
• 19:32
  Speaker 8: like Ryan Leslie on starting a business, Ryan Leslie on
• 19:34
  Speaker 8: the first time he lost a million dollars.
• 19:36
  Speaker 7: So you're really almost doing.
• 19:37
  Speaker 8: The work for these outlets to write their stories for
• 19:40
  Speaker 8: you guys, and then we're including photos with it. So
• 19:43
  Speaker 8: that way when people search earn your leisure, like you're
• 19:46
  Speaker 8: turning more people onto the podcast. You're helping your seo.
• 19:48
  Speaker 8: So when they google y'all, y'all, of course you're gonna
• 19:50
  Speaker 8: be the first thing on Google because you're a unique name.
• 19:53
  Speaker 8: But it just helps with all of that. And so
• 19:55
  Speaker 8: that would be something that would be more long term.
• 19:57
  Speaker 8: You don't tell somebody do that for three months and
• 19:59
  Speaker 8: then stop, you know.
• 20:00
  Speaker 9: So that's a lot, right, So what is it like
• 20:03
  Speaker 9: juggling all different types of clients Because I'm sure you
• 20:06
  Speaker 9: have to deal with multiple different type of personalities.
• 20:08
  Speaker 7: What's that Like, I've never done crack, but.
• 20:14
  Speaker 8: When I be seeing them in the movies they be
• 20:16
  Speaker 8: doing all that, I'm like, I can relate to that
• 20:17
  Speaker 8: shit I've ever done it. Though it was like that. Now,
• 20:22
  Speaker 8: like I mentioned, I have a handful of clients. Now
• 20:24
  Speaker 8: I'm in a position where I'm very selective.
• 20:27
  Speaker 7: Now I'm like, do I like that?
• 20:29
  Speaker 8: Like, is it gonna like when I see them call,
• 20:31
  Speaker 8: I'm not gonna be like not this person again, or
• 20:33
  Speaker 8: is it gonna be somebody I'm excited to talk to you,
• 20:35
  Speaker 8: I'm gonna be calling them. And so if I don't
• 20:37
  Speaker 8: have that level of excitement, I don't want to do it.
• 20:40
  Speaker 8: Because at the one time I would have everybody, I
• 20:43
  Speaker 8: have twenty clients making five hours an hour, like when
• 20:46
  Speaker 8: you break it all down, like I wasn't really making
• 20:48
  Speaker 8: no money. And I was also very big on like
• 20:51
  Speaker 8: that was when PUFF was like I don't sleep, I sleep.
• 20:53
  Speaker 7: And I'm dead. I'm like, I'm asleep and I'm dead.
• 20:56
  Speaker 7: And then it almost died.
• 20:56
  Speaker 8: I'm like, you're going to SEP So now I'm like
• 21:02
  Speaker 8: quality of life. So I'm going to sleep. I ain't
• 21:05
  Speaker 8: staying up all night. Y'all can have that, and I'm
• 21:08
  Speaker 8: easy for me to balance them.
• 21:10
  Speaker 9: Yeah, you know so, so that's part of it, right,
• 21:12
  Speaker 9: dealing with the clients. But they also have teams too,
• 21:14
  Speaker 9: So what's it like dealing with their manager or their agent?
• 21:17
  Speaker 7: And now everything is different.
• 21:19
  Speaker 8: I think the time I only have issues with dealing
• 21:22
  Speaker 8: with a team member is when I'm brought on to
• 21:25
  Speaker 8: work as someone's independent publishers for a label. So for example,
• 21:29
  Speaker 8: with Gezi, now I'm as publicists because he's not with
• 21:33
  Speaker 8: a label, but like for his last two albums, he
• 21:36
  Speaker 8: was on Deaf Jam, and so it would be myself
• 21:38
  Speaker 8: as an independent publicist, and then we have a Deaf
• 21:40
  Speaker 8: Jam publicist, and that would be hard. And it's always
• 21:43
  Speaker 8: hard when you're working with a label publicist because we're
• 21:45
  Speaker 8: all trying to we're all trying to show that you know,
• 21:49
  Speaker 8: we're worth what you're paying us, that we're needed, and
• 21:51
  Speaker 8: they're only but so many outlets, So it's like if
• 21:54
  Speaker 8: I'm pitching for a breakfast club and they're pitching for
• 21:56
  Speaker 8: a breakfast well, that's a whole other story because then
• 21:57
  Speaker 8: he also has a radio person too.
• 21:59
  Speaker 7: I learned that quick.
• 22:00
  Speaker 8: Radio publicists, well they just handle all radio radio in
• 22:04
  Speaker 8: terms of radio ads or radio interviews or whatever. So
• 22:09
  Speaker 8: no one touches radio but the radio person. I didn't
• 22:11
  Speaker 8: know that because I come from like where I had
• 22:13
  Speaker 8: a reality client. It was just me and them. So
• 22:15
  Speaker 8: I'm managing damn near doing PR, marketing everything. So that's
• 22:18
  Speaker 8: kind of like where my mind is at, like I
• 22:20
  Speaker 8: can just get it done. And I remember I pitched
• 22:22
  Speaker 8: inn for the Breakfast Club and I was like, you
• 22:23
  Speaker 8: don't ever pitched the Breakfast.
• 22:24
  Speaker 7: Club for him? Like that's my job. I hate my bad,
• 22:30
  Speaker 7: you know.
• 22:31
  Speaker 8: And so that's when it becomes difficult when everyone's trying
• 22:33
  Speaker 8: to figure out like their role.
• 22:35
  Speaker 7: Even with the publicist.
• 22:36
  Speaker 8: It's like if I'm pitching for let's say Source magazine,
• 22:39
  Speaker 8: and he pitched for Source magazine, it's like, and I
• 22:42
  Speaker 8: got it. It's like why I talk to them first.
• 22:44
  Speaker 8: It's like, yeah, but did you get it though?
• 22:45
  Speaker 3: No?
• 22:46
  Speaker 7: And it happened for me too.
• 22:47
  Speaker 8: It's like while I was talking to them for two weeks,
• 22:49
  Speaker 8: but they went around me and talked to somebody bigger
• 22:50
  Speaker 8: and they got it. And so like now that's something
• 22:52
  Speaker 8: that he got to put on his press recap for
• 22:54
  Speaker 8: the month, and I'm like, I ain't get that. You know,
• 22:56
  Speaker 8: I get a lot of work. So that's hard, and
• 23:00
  Speaker 8: it's hard. That's hard in terms of like logistically, but
• 23:03
  Speaker 8: I think mentally for me it's hard too, because I
• 23:06
  Speaker 8: was always in those scenarios considered like the urban publicis.
• 23:10
  Speaker 8: Even with GZI at one point, I'm like the urban publicist,
• 23:14
  Speaker 8: he's leaving the label, he's with a big firm, Sunshine Facts,
• 23:18
  Speaker 8: and so it's like, well, this is my for lack
• 23:21
  Speaker 8: of better terms, you know, to be frank, like, this
• 23:23
  Speaker 8: is my white publicist, and this is my black publicist.
• 23:25
  Speaker 8: So when it came to me, it was like, although
• 23:27
  Speaker 8: I can go and get you like US Weekly and
• 23:30
  Speaker 8: get you in People Magazine just as well as I
• 23:32
  Speaker 8: can get you on Breakfast Club and Source and hell
• 23:34
  Speaker 8: even like on Bossip if we want to go just
• 23:37
  Speaker 8: all layers of it, they would only send requests to
• 23:41
  Speaker 8: the white publicists for white stuff. And then for me
• 23:43
  Speaker 8: it was like get me on Double XL, get me
• 23:46
  Speaker 8: on Fader, get me on Complex. And I was also
• 23:49
  Speaker 8: I'm not gonna lie. That's the same scenario I had
• 23:51
  Speaker 8: with Nick Cannon. But Nick had a million publishers. They
• 23:53
  Speaker 8: get a publicist for a while, and hour publicists for
• 23:55
  Speaker 8: the radio show, a publicist for his acting, and here
• 23:58
  Speaker 8: I'm doing the pr for the music and so it's
• 24:00
  Speaker 8: like I was I remember I told Nick. I'm like, hey,
• 24:03
  Speaker 8: I got this opportunity. You can go on Larry King,
• 24:05
  Speaker 8: you go on the real He's like, I don't want
• 24:07
  Speaker 8: to do that. I'm like, okay, well what do you
• 24:09
  Speaker 8: want to do? He's like, I want to do an
• 24:10
  Speaker 8: interview with This is fifty. I'm like like, no, shade
• 24:13
  Speaker 8: of this is fifty. But I was so happy. I'm
• 24:15
  Speaker 8: like a TV booking, Like like that's what we want,
• 24:18
  Speaker 8: Like we want TV bookings because there's not as many.
• 24:20
  Speaker 8: Like with a digital outlet, you can have a million
• 24:22
  Speaker 8: stories on it. You can do everybody TV is. You know,
• 24:25
  Speaker 8: it's only five days a week. There's limited slot. So
• 24:27
  Speaker 8: you feel like you did something when you got it.
• 24:29
  Speaker 8: And he was like, no, I want to do it.
• 24:30
  Speaker 8: And I'm like, all right, I don't want to do it.
• 24:33
  Speaker 8: I'm like, what about cooking with Snoop and Martha. He's like, nah,
• 24:35
  Speaker 8: I don't want to cook this is fifty. I'm bossip.
• 24:39
  Speaker 8: I'm like all right, And so because I'm the black
• 24:42
  Speaker 8: publicist in that scenario, like I'm not even black. I'm
• 24:45
  Speaker 8: not going to use race for Nick. I'm the music publicist.
• 24:47
  Speaker 8: He just wants hip hop. He wanted to be an artist,
• 24:49
  Speaker 8: or he's an artist. He wanted hip hop outlets, and
• 24:52
  Speaker 8: then the person who does his general press.
• 24:54
  Speaker 7: Would go out and get those TV opportunities.
• 24:56
  Speaker 8: So those that it becomes hard working with other people
• 24:59
  Speaker 8: and scenarios like that, I would I would much rather.
• 25:03
  Speaker 8: I won't say much rather, I was gonna stay. I
• 25:05
  Speaker 8: would much rather work alone, but I would work as
• 25:07
  Speaker 8: a team if you know everyone was on the same
• 25:10
  Speaker 8: pagecause a lot of times it's not because we didn't.
• 25:12
  Speaker 7: All start together.
• 25:13
  Speaker 8: It's like imagine you're my publicist and we work and
• 25:17
  Speaker 8: all of a sudden, I'm like, yo, this is my
• 25:19
  Speaker 8: other publicists. Now you kind of feel away, like what
• 25:21
  Speaker 8: you needed him for I wasn't doing good and so now.
• 25:24
  Speaker 3: Too many chefs in the kitchen.
• 25:25
  Speaker 6: It's too much.
• 25:25
  Speaker 8: And so there's really no way for you guys to
• 25:27
  Speaker 8: become like this because you're always looking at him like
• 25:29
  Speaker 8: is he trying to replace me? You might come in
• 25:31
  Speaker 8: with like a chip like yeah, they needed me because
• 25:33
  Speaker 8: you couldn't do it, and so it I don't know,
• 25:36
  Speaker 8: it's not harmonious.
• 25:38
  Speaker 3: Who needs a publicist?
• 25:39
  Speaker 5: Like because it's like traditionally you would think, all right,
• 25:41
  Speaker 5: an actor, actress, musician, But now, like I said, you
• 25:45
  Speaker 5: got mortgage brokers. Just looking at publishers and financial podcasts, Like,
• 25:49
  Speaker 5: I think that the landscape has changed because of social
• 25:51
  Speaker 5: media has really made any anybody can be a celebrity
• 25:54
  Speaker 5: on social media, Like you're gonna be a celebrity chef?
• 25:57
  Speaker 3: Huh?
• 25:57
  Speaker 7: Can they?
• 25:58
  Speaker 8: Though? I mean you could put somebrity in front of it,
• 26:00
  Speaker 8: but I'm like thanks, So, like what defined what celebrity means?
• 26:04
  Speaker 3: Celebrity as far as famous? Right?
• 26:06
  Speaker 5: So it's like when people actually could recognize a person
• 26:08
  Speaker 5: in add value And I actually think that's a good
• 26:10
  Speaker 5: thing because I always felt, especially as I get older,
• 26:13
  Speaker 5: it's like, why is a musician of celebrity because he's
• 26:17
  Speaker 5: he's a good poet. What kind of value is he
• 26:19
  Speaker 5: really adding some add value? But a mortgage broke is
• 26:22
  Speaker 5: probably way more valuable. We should probably celebrate the mortgage
• 26:26
  Speaker 5: broker more than a rapper who's rapping about things he's
• 26:29
  Speaker 5: never done ever in life. No, disrespect to the rappers,
• 26:32
  Speaker 5: but it's just reality, right. It's like even a ballplayer
• 26:34
  Speaker 5: is like, Okay, you can dribble a basketball, you entertain us,
• 26:38
  Speaker 5: But what real value are you adding? Right, Like maybe
• 26:41
  Speaker 5: a school teacher should be celebrity over a basketball or champion.
• 26:46
  Speaker 6: Maybe champion is the word.
• 26:47
  Speaker 5: Champion, celebrity whatever, But are you so when you're saying
• 26:51
  Speaker 5: school teacher and basketball player, are you equating that to
• 26:54
  Speaker 5: like money earned or in terms of notoriety?
• 26:56
  Speaker 7: Notoriety? So we should all know every school teacher should.
• 26:59
  Speaker 5: Be absolutely not, but every basketball player should be celebrity either, right.
• 27:02
  Speaker 7: But what I'm saying is that I got turned something down.
• 27:05
  Speaker 5: I don't even know they are, But I'm just saying
• 27:06
  Speaker 5: that social media, I think, has created a platform. Like
• 27:10
  Speaker 5: we've interviewed people who have way Like I know a
• 27:13
  Speaker 5: school teacher who has more followers than half of the
• 27:15
  Speaker 5: NFL players.
• 27:16
  Speaker 7: What's she doing only fans?
• 27:18
  Speaker 9: Now, I'm actually what you're doing.
• 27:25
  Speaker 5: Now, she's become she became real big. But she works
• 27:27
  Speaker 5: in Baltimore and she shout out the valve. She she
• 27:30
  Speaker 5: does like clips on she's like a social activist stuff
• 27:32
  Speaker 5: like that. So Rihanna follows up everybody. She's been on Time, magazine, people, Vogue,
• 27:38
  Speaker 5: all kinds of stuff. She just became really lit online,
• 27:41
  Speaker 5: red table everybody. So I say that to say she
• 27:44
  Speaker 5: probably has more press, more write up, more than the
• 27:48
  Speaker 5: seventh man on the Lakers. For sure, not a seventh
• 27:50
  Speaker 5: bent on the Lakers has more money than her. But
• 27:52
  Speaker 5: as far as the world that we're in right now,
• 27:55
  Speaker 5: odds are somebody like that will probably get recognized than
• 28:01
  Speaker 5: a linebacker that is, you know, just trying to make
• 28:04
  Speaker 5: the team for the Lions.
• 28:06
  Speaker 7: Right.
• 28:06
  Speaker 3: It's the reality of it, right.
• 28:07
  Speaker 5: So what I'm so the whole point is that I
• 28:10
  Speaker 5: feel like social media has kind of leveled with the
• 28:12
  Speaker 5: playing field and has given everybody an opportunity. Now everybody
• 28:17
  Speaker 5: can't be it, but has given everybody an opportunity to
• 28:19
  Speaker 5: have some fame and notoriety. Whereas before you would never
• 28:24
  Speaker 5: a mortgage broker, would never have eighty thousand people that
• 28:26
  Speaker 5: cared about them.
• 28:27
  Speaker 9: They wouldn't walk down the street on Melbourne and somebody's like, yo,
• 28:30
  Speaker 9: that's you know what I'm saying.
• 28:31
  Speaker 6: Like we went to a coffee shop, They're like legion.
• 28:33
  Speaker 5: Yeah, So I say that. I say that to say
• 28:36
  Speaker 5: and like I said me, that's just my own personal opinion.
• 28:38
  Speaker 5: I'm all for it because I said, especially in our culture,
• 28:41
  Speaker 5: we it's out of balance. Who we always the celebrities
• 28:46
  Speaker 5: have always, but there's no balance like in other culches.
• 28:48
  Speaker 5: It's like you CEOs are are superstars, like like Elon
• 28:54
  Speaker 5: Musk is a superstar, right, Steve Jobs was a superstar like,
• 28:58
  Speaker 5: so yeah, of course you have actors and actresses that
• 29:01
  Speaker 5: are white, but they also have business leaders that are
• 29:03
  Speaker 5: superstars and politicians that are superstars as well. For us
• 29:06
  Speaker 5: not so much, but it's starting to change. Angela Rai
• 29:08
  Speaker 5: she's a superstar right in the world of politics. So
• 29:12
  Speaker 5: my whole point is who needs a publicist now? Because
• 29:15
  Speaker 5: it feels like it's opened up and everybody can be
• 29:18
  Speaker 5: beneficial From that standpoint.
• 29:22
  Speaker 8: I yes, And though I mean, I feel like what
• 29:26
  Speaker 8: you were just saying about like the teacher or people
• 29:29
  Speaker 8: who I guess are like you had said someone earlier too.
• 29:32
  Speaker 8: I can't really remember, but because she was saying a
• 29:35
  Speaker 8: lot and I was trying to hear her. But I think, like,
• 29:38
  Speaker 8: it's not like the teacher obviously she's a teacher, but
• 29:40
  Speaker 8: our people following her because she's a teacher or are
• 29:43
  Speaker 8: they following her because of the ancillary things that she
• 29:45
  Speaker 8: does outside of teaching, you know what I mean. So
• 29:47
  Speaker 8: I think when you break it all down, it's like, yeah,
• 29:49
  Speaker 8: your your career could be whatever it is. But I
• 29:51
  Speaker 8: think people like you build your notoriety based on like
• 29:54
  Speaker 8: the ancillary things. So for example, the mortgage person who's
• 29:59
  Speaker 8: a mortgage broker, people aren't he's not eighty thousand followers
• 30:02
  Speaker 8: because he's just selling houses.
• 30:03
  Speaker 7: Like what else is he doing? Is he doing webinars?
• 30:05
  Speaker 8: Is he doing these ig lives and he's like really
• 30:07
  Speaker 8: trying to bring a community together and mobilize people. Is
• 30:10
  Speaker 8: he posting listings all on his page? And people want
• 30:13
  Speaker 8: to look at real estate? And so it's like it's
• 30:15
  Speaker 8: you're not getting it just because of like the career
• 30:18
  Speaker 8: where I don't know if that was your what you
• 30:20
  Speaker 8: were trying to say at one point, which is like
• 30:21
  Speaker 8: teachers should get more than like the basketball.
• 30:23
  Speaker 5: No no, no, I'm saying like as far as who actually
• 30:26
  Speaker 5: needs a publicist, Like, because does I think just for
• 30:32
  Speaker 5: musicians and entertainers or is it for business people? Is
• 30:35
  Speaker 5: it for creatives?
• 30:36
  Speaker 8: Like I think it's for every industry because every industry
• 30:38
  Speaker 8: there's something that you can maximize on. However, I do
• 30:41
  Speaker 8: believe some people need a publicist and some people need
• 30:44
  Speaker 8: Jesus some things. It's just like I can't do it.
• 30:47
  Speaker 8: I can't do it. I can't figure that out for you.
• 30:50
  Speaker 8: I'm sorry, you know. But like, for example, real estate,
• 30:52
  Speaker 8: there's real estate magazines. You want to be on the
• 30:54
  Speaker 8: cover of that magazine. You want your listenings to be first.
• 30:56
  Speaker 8: That's something you can get someone who does marketing or
• 30:59
  Speaker 8: publicity for you. That's obviously help your business. I think
• 31:01
  Speaker 8: any anything where you can make money off of, like, yeah,
• 31:04
  Speaker 8: you should, you can have the you could potentially have
• 31:07
  Speaker 8: a publicist because it's going to bring more revenue to
• 31:09
  Speaker 8: you because all pr is is maximizing your exposure, and
• 31:12
  Speaker 8: more exposure is gonna bring more money. So like, if
• 31:15
  Speaker 8: I want an ice cream truck, I want to maximize
• 31:17
  Speaker 8: my exposure, and I don't know who's gonna interview the
• 31:19
  Speaker 8: ice cream guy. That might be more of a job
• 31:21
  Speaker 8: for someone who's marketing to get him out there more.
• 31:23
  Speaker 8: But I think there Yeah, definitely would agree then with
• 31:27
  Speaker 8: your point.
• 31:28
  Speaker 9: So what type of struggles do we have to face
• 31:30
  Speaker 9: if we're choosing this career, right, Like, there must be
• 31:33
  Speaker 9: some things that happened. I know I heard you say
• 31:34
  Speaker 9: at one point you thought about giving this thing up, man,
• 31:37
  Speaker 9: So what type of struggles do people face?
• 31:40
  Speaker 7: Well, for me, it was a financial struggle.
• 31:42
  Speaker 8: I'm giving it up because all right, So if I
• 31:44
  Speaker 8: work for a PR firm and I have my set salary,
• 31:47
  Speaker 8: I know what I'm gonna make. I have benefits. I'm
• 31:49
  Speaker 8: gonna get paid on every two weeks or every month
• 31:52
  Speaker 8: or however it works for them, And so there's stability
• 31:54
  Speaker 8: there with me. If I don't hustle and go get clients,
• 31:58
  Speaker 8: I ain't gonna eat. And then people don't tell you.
• 32:01
  Speaker 8: It's like you might have a client. They agree on
• 32:02
  Speaker 8: the rate and the retainer late it ain't on time,
• 32:05
  Speaker 8: Like my retainer's due on the first of each month.
• 32:08
  Speaker 8: I've had people been months late on a retainer where
• 32:11
  Speaker 8: it's like, oh, I got you. It's in my account
• 32:12
  Speaker 8: and it's a NET sixty or it's a net ninety
• 32:14
  Speaker 8: or a net next year. Like I'm like, I'm a
• 32:18
  Speaker 8: sentence to collection, man, Like, what the hell you know?
• 32:20
  Speaker 8: And so that's part of it too, because if you
• 32:23
  Speaker 8: don't budget correctly, It's like, what do you do if
• 32:26
  Speaker 8: your rent is doing the first and your money is
• 32:28
  Speaker 8: coming in on the first but it's late. Are you
• 32:29
  Speaker 8: late with the rant? You're getting evicted? Like what what
• 32:32
  Speaker 8: is it?
• 32:32
  Speaker 3: You know?
• 32:32
  Speaker 7: And so I think that's a struggle for sure.
• 32:35
  Speaker 8: I'm reading this book right now by a very famous
• 32:40
  Speaker 8: publisher's name is Terry Williams. She was she was like
• 32:42
  Speaker 8: one of the first publishers. She used to represent Eddie Murphy.
• 32:45
  Speaker 8: And even just in the beginning of the book, like
• 32:47
  Speaker 8: she was talking about like always putting her clients first,
• 32:52
  Speaker 8: even at the even at her own detriment, you know,
• 32:55
  Speaker 8: Like she was talking about she would be out at
• 32:56
  Speaker 8: red carpet parties and all this stuff until midnight and
• 32:59
  Speaker 8: then come home and she would she'd be just in
• 33:01
  Speaker 8: the fridge just eating her feelings. And I'm like, damn,
• 33:05
  Speaker 8: I can relate to that.
• 33:06
  Speaker 3: You know.
• 33:07
  Speaker 8: I'm not saying I'm eating my feelings, but I'm like
• 33:09
  Speaker 8: I've been binge eating too, you know. And so as
• 33:12
  Speaker 8: she continues in the book, like speaking of struggle, it's like,
• 33:15
  Speaker 8: this is the job where you kind of sacrifice yourself
• 33:18
  Speaker 8: and put yourself last, Like you're for me, I'm the
• 33:21
  Speaker 8: publicist who caters to my clients. Like, if I have
• 33:24
  Speaker 8: a great idea, I'm like, is it for me? No,
• 33:25
  Speaker 8: I'm gonna give this to my client. Or I'm gonna
• 33:27
  Speaker 8: go travel with my client and do all these different
• 33:29
  Speaker 8: cities on their tour for them, and that's okay.
• 33:31
  Speaker 7: If I don't eat, they eat, they do that. And
• 33:33
  Speaker 7: so it's like.
• 33:36
  Speaker 8: That can take a toll on you mentally if you're
• 33:37
  Speaker 8: not strong, because you don't really know your true word
• 33:40
  Speaker 8: out of client one time. It's so funny. I was
• 33:44
  Speaker 8: almost said her name, but out of client one time.
• 33:47
  Speaker 8: Nobody's listening to something podcasts. Yeah, but literally, like she
• 33:57
  Speaker 8: wanted to cut my rate in half, and I'm like,
• 33:59
  Speaker 8: cut it in half, and she's like, because all right,
• 34:01
  Speaker 8: this is what happened. She was famous and her husband
• 34:03
  Speaker 8: were famous, and they both hired me together, and I
• 34:05
  Speaker 8: was going to work them as a couple. Me and
• 34:07
  Speaker 8: the husband kind of fell out because I wouldn't get
• 34:10
  Speaker 8: involved with their arguments.
• 34:11
  Speaker 7: Like it's like if y'all was arguing and you're like, well,
• 34:13
  Speaker 7: who's right? Am I right? Are you right?
• 34:15
  Speaker 8: If I say he's right, You're gonna be mad. And
• 34:16
  Speaker 8: if you say if I say, you're right, you might
• 34:18
  Speaker 8: be mad. And so I was always in the middle
• 34:20
  Speaker 8: of stuff like that, and so one day he's like,
• 34:21
  Speaker 8: you fired. I don't want to work with you no more.
• 34:23
  Speaker 8: So I'm thinking, like, I guess I'm fired, you know,
• 34:25
  Speaker 8: And then she's like, no, I'm gonna keep you. So
• 34:27
  Speaker 8: but remember I'm working with both of them. When they
• 34:29
  Speaker 8: asked me what the rate was, I gave him the rate.
• 34:31
  Speaker 8: They decided to split the rate. So if they said
• 34:33
  Speaker 8: this house was ten thousand and you put five, and
• 34:35
  Speaker 8: you put five, the house is still ten thousand, regardless
• 34:38
  Speaker 8: if you move out or not, you know, you don't
• 34:39
  Speaker 8: just get to pay five.
• 34:40
  Speaker 7: And that's what she wanted to do.
• 34:41
  Speaker 8: She's like, well, I'm only paying my half, and I'm like, no, no, no,
• 34:44
  Speaker 8: the rate was the rate, and she's like, you're not
• 34:46
  Speaker 8: even worth that rate. And at the time, sadly, I
• 34:51
  Speaker 8: took the half because I believe I wasn't worth the
• 34:54
  Speaker 8: rate because a lot of times, like you don't see
• 34:58
  Speaker 8: what happens before a client go on the red carpet
• 35:00
  Speaker 8: or before they go on an interview, like the the
• 35:03
  Speaker 8: words of affirmation you got to instill in these people,
• 35:06
  Speaker 8: or like all the moving parts it takes to push
• 35:08
  Speaker 8: somebody out there to get the image that you I see.
• 35:10
  Speaker 8: And a lot of times people beat up on those
• 35:12
  Speaker 8: who are closest to them. Like I remember in the
• 35:14
  Speaker 8: beginning the ice side of a client and would talk
• 35:15
  Speaker 8: to me crazy like you motherfucker, you fat mother?
• 35:19
  Speaker 7: This heavy e.
• 35:20
  Speaker 8: I'm like, heavy E, what bitch knocked the ship out
• 35:24
  Speaker 8: to you?
• 35:25
  Speaker 3: Now?
• 35:25
  Speaker 6: You know, like you ever think about somebody, especially especially.
• 35:30
  Speaker 8: Literally now I'm a completely different person, and I'd be
• 35:34
  Speaker 8: wanting revenge on people.
• 35:35
  Speaker 3: Man.
• 35:36
  Speaker 8: I remember, not too long ago, I went on Facebook
• 35:38
  Speaker 8: and try to find somebody from high.
• 35:40
  Speaker 7: School crazy that I let slide.
• 35:42
  Speaker 8: I'm like, yo, I wish I was who I am
• 35:44
  Speaker 8: now then? Like what Yeah, Like I was to find
• 35:48
  Speaker 8: them and fight. I'm like, this is ridiculous. They probably
• 35:49
  Speaker 8: don't even remember what they said to you, you know,
• 35:52
  Speaker 8: but like, and I would take that kind of stuff
• 35:55
  Speaker 8: because that's how I grew up. Like my dad is
• 35:57
  Speaker 8: like if from Detroit, he's a hood kind of guy.
• 36:00
  Speaker 8: He would talk to us like that, motherfucker is your
• 36:02
  Speaker 8: motherfucker that? But that's how he was raised too, And
• 36:05
  Speaker 8: so in my mind, I'm like, oh, this is like,
• 36:06
  Speaker 8: this is how people talk, you know, it wasn't. I
• 36:09
  Speaker 8: did my own little soul searching and you know, some
• 36:11
  Speaker 8: therapy and stuff, and I'm like, yo, this is toxic
• 36:13
  Speaker 8: and it even worth it. I'm getting cussed out for
• 36:15
  Speaker 8: fifty dollars. So in my mind, I'm thinking right right now,
• 36:17
  Speaker 8: right now, That's how I get it. Like, so you
• 36:21
  Speaker 8: have a how do you balance your personal life?
• 36:23
  Speaker 3: Right?
• 36:23
  Speaker 9: Because it seems like you're putting your clients first, right,
• 36:25
  Speaker 9: even if you have ideas, you're giving it to your clients.
• 36:27
  Speaker 7: This was in sight.
• 36:28
  Speaker 8: I want to say, this is hindsight, guys, this is like,
• 36:31
  Speaker 8: now you have great personal life. Like the same way
• 36:34
  Speaker 8: I said, I would try to the same way I
• 36:36
  Speaker 8: would have to budget my time with clients, like Okay,
• 36:40
  Speaker 8: this client is going to get this much time, and
• 36:42
  Speaker 8: this client's can get this much time.
• 36:43
  Speaker 7: Like I'm budget my own life in there too.
• 36:45
  Speaker 3: You know.
• 36:45
  Speaker 8: At one point you can call me at two am.
• 36:47
  Speaker 8: I'm like hello, I'm always up. Now it's like two am.
• 36:50
  Speaker 8: I'm like, nigga, no, what the fuck? So I have
• 36:54
  Speaker 8: created boundaries, how to learn boundaries. But I can say
• 36:58
  Speaker 8: a lot of people start and they don't have boundaries.
• 37:00
  Speaker 8: Like so many people, like when I listened to like
• 37:02
  Speaker 8: these zoom calls or these webinars like they.
• 37:04
  Speaker 7: Claim to fame.
• 37:05
  Speaker 8: Is like, you know, I was working with so and so,
• 37:07
  Speaker 8: and I was living in my car. I was homeless,
• 37:09
  Speaker 8: so I spent my last to go here. And I'm like,
• 37:11
  Speaker 8: why is that the story? Like why is that something
• 37:14
  Speaker 8: that we should celebrate? Like you know, like for me,
• 37:16
  Speaker 8: it's like, yeah, I was living on a couch. We
• 37:19
  Speaker 8: all lived on a couch. That's not the story. And
• 37:21
  Speaker 8: nigga like I got off the couch, and that's what
• 37:22
  Speaker 8: I want to talk about, like getting off of it.
• 37:25
  Speaker 8: But I think so for so many of us, we
• 37:27
  Speaker 8: feel like we have to struggle in order to uh,
• 37:30
  Speaker 8: to be validated, validated. I even my first TV deal,
• 37:34
  Speaker 8: I knew it was a fucked up deal. I knew
• 37:36
  Speaker 8: it was fucked up. I knew like everyone was making
• 37:38
  Speaker 8: way more than me. And I think, like I executive
• 37:41
  Speaker 8: producing the show, like a TV show executive producer, you
• 37:44
  Speaker 8: would think you get some checks.
• 37:45
  Speaker 7: It was two thousand.
• 37:46
  Speaker 8: Dollars and I'm like, what the entire series for the
• 37:49
  Speaker 8: two thousand dollars?
• 37:50
  Speaker 3: Wow?
• 37:51
  Speaker 8: And I had an attorney who was experienced. I had
• 37:54
  Speaker 8: an agent who was experienced, and what the agent told
• 37:57
  Speaker 8: me was like, you know, you always take an L
• 37:58
  Speaker 8: on your first deal, Like have you ever heard that before?
• 38:01
  Speaker 8: Like that's what everybody says, and we're so accustomed to
• 38:05
  Speaker 8: thinking that way, Like you take an L. Yeah, if
• 38:07
  Speaker 8: I was doing this on my own, I should take
• 38:09
  Speaker 8: an L. But nigga, this is like your hundredths deal.
• 38:11
  Speaker 8: This is you've been doing this, Like why am I
• 38:13
  Speaker 8: taking els? Why am I expected to take an L
• 38:15
  Speaker 8: on my first deal? Like this is my project, I'm
• 38:18
  Speaker 8: epeing it like y'all want to buy it. Clearly there's
• 38:20
  Speaker 8: a huge budget.
• 38:21
  Speaker 7: I've worked.
• 38:22
  Speaker 8: I've been blessed to work on different areas of television
• 38:24
  Speaker 8: where I'm producing. I know what the producers are getting,
• 38:26
  Speaker 8: I know what the talent is getting. I know what
• 38:28
  Speaker 8: the marketing company is gonna get when they market it.
• 38:31
  Speaker 8: How come I'm getting less than everybody? And this is
• 38:33
  Speaker 8: my ship, you know? And so for me, I don't
• 38:38
  Speaker 8: want back to your question creating boundaries and then also
• 38:41
  Speaker 8: being knowledgeable.
• 38:42
  Speaker 7: Like to not have to go through those struggles.
• 38:45
  Speaker 8: That's what I try to tell people, like really ask
• 38:48
  Speaker 8: Like for me, I was embarrassed to ask certain questions.
• 38:51
  Speaker 8: I remember I would go to parties and they would
• 38:53
  Speaker 8: be like Diddy, like the most recent party before COVID,
• 38:55
  Speaker 8: it was lit and I was that Yep, Diddy's fifty
• 38:59
  Speaker 8: then said I was hot and I'm like, hey, I know,
• 39:02
  Speaker 8: but it was lit because like Kobe was there, rest
• 39:04
  Speaker 8: in peace and Marvin Sapp was saying, and all these
• 39:07
  Speaker 8: different people in the room. And I remember I used
• 39:09
  Speaker 8: to go to parties like that, and I would spend money.
• 39:11
  Speaker 8: I didn't have to look like I was a part
• 39:13
  Speaker 8: of the crew, just to stand this close to Beyonce
• 39:15
  Speaker 8: or this close to somebody like an La Read or whoever,
• 39:18
  Speaker 8: and not say shit, Like I won't even ask for
• 39:20
  Speaker 8: a photo because I'm like in LA you don't ask
• 39:22
  Speaker 8: for a photo.
• 39:23
  Speaker 7: You ask for a photo. It's like your courtney, like
• 39:25
  Speaker 7: you got to look like you belong.
• 39:26
  Speaker 8: So I wouldn't ask for photos and I would act
• 39:27
  Speaker 8: like I was supposed to be there, And really I
• 39:29
  Speaker 8: realized that was doing a disservice to myself, Like if
• 39:32
  Speaker 8: God's putting you in these rooms, like you gotta humble
• 39:34
  Speaker 8: yourself enough to ask questions, like you're in your for
• 39:36
  Speaker 8: a reason. Like you network, Like, don't come in here
• 39:39
  Speaker 8: and already think that like your shit, don't think and
• 39:41
  Speaker 8: you the hottest thing since slice bread because you're in
• 39:43
  Speaker 8: the party, like go Like for me, I always see
• 39:46
  Speaker 8: people take.
• 39:46
  Speaker 7: Pictures that party. I'm like, who's number did you get?
• 39:48
  Speaker 7: Like what follow up is going to happen?
• 39:50
  Speaker 8: You get a meeting setup, Like that's more impressive to
• 39:52
  Speaker 8: me than an Instagram feed full of celebrity images and
• 39:55
  Speaker 8: so all this is like stuff I just had to
• 39:57
  Speaker 8: learn over time. So one is like knowledge and then boundaries.
• 40:01
  Speaker 8: And I hope I answered the question because I thought
• 40:03
  Speaker 8: about Beyonce and started rambling shout out to be because
• 40:07
  Speaker 8: I'm like, this is a moment right here, and.
• 40:08
  Speaker 3: That's the moment.
• 40:09
  Speaker 5: Let me let me ask you this to switch gears
• 40:11
  Speaker 5: a little bit on the marketing side, because you have
• 40:13
  Speaker 5: a book about social media.
• 40:14
  Speaker 8: Yeah, let me just say something really quickly, because we
• 40:17
  Speaker 8: saw what happen to be Simone and they said she
• 40:19
  Speaker 8: plagiarized it.
• 40:20
  Speaker 7: Oh yes, I plagiarized that entire book.
• 40:23
  Speaker 3: You're not cheating if you're not cheating and not trying it.
• 40:25
  Speaker 7: But here's what I did.
• 40:26
  Speaker 8: It's I didn't say Written by me, it's curated by me,
• 40:29
  Speaker 8: like you're paying for me to curate this erness.
• 40:32
  Speaker 3: What's up?
• 40:33
  Speaker 9: You ever walk into a small business and everything just works,
• 40:36
  Speaker 9: Like the checkout is fast, the receipts are digital, tipping
• 40:40
  Speaker 9: is a breeze, and you're out the door before the
• 40:42
  Speaker 9: line even builds odds are they're using Square. We love
• 40:46
  Speaker 9: supporting businesses that run on Square because it just feels seamless.
• 40:50
  Speaker 9: Whether it's a local coffee shop, a vendor at a
• 40:52
  Speaker 9: pop up market, or even one of our merch partners,
• 40:55
  Speaker 9: Square makes it easy for them to take payments, manage inventory,
• 40:59
  Speaker 9: and run their business with confidence, all from one simple system.
• 41:04
  Speaker 6: If you're a business owner or even just thinking about
• 41:06
  Speaker 6: launching something soon, Square is hands.
• 41:09
  Speaker 9: Down one of the best tools out there to help
• 41:11
  Speaker 9: you start, run, and grow. It's not just about payments,
• 41:15
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• 42:23
  Speaker 1: Coach, the energy out there felt different. What changed for
• 42:25
  Speaker 1: the team today?
• 42:26
  Speaker 2: It was the new game day, scratches from the California
• 42:28
  Speaker 2: Lottery players, everything.
• 42:30
  Speaker 3: Those games sent the team's energy through the roof.
• 42:32
  Speaker 1: Are you saying it was the off field play that
• 42:34
  Speaker 1: made the difference on the field.
• 42:35
  Speaker 2: Hey, little play makes your day, and today it made
• 42:38
  Speaker 2: the game. That's all for now, Coach.
• 42:40
  Speaker 4: One more question play the new Los Angeles Chargers, San
• 42:43
  Speaker 4: Francisco forty nine Ers and Los Angeles Rams Scratchers from
• 42:46
  Speaker 4: the California Lottery. A little play can make your day. Peace,
• 42:50
  Speaker 4: pay responsibily. Must be eighteen years or older to purchase
• 42:52
  Speaker 4: plate or claim.
• 42:52
  Speaker 8: Way to where it's you have a million captions. It's like, oh,
• 42:56
  Speaker 8: you want a party caps, you want a caption with
• 42:57
  Speaker 8: your friends, you want to caption for us ub subliminal
• 43:00
  Speaker 8: disks Like I'm curating it, adding my own things into
• 43:02
  Speaker 8: it while still sourcing the people who I got the
• 43:05
  Speaker 8: things from, but.
• 43:06
  Speaker 7: I didn't write it.
• 43:07
  Speaker 8: So when they come out like, he's still my caption,
• 43:09
  Speaker 8: I gave you credit on the last page and I
• 43:11
  Speaker 8: said I curated it, I didn't write it.
• 43:13
  Speaker 5: But yeah, go ahead, there you have PC has been given.
• 43:18
  Speaker 5: So yeah, you have a book about social media. And
• 43:20
  Speaker 5: I feel like social media has really changed the game,
• 43:22
  Speaker 5: like I said before and now marketing. I feel like
• 43:24
  Speaker 5: whether you're an artist, whether you're a small business own
• 43:28
  Speaker 5: or whatever, social media is like everything. Right, So you
• 43:32
  Speaker 5: have a whole book about it curated. What is some
• 43:36
  Speaker 5: tips that you have for your clients or like, how
• 43:38
  Speaker 5: do you like is that part of like being a
• 43:40
  Speaker 5: publicist as well as far as like to help your
• 43:42
  Speaker 5: clients understand because I feel like a lot of people
• 43:44
  Speaker 5: don't really understand social media. And I actually have given
• 43:48
  Speaker 5: a lot of tips to different people in the business world,
• 43:51
  Speaker 5: and I'm actually thinking about being a social media consultant myself.
• 43:55
  Speaker 3: Actually why not? Why not?
• 43:58
  Speaker 5: And I feel like people just completely don't get it.
• 44:01
  Speaker 5: Like they might like have a great personality, they might
• 44:04
  Speaker 5: have great content, they have the potential to make great content,
• 44:07
  Speaker 5: but it's just a weird vibe for a lot of people.
• 44:10
  Speaker 5: So social media, how do you? How do you handle that?
• 44:12
  Speaker 3: For people?
• 44:13
  Speaker 8: I don't think that's necessarily a job of a traditional publicist,
• 44:16
  Speaker 8: Like they're like, we do PR. That's you have a
• 44:18
  Speaker 8: social media manager for that, and maybe a marketing manager
• 44:21
  Speaker 8: for the marketing stuff. But going back to what I
• 44:23
  Speaker 8: said initially, like being with a client who had nobody
• 44:26
  Speaker 8: else and just having to do things I didn't really know,
• 44:28
  Speaker 8: like that wasn't the job of a publicist, And so
• 44:31
  Speaker 8: I really like mastered my skill in those different areas
• 44:34
  Speaker 8: to where it's like, oh shit, like I just kind
• 44:36
  Speaker 8: of taught myself to new skills that I can monetize
• 44:38
  Speaker 8: on differently outside of PR.
• 44:40
  Speaker 7: Sounds like three checks, you know, And.
• 44:42
  Speaker 8: So for me because of that, I can do it,
• 44:47
  Speaker 8: but I don't think a traditional publicist would do it.
• 44:50
  Speaker 8: Like so for social media, for example, one of my
• 44:53
  Speaker 8: clients before Covid.
• 44:54
  Speaker 7: Was Fox Soul. It's like the new streaming platform from Fox.
• 44:58
  Speaker 3: So is that owned by Fox?
• 45:00
  Speaker 8: It's owned by Thoughts, but it's like completely black owned
• 45:02
  Speaker 8: and ran it's black.
• 45:04
  Speaker 3: It's black.
• 45:05
  Speaker 8: Sorry, sorry, you know I've been watching the Twitter. I'm
• 45:10
  Speaker 8: black on this. Like my friend he's ahead of Fox,
• 45:15
  Speaker 8: so he's a black man, but it is under Fox.
• 45:20
  Speaker 7: Yeah, okay, James do boats.
• 45:22
  Speaker 8: But uh so with them, Like I got that job
• 45:25
  Speaker 8: to do social media managing for them. So I got
• 45:27
  Speaker 8: it and like maybe four hundred followers on Instagram, no YouTube, nothing,
• 45:31
  Speaker 8: And so my team and I like we came up
• 45:33
  Speaker 8: with the whole how the page is going to look,
• 45:35
  Speaker 8: getting the content from their platforms, editing it up, putting
• 45:39
  Speaker 8: up there with like dope captions, and really cross promoting
• 45:42
  Speaker 8: with other Instagram pages and YouTube pages and Twitter. And
• 45:45
  Speaker 8: then when I finished, like I'd grown that Instagram page.
• 45:47
  Speaker 8: I think it was like sixty thousand followers and the
• 45:49
  Speaker 8: YouTube at one hundred thousand subscribers in a matter of
• 45:51
  Speaker 8: four months. And so I don't think that's something that
• 45:54
  Speaker 8: typical publicers would do, But because I had to do
• 45:56
  Speaker 8: that with other clients, it's like, oh, I could do
• 45:58
  Speaker 8: that marketing. So right now I'm working on a marketing
• 46:01
  Speaker 8: campaign for BT for Chronicles, which is a docu series
• 46:05
  Speaker 8: on No Limit and Rough Riders. Has nothing to do
• 46:07
  Speaker 8: with PR. There's no press element at all. It's simply
• 46:11
  Speaker 8: experiential in terms of marketing. And like the creative campaign
• 46:14
  Speaker 8: that I came up.
• 46:15
  Speaker 5: With, how did you how did you help how did
• 46:17
  Speaker 5: you help grow the page in the in the YouTube
• 46:19
  Speaker 5: page that fast?
• 46:21
  Speaker 8: Uh? Well, the thing about Fox so every there was
• 46:23
  Speaker 8: so much content, So every day from six to ten,
• 46:26
  Speaker 8: it's four hours, five days a week there was a
• 46:29
  Speaker 8: show on.
• 46:30
  Speaker 7: So what is that twenty hours a week?
• 46:32
  Speaker 8: I think, so twenty hours of content, Like we would
• 46:35
  Speaker 8: just constantly do the feed and then in buying social
• 46:39
  Speaker 8: ads like through Facebook or making sure like when you
• 46:41
  Speaker 8: click other outlets that are similar, like let's say Fox
• 46:44
  Speaker 8: Sol could be similar to the Real or to Wendy
• 46:46
  Speaker 8: Wims in terms of in terms of the talent. When
• 46:49
  Speaker 8: you click a Windy Wims video, you get a Fox
• 46:51
  Speaker 8: Soul ad like it would be like Fox, so's like
• 46:53
  Speaker 8: what is this?
• 46:53
  Speaker 7: Who's that? And then also what I was saying for
• 46:55
  Speaker 7: you guys in.
• 46:56
  Speaker 8: Terms of like getting excerpts of like your review is
• 47:00
  Speaker 8: like well Ryan Leslie says this, or so and so
• 47:02
  Speaker 8: says that, and sending that to blogs.
• 47:04
  Speaker 7: That's one way.
• 47:05
  Speaker 8: Another way, or I guess a visual way of that
• 47:07
  Speaker 8: would be taking a clip, Like you don't want to
• 47:09
  Speaker 8: send someone an hour long interview, like I don't have
• 47:11
  Speaker 8: time to listen to it. So I would take a
• 47:13
  Speaker 8: minute interview, a minute clip, and I would send that
• 47:16
  Speaker 8: out to Shade Room or to Baller or to Neighborhood
• 47:18
  Speaker 8: Talk or whoever, and they would tag us like this
• 47:20
  Speaker 8: is via Fox Soul.
• 47:21
  Speaker 3: So people will come and through. Did you pay for that?
• 47:24
  Speaker 7: No? No, not at all.
• 47:25
  Speaker 3: Yeah.
• 47:26
  Speaker 8: And that was strategically done because I feel like once
• 47:28
  Speaker 8: you pay, no matter if your clip is good or not,
• 47:31
  Speaker 8: they want to So I would send stuff all the time.
• 47:35
  Speaker 8: Mind you is five days a week, there's four shows
• 47:37
  Speaker 8: a day. I would always send stuff. They didn't post everything,
• 47:39
  Speaker 8: but the things that they did post was stuff that
• 47:42
  Speaker 8: was polarizing. Like for example, now they have the show
• 47:44
  Speaker 8: at Lisa Ray and Vivica Fox on there whatever. So
• 47:47
  Speaker 8: Lisay's talking about Nicki Minaj, of course they're going to
• 47:49
  Speaker 8: post that. So what we realize is like we got
• 47:51
  Speaker 8: to really go in and find things that are topical,
• 47:54
  Speaker 8: like instead of just doing an interview with somebody about publicity,
• 47:58
  Speaker 8: it's like, what question can you ask them that other
• 48:01
  Speaker 8: people will care about?
• 48:01
  Speaker 7: If they had no idea who I was?
• 48:03
  Speaker 8: For example, if no one had no idea who I
• 48:05
  Speaker 8: was or no idea who you were, what would make
• 48:08
  Speaker 8: somebody post a clip? I would then say, well, we're
• 48:10
  Speaker 8: going to ask a question like this Varieting magazine just
• 48:14
  Speaker 8: did a cover like the State of Black Hollywood. It's like,
• 48:16
  Speaker 8: talk to us about being a black publicist in Hollywood?
• 48:19
  Speaker 8: Or do you think these white corporations are using Black
• 48:22
  Speaker 8: Lives Matter as a way to get more publicity or
• 48:24
  Speaker 8: do you think they really care from a PR perspective.
• 48:27
  Speaker 8: So now that's something that is current and trending. People
• 48:29
  Speaker 8: want to know about that because everyone is putting Black
• 48:31
  Speaker 8: Lives Matter and their messaging. They don't care who I am,
• 48:34
  Speaker 8: where you guys are, But it's the clip is a
• 48:35
  Speaker 8: conversation piece is going to get engagement on their Instagram page,
• 48:38
  Speaker 8: which is why they're going to post it. It's like
• 48:40
  Speaker 8: when you post a picture yourself, You're like, if you
• 48:42
  Speaker 8: look good, you know, people don't comment because you look good.
• 48:44
  Speaker 7: If you don't, they not.
• 48:45
  Speaker 8: So you even with like outlets, it's like, will people
• 48:48
  Speaker 8: comment on this post?
• 48:50
  Speaker 7: Yes? Or no? You know? And so I think that's
• 48:52
  Speaker 7: something that would be a conversation piece.
• 48:54
  Speaker 8: And then from there I would take that post and
• 48:55
  Speaker 8: I might go put it on the Black Startup Page,
• 48:57
  Speaker 8: or I might put it on Talk to Pops on Instagram, not.
• 49:01
  Speaker 7: Necessarily Shade Room.
• 49:03
  Speaker 8: And that's another thing people have to realize too, that
• 49:04
  Speaker 8: there are micro blogs that are more important to me
• 49:07
  Speaker 8: than the ones who have millions and millions of followers. Yeah, exactly,
• 49:12
  Speaker 8: like if I was gonna like earn your Leisure, if
• 49:15
  Speaker 8: I was going to promote your podcast, I don't necessarily
• 49:17
  Speaker 8: think I would put it on the Shade Room because
• 49:20
  Speaker 8: even if it's the great content, people on there are
• 49:22
  Speaker 8: ultimately there to be shady. I want to have the
• 49:24
  Speaker 8: top comment, So I'm going to spend my money on
• 49:27
  Speaker 8: my ad on Shade Room for them to talk about
• 49:29
  Speaker 8: me and talk about all your.
• 49:31
  Speaker 7: Shirt don't fit.
• 49:31
  Speaker 8: It's like I don't want that or am I gonna
• 49:37
  Speaker 8: put it on like wealth to Prosperities Instagram page or
• 49:42
  Speaker 8: something like that, to where people on their only phone
• 49:44
  Speaker 8: this page because they want knowledge and information and they
• 49:47
  Speaker 8: want to do a business. Like for me, I DMed
• 49:49
  Speaker 8: you guys back in March for something. I forget what
• 49:52
  Speaker 8: campaign I was working. I didn't get a reply, by
• 49:54
  Speaker 8: the way, but.
• 49:56
  Speaker 3: Publicist, I don't.
• 49:59
  Speaker 8: Know if y'all do as at the time I dammed,
• 50:01
  Speaker 8: I'm like, yo, how much would it be for an
• 50:02
  Speaker 8: ad on this page? Because for me, I'm like, you
• 50:04
  Speaker 8: guys are the perfect page to monetize black businesses or
• 50:07
  Speaker 8: just business in general, because everybody following it wants to
• 50:10
  Speaker 8: start a business.
• 50:10
  Speaker 7: They want to know something about something.
• 50:12
  Speaker 8: For example, when I did the Breakfast club, I was
• 50:15
  Speaker 8: on there with a hat and like a hoodie on
• 50:17
  Speaker 8: or something like. I didn't even think about image. I
• 50:20
  Speaker 8: thought I was just talking to friends. I didn't care
• 50:21
  Speaker 8: about it coming on here. I'm like, hold on, let
• 50:24
  Speaker 8: me go to the closet and get something, because I know
• 50:27
  Speaker 8: the audience. Everyone who listens either has a business or
• 50:29
  Speaker 8: wants to start a business. And you have a business,
• 50:31
  Speaker 8: you want to hire a publicist. You're gonna hire me,
• 50:33
  Speaker 8: and I'm on here, like, you know, just slashing with
• 50:35
  Speaker 8: my little you know, I'm like, let me put my
• 50:38
  Speaker 8: best foot forward, let me put my Louis Paton's on it.
• 50:40
  Speaker 8: Even though I didn't know we wasn't going to be
• 50:41
  Speaker 8: able to see the fee out of work, you know,
• 50:44
  Speaker 8: but nonetheless.
• 50:45
  Speaker 3: I put my the resk check, the risk check.
• 50:47
  Speaker 8: I understand the audience for this platform, and I think
• 50:51
  Speaker 8: that's what people out in marketing got to understand the audience,
• 50:53
  Speaker 8: Like people advertise on places that don't even care just
• 50:56
  Speaker 8: because the followers and numbers, not engagement or like what
• 50:59
  Speaker 8: that audience is into.
• 51:01
  Speaker 9: Speaking of variety, can we talk about the coalition that
• 51:04
  Speaker 9: you guys formed. My publicist is black and the representation
• 51:07
  Speaker 9: I know, I mean presence is everything. And I know
• 51:09
  Speaker 9: there's probably a lack of black publicists in Hollywood and
• 51:12
  Speaker 9: probably in New York as well.
• 51:14
  Speaker 6: Why do we formed the coalition? What's his purpose?
• 51:17
  Speaker 8: So in twenty eighteen, I wore a jacket to Beyonce
• 51:22
  Speaker 8: and jay Z's On the Run concert that said Beyonce's
• 51:24
  Speaker 8: publicsist is black. I wasn't trying to really send a
• 51:27
  Speaker 8: message other than like a big fuck you to somebody
• 51:29
  Speaker 8: who told me they wouldn't take me on as a
• 51:31
  Speaker 8: they wouldn't let me take their client on as their
• 51:33
  Speaker 8: publishers because they wanted to have white press, and because
• 51:36
  Speaker 8: I was black, all I could do was black press.
• 51:38
  Speaker 8: And I'm like, well, Beyonce's publicist is black, and they're like, no,
• 51:40
  Speaker 8: she's not.
• 51:41
  Speaker 7: I'm like, no, she really is.
• 51:42
  Speaker 8: Like well she probably has a white publicist too, and
• 51:45
  Speaker 8: so I'm like, let me go look into it. And
• 51:46
  Speaker 8: so I went and researched her publicist, Yvett Noel Shore,
• 51:50
  Speaker 8: and she'd been with Beyonce since Destiny's Child, and before
• 51:53
  Speaker 8: that she was with Mariah Carey, and then she was
• 51:54
  Speaker 8: with Prince and Adele and Jessica Simpson, all these big
• 51:57
  Speaker 8: names black and white. And I'm like, yo, this is
• 51:59
  Speaker 8: who I'm to aspire to be like. And it's like
• 52:02
  Speaker 8: for me, it instantly changed the narrative of what people
• 52:04
  Speaker 8: would have you to believe. There's like a black publicist
• 52:07
  Speaker 8: you can only do urban stuff, and a white publicsert
• 52:09
  Speaker 8: can do general market stuff.
• 52:10
  Speaker 7: This is a black woman.
• 52:11
  Speaker 8: Who has no white publicist or she's not someone's indie
• 52:14
  Speaker 8: publisherst she's the publicist, and she has Beyonce on Vogue,
• 52:17
  Speaker 8: and she also knows enough about culture to have Beyonce
• 52:21
  Speaker 8: talking to Angie Martinez or to talking to people who
• 52:24
  Speaker 8: reached the culture and her core demographic right, And so
• 52:26
  Speaker 8: I put that on the jacket as like, yeah, she
• 52:29
  Speaker 8: is black and I'm at the concert. I didn't think
• 52:30
  Speaker 8: I wouldn't meet her at all because there's a million
• 52:32
  Speaker 8: people there and I'm like, she's probably in the back,
• 52:35
  Speaker 8: chilling whatever. But as fate would have it, my friend Dora,
• 52:40
  Speaker 8: she called him, was like, hell, I've my husband's in
• 52:43
  Speaker 8: La going to the concert. He has like these passes
• 52:46
  Speaker 8: where like the celebrities hangout. Because ticket, Yeah, my ticket
• 52:51
  Speaker 8: was gonna be up in the front, like front row.
• 52:52
  Speaker 8: I played for that ticket. She got me a ticket
• 52:54
  Speaker 8: where I was further back, and at first I'm like, yo,
• 52:56
  Speaker 8: my seat way up there?
• 52:57
  Speaker 7: Why am I back here?
• 52:58
  Speaker 8: But you're on the risers and literally like I'm standing
• 53:01
  Speaker 8: with Kim Gardashian and Chris Jenner and all these different people.
• 53:04
  Speaker 8: And then here comes Beyonce's publicist, vent Noel Short, and
• 53:06
  Speaker 8: so she sees the jacket. I didn't even know that
• 53:09
  Speaker 8: June Ambrose had already taken a picture of it and
• 53:11
  Speaker 8: sent it to hers. So she was looking for me
• 53:13
  Speaker 8: and we took a picture and she's like, here, take
• 53:14
  Speaker 8: my number down. I'm gonna send you the picture. I'm like,
• 53:17
  Speaker 8: all right, cool, send me the picture. I think I'll
• 53:19
  Speaker 8: ever talk to the woman again. I'm like, you busy whatever.
• 53:21
  Speaker 8: The very next day she called me and she's like, yo,
• 53:23
  Speaker 8: I wanted to have a real conversation because I understood
• 53:26
  Speaker 8: what you meant by the jacket. And so she started
• 53:28
  Speaker 8: telling me all these stories about how she had been marginalizing,
• 53:30
  Speaker 8: how people would try to take Beyonce from her, and
• 53:33
  Speaker 8: different friends are like, well, you need to go with
• 53:35
  Speaker 8: this company or John Legend. I remember she was telling
• 53:37
  Speaker 8: me a story that they convinced him to bring on
• 53:40
  Speaker 8: another publicist to get them an outlet that they thought.
• 53:42
  Speaker 7: She couldn't get.
• 53:43
  Speaker 8: Meanwhile, they still never had gotten that outlet when they
• 53:45
  Speaker 8: hired them, and so she's like, yeah, I have gone
• 53:48
  Speaker 8: through it as well. And so from there she involved
• 53:51
  Speaker 8: a couple other people be brought in Vanessa Anderson. She
• 53:54
  Speaker 8: represents Isa Ray and DJ Mustard, and then Erica Tucker
• 53:58
  Speaker 8: does Yashadi and Kendrick Sampson he's doing all the Black
• 54:01
  Speaker 8: Lives Matter stuff for Insecure, and Trel Thomas works with
• 54:05
  Speaker 8: Tina Knowles because at first Miss Knowles or Miss nos
• 54:08
  Speaker 8: Lawson was gonna have us do a panel at her theater,
• 54:11
  Speaker 8: and that's how he was involved, Like We're gonna do
• 54:12
  Speaker 8: a panel at Waco talking about like black pr and
• 54:15
  Speaker 8: black publicist and I'm like, okay, cool, and then from
• 54:18
  Speaker 8: there it just grew. And so then the last person
• 54:20
  Speaker 8: she brought in was Felicia font from Colombia. She's like
• 54:24
  Speaker 8: the head of urban there and does so many people
• 54:26
  Speaker 8: as well, and so we just started having conversations with people.
• 54:30
  Speaker 8: We had no intentions of like making it anything really
• 54:34
  Speaker 8: and then it wasn't until we did, like in COVID.
• 54:37
  Speaker 8: We had a zoom call, we did one in Beverly Hills,
• 54:39
  Speaker 8: one in Harlem at Linkston Hughes's house, and we did
• 54:41
  Speaker 8: a COVID one and we had like like almost a
• 54:43
  Speaker 8: thousand people on there on zoom. I'm like, damn, these
• 54:45
  Speaker 8: people really showed up and we saw impactful. It was
• 54:48
  Speaker 8: like we need to do something, and so we have
• 54:51
  Speaker 8: turned into a nonprofit organization because what we realized is
• 54:54
  Speaker 8: like you can like again sacrificing yourself like I said earlier,
• 54:57
  Speaker 8: and not knowing your worth. You can devote so much
• 54:59
  Speaker 8: time to client and in the end have nothing because
• 55:03
  Speaker 8: for example, oh I see example. So for example, I'm
• 55:06
  Speaker 8: represented earn your Leisure and I'm doing all this press
• 55:08
  Speaker 8: for you guys. Now all this money is coming in,
• 55:10
  Speaker 8: and y'all getting all these ads, y'all bawling, y'all got
• 55:12
  Speaker 8: the Porsches, the Bentleys or whatever. My rate is still
• 55:15
  Speaker 8: my rate. I'm still getting one thousand dollars a month.
• 55:19
  Speaker 8: But I did all this stuff to help elevate your
• 55:21
  Speaker 8: brand and get you so much income that when it's
• 55:24
  Speaker 8: all said and done, like I could potentially be broke.
• 55:27
  Speaker 8: And there was a situation where, going back to the
• 55:30
  Speaker 8: woman Terry Williams, so I mentioned her book that I'm
• 55:32
  Speaker 8: reading is called Black Pain. Just because we make it
• 55:35
  Speaker 8: look good doesn't mean we're hurting.
• 55:39
  Speaker 7: Her book.
• 55:39
  Speaker 8: I said, you work with Eddie Murphy. Now she's in
• 55:41
  Speaker 8: a nursing home, and we're like, does Eddie Murphy know,
• 55:44
  Speaker 8: does anybody know, like anybody helping this woman out? So
• 55:47
  Speaker 8: the nonprofit started because we wanted to help her. We
• 55:50
  Speaker 8: wanted to give her money we wanted to take donations
• 55:52
  Speaker 8: for and so like, well, we can help other people
• 55:56
  Speaker 8: because there's more than one terry out there. Imagine like
• 55:58
  Speaker 8: there's so many people who probably were lit at one
• 56:01
  Speaker 8: point and devoted so much to somebody and then because
• 56:04
  Speaker 8: that's what happens, honestly, and this is a sad truth.
• 56:06
  Speaker 8: I don't want to be long winded, but as a
• 56:08
  Speaker 8: black publicist, what happens is that like you become discarded,
• 56:12
  Speaker 8: like I can take earn your leisure to new heights,
• 56:16
  Speaker 8: like we're competing with Gary Vee. We're on the top
• 56:18
  Speaker 8: of the podcast charts. I didn't got y'all a TV show.
• 56:21
  Speaker 8: Now y'all on Fox with Murdoch or Fox, so we
• 56:24
  Speaker 8: do bos whatever you know, and you as so big
• 56:28
  Speaker 8: that when before in this moment here, how many PR
• 56:31
  Speaker 8: people have reached out to represent you guys at this
• 56:33
  Speaker 8: point in this moment.
• 56:35
  Speaker 7: A lot, not a lot.
• 56:37
  Speaker 8: So I take you to a point where now all
• 56:39
  Speaker 8: the top firms are reaching out to hire y'all, and
• 56:41
  Speaker 8: y'all think, well, ship, we want to elevate, so we
• 56:43
  Speaker 8: got to go with the big firm, and y'all drop
• 56:45
  Speaker 8: my black ass, Like I helped y'all when we was nothing.
• 56:47
  Speaker 8: When we was you know, trapping out this nice mansion.
• 56:51
  Speaker 8: Don't let that your head, you.
• 56:54
  Speaker 7: Know, when it was marble on the floor, but not
• 56:57
  Speaker 7: so much to trap.
• 56:58
  Speaker 3: But I helped you.
• 56:58
  Speaker 8: I helped you when we were like on the come up, right.
• 57:01
  Speaker 8: There's no loyalty in this industry. It's like you want
• 57:04
  Speaker 8: to go to whoever is hot next, and so if
• 57:08
  Speaker 8: you don't again budget and how it's hard to budget
• 57:10
  Speaker 8: because my white counterparts are getting paid double three times
• 57:14
  Speaker 8: when I'm getting paid, you know, Like I remember, like
• 57:16
  Speaker 8: I said earlier, Oh I'm trying to sab my five thousand,
• 57:18
  Speaker 8: Like that's so much money.
• 57:20
  Speaker 7: And I'm like, well, i's.
• 57:21
  Speaker 8: The white publicist who also represents representing someone equivalent to
• 57:24
  Speaker 8: who I was representing. How much did they pay? Fifteen
• 57:26
  Speaker 8: thousand a month, twenty thousand a month, one hundred thousand
• 57:29
  Speaker 8: dollars a month. I'm like, God, damn, what is happening?
• 57:32
  Speaker 8: And I'm like, it's only like for like the black people,
• 57:34
  Speaker 8: Like I feel like this is only my experience. Somebody
• 57:37
  Speaker 8: got a different experience. Is that you expect more, but
• 57:40
  Speaker 8: you also expect to pay less.
• 57:42
  Speaker 5: Yeah, I think that that's something that's across the board
• 57:46
  Speaker 5: as far as black businesses. It's like, stop disrespecting the
• 57:49
  Speaker 5: entrepreneurs because I got like, you know, essentially the entrepreneurs
• 57:53
  Speaker 5: are our future. And like I said, no matter how
• 57:56
  Speaker 5: good a rapper is, Derek Falcon said is on my
• 57:58
  Speaker 5: podcast Shout and one of my favorite Alumni episodes eleven,
• 58:01
  Speaker 5: their career is short lived, no matter how no matter
• 58:03
  Speaker 5: how fast you can run on a football, for your
• 58:06
  Speaker 5: career is short lived. But you can do what you're
• 58:07
  Speaker 5: doing for sixty years that you could be a publicist.
• 58:11
  Speaker 5: So it's like a lot of times we devalue the entrepreneurs.
• 58:16
  Speaker 5: And that's whether it's a barbershop owner or whether it's
• 58:18
  Speaker 5: a publicist. It's like you always trying to get a deal.
• 58:21
  Speaker 5: And that just comes psychologically, I think, from not valuing
• 58:24
  Speaker 5: ourselves enough, Like we don't look at ourselves as valuable enough,
• 58:27
  Speaker 5: because the white person can come and just say anything
• 58:29
  Speaker 5: and it's like, oh, they're white, they got a suit.
• 58:31
  Speaker 3: On, they must be true.
• 58:33
  Speaker 8: Monique said this right, and this is so funny because
• 58:35
  Speaker 8: I remember Monique was doing her like equal pay thing.
• 58:38
  Speaker 8: We're like, shut up, Monique. But then if you go
• 58:40
  Speaker 8: back and listen to those interviews in today's landscape, Like literally,
• 58:43
  Speaker 8: you hear it differently and I'm like, oh, well, she
• 58:46
  Speaker 8: was saying some real shit, you know, like she was
• 58:48
  Speaker 8: really preaching. And I think the reason why they're able
• 58:50
  Speaker 8: to pay less. And this is a quote that she
• 58:52
  Speaker 8: said that she brought from someone else. She said, what
• 58:55
  Speaker 8: one what they understand is that what one nigga won't do,
• 58:58
  Speaker 8: another nigga will. And so if we're all three publicists
• 59:02
  Speaker 8: and I'm saying my rate is what this white person's
• 59:05
  Speaker 8: rate is, but then y'all coming behind me like I
• 59:07
  Speaker 8: do it for twenty five hundred, I got you, and
• 59:09
  Speaker 8: then you're like twenty five I YouTube for fifteen hundred.
• 59:12
  Speaker 7: It's taking value away from me.
• 59:13
  Speaker 8: No one's ever gonna get that rate because there's no
• 59:15
  Speaker 8: standard across the board. And as much as like I
• 59:18
  Speaker 8: feel like that's a counterproductive, I also understand it. If
• 59:22
  Speaker 8: you're not getting opportunities and nobody wants to hire you,
• 59:24
  Speaker 8: and then this person giving you fifteen hundred, It's like
• 59:26
  Speaker 8: me with the fifty dollars a placement.
• 59:27
  Speaker 3: I knew that was cheap.
• 59:28
  Speaker 7: I had no money.
• 59:29
  Speaker 8: It's like, I know what's wrong but I got to
• 59:31
  Speaker 8: eat ultimately, you know what I mean. And that's why
• 59:33
  Speaker 8: I started my own company. It wasn't because I wanted
• 59:36
  Speaker 8: to be a boss and entrepreneurship was in now it's in,
• 59:39
  Speaker 8: like if you're starting a business now, there's so many resources.
• 59:41
  Speaker 8: This is a major resource to help you start a business.
• 59:43
  Speaker 8: I was listening almost started the damn vending machine.
• 59:47
  Speaker 7: Lucrative.
• 59:48
  Speaker 3: I didn't even know this is a real, real right,
• 59:51
  Speaker 3: you know.
• 59:51
  Speaker 8: But at that time, entrepreneurship was not cool. It was
• 59:54
  Speaker 8: like entrepreneurship okay, But I did it because I know
• 59:57
  Speaker 8: one would hire me. I was only getting internshi jobs
• 1:00:00
  Speaker 8: and then when the internship was over, they would hire
• 1:00:02
  Speaker 8: somebody who just came in. It wasn't like they were
• 1:00:04
  Speaker 8: promoting within, and so I had to take those rates.
• 1:00:08
  Speaker 8: And so I honestly feel like having like the broader
• 1:00:11
  Speaker 8: conversation like with the my publicist as black, or having
• 1:00:13
  Speaker 8: conversations like this, it allows you to hopefully shift change
• 1:00:21
  Speaker 8: in terms of those shift change with people who are
• 1:00:23
  Speaker 8: making the decisions on who to hire right now. As
• 1:00:25
  Speaker 8: a black publicist, send your resumes out. Everybody wants somebody black.
• 1:00:29
  Speaker 8: There are people out there saying we want to see
• 1:00:30
  Speaker 8: your team, your leadership team, Like who's on there, who's black?
• 1:00:33
  Speaker 8: They're boycotting right Like so many companies they were saying
• 1:00:36
  Speaker 8: like oh, uber like one percent black or representation or whatever.
• 1:00:38
  Speaker 7: Now is the time to be a black publicist.
• 1:00:40
  Speaker 8: You go and you apply for those jobs, get those jobs,
• 1:00:43
  Speaker 8: and charge those rates.
• 1:00:44
  Speaker 5: So how do you feel You asked that question before,
• 1:00:48
  Speaker 5: but I'm actually interested once you bring it up.
• 1:00:50
  Speaker 3: There's a lot of pr going on right now.
• 1:00:52
  Speaker 5: Black lives matter, whether it's Nike, whether it's every company
• 1:00:56
  Speaker 5: has some form. I feel like you had to make
• 1:00:58
  Speaker 5: a statement. If you didn't make a it was like
• 1:01:01
  Speaker 5: you was complicit with everything that was going on. So
• 1:01:03
  Speaker 5: every company pretty much made a statement. Some companies like
• 1:01:06
  Speaker 5: Netflix even went further and they put one hundred million
• 1:01:09
  Speaker 5: dollars into like black owned banks. So everybody's kind of
• 1:01:11
  Speaker 5: like doing their own thing as a publicist. It's just
• 1:01:16
  Speaker 5: just pr spin.
• 1:01:17
  Speaker 3: Is it good? Is it something that's gonna last?
• 1:01:19
  Speaker 7: Like?
• 1:01:19
  Speaker 3: What's your thoughts on the whole Black Lives Matter?
• 1:01:22
  Speaker 8: I think there's so many layers to it because I
• 1:01:24
  Speaker 8: watched all happening, So I think there were some companies
• 1:01:26
  Speaker 8: that nothing at first and then on its blackout too,
• 1:01:28
  Speaker 8: so they you just put a black square and you
• 1:01:30
  Speaker 8: weren't responsible for leaving a caption or nothing.
• 1:01:33
  Speaker 7: Companies took advantage of that, like that's how we could
• 1:01:34
  Speaker 7: set it.
• 1:01:35
  Speaker 3: Both sides.
• 1:01:36
  Speaker 8: Put the black square. It don't mean shit, you know,
• 1:01:38
  Speaker 8: like it's just the black square. The whites are cool,
• 1:01:39
  Speaker 8: the blacks are cool. Perfect No. So for me, I
• 1:01:42
  Speaker 8: think people who do stuff like that or they just
• 1:01:44
  Speaker 8: put like we staying with Black Lives Matter. Almost like
• 1:01:47
  Speaker 8: literally where you guys are at, like a couple of
• 1:01:48
  Speaker 8: weeks ago, this shit looked like Iraq like houses with
• 1:01:52
  Speaker 8: the game, burned, businesses was towed up, it was looting
• 1:01:54
  Speaker 8: and riding like literally a block from where you guys
• 1:01:56
  Speaker 8: are now to the point where all businesses spray painted
• 1:01:58
  Speaker 8: on this stuff like Black Lives Matter BLM, black owned.
• 1:02:02
  Speaker 7: To protect their business.
• 1:02:03
  Speaker 8: And I feel like that is the same thing that
• 1:02:05
  Speaker 8: I see online with companies when they put the Black
• 1:02:07
  Speaker 8: Lives Matter like standard templates like black and gray with
• 1:02:10
  Speaker 8: like a fist, it's like black Lives Matter. I feel
• 1:02:13
  Speaker 8: like they're just doing that to protect their businesses. The
• 1:02:15
  Speaker 8: ones that I do like say, okay, y'all really are
• 1:02:17
  Speaker 8: rocking with us are the ones who have made an
• 1:02:20
  Speaker 8: effort to commit to something where it's like, Okay, we're
• 1:02:23
  Speaker 8: like you said, Netflix, we're gonna commit one hundred million
• 1:02:25
  Speaker 8: dollars to black owned banks, or we're gonna diversify RC
• 1:02:29
  Speaker 8: suite and hire more black people or whatever.
• 1:02:32
  Speaker 7: And it's funny. I'm like, yeah, like black people's inventing yesterday.
• 1:02:35
  Speaker 3: Like I did.
• 1:02:36
  Speaker 6: That's it's easy to protest, and everyone's protest. Yeah, it's
• 1:02:39
  Speaker 6: easy to write, pretty easy.
• 1:02:40
  Speaker 8: But I'm saying, yeah, even if they are doing it
• 1:02:42
  Speaker 8: for their own to save face as a black entrepreneur,
• 1:02:45
  Speaker 8: a black business person, go get your money. Like you
• 1:02:48
  Speaker 8: wanted somebody black to stand it. It's gonna cost you
• 1:02:51
  Speaker 8: to be just for me to stand next to you
• 1:02:53
  Speaker 8: and to give you that. I've never had to educate
• 1:02:55
  Speaker 8: so many people on the black experience. But you know what,
• 1:02:59
  Speaker 8: let me take something else stuff. I have made more
• 1:03:02
  Speaker 8: money in this COVID quarantine than I've made probably in
• 1:03:05
  Speaker 8: the last five never wasted collectively. Want to learn about
• 1:03:09
  Speaker 8: the black hold on remit payment. I teach you everything
• 1:03:15
  Speaker 8: you need to know, you know, and so literally I've
• 1:03:17
  Speaker 8: been helping people behind the scenes, like I've made so
• 1:03:19
  Speaker 8: much it's ridiculous. But I and I think that's also
• 1:03:23
  Speaker 8: not fair to ask people to help you and not
• 1:03:25
  Speaker 8: pay them either. Because literally, in high school, did y'all
• 1:03:28
  Speaker 8: learn about Black Wall Street? Did y'all learn about what
• 1:03:31
  Speaker 8: happened in Tulsa? Did y'all learn about like slave? Yeah,
• 1:03:34
  Speaker 8: we learned about like the slavery and the since they
• 1:03:37
  Speaker 8: wanted us to learn about it, But did you go
• 1:03:38
  Speaker 8: deep into it the way that we are now? No,
• 1:03:40
  Speaker 8: we had to go seek that information for ourselves. So
• 1:03:43
  Speaker 8: I did the work to learn this. So if you
• 1:03:45
  Speaker 8: want to capitalize off the work and the time I
• 1:03:47
  Speaker 8: invested in myself to learn, you got to pay. But
• 1:03:49
  Speaker 8: I say all have to say some companies. I feel
• 1:03:51
  Speaker 8: like a lot of people are doing it, because at
• 1:03:53
  Speaker 8: this point it's it's you're gonna get black balled or
• 1:03:57
  Speaker 8: blacklisted if you have not mentioned or said just.
• 1:04:00
  Speaker 3: They're looking at you. They're looking at you crazy. Yeah,
• 1:04:01
  Speaker 3: youre looking crazy.
• 1:04:02
  Speaker 8: So now it's like, yeah, black lives matter, whatever, but
• 1:04:04
  Speaker 8: it's like, what are you doing to further that?
• 1:04:06
  Speaker 3: Dude?
• 1:04:07
  Speaker 9: We gotta see I mean I saw Facebook, for one,
• 1:04:09
  Speaker 9: it was like they're going to donate one hundred million
• 1:04:11
  Speaker 9: dollars to black.
• 1:04:11
  Speaker 6: Closes, and it's like, what does that even mean?
• 1:04:13
  Speaker 7: Yeah, why want you to be specific?
• 1:04:14
  Speaker 6: There's no specific It's like, Yo, where where do I
• 1:04:16
  Speaker 6: apply for that?
• 1:04:17
  Speaker 3: People?
• 1:04:17
  Speaker 8: And then at the time, remember what was the Minnesota
• 1:04:20
  Speaker 8: like bail fund or what Freedom fund or whatever where
• 1:04:22
  Speaker 8: they're bailing people out of jail. Right when George Floyd
• 1:04:25
  Speaker 8: Floyd to pass away, they got so many donations they
• 1:04:27
  Speaker 8: put on the website, we ain't taking no more give
• 1:04:29
  Speaker 8: to other places. I'm like, I never nobody say we
• 1:04:31
  Speaker 8: got too much money. I'm like, y'all was really just
• 1:04:33
  Speaker 8: giving them guilt money. I was just sending checks or whatever.
• 1:04:36
  Speaker 8: And so I feel like, for me, if you're gonna
• 1:04:38
  Speaker 8: give money, it also tells me a lot about you
• 1:04:40
  Speaker 8: when I see who you gave them money to. Because
• 1:04:43
  Speaker 8: it's so easy to say I gave money a Black
• 1:04:44
  Speaker 8: Lives Matter or I gave money to NAACP, because they're
• 1:04:47
  Speaker 8: like staples.
• 1:04:47
  Speaker 7: In the community.
• 1:04:48
  Speaker 8: But it's like, what about these organizations that no one
• 1:04:51
  Speaker 8: knows about that really could benefit from No.
• 1:04:54
  Speaker 5: That's and that's a good point that you bring up too,
• 1:04:57
  Speaker 5: because there's always in any crisis, it's always opportunity. And
• 1:05:00
  Speaker 5: it's like, not to sound callous about it, but it's
• 1:05:02
  Speaker 5: just the reality. Whether it was COVID, there was a
• 1:05:05
  Speaker 5: lot of opportunity, and just COVID situations, a lot of
• 1:05:07
  Speaker 5: people made a lot of money. And now the whole
• 1:05:10
  Speaker 5: you know, black lives matter, racial injustice situation. And I
• 1:05:14
  Speaker 5: was talking to a friend of mine who works in
• 1:05:15
  Speaker 5: the NBA, and he was telling me he was like
• 1:05:17
  Speaker 5: he told all his guys like, you know, like look
• 1:05:19
  Speaker 5: like there's gonna be a lot of opportunity as far
• 1:05:23
  Speaker 5: as like for businesses and business people. And it's like
• 1:05:25
  Speaker 5: because now these companies feel like they got to wash
• 1:05:27
  Speaker 5: away their sins and they got to like spend money.
• 1:05:30
  Speaker 5: And it's like they're looking for people to really give
• 1:05:33
  Speaker 5: money to. Whether it's a black publicist, whether it's a
• 1:05:36
  Speaker 5: black teacher that can teach their staff about the racial
• 1:05:41
  Speaker 5: injustices for the last four hundred years, whether it's a
• 1:05:43
  Speaker 5: black accountant, whether it's a black doctor. Like they're looking
• 1:05:47
  Speaker 5: to diversify their looking. So I say that to say,
• 1:05:50
  Speaker 5: if you're an entrepreneur, if you're an investor, if you're black,
• 1:05:53
  Speaker 5: this is a perfect opportunity right now to maybe reach out,
• 1:05:56
  Speaker 5: make network, and make yourself known because I seen it
• 1:06:00
  Speaker 5: firsthand where companies are actively looking to give money in
• 1:06:04
  Speaker 5: a variety of different ways, whether there's inclusion programs, whether
• 1:06:08
  Speaker 5: it's consultants, whether it's a you know, I have never
• 1:06:11
  Speaker 5: really seen this much activity, and we don't know.
• 1:06:13
  Speaker 3: How long it's gonna last.
• 1:06:14
  Speaker 8: So you know, and if you are a white company
• 1:06:17
  Speaker 8: who's hiring people black people, can do more than just
• 1:06:21
  Speaker 8: head up the diversity and inclusion thing. Like literally everybody
• 1:06:23
  Speaker 8: I was looking like we hired somebody for diversity and inclusion.
• 1:06:27
  Speaker 8: I'm like, what God damn Like, like, imagine, like going
• 1:06:29
  Speaker 8: to college and learning, you're so talented at what you do.
• 1:06:32
  Speaker 8: When they say you're going to be here to talk
• 1:06:33
  Speaker 8: about affirmative action and inclusion, it's like it's.
• 1:06:36
  Speaker 3: Like the door.
• 1:06:37
  Speaker 9: It's like I've been putting those situations where it's like, Yo, hey,
• 1:06:40
  Speaker 9: we're gonna talk about race and schools and you're going
• 1:06:43
  Speaker 9: to be the person. And I'm like, yo, I'm living it.
• 1:06:45
  Speaker 9: Like it's I'm living it. It's enough living it now
• 1:06:48
  Speaker 9: trying to explain.
• 1:06:48
  Speaker 5: It and the thing and the thing you know, I
• 1:06:50
  Speaker 5: always look at me. I'm a little different because I
• 1:06:52
  Speaker 5: was raised was due for self, Like I never really
• 1:06:55
  Speaker 5: was raised like on some inclusion type vibe. So I
• 1:06:58
  Speaker 5: tell people all the time, like, to me, support is
• 1:07:02
  Speaker 5: a lot more efficient than boycotting. So it's like you
• 1:07:05
  Speaker 5: boycotting and you're putting pressure on EAT. That's good, but
• 1:07:08
  Speaker 5: it's like instead of focusing that energy, focus your energy
• 1:07:11
  Speaker 5: on building something that you are part of or in
• 1:07:14
  Speaker 5: your community.
• 1:07:15
  Speaker 3: Right, So it's like, let's.
• 1:07:16
  Speaker 5: Say there's a top PR firm who only has white people,
• 1:07:19
  Speaker 5: and it's like, all right, we're gonna boycott this PR
• 1:07:22
  Speaker 5: firm until they hire three black PR eight.
• 1:07:24
  Speaker 3: But it's like, you already have your own PR firm,
• 1:07:27
  Speaker 3: why don't we because that's already a boycott.
• 1:07:29
  Speaker 5: If you, if you, if you, if you, if you
• 1:07:31
  Speaker 5: focus your your energy and you you actually give business
• 1:07:34
  Speaker 5: to real black owned businesses, technically you're already boycotting that
• 1:07:37
  Speaker 5: because you're taking money away from where you are spending it.
• 1:07:39
  Speaker 5: But the problem with the boycotts, like the Gucci situation, like, Okay,
• 1:07:42
  Speaker 5: we're gonna stop wearing Gucci until they make some flip flops.
• 1:07:45
  Speaker 5: It's really cool three months, okay, but what's really changed.
• 1:07:53
  Speaker 5: But it's like if you have like a black owned designer,
• 1:07:56
  Speaker 5: then that's already taking money out of Gucci because you're
• 1:07:58
  Speaker 5: you're just you don't have have to like force them
• 1:08:01
  Speaker 5: to make Okay, we're gonna come to Harlem and.
• 1:08:04
  Speaker 3: Eat it, Sylvius take a photo. It's like, I just don't.
• 1:08:10
  Speaker 5: I just I still to this day don't fully understand
• 1:08:13
  Speaker 5: why black people a lot of times are just so
• 1:08:16
  Speaker 5: fascinated with being accepted by white people. It's really fascinating
• 1:08:20
  Speaker 5: to me when it's like I don't really see any
• 1:08:22
  Speaker 5: other culture that has tried so hard to be accepted
• 1:08:26
  Speaker 5: and it's like abusive relationship, like you're hoping it's gonna change.
• 1:08:29
  Speaker 3: That, it's really not.
• 1:08:30
  Speaker 7: I think that's systemic.
• 1:08:31
  Speaker 3: They're still beating you.
• 1:08:32
  Speaker 6: I was gonna say that's that's the systemic part.
• 1:08:34
  Speaker 7: Sure, I think it's a systemic.
• 1:08:35
  Speaker 8: And then also I think, yeah, you can say, oh,
• 1:08:38
  Speaker 8: come and like patronize with my company versus like trying
• 1:08:42
  Speaker 8: to have this big company hire black people. But I
• 1:08:45
  Speaker 8: think ultimately it's like everybody doesn't want to be an entrepreneur, everybody,
• 1:08:49
  Speaker 8: And that's another thing that everyone is not built to
• 1:08:51
  Speaker 8: be an entrepreneur. Some people just want to work for
• 1:08:53
  Speaker 8: a company, and unfortunately for me, in the way that
• 1:08:56
  Speaker 8: my company is ran. I don't see my company isn't
• 1:08:59
  Speaker 8: scale the same way as like a PMK or like
• 1:09:01
  Speaker 8: a Rogerson Cowan or whatever, you know what I mean.
• 1:09:04
  Speaker 8: So I can understand why you might want to go
• 1:09:06
  Speaker 8: work over there because you're gonna get your benefits and
• 1:09:07
  Speaker 8: your salary's gonna be bigger at whatever. It's a bigger
• 1:09:09
  Speaker 8: obvious you might have a corner suite. You ain't getting
• 1:09:12
  Speaker 8: that over here, you know, But we're gonna work hard,
• 1:09:14
  Speaker 8: We're gonna do some things that are dope, and you're
• 1:09:15
  Speaker 8: gonna get paid.
• 1:09:16
  Speaker 5: Let me ask you this hypothetically speaking, right, so you
• 1:09:19
  Speaker 5: you you have ther whole correalition with my publicist is
• 1:09:23
  Speaker 5: black you network with So what's stopping you guys from
• 1:09:26
  Speaker 5: coming together and making your own top agency where maybe
• 1:09:30
  Speaker 5: now you can scale it.
• 1:09:30
  Speaker 7: Stay tuned, Stay tuned.
• 1:09:33
  Speaker 3: Because why not? Right, I was gonna piggyback on that.
• 1:09:36
  Speaker 8: The biggest and you have these big talents, you know,
• 1:09:39
  Speaker 8: like you're coming with Beyonce to the table and then
• 1:09:41
  Speaker 8: you got fucking he's over here.
• 1:09:43
  Speaker 7: You can do a lot.
• 1:09:44
  Speaker 5: Because everything is like like you're looking like a wells
• 1:09:46
  Speaker 5: far like a lot of these different companies were like
• 1:09:49
  Speaker 5: two names or three names. Is because two or three
• 1:09:52
  Speaker 5: people came together at one point and they formed a company.
• 1:09:55
  Speaker 5: That's something that black entrepreneurs don't do a lot of
• 1:09:57
  Speaker 5: Either small businesses stay small because they're not scaling and
• 1:10:01
  Speaker 5: it's small, but three small businesses can come together and
• 1:10:04
  Speaker 5: make a mid sized business or a larger business.
• 1:10:07
  Speaker 8: Thankfully, I found the right group of people who who
• 1:10:10
  Speaker 8: they're thinking it's in alignment with what you just said,
• 1:10:12
  Speaker 8: because I tried that early on and we couldn't get
• 1:10:15
  Speaker 8: past the name. Like my company is not like Earnest Publicity,
• 1:10:19
  Speaker 8: like a lot of people that use their name like
• 1:10:21
  Speaker 8: you know, Ray Charles Publicity or whatever. Mine is not
• 1:10:23
  Speaker 8: that I wanted it to be something that like if
• 1:10:25
  Speaker 8: I ever wanted to leave this one day, it can
• 1:10:27
  Speaker 8: still go on and it's not like tied into me. Also,
• 1:10:29
  Speaker 8: because my mouth is crazy too, I might say something
• 1:10:31
  Speaker 8: in this interview that's gonna get me blacklisted, and now
• 1:10:35
  Speaker 8: with the company no more, it's like no, no, you know,
• 1:10:37
  Speaker 8: And so we couldn't get past the name like the
• 1:10:39
  Speaker 8: people like Lit's say, the three of us were gonna
• 1:10:41
  Speaker 8: do it He's like, now I want it to be
• 1:10:43
  Speaker 8: my name first, and you want your name first, and
• 1:10:45
  Speaker 8: I'm like, what the fuck, Like wet even got no client,
• 1:10:47
  Speaker 8: Like we're talking about a name and so it couldn't happen.
• 1:10:50
  Speaker 8: And also because like it's so competitive. At least when
• 1:10:53
  Speaker 8: it's my peers, like people were my age and we
• 1:10:55
  Speaker 8: all came up around the same time, it's super competitive.
• 1:10:58
  Speaker 8: But with this my publicists black, I believe I'm the
• 1:11:02
  Speaker 8: youngest one on the entire thing, you know, and everyone
• 1:11:05
  Speaker 8: has different levels of experience. They've been around for decades
• 1:11:08
  Speaker 8: and whatever. They all do different things where we're not competing,
• 1:11:10
  Speaker 8: we're collaborating. So just like you guys have like assets
• 1:11:13
  Speaker 8: over liabilities, I'm like collaboration over competition, and that's where
• 1:11:18
  Speaker 8: our mindset is and we're able to say, like, you know,
• 1:11:20
  Speaker 8: we should do this, But before like it wasn't. It
• 1:11:22
  Speaker 8: was like we're too competitive because we think like of
• 1:11:26
  Speaker 8: like the crabs and a barrel mentality, like you know,
• 1:11:28
  Speaker 8: there can only be one and I hate them people
• 1:11:30
  Speaker 8: say crabs in a barrel because like crabs don't even
• 1:11:32
  Speaker 8: belong in barrels.
• 1:11:32
  Speaker 7: Like no one ever questions that. It's just like, yeah,
• 1:11:34
  Speaker 7: we crabs in a barrel.
• 1:11:35
  Speaker 3: You know.
• 1:11:36
  Speaker 7: It's like no, like there really is so much money
• 1:11:39
  Speaker 7: everybody to eat.
• 1:11:40
  Speaker 3: It's enough everybody.
• 1:11:41
  Speaker 6: What's what's your thoughts on quote unquote Black Hollya, what's
• 1:11:44
  Speaker 6: the future of it? Or is it in black Atlanta now?
• 1:11:46
  Speaker 7: Because you know Tyler.
• 1:11:47
  Speaker 6: Peri studios it's huge? What what's your thoughts on it?
• 1:11:51
  Speaker 8: No? Actually know what Tyler Perry Studios. I think is
• 1:11:53
  Speaker 8: gonna be something that's super dope. And I see a
• 1:11:55
  Speaker 8: lot of things are done there already. I've done I've
• 1:11:58
  Speaker 8: done multiplepoper reductions on his studio a lot, So I
• 1:12:02
  Speaker 8: don't want to speak to that. The future of Black Hollywood,
• 1:12:05
  Speaker 8: to me, it seems like, and I hope it's not
• 1:12:09
  Speaker 8: just a moment, but I think people are starting to
• 1:12:11
  Speaker 8: really see the value that black people bring in terms
• 1:12:15
  Speaker 8: of their experiences. Like even like with these animated series,
• 1:12:18
  Speaker 8: like the guy who plays in Cleveland, Cleveland or whatever,
• 1:12:20
  Speaker 8: he's like, I'm not going to voice him anymore. I
• 1:12:22
  Speaker 8: think somebody black should be the voice of him. Well,
• 1:12:24
  Speaker 8: I mean you could have twenty years to say that, you.
• 1:12:26
  Speaker 3: Know whatever, Oh Cleveland, the guy's white.
• 1:12:29
  Speaker 5: Yeah, I never knew that that's that's crazy.
• 1:12:34
  Speaker 8: Close your eyes, he do sound that's very very racist.
• 1:12:37
  Speaker 8: Melon the lack of melon, that's amazing. I think people
• 1:12:41
  Speaker 8: are making more conscious decisions like that, we need representation here,
• 1:12:46
  Speaker 8: Black representation, authentic black voices to be heard.
• 1:12:49
  Speaker 7: We want to hire black and diversify.
• 1:12:51
  Speaker 8: And so I think it's an exciting time we walked into,
• 1:12:55
  Speaker 8: like this pandemic, like the years over, Summer's canceled or whatever.
• 1:12:59
  Speaker 7: I feel like all this stuff.
• 1:13:01
  Speaker 8: Although there has been some bad things that have happened
• 1:13:03
  Speaker 8: and people have lost their lives, lost their homes, whatever,
• 1:13:06
  Speaker 8: I think there's also good too. I think we had
• 1:13:08
  Speaker 8: to kind of do like a hard reset, you know,
• 1:13:11
  Speaker 8: to where like no one should want to go back
• 1:13:13
  Speaker 8: out of this pandemic, Like we want to go back
• 1:13:15
  Speaker 8: to normal. Like I was asking about TV earlier before
• 1:13:19
  Speaker 8: we filmed, I'm like, y'all still want to watch that?
• 1:13:20
  Speaker 8: I don't care about that no more, Like yeah, I've
• 1:13:22
  Speaker 8: been in the house. I didn't watch so much TV,
• 1:13:23
  Speaker 8: Like I don't want to see nothing else. So like
• 1:13:26
  Speaker 8: we're creating a new normal, and I think the new
• 1:13:29
  Speaker 8: normal was going to include diversity and amplifying and supporting
• 1:13:33
  Speaker 8: black voices.
• 1:13:34
  Speaker 9: Yeah, I'm thinking about this, like I'm going all the
• 1:13:35
  Speaker 9: way back now, Like you started out as a publicist,
• 1:13:39
  Speaker 9: but you also executive produced. Like how did you gravitate
• 1:13:42
  Speaker 9: toward that and where did you get the skill? Is
• 1:13:44
  Speaker 9: it just being on the scene and learning as you
• 1:13:46
  Speaker 9: with your clients or did you like to study that?
• 1:13:49
  Speaker 8: No. So when I was working with a PR one
• 1:13:52
  Speaker 8: of the people I interned for, I didn't really intern
• 1:13:54
  Speaker 8: I'm not gonna lie. She would outsource things to me
• 1:13:57
  Speaker 8: so she would pay me. She was based in Atlanta,
• 1:13:59
  Speaker 8: name Teresa. She would sense to say, you're her client,
• 1:14:03
  Speaker 8: you're in LA. She's like, can you go look after
• 1:14:05
  Speaker 8: them in LA? Because I don't want to fly in
• 1:14:06
  Speaker 8: and it saves money of course.
• 1:14:08
  Speaker 3: Fine.
• 1:14:08
  Speaker 7: Whatever.
• 1:14:09
  Speaker 8: So one of those people was Kisha Cole And so
• 1:14:12
  Speaker 8: I'm like my own publicist. I my own company, not
• 1:14:14
  Speaker 8: really a real company. I just had a logo on
• 1:14:16
  Speaker 8: a website. I didn't do nothing like to like really
• 1:14:18
  Speaker 8: register it. But I thought that's all I needed. So
• 1:14:21
  Speaker 8: I'm thinking I'm like this big Mogo type nigga. I
• 1:14:23
  Speaker 8: got a company. And so she's like, can you look
• 1:14:24
  Speaker 8: after my client? I'm like sure, whatever, So I look
• 1:14:27
  Speaker 8: after Kisha Coole, and at the end of us working
• 1:14:29
  Speaker 8: together for that day, it was a photo shoot from
• 1:14:31
  Speaker 8: a magazine, She's like, Oh, what are you doing? Do
• 1:14:33
  Speaker 8: you want to come back to Cleveland with me and
• 1:14:35
  Speaker 8: my husband and be my assistant? And in my mind,
• 1:14:37
  Speaker 8: I'm like an assistant, I'm a boss, nigga, I have a company.
• 1:14:40
  Speaker 8: But I'm like, oh wait. Her publicist probably told her
• 1:14:43
  Speaker 8: I was her assistant, and so she's like, well, you're
• 1:14:45
  Speaker 8: an assistant, you want to work with her, you can
• 1:14:46
  Speaker 8: work with me, And again, being broke, I was like,
• 1:14:48
  Speaker 8: hell yeah, And so I moved to Cleveland and started
• 1:14:50
  Speaker 8: working with her. And at that time, she had a
• 1:14:51
  Speaker 8: reality show on BT and Keisha is somebody who you
• 1:14:55
  Speaker 8: have to really speak her language in order to communicate
• 1:14:57
  Speaker 8: with her. That there's a way to talk to her
• 1:14:59
  Speaker 8: or I think people we've mastered the art of communicating
• 1:15:02
  Speaker 8: with various type of people. It's like, if you're an introvert,
• 1:15:05
  Speaker 8: we can sit here in silence and talk really loud.
• 1:15:07
  Speaker 8: If you're an extroverted, we could be extra stuck together
• 1:15:09
  Speaker 8: and we're gonna get the job done. And whatever you
• 1:15:11
  Speaker 8: want to talk and we want to curse, we could
• 1:15:12
  Speaker 8: do that. You wanna smoke, i'mna smoke what you want
• 1:15:13
  Speaker 8: to do it. I'm a chameleon in that way. So
• 1:15:16
  Speaker 8: I mastered the art of communicating with her, and so
• 1:15:18
  Speaker 8: that production brought me on as a production assistant, Like
• 1:15:21
  Speaker 8: they paid me in addition to her, so I can
• 1:15:24
  Speaker 8: make sure she was on time and that she knew
• 1:15:26
  Speaker 8: everything she had to do and that because if she's late,
• 1:15:28
  Speaker 8: it's going to hold the whole production up.
• 1:15:29
  Speaker 7: You know, she don't come downstairs for the day you
• 1:15:31
  Speaker 7: wasted money.
• 1:15:32
  Speaker 8: And from there, when it was over, I was offered
• 1:15:35
  Speaker 8: a job by that production company to work as a
• 1:15:38
  Speaker 8: production assistant within their company.
• 1:15:40
  Speaker 7: And I'm like, I want to be.
• 1:15:40
  Speaker 8: A publicist, but this is paying more money because I
• 1:15:42
  Speaker 8: was paying eight hundred dollars a week, and I'm like
• 1:15:44
  Speaker 8: eight hundred a week versus the fifty dollars a month,
• 1:15:47
  Speaker 8: I mean fifty dollars a placement. I'm like, hmm, I'm
• 1:15:50
  Speaker 8: gonna do it eight hundred dollars a week. So I
• 1:15:51
  Speaker 8: went there and I just worked my way up through
• 1:15:52
  Speaker 8: that company while simultaneously still doing publicity. So I would
• 1:15:56
  Speaker 8: be working with Jackie Christie getting her interviews and then
• 1:15:59
  Speaker 8: I would be at the production company answering phones because
• 1:16:02
  Speaker 8: I wanted that extra income and I wanted to learn.
• 1:16:04
  Speaker 7: And so in that company, I went from a.
• 1:16:06
  Speaker 8: Production assistant to casting associate, which is like the casting assistant,
• 1:16:11
  Speaker 8: to like a field producer, a segment producer, and I
• 1:16:14
  Speaker 8: worked my way up to an executive producer.
• 1:16:16
  Speaker 7: And one thing I.
• 1:16:17
  Speaker 8: Would say is that like people, when you demonstrate like
• 1:16:20
  Speaker 8: what you're good at in your strengths, people will hire
• 1:16:23
  Speaker 8: you and they'll rock with you. They may not like you,
• 1:16:25
  Speaker 8: but they'll call you when the money is there because
• 1:16:26
  Speaker 8: they know you can get the job done and they
• 1:16:28
  Speaker 8: can trust you. And so that same guy who hired
• 1:16:31
  Speaker 8: me as a production assistant is also who brought me
• 1:16:33
  Speaker 8: in for Fox Soul to do that, because he now
• 1:16:36
  Speaker 8: is the head of Fox Soul, James Dubos, And so
• 1:16:38
  Speaker 8: it's like a testament to having good relationships and also
• 1:16:40
  Speaker 8: like having a vision. Like I knew when I was
• 1:16:42
  Speaker 8: answering the phones, I'm like, I barely answer my own phone.
• 1:16:45
  Speaker 8: I don't want to answer this phone. But I knew
• 1:16:47
  Speaker 8: I was able to see other people in the company
• 1:16:49
  Speaker 8: who were driving nice cars and they were making nice
• 1:16:51
  Speaker 8: salaries and I'm like, I want to get to that point,
• 1:16:53
  Speaker 8: so I'm gonna do what I have to do so
• 1:16:54
  Speaker 8: I can do what I want to do later. And
• 1:16:56
  Speaker 8: that's really how it came about. And I was I
• 1:16:58
  Speaker 8: got more credits, other people would hire me, you know.
• 1:17:00
  Speaker 8: So then I went an EP like Tammy Roman Special
• 1:17:02
  Speaker 8: for VH one Tammy Ever After, and then I guess
• 1:17:05
  Speaker 8: we got the Bonding Chronicle show was scripted, and then
• 1:17:07
  Speaker 8: I got another show on bt HER with Queen Latifa's company,
• 1:17:10
  Speaker 8: and just really like showcasing like, okay, what you're able
• 1:17:14
  Speaker 8: to do, and not just saying that you can do it,
• 1:17:17
  Speaker 8: which a lot of people do, Like I'm a producer,
• 1:17:18
  Speaker 8: I'm whatever. It's like, I can show you like what
• 1:17:21
  Speaker 8: I've been able to do, you know. So even when
• 1:17:23
  Speaker 8: I took that L and said I got two thousand dollars,
• 1:17:26
  Speaker 8: I booked for another job and I made what I
• 1:17:28
  Speaker 8: was supposed to make on that one.
• 1:17:30
  Speaker 7: So I guess it was right. You got to take
• 1:17:31
  Speaker 7: it L on your first one.
• 1:17:32
  Speaker 8: But I still don't think you had to, like you
• 1:17:34
  Speaker 8: don't have to hurt yourself or less of your value
• 1:17:38
  Speaker 8: in order to be successful.
• 1:17:40
  Speaker 7: But ended up working out for me, for sure.
• 1:17:42
  Speaker 5: So Ernest, it's been a pleasure. One last question the
• 1:17:46
  Speaker 5: most and most.
• 1:17:47
  Speaker 8: Of the all they tired and in the already interview
• 1:17:49
  Speaker 8: already four ads and fifteen second thing full times to
• 1:17:54
  Speaker 8: skip it, like That's what I'll be doing in like bevel,
• 1:18:02
  Speaker 8: the most important I'm sorry.
• 1:18:04
  Speaker 5: The most important question, no anchor shout shout out to anchor,
• 1:18:10
  Speaker 5: just skip that. One the good people is Spotify. How
• 1:18:13
  Speaker 5: do you get verified on Instagram? Uh?
• 1:18:16
  Speaker 8: There are various ways to do it, the easy for
• 1:18:20
  Speaker 8: a friend, the easiest, ask.
• 1:18:24
  Speaker 7: For whatever you want to ask.
• 1:18:25
  Speaker 6: I'm ask for my check.
• 1:18:27
  Speaker 8: But I think the easiest way to do it is
• 1:18:29
  Speaker 8: one if you're on a TV show. Like companies like Viacom,
• 1:18:32
  Speaker 8: vach one, they take ads out or they do ads
• 1:18:35
  Speaker 8: with Facebook, which owns Instagram. They can there are like
• 1:18:39
  Speaker 8: a lot of a certain amount of people they can verify,
• 1:18:41
  Speaker 8: so they'll verify easily. Or the key is to get
• 1:18:44
  Speaker 8: like ride ups that are all right? So are you
• 1:18:48
  Speaker 8: familiar with domain authorities like the rating like the d
• 1:18:51
  Speaker 8: A rating?
• 1:18:51
  Speaker 7: All right? So I wasn't at first either.
• 1:18:53
  Speaker 8: So like imagine like a site like Google, they have
• 1:18:56
  Speaker 8: like a domain authority of one hundred I mean so
• 1:18:58
  Speaker 8: many people go there. Everybody body knows Google. It's like
• 1:19:01
  Speaker 8: a verifiable type of thing, whereas like uh, plant based
• 1:19:05
  Speaker 8: hustlers dot com, they may have like a domain authority
• 1:19:08
  Speaker 8: of twenty, Like no one goes there, they're not getting ads,
• 1:19:10
  Speaker 8: people aren't linking things back to their site or whatever.
• 1:19:13
  Speaker 8: And so you have to have I think as a
• 1:19:15
  Speaker 8: minimum of like five articles about you on on an
• 1:19:20
  Speaker 8: outlet that have like a domain authority of seventy or higher.
• 1:19:23
  Speaker 8: So like if you get an article in like.
• 1:19:24
  Speaker 3: Fours or Yahoo find it.
• 1:19:27
  Speaker 8: Yeah exactly, you do those, then then they see you
• 1:19:30
  Speaker 8: as somebody who needs to be verified, like you are
• 1:19:32
  Speaker 8: a person who these people vouch for, who know who
• 1:19:35
  Speaker 8: you are, and therefore you could get verified or another
• 1:19:38
  Speaker 8: way to do it is like in this you know,
• 1:19:40
  Speaker 8: you have some interns or whatever, create a bunch of
• 1:19:42
  Speaker 8: fake pages, earn your leisure, but eat are in like
• 1:19:46
  Speaker 8: my do mind, earn your leisure, and then it's like okay,
• 1:19:49
  Speaker 8: put the same logo on there and just upload shit.
• 1:19:51
  Speaker 8: Do a couple of those, and then they're going to
• 1:19:52
  Speaker 8: verify you because they feel like there is too much
• 1:19:54
  Speaker 8: confusion on who they're accurate on is like their imposters
• 1:19:57
  Speaker 8: impostering you or havn't just known somebody.
• 1:20:01
  Speaker 7: I don't know.
• 1:20:02
  Speaker 8: I don't know who that somebody is because I've seen
• 1:20:04
  Speaker 8: people pay and ain't got nothing out of it. They
• 1:20:06
  Speaker 8: didn't get verified or nothing. It's got swindled. But I
• 1:20:10
  Speaker 8: think those are the two most effective ways to do it.
• 1:20:14
  Speaker 7: You know, Okay, you're trying to get verified.
• 1:20:17
  Speaker 3: We should be verified.
• 1:20:18
  Speaker 7: Are you verified in the street.
• 1:20:20
  Speaker 6: That's a fact. That's a fact.
• 1:20:23
  Speaker 5: No, no, no, nothing that not. That's first and formal
• 1:20:26
  Speaker 5: for sure. Respectfully, respect respectfully. Obviously people like I ain't
• 1:20:32
  Speaker 5: verified with you know.
• 1:20:33
  Speaker 3: Like the hout.
• 1:20:34
  Speaker 7: Your game go up when you get verified. So I
• 1:20:35
  Speaker 7: get it, y'all want to be.
• 1:20:37
  Speaker 6: Respectful. I cannot confirm now.
• 1:20:41
  Speaker 8: That who check can't do this house might get appreciate
• 1:20:49
  Speaker 8: you'all got to do on the YouTube page the extra
• 1:20:53
  Speaker 8: blog home to for Really Ernest Living, to Ernest Living.
• 1:20:59
  Speaker 6: Episode in your Leisure for shout out Tonest.
• 1:21:04
  Speaker 3: It's been a pleasure, bro.
• 1:21:05
  Speaker 5: How can people contact you any initiatives you want to
• 1:21:07
  Speaker 5: make them aware of anything you have going on?
• 1:21:09
  Speaker 7: No, just drink water and get your rest.
• 1:21:12
  Speaker 8: I am on Instagram at arn Duke's E R N
• 1:21:15
  Speaker 8: d U k S And that's kind of consistent across
• 1:21:18
  Speaker 8: all platforms. I don't follow back what I do read
• 1:21:21
  Speaker 8: on my rams.
• 1:21:22
  Speaker 3: So how that me? There? You have it, ladies and gentlemen.
• 1:21:27
  Speaker 3: Troy Housekeeping.
• 1:21:28
  Speaker 9: Yeah, shout out everybody on Patreon dot com. Y'all know
• 1:21:30
  Speaker 9: that's our proud to pay program.
• 1:21:32
  Speaker 6: We have some new members. I hope I get their
• 1:21:34
  Speaker 6: names right A Kilo.
• 1:21:35
  Speaker 9: It's Tier five are Brown and Richard, Tier four and
• 1:21:38
  Speaker 9: you know, shout out to hire you. I'm like, we
• 1:21:43
  Speaker 9: don't know, Yeah, so shout out them.
• 1:21:45
  Speaker 3: And you know.
• 1:21:46
  Speaker 9: With Tier four and five, members get access to E
• 1:21:48
  Speaker 9: y L University that is our online school, the number
• 1:21:50
  Speaker 9: one business school in the world with only over seventy webinars.
• 1:21:55
  Speaker 9: We got a book club, movie club, We have the
• 1:21:56
  Speaker 9: Breaking Bread session with our brother MG, the mortgage guy
• 1:21:59
  Speaker 9: who we referenced earlier. So shout everybody that's been joining
• 1:22:01
  Speaker 9: and shout everybody that's been supporting the merch.
• 1:22:04
  Speaker 6: We got some new merch on today. Shout out.
• 1:22:05
  Speaker 9: Shout out to Mike for getting that merch. Out for
• 1:22:08
  Speaker 9: get you some merch. We probably can get you some
• 1:22:10
  Speaker 9: before you leave.
• 1:22:11
  Speaker 6: Yeah, shout shout out to all the earners that's been
• 1:22:14
  Speaker 6: supporting that.
• 1:22:15
  Speaker 5: Yeah, and once again you forgot the real estate face
• 1:22:18
  Speaker 5: or the investment face.
• 1:22:19
  Speaker 6: Oh yes, yes, yes, yes.
• 1:22:20
  Speaker 5: Facebook University is a wave. That's the whole new wave
• 1:22:23
  Speaker 5: that we're right now. So yeah, if you're interested, click
• 1:22:27
  Speaker 5: the link in our bio. Thank you guys for rocking
• 1:22:30
  Speaker 5: with us. Shout out to Los Angeles. Everybody always said like, Yo,
• 1:22:33
  Speaker 5: you don't give LA enough love. Yeah, So we're here
• 1:22:36
  Speaker 5: in l A and we will be doing more stuff
• 1:22:38
  Speaker 5: in l A once COVID is over.
• 1:22:39
  Speaker 3: We're gonna be doing events in l A. You love
• 1:22:41
  Speaker 3: it out here.
• 1:22:43
  Speaker 6: Catch us on running three times.
• 1:22:46
  Speaker 5: So shout out to everybody in LA and all over
• 1:22:49
  Speaker 5: the West Coast. Thank you guys rocking with us. We'll
• 1:22:51
  Speaker 5: see you next week.
• 1:22:52
  Speaker 3: Peace Peace p