Latest / Small Business Stories
The Truth About Digital Ads: What Google & Meta Aren't Telling You by Jeff Greenfield
S5:E29 In this eye-opening episode of Small Biz Stories, Dr. LL sits down with Jeff Greenfield, serial entrepreneur and CEO of Provalytics, to unpack why most small business owners are tracking the wrong marketing metrics - and what to do instead. With decades of experience in attribution modeling, Jeff reveals why clicks lie, cookies are crumbling, and why you're probably misjudging your Meta ads. If you've ever wondered why your Google Ads "work" but your Meta ones "don't," this episode will blow your mind. And flip your funnel. Whether you're spending $500 or $5M a month, Jeff explains how…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.