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Shoppers Start With Mission, Not Channel | Toronto News
New research from Canada reveals shoppers don’t start with a channel—they start with a mission. Whether it’s impulse browsing, urgent task-driven shopping, or solving a problem, the real driver is what the shopper wants to accomplish. As affordability pressures mount, retailers must shift focus from omnichannel sprawl to mission-based experiences, prioritizing speed, clarity, and availability. Surprisingly, physical stores remain the top spot for research and purchase, proving brick-and-mortar isn’t dead—it’s the brain behind the buy. Listen in comfort:Get a discount on a Soli Pillow…
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