Zarina Kanji, Head of Business Development & Marketing for Tmall Global at Alibaba Group UK
In this episode of the RETHINK Retail Podcast, host Paula Macaggi and special guest Zarina Kanji from Alibaba explore how virtual reality has revolutionized luxury retail. Zarina shares her journey into the metaverse, where she discovered immersive shopping experiences and the potential of virtual influencers. Listeners will gain insights into the groundbreaking shift brought by the metaverse, explore Taobao Life's virtual reality, and learn about personalized shopping experiences. The episode also touches on the success of Tmall Luxury Pavilion in China and the future possibilities of the…
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