Latest / Inspirations for Your Life / What Actually Changes Thinking (S5) S16:E4

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What Actually Changes Thinking (S5) S16:E4 · Inspirations for Your Life

0:24
Well, hey guys, welcome to Inspirations for Your
0:28
Life.
0:28
It's great to have you here.
0:30
Today it is, yes, today is Tuesday.
0:33
It's April 14, 2026.
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It is one day before tax day.
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If you guys didn't know that, taxes are
0:41
due tomorrow.
0:43
And everyone always asks me, you know, what
0:47
time, and you need to have your return
0:51
stamped before midnight.
0:54
So 11.59 is still okay.
0:56
It has to be postmarked by 11.59
0:58
a.m. Now people always ask me, you
1:01
know, does the post office stay open on
1:07
April 15th?
1:09
And, you know, that's a great question.
1:13
Basically, you know, it depends on your area.
1:17
I mean, to be quite honest with you.
1:19
So let's say New Jersey, does the post
1:22
office stay open?
1:25
So says a lot of areas they do.
1:27
So for example, let me just put here,
1:30
I'll put our area here in Jersey.
1:33
And it says here, so it looks like
1:39
they do stay open late.
1:43
If you're mailing your tax return this year,
1:44
you're going to wanna make sure it's postmarked
1:46
by April 15th.
1:49
According to the IRS, more than 213.3
1:52
million returns and other forms were filed electronically
1:55
for the fiscal year 2020.
1:58
Well, it was actually 2025.
2:01
And that represented more than 70% of
2:04
all the filings.
2:05
So the question is, this is a great
2:07
question.
2:08
Which post offices will be open late in
2:13
New Jersey, April 15th?
2:15
Let's just check that out.
2:16
Okay, so if we look here to see
2:21
if any of them are going to be
2:23
open tomorrow late, because that's probably what you
2:25
wanna do.
2:25
You can go to just, you can go
2:26
to usps.com.
2:28
I thought this was kind of important to
2:29
do.
2:29
So that's why I'm doing it.
2:32
So tomorrow, let me just see here.
2:35
Tomorrow is tax day and it's Wednesday.
2:41
I'm just trying to find one that's confirmed
2:43
because it's hard to find it.
2:46
USPS post office open late on April 15th.
2:51
Now I would also check, so it looks
2:54
like, let me just see where it is.
2:56
So tax day, looks like, post office don't
3:03
need to mail it.
3:05
Okay, so people that have to mail it,
3:07
obviously.
3:08
So post office hours on tax day.
3:13
So basically the thing is not all of
3:15
them are open.
3:17
So you have to check.
3:20
The postmark rules, first of all, could mean
3:22
you seemingly you're on time.
3:23
Mailed return could be considered late by the
3:26
IRS.
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So make sure that you have all the
3:29
proper stuff in or it will be considered
3:31
late filing.
3:33
Collection times can impact the postmark date for
3:35
your tax return.
3:35
So the USPS says mail must generally be
3:38
deposited before the last collection time at the
3:41
post office or the collection box on April
3:43
15th to receive an April 15th postmark.
3:48
So guys, they're really not saying much here
3:51
this year about it, if they're gonna be
3:53
open or not.
3:55
What time is the tax deadline?
3:57
Well, they're saying like 11.
3:58
So that looks like it's not advisable to
4:03
do it too close because you have to
4:04
go to a line.
4:05
So you wanna make sure you allow at
4:05
least a half hour or more.
4:09
And so it's not telling me, but it's
4:11
saying most of your post offices will be
4:13
open till midnight.
4:17
So yeah, I would check out your location
4:20
and find out if it is open, because
4:24
not all of them.
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So again, there's a new USPS rule that
4:29
could make your return late, even if it's
4:31
mailed on April 15th.
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If you're one of the millions of Americans
4:35
who plans to drop the tax return in
4:37
a mailbox on April 15th, you need to
4:39
stop and pay attention.
4:42
A recent specific change in how the US
4:44
Postal Service handles postmarks could turn your on
4:47
-time filing into a costly mistake, triggering automatic
4:51
penalties in the IRS.
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Understand this new rule is critical to protecting
4:55
your finances in these final hours of tax
4:58
season.
4:58
So this change is part of the USPS's
5:02
Delivering for America initiative.
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Previously, mail was often postmarked on the day
5:06
it was collected from a mailbox.
5:08
Now, the official postmark is applied only when
5:12
the mail reaches and is processed at a
5:14
regional sorting facility.
5:16
This means an envelope dropped in a collection
5:19
box on the afternoon of April 15th might
5:23
not be picked up, transported, and processed until
5:27
April 16th, resulting in a postmark that the
5:30
IRS will deem late.
5:32
So how the rule redefines it.
5:35
So the IRS strictly adheres to the postmark
5:37
date on your envelope as proof of timely
5:39
filing.
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The new USPS procedure explicitly states that the
5:43
postmark reflects the date an automated machine first
5:47
processes the mail, not when you hand it
5:49
to a carrier.
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So let me say that again.
5:51
So the new USPS procedure explicitly states the
5:54
postmark reflects the date an automated machine first
5:57
processes the mail, not when you hand it
5:59
to a carrier to place it in a
6:01
collection box.
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So the operational shift creates a dangerous gap
6:06
and the consequences are not trivial.
6:08
If your turn is postmarked after April 15th,
6:11
well, then that is gonna be a problem.
6:15
So fortunately you can still file by mail
6:17
on April 15th and guarantee an on-time
6:19
postmark.
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The key is to get proof of acceptance
6:22
directly from a USPS employee.
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So here are three things you can go.
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You can go to the counter, approach a
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postal clerk and ask them to hand cancel
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it out, very important, or apply a round
6:32
date stamp to your envelope.
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This manual circular stamp is the classical postmark
6:37
and serves the official proof of date.
6:39
You can get a PVI label at the
6:41
retail counter.
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You can pay for postage and receive a
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postage validation imprint.
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And this white rectangular sticker includes the date
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and is accepted by the IRS as the
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official postmark.
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You can use certified mail, often called the
6:55
gold standard for important documents.
6:58
Sending you a return by certified mail provides
7:02
you with a stamped receipt.
7:03
So here's another part we're kind of deviating
7:06
for the show, but I know this is
7:06
kind of important.
7:07
So if I have a postage machine and
7:13
it is stamped, okay, April 15th, will that
7:19
be late or on time?
7:22
So it's tricky because again, they've changed their
7:30
rules.
7:32
Okay, they have changed their rules.
7:34
And so, like I said, the postage machine
7:39
now, so you know this, is not considered
7:42
an official postmark by the IRS.
7:44
Let me say, your postage machine that you've
7:47
had from Pitney Bowes or Quadient is not
7:52
considered an official postmark by the IRS.
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So if your tax return is postmarked after
7:58
April 15th, it may be treated as late,
8:01
even if you mailed it on that date.
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To ensure timely filing, it is best to
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use a USPS counter service or certified mail
8:09
for proof of mailing.
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And of course, keep those receipts.
8:12
So I know the days that wasn't too
8:14
long ago that you could actually go to
8:16
the post office as long as it was
8:19
stamped from the machine, because your machine could
8:22
technically be the date, but the new rule
8:23
says that you cannot do that anymore.
8:26
So I thought I would share that with
8:27
you because a lot of people are getting
8:28
ready to file their returns.
8:31
All right.
8:31
So guys, if you are new here, I
8:33
wanna take the opportunity to say welcome.
8:35
If you've been here once or many times,
8:37
of course, I wanna say welcome back.
8:38
Thanks so much for being here, guys.
8:40
Really do appreciate that.
8:41
Before I do kick off the show, I
8:43
wanna let you know, you could check out
8:44
more of my great content at BelieveMeAchieved.com,
8:46
that short form, long form articles and so
8:48
much more.
8:49
I also wanna tell you that very soon,
8:52
on April 17th at 1.30 PM, I
8:54
become an official author and my first book
8:57
is being released.
8:58
Now, what is the title?
9:00
I'm not sharing that.
9:01
The big reveal of the title will happen
9:03
at 1.30 PM Eastern.
9:05
This coming Friday, April 17th, there'll be an
9:07
interview between myself and my two parents.
9:12
Be asking some questions.
9:13
It'll be an IFYL show, but we're gonna
9:14
have a big segment on there about the
9:16
book.
9:17
We'll show you the book, actually give you
9:19
the big title reveal, which everybody's been waiting
9:21
on.
9:22
And after that, you can actually get the
9:24
book.
9:24
So really excited about that opportunity, guys.
9:27
All right, so let's kick this off.
9:29
This is Inspirations for Your Life, in case
9:32
you did not know that.
9:33
Yep, that's the Inspirations for Your Life show.
9:36
It is, ladies and gentlemen, it is Tuesday.
9:38
And what actually changes thinking is series five,
9:41
show 16, episode four.
9:43
The master topic for this entire week is
9:45
how people actually change their direction without realizing
9:49
it.
9:49
How people quietly change direction is not about
9:52
one powerful idea.
9:54
Nope, it is about repeat exposure, new inputs
9:57
and patterns that slowly reshape how they think
10:00
over time.
10:02
Ladies and gentlemen, I'm John C.
10:04
Morley, serial entrepreneur.
10:05
I'm an engineer, marketing specialist, video producer, podcast
10:08
host, coach, keynote speaker, graduate student, and a
10:12
passionate lifelong learner.
10:15
And soon, yes, I will be a published
10:17
author if you are watching this before April
10:19
17th.
10:20
If you're watching it after April 17th, well,
10:23
that means I am an author.
10:25
So I'm breaking down something most people misunderstand.
10:30
They think one idea will change everything.
10:32
One insight, one realization, but that's not how
10:35
thinking actually changes.
10:37
Thinking changes through exposure, through repetition, through what
10:42
you see, hear, and experience over and over
10:45
and over again.
10:46
You see, your mind, ladies and gentlemen, is
10:48
not flipped by one moment like a light
10:50
switch.
10:51
It is shaped, okay?
10:53
And molded by what surrounds it consistently.
10:56
And it gathers that by what it sees,
10:58
hears, touches, sees, hears, touches, tastes, and smells,
11:03
and also the proprioception of our body, right?
11:05
So these are important things to understand.
11:07
Our first point is thinking.
11:09
Thinking follows exposure.
11:11
What you repeatedly see begins to shape how
11:14
you interpret the world.
11:16
A quick observation, guys.
11:18
As I said, my book is coming out.
11:21
And even though a lot of stuff, very
11:23
true to me, it was all true story,
11:27
and I lived it, the book became even
11:30
more real.
11:31
The concept became even more real and taught
11:34
me more after I finished writing it.
11:37
It was funny because I did all these
11:38
things, but now they got accelerated.
11:41
As Ember would say, they got kicked up
11:42
a notch.
11:44
Number two, guys, ideas repeat before they stick.
11:48
A single idea rarely changes anything without repetition.
11:52
Now, something cool I wanna share with you.
11:55
So I have my Aura Water here.
11:56
By the way, feel free to go grab
11:57
yourself something.
11:58
And I have some lemon in here.
12:02
And a real neat thing about Aura Water,
12:05
or any water, you put lemon in it,
12:06
the lemon actually curbs your appetite.
12:08
And it's really refreshing, especially after a long
12:11
walk that I just had.
12:12
Number three, guys, new inputs reshape beliefs.
12:16
Fresh information challenges existing patterns.
12:21
Number four, guys, perspective comes from contrast.
12:25
Seeing different viewpoints expands your thinking and encourage
12:29
you to challenge yourself and to learn.
12:32
Number five, experience overrides theory.
12:38
We've said that you can go to school
12:40
and learn something, but if you can learn
12:43
from somebody who's already done it, that's better
12:45
than learning from books.
12:46
Real world exposure changes thinking faster than ideas
12:50
alone.
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I'm gonna give an example.
12:51
So you can learn about a country.
12:53
So I went to a lot of places.
12:54
I was very grateful to going to Europe
12:56
several times.
12:57
One of the places I went was Italy.
12:59
My grandparents took me on my mom's side.
13:02
And people said, oh, you know, you're going
13:04
to Italy.
13:04
That's an amazing opportunity.
13:05
But I never realized that what it would
13:09
take me maybe several years to learn in
13:13
books about Italy, I learned in just a
13:16
month.
13:17
Because immersion experience, that's how we learn languages.
13:20
That's how we learn about cultures.
13:22
Number six, guys, you believe what you see.
13:25
Often repetition builds familiarity and familiarity builds belief.
13:30
Number seven, guys, repetition rewires the brain, creates
13:33
the neural pathways around.
13:35
Consistent input strengthens certain thought patterns.
13:39
It does.
13:40
Number eight, understanding builds over time.
13:44
Clarity is developed, not downloaded instantly like you
13:48
would have with your computer.
13:51
It's an awareness to how it's built and
13:54
shaped, right?
13:56
And molded.
13:57
Number nine, guys, exposure creates awareness.
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You cannot change what you do not see.
14:02
We don't see it, we don't experience it.
14:04
Can't measure it, can't change it.
14:06
Number 10, guys, awareness drives change.
14:09
Once you notice something, it begins to, well,
14:12
subtly shift.
14:14
Number 11, thinking adapts constantly.
14:18
Your mind is always adjusting to new information.
14:21
Number 12, you update beliefs slowly.
14:25
Most thinking evolves gradually, not instantly.
14:28
I have to tell you that, not instantly.
14:30
Number 13, new data shifts perspective.
14:33
Additional information changes interpretation.
14:36
One little piece of information, guys, can change
14:39
your thought pattern, your belief about something, whether
14:42
that is something big or something small, it
14:45
can have a subtle shift.
14:47
Number 14, guys, context changes interpretation.
14:52
The same idea can mean different things in
14:54
different environments, right?
14:56
We've learned about context with certain words and
14:59
using them differently can have completely different meanings,
15:01
same idea.
15:02
Number 15, information creates options.
15:06
More input creates more possible directions, more opportunities.
15:11
Number 16, guys, options create decisions.
15:15
Choices expand when thinking expands.
15:20
Number 17, decisions shape thinking.
15:25
What you choose reinforces how you think.
15:30
Number 18, thinking evolves with input.
15:35
Your direction follows what you consume.
15:38
Number 19, static input creates static thinking.
15:43
Repeating the same ideas limits growth.
15:46
Number 20, dynamic input creates growth.
15:50
New exposure expands possibilities.
15:55
New exposure expands the possibilities.
15:58
Number 21, guys, variety expands perspective.
16:04
Diverse input increases understanding.
16:07
Number 22, narrow input limits thinking.
16:10
When we narrow our pathway, we close off
16:14
the potential opportunities.
16:16
And when we get limited outcomes, that's a
16:19
problem for us.
16:21
Number 23, guys, insight builds gradually.
16:25
It doesn't happen overnight.
16:28
Clarity develops step by step.
16:32
Number 24, you learn through patterns.
16:37
Everything, whether it's language, whether it's a new
16:40
skill, you learn by patterns because when we
16:42
know how to do something, we try to
16:44
adapt it to that and see how it's
16:46
different.
16:47
For example, if I taught you how to,
16:50
let's say, screw a screw in with a
16:52
Phillips head.
16:53
Now I said, do it with a flathead.
16:55
It's the same basic technique, but maybe you
16:58
have to position the screwdriver differently, right?
17:00
So you can get it in the notch
17:01
as opposed to just pushing it down.
17:03
So you have to be a little bit
17:03
more careful of that, right?
17:06
And you gotta be careful in a flathead
17:08
that it doesn't slip off if you turn
17:09
it too fast.
17:10
It doesn't really happen with a Phillips head,
17:13
all right?
17:14
So you learn through patterns and repetition forms
17:16
the understanding.
17:17
And the understanding helps us to have new
17:20
awareness, create new bridges to more information and
17:25
to ask more questions.
17:27
Number 25, guys, patterns reveal truth.
17:30
Consistency exposes what actually works.
17:34
What's consistent just exposes what works.
17:38
Number 26, guys, exposure reduces bias.
17:42
Seeing more reduces blind spots.
17:45
Seeing more reduces blind spots.
17:48
Number 27, guys, repeated signals become beliefs.
17:54
Repeated signals become beliefs.
17:57
What you hear often starts to fuel the
18:01
truth.
18:02
Sometimes people don't wanna hear the truth.
18:05
I don't wanna say no because they don't
18:06
wanna hear it.
18:07
It's because they're scared of the outcome and
18:09
what could happen.
18:11
And that will probably be one of the
18:12
biggest challenges for a lot of people, how
18:16
that will work, what's gonna go on.
18:18
I think that's a very interesting thing of
18:23
what's going on and why it's going on.
18:28
So that's a very, very interesting thing.
18:31
Number 28, guys, beliefs drive behavior.
18:45
Number 29, guys, behavior reinforces thinking.
18:51
Action strengthen beliefs.
18:53
Now, I know a lot of you here
18:55
listening to me or watching the show are
18:58
saying, John, you know, I get this, but
19:00
for whatever reason, it's not clicking with me.
19:03
That's okay.
19:05
Many times when you hear something the first
19:08
time or even the second time, it doesn't
19:11
quite click.
19:13
Maybe you've noticed this in some of your
19:15
studies when you were in school or college
19:18
or what have you.
19:18
And the professor said something, but it didn't
19:21
quite register upstairs.
19:23
Had nothing to do with whether you're smart
19:25
or not.
19:25
It just, maybe they didn't present it the
19:27
way that you need to see it.
19:29
It just didn't click.
19:30
And then maybe one night when you were
19:32
with your buddies, that whole concept just clicked
19:35
out of nowhere.
19:37
Maybe you saw something that just caused it
19:40
to click.
19:42
And I think a lot of people today
19:47
expect clicks to happen like.
19:52
The truth of the matter is when we
19:54
want them to happen over and over, like
19:55
that, you know what happens?
19:56
They don't click.
19:58
They get harder for us.
20:01
And when they get harder for us, it's
20:02
like, oh my gosh, what am I supposed
20:03
to do?
20:04
What am I doing now?
20:06
And I think that's a very big problem
20:09
for a lot of people, right?
20:16
I think that's a big problem for a
20:18
lot of people.
20:20
And I will tell you that this is
20:24
something that many people will shy away from.
20:27
And it's not because they can't do it.
20:31
It's because they might become frustrated with maybe
20:34
the environment that they're in.
20:35
Maybe they are not just frustrated.
20:41
Maybe they're not doing it because of something
20:45
someone else said.
20:46
And I said this to you guys before
20:48
many, many times being on the air.
20:50
No one has the right, let me say
20:52
the word, no one, no one, no one,
20:55
no one has the right to make you
20:57
feel inferior about yourself except for one person.
21:00
You know who that one person is?
21:02
You.
21:03
You're the only person that can make yourself
21:07
feel inferior.
21:08
No one else has that right or that
21:10
permission.
21:11
No one, guys, no one.
21:14
So ladies and gentlemen, thinking shifts through repetition.
21:18
Change happens through consistency.
21:21
A lot of people want that consistency to
21:23
happen right away, but it doesn't, and then
21:25
they get so frustrated.
21:26
Sometimes they give up.
21:28
In closing, guys, here is the shift you
21:31
need to make.
21:32
Are you ready?
21:33
Stop waiting for the one idea to change
21:36
everything.
21:37
That's not gonna happen because it won't.
21:41
Your thinking is not built in a moment.
21:45
Newsflash, it's not.
21:48
It is built over time.
21:54
Pathways are created, new observations are conceived, new
21:59
questions are asked through what you expose yourself
22:06
to.
22:09
And it might be different each time through
22:11
what you allow into your environment.
22:13
Remember I said your environment is like priceless.
22:16
So you've gotta be very careful about what
22:18
you allow in your environment.
22:20
That is key.
22:22
Your environment can drain you.
22:23
Your environment can refuel you.
22:26
Do you know what your environment is doing?
22:27
I mean, I'm just being honest about that.
22:30
If you don't know about your environment and
22:33
you don't really know why your environment is
22:36
getting you to feel that way, well, you've
22:37
gotta maybe figure that out first.
22:40
It might be something where a light is
22:42
placed.
22:42
It might be the way a chair is
22:44
turned or maybe the room that you have,
22:46
you don't have enough to maneuver your fingers.
22:49
Many of you guys know here where I'm
22:51
set up at this station here, I have
22:53
my laptop.
22:54
It's all on a nice little stand with
22:56
a fan.
22:57
I have my nice MX Logitech keyboard that
22:59
I can type, have plenty of room.
23:01
I have my MX mouse and I have
23:04
a lot of room.
23:06
That's flexible.
23:07
What do you need in your environment to
23:09
feel comfortable?
23:13
If you want to change how you think,
23:17
this is a question, I'm not telling you.
23:18
I'm saying if you wanna change how you
23:20
think, how many of you out there wanna
23:22
change how you think?
23:24
You wanna change?
23:25
You have to change what you see.
23:29
You wanna change what you think, you have
23:30
to change what you see.
23:31
And not just what you see, guys, what
23:33
you hear, what you touch, what you taste,
23:36
what you smell.
23:37
You have to change your world and the
23:40
way it is being presented to you.
23:43
That's key, guys.
23:45
Change what you hear, change what you engage
23:50
with, change what you see, change what you
23:54
taste, you smell.
23:59
And those are important things because the inputs
24:01
you allow, and it's your choice guys to
24:04
allow, become the thoughts you have.
24:09
We said this before, what we focus on,
24:14
right?
24:14
The thoughts that we focus on, wherever we
24:17
put our attention focused on those thoughts is
24:19
where the energy is gonna go.
24:22
You're saying, oh, I don't want that, but
24:24
you keep focusing on it.
24:25
The more you focus on it, the more
24:26
that you're gonna gravitate that into your life.
24:29
And that's important, guys.
24:30
And the thoughts that you have become direction
24:35
you take and the actions you take.
24:41
So if your direction isn't where you want
24:44
it to be, you have to start with
24:47
your inputs.
24:48
Let me give you a simple example here
24:51
with doing professional audio recording and video.
24:54
If my output is not where I want
24:57
it to be, I need to adjust my
25:00
inputs, right?
25:03
I need to make sure that they're not
25:04
garbage, that they're not gargled.
25:05
I need to make sure of that because
25:08
if I don't and the output comes up
25:11
crummy, I'm not gonna be happy.
25:14
So I make sure that my inputs are
25:16
clean.
25:18
And if I have to do any processing
25:19
to it, I can.
25:21
But if your inputs are lousy, output's gonna
25:23
be lousy.
25:24
And I'm just saying, guys.
25:26
So start with your inputs.
25:29
And you might say, John, what are my
25:30
inputs?
25:30
It's a great question.
25:31
Could be your lighting.
25:33
Could be the sounds around you.
25:34
We talk about productivity music.
25:36
It could be something as simple as what
25:37
you're wearing.
25:39
It could be the chair or the, you
25:42
know, let's say, you know, the cushion you're
25:46
sitting on, right?
25:47
That affects you.
25:49
Could be what you're smelling, the smell and
25:51
the environment.
25:52
You know, a lot of people have done
25:53
tests on this where certain smells will get
25:55
you to be more productive.
25:57
Maybe it's what you had for lunch, right?
26:00
So that's where change actually begins.
26:04
And if we're trying to just say, well,
26:07
gee, no, this is fine.
26:07
I don't need to do this.
26:09
You're missing a key awareness ingredient.
26:13
And that is every part contributes.
26:16
Let me see if I can give an
26:16
example.
26:18
If we're gonna add three things together, A
26:21
plus B plus C equals.
26:24
If I say A is two, B is
26:26
two, and C is two.
26:28
Two, four, eight.
26:30
If I change C to four, two, four,
26:36
right?
26:38
So two, four, eight, okay?
26:44
But if you listen to that, I wanna
26:46
add them.
26:47
So two, four, six is really the right
26:49
answer.
26:50
We have to know what the inputs are.
26:51
Is the input gonna be adding?
26:52
Is it gonna be subtracting?
26:53
So two, four, six is the real answer.
26:56
If I go two, two, four, it's two,
26:59
four, eight.
27:02
The inputs make the difference, guys.
27:04
For more insights, clarity, and strategies to help
27:08
you think better and act intentionally, I invite
27:12
you personally to visit BelieveMeAchieve.com.
27:16
Your next level starts with what you expose
27:19
your mind to.
27:21
You have a choice, ladies and gentlemen, of
27:23
what you do, when you do it, and
27:25
how you do it.
27:26
Don't let your environment become this place that
27:31
gets out of your control.
27:35
Because just like we can control inputs on
27:38
a mic or mixes for a show, you
27:41
can control everything in your life.
27:44
Now, I'm not saying to control others.
27:46
I'm saying control the variables in your environment.
27:48
Is that the lighting?
27:49
Is that the cushion?
27:50
Is that the position, right?
27:54
Is that the way your computer's set up?
27:57
Is that the clothing you're wearing?
28:00
The temperature of the room?
28:02
These are all key, guys.
28:03
I'm John C.
28:04
Morley, serial entrepreneur.
28:05
Have yourself a wonderful evening.
28:06
I'll catch you real soon.
28:07
Be sure to check out BelieveMeAchieve.com.