S1E4: Episode 4- Shampoo
The Common Creative Episode 4 “Shampoo”
What is the role of creativity in the cut-and-thrust of the business world? In this episode, Chris Meredith shares a story about his experience as a junior brand manager in charge of a shampoo brand. Despite having a creative idea to boost sales the idea was squished by the all-powerful Marketing Director who explained that ideas like that are not what we do around here.
The creative lessons for business are:
Sometimes without even knowing it, businesses kill creativity.
For creativity to work effectively, it pays to start out by understanding the…
The skinny
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