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How Puma Board Outmaneuvered Nike in Football
Episode 111 of Boardroom Conversations looks at a defining strategic shift in sportswear: how Puma's board bet big on football (soccer) in the early 2010s, signing Neymar and Manchester City while Nike hesitated. We explore the specific numbers behind Puma's market share gains, the board's willingness to spend 10% of revenue on sponsorships, and the long-term bet that turned Puma into Adidas's real rival. Lucas and Luna break down the risks, the boardroom debate, and the outcome as of mid-2026.
#Puma #Nike #Adidas #Football #Soccer #Neymar #ManchesterCity #Sportswear…
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