Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Killing Third-Party Cookies
The digital advertising landscape is shifting under our feet. With Apple’s privacy changes and the phasing out of third-party cookies, direct-to-consumer brands are scrambling to adapt. Lucas and Luna break down the real impact on customer acquisition costs and how top brands are pivoting to first-party data strategies. We look at specific examples like Glossier and Warby Parker, exploring how they are building owned audiences through email, SMS, and community-led growth instead of relying on opaque ad platforms. This episode covers practical steps for marketers to survive the post-cookie…
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