Latest / Speaking of Supply Chain / What Makes a Freight Network Truly Resilient
Transcript
- 0:06Speaker 1: You're listening to Speaking of Supply Chain, a meeboch podcast.
- 0:10Speaker 1: This is a show for logistics professionals looking to learn
- 0:13Speaker 1: more about the latest innovations in supply chain. Each episode
- 0:16Speaker 1: will feature a conversation on topics such as mitigating supply
- 0:19Speaker 1: chain disruption and reducing risk, current automation trends, sustainability initiatives,
- 0:25Speaker 1: and more. Let's dive right in.
- 0:31Speaker 2: Hello, and welcome to Speaking of Supply Chain, where we
- 0:34Speaker 2: explore trends, current events, and innovations impacting the logistics and
- 0:38Speaker 2: supply chain industries. I'm your host, Ellen Wood. In recent years,
- 0:42Speaker 2: intermodal transport has become increasingly complex, with companies navigating unpredictable
- 0:47Speaker 2: trade shifts, critical infrastructure constraints and persistent labor shortages and
- 0:52Speaker 2: rising cargo security threats. Today, I'm here to explore these
- 0:56Speaker 2: pressing challenges with Maneit Singh, CIO, chief Digital Officer of
- 1:01Speaker 2: Auditsey Logistics, who will share how advanced data driven solutions
- 1:05Speaker 2: can help businesses overcome these and other obstacles to keep
- 1:08Speaker 2: their supply chains moving money.
- 1:11Speaker 4: Welcome, Thank you, Han.
- 1:14Speaker 2: It's great to have you here. So we are on
- 1:17Speaker 2: our topic today, which is not necessarily just transport, which
- 1:23Speaker 2: is a huge component of the supply chain, but really
- 1:27Speaker 2: some of the digital components that are affecting the transport
- 1:33Speaker 2: industry right now. We've got disruptions all the time. Right
- 1:37Speaker 2: now in our political landscape, we've got some political disruptions
- 1:41Speaker 2: with tariffs and supply chains making some sweeping changes to
- 1:45Speaker 2: the way that they source and distribute their products. So
- 1:51Speaker 2: port closures, how is data technology being leveraged to help
- 1:57Speaker 2: customers get that flexibility or the visibility that they're talking about.
- 2:03Speaker 2: That's you know, endemic of supply chains right now.
- 2:06Speaker 3: Yeah, it's a very relevant and pertinent question, and it's
- 2:11Speaker 3: a it's a question every company is trying to come
- 2:14Speaker 3: up to grips with. In our industry, at least ongoing
- 2:18Speaker 3: to disruptions are definitely putting unprecedented pressure on supply chains.
- 2:24Speaker 4: It gets worse.
- 2:25Speaker 3: Because the demands of shippers are not easing up as well.
- 2:28Speaker 3: They want to have a visibility, they want to have
- 2:30Speaker 3: more predictability and reliability of the work we do. But
- 2:35Speaker 3: the fact is, disruptions are not going to go away.
- 2:39Speaker 3: These demands from customers shippers are not going to go away.
- 2:41Speaker 3: So it's incumbent on us to figure out when I
- 2:43Speaker 3: say ask the businesses to what do we do to
- 2:47Speaker 3: make sure we manage it? We manage our own experience
- 2:52Speaker 3: and more importantly, manage our customers experience as well. So
- 2:56Speaker 3: at Ardiscy, what what we have been doing is is
- 2:59Speaker 3: focusing on that we can control. And one of the
- 3:02Speaker 3: things that we've been investing a lot in past year
- 3:04Speaker 3: and a half is data. We have many systems, as
- 3:07Speaker 3: most logisative companies do, but we are building AI powered
- 3:12Speaker 3: systems on our own data so we can use that.
- 3:16Speaker 4: To be more predictable in how we service our customers.
- 3:20Speaker 3: We can have the visibility that they want, so although
- 3:23Speaker 3: the world around us is changing, we are able to
- 3:25Speaker 3: manage how we service our customers so that itself is
- 3:29Speaker 3: almost like we are controlling our destiny. We are controlling
- 3:32Speaker 3: the narrative and using data and technology that we have
- 3:35Speaker 3: at our disposal, adding AI on top of it as
- 3:38Speaker 3: well to make it better for us and our customers.
- 3:41Speaker 2: Well, and it's interesting that you bring up AI. I mean,
- 3:44Speaker 2: obviously everyone is talking about AI. It's in every conversation now,
- 3:49Speaker 2: but past the obvious AI, it's exciting, it's fun. It
- 3:54Speaker 2: can automate several logistical functions, outplanning returns, those types of things.
- 4:02Speaker 2: What we don't see is how logistics providers or shippers
- 4:09Speaker 2: use or think about AI. So can you tell us
- 4:11Speaker 2: a little bit more about the AI that you're using.
- 4:13Speaker 3: In that case, the thing with AI is AI has
- 4:16Speaker 3: been there for forever, like for years and years.
- 4:20Speaker 4: What's new or newer.
- 4:22Speaker 3: Is a gen AI LLM, the large language model that
- 4:25Speaker 3: has made because of the computation we have now available.
- 4:29Speaker 3: It made it more CHATGPT type like, very more conversational AI. Right,
- 4:34Speaker 3: So businesses have been using AI for a long time.
- 4:37Speaker 3: Logistics and supplies and usually has been lagging behind in
- 4:40Speaker 3: the uptic of technology.
- 4:42Speaker 4: But we have been using AI for years now.
- 4:44Speaker 3: We are using more of a conversational AI to make
- 4:47Speaker 3: it even faster for our salespeople.
- 4:50Speaker 4: For example, for our for our customer service people, for
- 4:55Speaker 4: pricing people.
- 4:55Speaker 3: So people that are using information that are that are
- 4:58Speaker 3: stored in share point other places, it takes time to
- 5:02Speaker 3: create a proposal.
- 5:03Speaker 4: We have automated that using AI.
- 5:06Speaker 3: Big component of using jen AI is having control of
- 5:10Speaker 3: our own data. So earlier I talked about how it
- 5:13Speaker 3: is important to make sure we have data warehouse, a
- 5:15Speaker 3: data leg that that takes information from all different systems
- 5:19Speaker 3: and it's in a structured way that it can be leveraged.
- 5:22Speaker 4: By GENAI tools.
- 5:23Speaker 3: We have done that now, so that enables us to
- 5:26Speaker 3: have more conversational data access on our own data, which
- 5:31Speaker 3: is where the real improvement is. We are able to
- 5:35Speaker 3: give access to that information to our customers as well,
- 5:37Speaker 3: so they can have they can make analysis of the
- 5:40Speaker 3: of their information using our data leg So those things
- 5:43Speaker 3: are some of the use cases we've been using. The
- 5:45Speaker 3: route planning, the route automation that is also in the
- 5:48Speaker 3: works right now. We are building a platform that takes
- 5:52Speaker 3: advantage of all these new technologies, data and AI that
- 5:55Speaker 3: that that's going to make us better for us and
- 5:57Speaker 3: our customers all right.
- 5:59Speaker 2: One area where I know a number of supply chains
- 6:03Speaker 2: are trying to use some of this data and analytics
- 6:06Speaker 2: is in their sustainability practices in their environmental regulations and
- 6:13Speaker 2: making sure that they are in alignment and within those
- 6:18Speaker 2: regulations which are becoming more stringent and they're also just
- 6:24Speaker 2: becoming more universal. It's you know, it's not only certain
- 6:30Speaker 2: geographies that are having to deal with this now. A
- 6:32Speaker 2: lot of the new environmental regulations are looking both up
- 6:37Speaker 2: and downstream to make sure that compliance is taking place
- 6:41Speaker 2: across the supply chain and not just with holding the
- 6:45Speaker 2: responsibility on one individual link of that chain. So how
- 6:50Speaker 2: are you utilizing those those data and that analytics monitoring
- 6:54Speaker 2: tools in order to either measure or manage or reduce
- 6:59Speaker 2: those types of emissions that I know companies are keeping
- 7:02Speaker 2: an eye on.
- 7:03Speaker 3: Yeah, so sustainability is a major industry challenge, and you
- 7:06Speaker 3: know we talked about the demands that are there to
- 7:10Speaker 3: provide this information.
- 7:11Speaker 4: We take it a step further. We want to be
- 7:14Speaker 4: more sustainable.
- 7:15Speaker 3: So whe whether something's required of us or not, we
- 7:18Speaker 3: want to do it anyway because it's the right thing
- 7:20Speaker 3: to do for the environment. So it actually if we
- 7:24Speaker 3: do it right, it improves profitability as well. So what
- 7:28Speaker 3: we have done in past is we started we have
- 7:31Speaker 3: a program called Project Clover Least that's our proprietary program
- 7:35Speaker 3: where we started a couple of years back in at
- 7:37Speaker 3: Least reporting out on the backside emissions on the lanes
- 7:43Speaker 3: that we use. So that was going better and then
- 7:46Speaker 3: we can do it for each customers. Now we are
- 7:49Speaker 3: able to since we're building our own propriety platform and
- 7:51Speaker 3: we have access to our data, we.
- 7:53Speaker 4: Are able to.
- 7:55Speaker 3: Identify the lanes or the more transportation that are more sustainable.
- 7:59Speaker 3: We are we are able to provide to a customers
- 8:02Speaker 3: what is you know, maybe less expensive or sometimes it's
- 8:06Speaker 3: more sustainable approach, so they can decide. So, using using
- 8:10Speaker 3: all the data and analytics we have and the integrations
- 8:14Speaker 3: we have built with our different modes of transportation, were
- 8:16Speaker 3: able to provide that that service and that information to
- 8:18Speaker 3: our customers as well. We also have rail as a
- 8:22Speaker 3: mode of transport, which provides a much more sustainable solution.
- 8:26Speaker 3: So we are able to provide options to a customers
- 8:28Speaker 3: and and and then choose what's what's best for the
- 8:30Speaker 3: environment or for the customer too.
- 8:32Speaker 2: Yeah, I imagine that kind of flexibility is is a
- 8:35Speaker 2: huge benefit to your clients because you know, when it
- 8:40Speaker 2: comes to transport. Yes, of course there's there's an expense involved,
- 8:44Speaker 2: There's a cost. There's obviously time, which is another factor
- 8:48Speaker 2: that needs to come into it. But given that supply
- 8:51Speaker 2: chains are being looked at from beginning to end in
- 8:54Speaker 2: terms of their sustainability in carbon footprint, being able to
- 8:57Speaker 2: pull that lever in the dis vision making process makes
- 9:01Speaker 2: that a whole lot easier for some of these companies
- 9:03Speaker 2: that may have the additional time or may have the
- 9:06Speaker 2: additional budget. But this is where they need to really
- 9:09Speaker 2: draw the string a little bit tighter.
- 9:11Speaker 3: Absolutely, absolutely, you know, doing the right thing is usually
- 9:14Speaker 3: the right thing to do, and we are able to
- 9:16Speaker 3: provide that capability to our customers as well, you using
- 9:19Speaker 3: technology that we have built.
- 9:21Speaker 2: So one of the risks of technology is of course,
- 9:25Speaker 2: you know, cybersecurity, and it's just another one of those things.
- 9:30Speaker 2: You know, companies are being targeted left, right and center
- 9:34Speaker 2: with cybersecurity and hackers and you know, nefarious individuals trying
- 9:40Speaker 2: to bring down the structures that we've worked so hard
- 9:45Speaker 2: to build up. So it's these risks are getting hard
- 9:49Speaker 2: to predict because they're just coming at us from from
- 9:52Speaker 2: all sides. When it's that uncertain, how what does that
- 9:57Speaker 2: cybersecurity strategy look like for AUDU see in making sure
- 10:02Speaker 2: that that data is maintained but also.
- 10:07Speaker 4: Safe.
- 10:08Speaker 3: Yeah, it's a cybersecurity is you know, doesn't matter how
- 10:12Speaker 3: much investments you make in technology for revenue growth or
- 10:16Speaker 3: or high EBITA initiative, cybersecurity continues to.
- 10:20Speaker 4: Be the number one thing.
- 10:21Speaker 3: You know, one bad misstep and you pay a lot right,
- 10:25Speaker 3: So yes, you cannot undermine devastating. It takes years of work.
- 10:30Speaker 3: It wipes away in a heartbeat if something goes bad.
- 10:33Speaker 3: So you know, we continue to invest in cyber cyber cybersecurity,
- 10:39Speaker 3: the the the advances in the AI and gen Ei.
- 10:44Speaker 4: It actually has made.
- 10:45Speaker 3: The cybersecurity thread even worse because they're they're much more
- 10:48Speaker 3: persistent actors who can keep attacked, have different kinds of
- 10:51Speaker 3: kinds of attack vectors. So we we have been investing
- 10:54Speaker 3: a lot. We have deployed different levels of u UH measures,
- 11:00Speaker 3: US different different access access across the ODC. So system
- 11:04Speaker 3: wise we have done a lot of work already where
- 11:06Speaker 3: we are doing more of his governance. If individuals continue
- 11:10Speaker 3: to be the single point of failure on a lot
- 11:12Speaker 3: of cybersecurity issues, and you know, it doesn't matter how
- 11:15Speaker 3: much technology you do, one click which takes it all out.
- 11:19Speaker 3: So we have a lot more of user training with phishing,
- 11:23Speaker 3: simulated fishing and all that. We continue to double down
- 11:26Speaker 3: on that. We actually have gone a step further which
- 11:28Speaker 3: I have not been in any other companies. Our employee
- 11:32Speaker 3: bonus is tied to the click rates. That makes it
- 11:36Speaker 3: real for everybody.
- 11:38Speaker 4: Oh wow, Yeah, that is.
- 11:41Speaker 3: It's you know, it's important, and you know, if you
- 11:44Speaker 3: if you have two more clicks, it counts negatively. So
- 11:50Speaker 3: we have we have taking very seriously on all aspects,
- 11:53Speaker 3: people being the number one aspect.
- 11:55Speaker 2: Okay, that's that is is quite a stance to take.
- 11:59Speaker 2: I like that. We had a cybersecurity training recently here
- 12:03Speaker 2: within our company, and it was a little disheartening to
- 12:07Speaker 2: see how many people fell for the trick messages, and
- 12:12Speaker 2: I was just thinking in the back of my head,
- 12:14Speaker 2: you know, I hope it wasn't me, but I hope
- 12:17Speaker 2: someone would have said something if I had. But yeah,
- 12:20Speaker 2: they're they're coming faster and faster, and they they look
- 12:25Speaker 2: very real. I think that's that's the hardest thing is
- 12:29Speaker 2: that they look so real and figuring out which ones
- 12:32Speaker 2: are safe versus which ones are not, you know, can
- 12:35Speaker 2: can really confuse a lot of individuals. So that's that's
- 12:38Speaker 2: interesting that you're using that and bonusing based off of
- 12:44Speaker 2: being that smarter individual. That's that's an interesting take on it.
- 12:48Speaker 2: I really like that.
- 12:49Speaker 3: I felt for one of those tests, myself and my
- 12:51Speaker 3: team had a field dare.
- 12:57Speaker 2: That just shows how real they look when when they
- 13:01Speaker 2: can fool the experts, then it really is a true threat.
- 13:06Speaker 4: Yeah, yep, absolutely.
- 13:09Speaker 2: So one other thing, I mean, I guess that that
- 13:12Speaker 2: kind of leads into it. You're using multiple systems. It
- 13:16Speaker 2: relies on, you know, making all of those systems talk
- 13:20Speaker 2: to one another and be able to access the information.
- 13:23Speaker 2: How are your digital transformation initiatives? Digital twins, internet of things,
- 13:29Speaker 2: advanced analytics. I'm not sure which all you're using? Are
- 13:34Speaker 2: enhancing the interoperability of them? So you know what makes
- 13:38Speaker 2: it easier for these things to talk to each other?
- 13:41Speaker 2: Is it making it more efficient and resilient for your clients?
- 13:45Speaker 2: Tell us a little bit about those initiatives.
- 13:48Speaker 4: That's about ear worth of work.
- 13:51Speaker 2: Okay, well, then let's let's maybe break it down into
- 13:54Speaker 2: a high level.
- 13:56Speaker 3: It's a very relevant question because again, when I joined
- 13:59Speaker 3: a couple of years back, I had to look at
- 14:02Speaker 3: entire technology landscape and figure out what's the most optimal
- 14:06Speaker 3: approach because the easy answer is change it all, and
- 14:09Speaker 3: that's the most expensive answer to the start over.
- 14:13Speaker 4: So that wasn't going to work.
- 14:15Speaker 3: So where I settled on was having an ecosystem that
- 14:20Speaker 3: is interconnected and driven by data. So connected systems and
- 14:25Speaker 3: integrated data that was the MONTHRA that we started. We
- 14:30Speaker 3: have been upgrading a lot of systems that have been outdated,
- 14:33Speaker 3: so obviously those things had to be done. But once
- 14:37Speaker 3: we have the data in place and we started building
- 14:40Speaker 3: our platform, I talked about the few things we've been
- 14:43Speaker 3: doing is having tight integration between within our systems and
- 14:48Speaker 3: also systems with the customers, whether it's API or EDI
- 14:51Speaker 3: or what have you. We are doing a lot of
- 14:53Speaker 3: those investments as well, so that way for our customers
- 14:57Speaker 3: the transaction is seamless. If they have ERP systems and
- 15:01Speaker 3: the supply chain systems, we connect to them directly so
- 15:03Speaker 3: they don't have to log into our systems. So we're
- 15:06Speaker 3: making those those experience much more seamless. Within I know,
- 15:10Speaker 3: we do use digital doing on things like a network
- 15:13Speaker 3: optimization process, so we have customer data so we can
- 15:17Speaker 3: look at all the information and create digital twin and optimize.
- 15:20Speaker 4: So what makes sense.
- 15:21Speaker 3: And you know, we have built a platform now for
- 15:24Speaker 3: few of our customers and we have helped them save
- 15:27Speaker 3: millions of dollars in operating costs using that.
- 15:30Speaker 4: So we are using all tools at our disposal.
- 15:34Speaker 3: Haven't used much of IoT yet, but that that's coming
- 15:38Speaker 3: up next as well, but between advanced analytics, digital twins,
- 15:42Speaker 3: gen AI. Those are the technologies we've been using to
- 15:46Speaker 3: get better and better across board.
- 15:49Speaker 2: And you mentioned when you started that the easiest way
- 15:52Speaker 2: would have just been to you know, startup or from
- 15:54Speaker 2: scratch everything new. But technology adoption in sopply chain tends
- 16:01Speaker 2: to be on the low side. These these are companies
- 16:05Speaker 2: that are a little bit a verse to those types
- 16:07Speaker 2: of implementations. It's just a it's a big lift, you know,
- 16:11Speaker 2: to your point, trying trying to make them work together
- 16:14Speaker 2: is a is a huge task, but trying to put
- 16:17Speaker 2: one in is also you know, a big undertaking. So
- 16:22Speaker 2: for supply chain leaders who are looking to improve their
- 16:25Speaker 2: overall digital strategy, what's a practical first step that can
- 16:29Speaker 2: help them really make an impact when they're considering a
- 16:34Speaker 2: technology adoption.
- 16:36Speaker 4: Yeah, so I have a.
- 16:38Speaker 3: Rather unique view on adoption because technology adoption is a
- 16:41Speaker 3: very common phrase using most companies. I believe that if
- 16:46Speaker 3: you're talking about adoption, you already lost the game because
- 16:50Speaker 3: I believe in you implement technology where the business wants
- 16:55Speaker 3: it so they can't wait to have it. So you
- 16:57Speaker 3: dont you're not talking adoption, You talking that all right,
- 17:00Speaker 3: are you using or not? And if not, why did
- 17:02Speaker 3: you ask me to do it? So it's more of
- 17:04Speaker 3: a tighter alignment with the business before you start that investment.
- 17:09Speaker 3: It's not like you build a shiny toy and wait
- 17:11Speaker 3: for people to come and use it. Especially our industry,
- 17:14Speaker 3: we don't sell technology. We use technology, so it has
- 17:18Speaker 3: to be driven by usage and very tightly aligned with
- 17:21Speaker 3: the business. So for exam, when I joined here, obviously
- 17:24Speaker 3: that the option was to start over not going to happen.
- 17:28Speaker 3: I started with that tech audit, like a very comprehensive
- 17:31Speaker 3: audit of all systems and processes and people and to
- 17:34Speaker 3: understand what are the issues we have. Just because we
- 17:38Speaker 3: have an old system doesn't mean they had to replace it,
- 17:40Speaker 3: but what is the value going to bring it? So
- 17:42Speaker 3: it took me two three months to go through the
- 17:44Speaker 3: process and make sure that I was aligned with business.
- 17:47Speaker 3: They understood why we had to make the changes, and
- 17:52Speaker 3: there's a time to make the changes and then what's
- 17:54Speaker 3: coming out of it. So first few months we spend
- 17:57Speaker 3: a lot of time in getting the alignment and after
- 17:59Speaker 3: that I've very thankful that the partnership I have with
- 18:02Speaker 3: my business counterparts in Odyssey is the best I've ever
- 18:05Speaker 3: had in my life, which is pretty cool. I mean
- 18:08Speaker 3: in our industry where the adoption is an issue. Here,
- 18:11Speaker 3: our business users they can't wait for us or deliver things,
- 18:14Speaker 3: but they're going to use it and they can. So
- 18:16Speaker 3: I often say that I want my business users to
- 18:19Speaker 3: be mad at me because I'm not moving fast enough
- 18:22Speaker 3: that to me success.
- 18:26Speaker 2: Well, I wouldn't call people being upset with you success,
- 18:29Speaker 2: but I can see where you're going there that you know,
- 18:31Speaker 2: when they are the ones driving the need for the technology,
- 18:37Speaker 2: then your adoption rate you know that they're buying is
- 18:41Speaker 2: already established. You don't have to sell anything to them.
- 18:46Speaker 2: They're they're ready for it, they want it, and they're
- 18:49Speaker 2: the ones leading the charge rather than some technology person,
- 18:53Speaker 2: salesperson C suite coming in and saying, hey, we're going
- 18:56Speaker 2: to do this. It's not from top down, it's bottom up.
- 19:00Speaker 4: Absolutely.
- 19:01Speaker 3: Most of the programs that I have there's a business
- 19:04Speaker 3: owner and a technology owner. The business owns the outcome.
- 19:07Speaker 4: Technology drives the execution, and that where the adoption thing
- 19:10Speaker 4: is resolved. In the get go.
- 19:13Speaker 3: There are things that it would push for, you know,
- 19:16Speaker 3: server upgrade and cybersecurity, but even those people need to
- 19:20Speaker 3: understand why you're doing it, so they're going to question it.
- 19:23Speaker 3: So it takes effort, up front effort, a front alignment.
- 19:27Speaker 3: But once you get there, it becomes you're focusing on execution,
- 19:31Speaker 3: not all the other things around. You know, why is
- 19:33Speaker 3: it team asking me to do things that I want
- 19:34Speaker 3: to do?
- 19:37Speaker 2: So I guess, you know, for I guess the last point?
- 19:40Speaker 2: You know, as a chief technology officer, chief information officer,
- 19:44Speaker 2: you know, what would your biggest piece of advice be
- 19:48Speaker 2: to our listeners as they're evaluating different technologies for different aspects.
- 19:55Speaker 2: It might be for you know, transportation, or it might
- 19:58Speaker 2: be for you know, just something like you said, data
- 20:02Speaker 2: security or sustainability, something else like that. What would your
- 20:07Speaker 2: number one piece of advice be for our listeners?
- 20:10Speaker 3: It's the philosophy you bring to the table as a
- 20:12Speaker 3: chief anything like chief technology or digital officer is think
- 20:16Speaker 3: business and technology is a solution. Don't think technology and
- 20:20Speaker 3: how do you use it? Why are we doing it?
- 20:23Speaker 3: Technology and itself, unless you're a technology company, selling technology
- 20:27Speaker 3: technologies in itself is not a solution.
- 20:28Speaker 4: It is not what you sell. We enable business, So
- 20:32Speaker 4: think business, use technology.
- 20:33Speaker 2: I love that that's going to be the catchphrase for
- 20:36Speaker 2: this episode, all right, and that does bring us to
- 20:41Speaker 2: the end of today's discussion. Thank you so much money
- 20:45Speaker 2: for joining me and talking a little bit more about
- 20:47Speaker 2: some of this technology and what's available out there in
- 20:52Speaker 2: terms of transportation.
- 20:54Speaker 4: Thank you, Ellen, I enjoyed the conversation.
- 20:57Speaker 2: To our listeners, If you've found today's episode valuable, be
- 21:00Speaker 2: sure to follow Speaking of Supply Chain wherever you get
- 21:03Speaker 2: your podcasts and share it with someone who's shaping the
- 21:05Speaker 2: future of operations. Until next time, keep your data flowing
- 21:09Speaker 2: and your cargo rolling.
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