Latest / Wait, What? Sportsbiz Chat with DP & McGhee
Episode 4: Olympic Deep Dive 2 with LA28's Christopher Pepe
As a hyperactive #sportsbiz season continues, DP & McGhee cover a wide range of topics, including the dramatic Australian Open finals, the massive Microsoft acquisition of Activision, the rise of Las Vegas as a major sports city, and much more. Chief Commercial Officer of LA28 and US Olympic & Paralympic Properties, Christopher Pepe joined the show to discuss why the Olympic Games remain a vibrant opportunity for brand marketers and what he expects the legacy of the LA games in 2028 to be.
The skinny
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