Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
How a Sales Rep Won by Asking the Buyer to Write the Business Case
In this episode, Lucas and Luna unpack a clever reverse-engineering tactic: a B2B sales rep at a mid-market CRM company asked the economic buyer to personally draft the ROI business case — and closed a $340,000 annual contract in three weeks. They break down why the move works, when to use it, and how it transforms the buyer from skeptic to internal champion. Learn the exact framing and the psychological trigger behind the ask.
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The skinny
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