EP312: The Sales Engine That Scales – With Alan Versteeg

Profit With A Plan · Jul 22, 2025 · 32m · transcript

The Sales Engine That Scales – With Alan Versteeg

Guest: Alan Versteeg, Co-Founder of Growth Matters

Host: Marcia Riner | Profit Booster®

Podcast: PROFIT With A Plan

Topic: Building a Sales Engine for Entrepreneurial Scale

Released: July 22, 2025

🔍 Episode Summary

What happens when an engineer applies the law of cause and effect to sales?

Alan Versteeg—former engineer, global sales leadership strategist, and co-founder of Growth Matters—joins Marcia Riner to reveal why most entrepreneurs fear sales, how to overcome “sales ick,” and what truly drives growth: not more sales reps, but better…