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24 | Green Claims Directive: what is happening? - with Elisabeth Harding
One of the world's first regulations to fight corporate greenwashing is on the final stretch. Or is it?
The final trilogue, the negotiations between the three EU institutions, was pushed back to June 23rd but was ultimately cancelled. A push by the German government and the conservative EPP group in Parliament has led the policy process off the rails, with the European Commission considering withdrawing its proposal.
Critics of the GCD highlight the increased complexity and costs for industry, which is already struggling across Europe. Proponents see it as an essential tool to help ensure…
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