Is It Better to Charge a Monthly Fee or a One-Time Fee | Ep. #756

Marketing School - Digital Marketing and Online Marketing Tips · Aug 26, 2018 · 9m

In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Better to Charge a Monthly Fee or a One-Time Fee

[00:40] If you have a monthly fee, look at the lifetime value of your customer.

[00:45] Think about charging a one-time that is more or equivalent to your LTV and see if that generates more revenue.

[01:05] People like the concept of a one-time fee.

[01:24] It’s a much more appealing marketing message.

[01:33] You have to be testing!

[02:37] If your…