Lessons in Building and Marketing a Consumer Brand
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“Running a startup is like being in a knife fight,” BeanBox Co-Founder and CEO Matthew Berk unexpectedly says, as he describes the arduous but rewarding journey from the world of SaaS to making a real-world consumer product.
From Local Search to the Speciality Coffee Business:
Matthew Berk’s personal and professional path took him from a humanities degree to co-found a local-search startup (OpenList) and eventually to a more traditional real-world manufacturing and logistics business (Bean Box), where he’s the CEO today.
OpenList was ahead of its time as a local search engine…
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