Navigating Ethics in Healthcare Marketing
What does it mean to market honestly when people's lives are on the line?
In this episode, we sit down with Ariella Shoham, C-level marketer with 30 years of global B2B marketing experience and CMO of C8 Health, to explore one of the most important and underexamined conversations in our industry: the ethics of healthcare marketing.
From vaccine misinformation during COVID to competitive attack campaigns in the medtech space, Ariella shares real stories from the front lines of regulated healthcare marketing, and what she believes every marketer owes their audience when the stakes are this…
The skinny
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