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Eivind Hjulstad of Citybox Hotels on Scandinavian Design, Budget Done Right, and Why the Middle Market Is Running Out of Time

Eivind Hjulstad has spent fifteen years building City Box Hotels since joining in 2010, taking a Bergen-founded budget concept and expanding it into ten hotels across six countries. His approach starts from a simple question, what do guests actually value, and strips out everything else, from staffed receptions to in-house restaurants, to keep prices low without feeling cheap.

In this episode of Brand Insiders, Eivind sits down with Adam Mogelonsky to explain how City Box replaced front desks with check-in kiosks well before it became common practice, why efficient room design at 14 square…

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