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Breaking the Belief That “Time Equals Money”

In this episode of Profitable Women, I challenge the age-old belief that time equals money—a mindset that often restricts business growth and leads to burnout. We’ll explore the historical roots of this belief, examining how it can limit potential earnings by tying income directly to hours worked.

Through my personal experiences, from childhood to my early career in accounting, I share how this mindset can hinder efficiency and fail to recognize the true value we provide to clients. Listen in as we explore the shift to a value-based pricing model, which not only supports well-being but also…

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