Latest / Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits
The Donor Journey Part 2 - from First Gift to Second Ask (Ep 55)
The Most Important Gift Is the Second One: How to Move Donors from First Gift to Lifelong Partner
Most nonprofits spend a tremendous amount of time figuring out how to acquire new donors.
Far fewer spend time creating a clear plan for what happens after a donor makes their first gift.
In this episode of the Nonprofit Launch Plan Podcast, nonprofit growth coach Matt Stockman explores why donor retention is one of the most overlooked growth opportunities for startup, small, and growing nonprofits.
You'll learn why the first gift isn't usually the most important gift, how to build a simple donor…
The skinny
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