Latest / Real Gaijin — Japan’s Business, Culture & Life Podcast: A podcast about Japan’s economy, work culture, foreign residents, regional revitalization, and the people shaping the country’s future.
▶︎ AMA Podcast (S-01, E-19) with Pascal Gudorf, founder & CEO of Japan Business Insights (JBI) and author of "Getting to 'Yes' in Japan"
Japan is back! Due to headwinds from the Chinese market, European manufacturers and brands have recently shown renewed interest in the Japanese market. While many large companies have been active in Japan for decades, small-to-medium-sized enterprises (SMEs) are curious about new opportunities there but often don’t know how to develop and implement a market entry strategy. They need a market access specialist like today’s guest, Pascal Gudorf, founder and CEO of JBI (Japan Business Insights).
Who is he?
Pascal Gudorf is a Japan resident with over 20 years of experience. Originally from…
The skinny
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