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The Secret to Winning Millions in Business Grants (What Entrepreneurs Don’t Know) with Stormi Banks · Earn Your Leisure

• 0:01
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  Speaker 1: by P and C Bank. A lot of people think
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  Speaker 1: podcasts about work are boring, and sure they definitely can be,
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  Speaker 1: but understanding of professionals routine shows us how they achieve
• 0:55
  Speaker 1: their success, little by little, day after day. Like banking
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  Speaker 1: with P and C Bank, it might seem boring to save,
• 1:03
  Speaker 1: plan and make calculated decisions with your bank, but keeping
• 1:06
  Speaker 1: your money boring is what helps you live or more
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  Speaker 1: happily fulfilled life. P and C Bank Brilliantly Boring since
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  Speaker 3: All right, ladies and gentlemen, welcome back and Alicia, we
• 2:38
  Speaker 3: got a special episode something that we haven't really talked
• 2:41
  Speaker 3: too much about.
• 2:42
  Speaker 2: True.
• 2:42
  Speaker 3: I think we touched on it at some point in
• 2:45
  Speaker 3: the past, but I know not recently. We haven't spoken
• 2:48
  Speaker 3: about it, like in the last couple of years. We
• 2:49
  Speaker 3: haven't had a conversation.
• 2:50
  Speaker 1: About definitely haven't and not in depth like I feel
• 2:54
  Speaker 1: like we're going to get into today.
• 2:55
  Speaker 2: It's one of these topics that I.
• 2:57
  Speaker 1: Feel like we hear about it when we in high school,
• 2:59
  Speaker 1: but we don't really talk about it too much after that.
• 3:02
  Speaker 2: And so I'm excited. I'm excited.
• 3:03
  Speaker 3: Yeah for Shure. Stormy Banks from the pink Print Firm
• 3:07
  Speaker 3: teaches people how to get grant funding nineteen million dollars
• 3:11
  Speaker 3: you security million. Okay, So looking forward to this conversation, Sneeze.
• 3:16
  Speaker 4: It's not a light conversation.
• 3:18
  Speaker 2: Listen, this is a heavy one like that.
• 3:20
  Speaker 3: But first and Foremo, thank you for joining us, Appreciate
• 3:22
  Speaker 3: you for having me.
• 3:23
  Speaker 4: I appreciate y'all in this a nice facility today.
• 3:26
  Speaker 3: For sure, you came back up top. You know you
• 3:28
  Speaker 3: in Georgia, but you're from New York originally from Brooklyn. Okay,
• 3:31
  Speaker 3: we'll part best do it.
• 3:34
  Speaker 1: Die vaulting Okay, okay, real dead style.
• 3:37
  Speaker 2: I know what we're dealing with nowhere.
• 3:41
  Speaker 3: So we anders right now? This is upstate to you or.
• 3:43
  Speaker 4: No, definitely upstate.
• 3:45
  Speaker 2: We was doing so good.
• 3:46
  Speaker 4: I couldn't even put the address on uber. I was like,
• 3:49
  Speaker 4: where do you got.
• 3:49
  Speaker 2: Us going on?
• 3:50
  Speaker 5: That?
• 3:50
  Speaker 4: We was doing so good, like Matt, where we at?
• 3:53
  Speaker 1: I will say this, Brooklyn is allowed to say that
• 3:56
  Speaker 1: this is upstate because it is an hour from y'all.
• 3:58
  Speaker 4: Yeah, I agree, that's crazy. The hour plus is substate.
• 4:01
  Speaker 3: You know, it's right outside of New York City.
• 4:02
  Speaker 4: Right, That's why he's a joint right here. He's like
• 4:05
  Speaker 4: like fifteen minutes where Bronx.
• 4:07
  Speaker 1: Okay, Bronx, not from here. Five minutes to the Bronx, yeah, Bronx.
• 4:11
  Speaker 1: I mean we're closer to the George Washington in Brooklyn
• 4:13
  Speaker 1: is but you know.
• 4:14
  Speaker 4: I don't even go to the Bronx.
• 4:15
  Speaker 1: So oh man, yeah, that sounds like Brooklyn to me.
• 4:23
  Speaker 3: Good old Brooklyn. Okay. So first, can you tell us,
• 4:27
  Speaker 3: like how you got into this space.
• 4:30
  Speaker 4: I got into grant's really organic. It's not a crazy story, right.
• 4:33
  Speaker 4: I was a business owner. I didn't have credit.
• 4:36
  Speaker 3: What kind of business.
• 4:36
  Speaker 4: I had a salon, yeap, a mobile hair salon in
• 4:39
  Speaker 4: New York. So I didn't have good credit and I
• 4:42
  Speaker 4: didn't have a lot of cash flow. And I was like, okay,
• 4:44
  Speaker 4: but I still need money. And I went to I
• 4:47
  Speaker 4: was vending at this event in this lady she was
• 4:50
  Speaker 4: a product distributor, and she was like, oh, well, our
• 4:52
  Speaker 4: company has a corporate grant out right now, or Bay
• 4:55
  Speaker 4: has a grant for hairstylists. And I was like, okay,
• 4:57
  Speaker 4: how do I apply? She sent me the link. I applied.
• 5:00
  Speaker 4: I ain't win that one, but then I knew about grants, right,
• 5:03
  Speaker 4: and so then I was like, okay, well, if this
• 5:05
  Speaker 4: was a grant opportunity, I'm gonna try to find some
• 5:07
  Speaker 4: other ones. At the ten applications of getting denied, I
• 5:10
  Speaker 4: finally won. My first grunt was a fifty thousand dollars grant.
• 5:13
  Speaker 4: After that, I'm hooked. So that's how I initially got
• 5:17
  Speaker 4: into it.
• 5:17
  Speaker 2: That brings it into a lot of questions.
• 5:19
  Speaker 1: Like I said, The last time we talked about grants,
• 5:21
  Speaker 1: we were talking to young adults about getting grants because
• 5:24
  Speaker 1: they didn't have to pay that back. But the even
• 5:27
  Speaker 1: applying for it is what is that process? Like, what
• 5:30
  Speaker 1: was it like for you after getting rejected nine times?
• 5:32
  Speaker 1: What were some of the things that you learned each
• 5:34
  Speaker 1: time to finally get successful one?
• 5:37
  Speaker 4: Yeah, And that's that's really the whole formula, right is
• 5:40
  Speaker 4: because what people do is you're not gonna win every
• 5:42
  Speaker 4: grant you go for right now. Typically people are wanting
• 5:44
  Speaker 4: like ten percent of the grants that they're going for.
• 5:46
  Speaker 4: But the formula is like actually figuring out, Okay, get
• 5:49
  Speaker 4: the feedback from the funders. You're like, Okay, what did
• 5:52
  Speaker 4: I do that made you say no? Right? What can
• 5:54
  Speaker 4: I do better in the future. Getting that creates like
• 5:57
  Speaker 4: basically a proposal that is pretty much iron clad, like
• 6:01
  Speaker 4: you know exactly what messaging works for what funders that
• 6:04
  Speaker 4: you're going for. And so when you're going for the
• 6:06
  Speaker 4: application process, people will say, oh, Stormy, I tried to
• 6:09
  Speaker 4: ask them for a feedback, but they didn't get back
• 6:11
  Speaker 4: to me like, oh, we had an overwhelming amount of
• 6:13
  Speaker 4: people apply, We're not giving an individual feedback. I found
• 6:16
  Speaker 4: this site called unfunded right, it's unfunded dot com. This
• 6:19
  Speaker 4: is the site where you can become basically a judge
• 6:22
  Speaker 4: on different grant applications. Grant towards will be like, we
• 6:24
  Speaker 4: need more volunteers to become a judge to help us
• 6:27
  Speaker 4: go through. When you're a judge, you're on the back end.
• 6:29
  Speaker 4: You're learning the curriculum, you're learning the rubric that they're
• 6:32
  Speaker 4: using to actually grade the grant applications. So I'm getting
• 6:36
  Speaker 4: on those sites and I'm like, Okay, let me become
• 6:38
  Speaker 4: a judge and start learning what's the actual rubric? How
• 6:40
  Speaker 4: are you judging me? Because I don't know what you're
• 6:42
  Speaker 4: even looking at looking for? And so once I get
• 6:45
  Speaker 4: on that site and I became a judge on a
• 6:47
  Speaker 4: lot of different grants, now I'm like, oh, I know
• 6:48
  Speaker 4: the rubrics now, and so for my next applications, I'm
• 6:51
  Speaker 4: more so teering in towards what they were looking for.
• 6:54
  Speaker 4: I'm teering towards aligning to what they're what they're asking
• 6:57
  Speaker 4: us to be right. And now I'm starting to win
• 6:59
  Speaker 4: more consistently because I have the root break.
• 7:02
  Speaker 3: So what kind of grant did you get?
• 7:04
  Speaker 4: So it was a New York state grant. It was
• 7:06
  Speaker 4: a local state grant that I was getting at that time.
• 7:08
  Speaker 4: And that's a good question because there's multiple different types
• 7:11
  Speaker 4: of grants. There's corporate grant opportunities, there's local state, and
• 7:14
  Speaker 4: there's federal grants, and like you have to understand which
• 7:17
  Speaker 4: grants you're going for to actually know the strategy behind
• 7:20
  Speaker 4: what you're doing and how you're applying to those grant
• 7:22
  Speaker 4: opportunities because each are very different in the process when
• 7:25
  Speaker 4: it comes to like applying is super duper different.
• 7:28
  Speaker 3: But so they're all government grants, like because there's corporate
• 7:31
  Speaker 3: there's like nonprofit corporate grants that you can get as well.
• 7:34
  Speaker 4: Right, Right, So nonprofit that's one type of grant. Corporate
• 7:37
  Speaker 4: grants that's corporations giving their own money. Corporations are typically
• 7:41
  Speaker 4: going like tax incentives, that's what they're trying to do.
• 7:43
  Speaker 4: They're giving money like fourth quarter to be able to
• 7:45
  Speaker 4: get tax breaks. But then you have state local grants,
• 7:47
  Speaker 4: which is funded by the federal government. The federal government
• 7:50
  Speaker 4: is getting their money from taxpayer dollars, right, so then
• 7:53
  Speaker 4: they're giving it to state local incentives or they're giving
• 7:55
  Speaker 4: it to different departments. So it's it's all very different.
• 7:58
  Speaker 4: It's not all government funded.
• 7:59
  Speaker 3: But you specialize in government grants.
• 8:01
  Speaker 4: I specialize in grants, corporate grants, local grants, state grants,
• 8:06
  Speaker 4: federal grants.
• 8:07
  Speaker 3: So there's corporate grants, right, there's state grants, and there's
• 8:11
  Speaker 3: federal grants.
• 8:11
  Speaker 4: Those are the main three.
• 8:13
  Speaker 3: Okay, what about nonprofit that's not a main one.
• 8:15
  Speaker 4: There's nonprofit grants, but for me, that's not a main
• 8:18
  Speaker 4: one because those can be looped into corporate grants as well,
• 8:20
  Speaker 4: dependent because you might have McDonald's who has McDonald's foundation,
• 8:24
  Speaker 4: So it's still throughout the corporation.
• 8:27
  Speaker 1: Yeah, I want to go back to this, this fifty thousand,
• 8:31
  Speaker 1: because again, nothing this needs that. You're somebody who says
• 8:34
  Speaker 1: like I don't have fun, then grants are important and
• 8:37
  Speaker 1: most people they should know. But that's money that you
• 8:39
  Speaker 1: do not have to pay back, right, you don't have
• 8:42
  Speaker 1: to pay that back. When you got the fifty walk
• 8:45
  Speaker 1: me through the emotions. How did this feel? What did
• 8:48
  Speaker 1: you do with it?
• 8:49
  Speaker 4: Yeah? So you get the email, right and they're like, hey,
• 8:52
  Speaker 4: you've been chosen as the recipient for the twenty twenty
• 8:54
  Speaker 4: five such and such program And you're like what And
• 8:58
  Speaker 4: you have typically like three to seven days to respond
• 9:01
  Speaker 4: back to get whatever paperwork they need from you. And
• 9:03
  Speaker 4: then depending on the program you got, they get you know,
• 9:06
  Speaker 4: maybe seven days and the money's in your account. So
• 9:08
  Speaker 4: you wake up, you know, every day you're checking your account,
• 9:10
  Speaker 4: where's the money, Where there's the money, where's the money.
• 9:12
  Speaker 4: The one day you finally wake up and it's in there,
• 9:13
  Speaker 4: You're like, ooh, and this is this is one thing
• 9:17
  Speaker 4: that I touch on all the time now, is like
• 9:19
  Speaker 4: it really felt like financial freedom. Like that was like
• 9:21
  Speaker 4: my first time feeling true financial freedom because this was
• 9:24
  Speaker 4: not debt free, non dilute of capital that was infused
• 9:27
  Speaker 4: into my business. When I go down for the people capital,
• 9:30
  Speaker 4: no equity split, I didn't have to you know, no
• 9:33
  Speaker 4: strings attached, basically is how that works. So with that
• 9:36
  Speaker 4: type of funding, what I was able to do was,
• 9:38
  Speaker 4: you know, I hire staff in my business. I was
• 9:40
  Speaker 4: able to get more mobile locations and we expanded from
• 9:45
  Speaker 4: just being in Brooklyn to further into the Tri state area.
• 9:48
  Speaker 4: And it also helped me create a website that was
• 9:50
  Speaker 4: able to track like where my staff was at particular times,
• 9:53
  Speaker 4: so that I could get people to book into my
• 9:57
  Speaker 4: algorithm without me having to you know, take the call
• 10:00
  Speaker 4: and everything like that. So I was able to expand
• 10:02
  Speaker 4: really really quickly in that timeframe. So I feel like
• 10:05
  Speaker 4: the feeling that it gave me was like, all right,
• 10:09
  Speaker 4: this is my chance. Right, you don't even like you
• 10:11
  Speaker 4: only got one shot, Do not blow like that was
• 10:14
  Speaker 4: my opportunity. And I really feel like I took that
• 10:16
  Speaker 4: and never looked back.
• 10:18
  Speaker 1: There is there a limitation to how many grants you
• 10:21
  Speaker 1: should be applying for at the same time. Do grant
• 10:24
  Speaker 1: writers look at that and say, oh, this person is
• 10:26
  Speaker 1: ten already, that's outstanding.
• 10:28
  Speaker 2: How does that work?
• 10:29
  Speaker 4: It depends on It really depends on the funding stores, right,
• 10:33
  Speaker 4: So federal will have like you can't apply to a
• 10:35
  Speaker 4: certain department if you're already working over here. So you
• 10:38
  Speaker 4: might have limitations. But this is when strategy comes into
• 10:41
  Speaker 4: play because with corporate grants, right, corporate grants is really
• 10:44
  Speaker 4: like a free for all. They don't have any real
• 10:46
  Speaker 4: reporting requirements that you have to uphold. You can apply
• 10:50
  Speaker 4: to as many as you want and you can win
• 10:51
  Speaker 4: as many as you want on the corporate side. So
• 10:53
  Speaker 4: let's say you're going for like a six figure grant
• 10:56
  Speaker 4: on the federal side, and that's going to take you
• 10:58
  Speaker 4: six months to be able to get it funded. But
• 11:00
  Speaker 4: you got these corporate grants that are funding within like
• 11:02
  Speaker 4: three to forty five days, so you can be able
• 11:04
  Speaker 4: to go for those really continuously and consistently to win
• 11:08
  Speaker 4: that funding to just operational support, operational support until you
• 11:12
  Speaker 4: win the big kahuna for whatever event or programming that
• 11:14
  Speaker 4: you're trying to do. So it's all about the strategy
• 11:17
  Speaker 4: and how you layer in, you know, the grant funding
• 11:19
  Speaker 4: that you're going for.
• 11:20
  Speaker 3: So the grant that you got, what was the specific
• 11:23
  Speaker 3: grant it was for like women's business own like what
• 11:25
  Speaker 3: was it?
• 11:25
  Speaker 4: It was called the Back to Black Initiative in New
• 11:28
  Speaker 4: York State, and it wasn't specific to women because I
• 11:30
  Speaker 4: think men won that one too. They had like ten winners.
• 11:32
  Speaker 3: So filed for black entrepreneurs. Yeah, that was okay, So
• 11:36
  Speaker 3: you get the grant, but at what point do you
• 11:38
  Speaker 3: decide to do this full time and not the hair salon?
• 11:42
  Speaker 4: So COVID hit and then you know, in New York
• 11:46
  Speaker 4: all non essential workers were shut down. So even though
• 11:49
  Speaker 4: I had won the grant, had built the business, I
• 11:51
  Speaker 4: kind of operate, and so I had moved down to
• 11:53
  Speaker 4: Tennessee where my mom was staying at the time, and
• 11:55
  Speaker 4: I ended up like working in the salon out there,
• 11:58
  Speaker 4: just trying to kind of make ends me type of thing.
• 12:00
  Speaker 4: And then I started seeing guys like you guys on
• 12:02
  Speaker 4: the internet talking about financial literacy, and then I've seen
• 12:05
  Speaker 4: other people talking about credit and all type of things.
• 12:07
  Speaker 4: I didn't know any of that type of stuff, but
• 12:09
  Speaker 4: what I did know is how to get grant funding.
• 12:11
  Speaker 4: So I started just getting on live because I needed
• 12:13
  Speaker 4: supplemental income. I'm on my Instagram Live like hey, y'all,
• 12:16
  Speaker 4: let's fill out these grant applications and get this money
• 12:19
  Speaker 4: for our businesses. And one thing turned to another. It
• 12:21
  Speaker 4: went from live to zoom, from zoom to in person,
• 12:23
  Speaker 4: So now can you do this for us? And I'm like, no,
• 12:27
  Speaker 4: what I can. So then that's when I went through
• 12:29
  Speaker 4: my certification program, got my actual grand certification, learned all
• 12:33
  Speaker 4: the real technical parts of the grant writing industry, and
• 12:36
  Speaker 4: then that's when I opened up the business, franchised it,
• 12:38
  Speaker 4: and it is what it is today.
• 12:39
  Speaker 3: So grant certification what is that?
• 12:42
  Speaker 4: It's about fifteen hundred hours of literally like proposal procurement,
• 12:46
  Speaker 4: budget planning, business development. You're learning everything there is to
• 12:51
  Speaker 4: know about the different departments and industries and how the
• 12:54
  Speaker 4: grants work time frames.
• 12:56
  Speaker 3: That's kind of you write the grant proposal.
• 12:59
  Speaker 4: I'm a grant writer, Certified grant writers, that's major, certified,
• 13:03
  Speaker 4: ground and business owner.
• 13:04
  Speaker 2: You know.
• 13:04
  Speaker 4: Found I got a lot of titles that a.
• 13:06
  Speaker 1: I wonder when you start, because there is a misconception, right,
• 13:10
  Speaker 1: we don't really see too many people applying for grants
• 13:13
  Speaker 1: number one, number two. I wonder why that is and
• 13:17
  Speaker 1: is there a misconception around grants that our community just
• 13:21
  Speaker 1: kind of can't seem to actually dive into this space.
• 13:25
  Speaker 4: The main thing I hear is that they think as
• 13:27
  Speaker 4: only for nonprofits, right, and so a lot of us
• 13:30
  Speaker 4: have for profit companies and they think that they're already disqualified,
• 13:33
  Speaker 4: but there's grants for for profit and nonprofit companies. The
• 13:36
  Speaker 4: other thing is that people think it's a lottery ticket, right.
• 13:38
  Speaker 4: They're like, grants are like a lottery. I applied, I
• 13:41
  Speaker 4: don't win. And it's like, how do we educate you
• 13:43
  Speaker 4: on the strategy to grants right, the formula to actually
• 13:46
  Speaker 4: make grants a consistent part of your business's revenue in
• 13:49
  Speaker 4: order for you to consistently be winning and expanding in
• 13:52
  Speaker 4: your business. So that's pretty much what I think it is,
• 13:55
  Speaker 4: is just the miseducation or misinformation that's put out about
• 13:58
  Speaker 4: the process to how grants really work.
• 14:00
  Speaker 1: Is there like a database, like if somebody is looking
• 14:04
  Speaker 1: for different type of grants, is there a database a
• 14:07
  Speaker 1: site that they can go to, Like somebody who has
• 14:09
  Speaker 1: completely is misinformed, has no education, this is a site
• 14:13
  Speaker 1: you should start with to see even if you qualify
• 14:15
  Speaker 1: to receive a grant.
• 14:17
  Speaker 4: Yeah, so the databases that they have, they're not going
• 14:19
  Speaker 4: to tell you like if you qualify for it. The
• 14:22
  Speaker 4: databases that they have are literally here's just all of
• 14:25
  Speaker 4: the grants that are currently out on a marketplace. Find
• 14:27
  Speaker 4: which ones you want to apply to? Right, So you
• 14:30
  Speaker 4: have sites like grantwatch, dot com, grants dot Gov, grant Station,
• 14:34
  Speaker 4: all those sites have grants on them. But if you
• 14:37
  Speaker 4: don't understand the process to it. Once again, now we're
• 14:40
  Speaker 4: going to be getting into that. Okay, I found the grant,
• 14:42
  Speaker 4: but now what do I do? So reading is fundamental
• 14:44
  Speaker 4: when it comes to grants, right, and on the grant
• 14:47
  Speaker 4: there's literally an eligibility requirement right that goes and shows
• 14:50
  Speaker 4: you like you have to be US based business. You
• 14:52
  Speaker 4: got to be eighteen years older, you have to have
• 14:54
  Speaker 4: military whatever it may be. Those qualifications is what showcases like, yes,
• 14:59
  Speaker 4: I'm eligible to a apply. But the other thing you
• 15:01
  Speaker 4: have to know too is are you in alignment with
• 15:03
  Speaker 4: the mission of the grant funder?
• 15:04
  Speaker 1: Right?
• 15:05
  Speaker 4: Because the Grand Tour might be like, Okay, let's just
• 15:07
  Speaker 4: say this is the research that I do. When I'm
• 15:09
  Speaker 4: writing a grant for somebody, I'm like, what projects has
• 15:12
  Speaker 4: this Grand Tour funded in the last six months? Because
• 15:15
  Speaker 4: I'm not going to go and pitch to you a
• 15:17
  Speaker 4: plan for an event when right now you're focused on
• 15:20
  Speaker 4: you know, podcasting, right, So I'm going to go to
• 15:23
  Speaker 4: you and I'm going to make sure that I have
• 15:24
  Speaker 4: the right messaging even if I'm eligible, I want to
• 15:27
  Speaker 4: have the right messaging to align with what you're currently
• 15:29
  Speaker 4: looking to fund because I know what you funded the
• 15:31
  Speaker 4: last six months. Now, this used to take me hours
• 15:34
  Speaker 4: to do, but now we're using AI. Right, We've created bots,
• 15:37
  Speaker 4: you know, for my team to be able to use
• 15:38
  Speaker 4: to do this deep research and like matters of seconds
• 15:40
  Speaker 4: to say, Okay, we got this funder, who have they
• 15:43
  Speaker 4: funded the last six months? We can see everybody they
• 15:45
  Speaker 4: funded how much they funded, and then now we're reaching
• 15:47
  Speaker 4: out to those people, Hey, do you mind you know,
• 15:49
  Speaker 4: sharing some insight on what your proposal was or what
• 15:51
  Speaker 4: you ask for in alignment, because we want to go
• 15:54
  Speaker 4: in to win. We don't want to go in and
• 15:56
  Speaker 4: just throw spaghetti at the wall and see what sticks.
• 15:58
  Speaker 4: We're trying to actually get the funding. So it's those
• 16:00
  Speaker 4: little tricks tip to the trade that we're doing to
• 16:02
  Speaker 4: actually make it not a lottery ticket in a strategy.
• 16:06
  Speaker 3: So if somebody wants to get a grant, what's the
• 16:08
  Speaker 3: steps that they have to go through?
• 16:10
  Speaker 4: I would say first steps first, Right, you gotta have
• 16:12
  Speaker 4: a business. If a lot of people, if they're operating
• 16:15
  Speaker 4: as an individual or like a DBA sole proprietorship. Right,
• 16:18
  Speaker 4: there's grants out there for that, but you're gonna get
• 16:21
  Speaker 4: more grants when you're actually your registered business or a nonprofit.
• 16:24
  Speaker 4: So that's your first step for sure. Once you get
• 16:26
  Speaker 4: to that point, what I do is we create a proposal. Right,
• 16:29
  Speaker 4: you create a grand proposal, and this is what you
• 16:31
  Speaker 4: use to create that messaging and alignment to grant funders.
• 16:34
  Speaker 4: Once you have your proposal down, what you want to
• 16:36
  Speaker 4: do is go on those sites I mentioned grant Watch
• 16:37
  Speaker 4: grant station, and you want to actually start finding grant
• 16:40
  Speaker 4: opportunities and then you apply to those grants with your
• 16:43
  Speaker 4: grand proposal, and from there you want to apply. I
• 16:45
  Speaker 4: tell people apply to one grant a day. That's typically
• 16:48
  Speaker 4: the strategy that I have one grant a day, because
• 16:51
  Speaker 4: if you're winning ten percent of the ones you apply to,
• 16:53
  Speaker 4: when you have thirty out there every month, you should
• 16:56
  Speaker 4: have three to four grants that you're winning for your business.
• 16:58
  Speaker 4: And a lot of people don't understand that, like I
• 17:00
  Speaker 4: said before, this could become a revenue stream in their
• 17:03
  Speaker 4: business where they're literally funding their operational costs with grants.
• 17:07
  Speaker 4: So the money that you're making your business now you're
• 17:09
  Speaker 4: able to invest and spand and other things that you
• 17:13
  Speaker 4: you know, be able to do.
• 17:14
  Speaker 3: So those websites, well, just those websites, they have criterias
• 17:17
  Speaker 3: like okay, let's say you go to that what's the
• 17:19
  Speaker 3: name of the website.
• 17:20
  Speaker 4: Again, there's one called grant Watch.
• 17:21
  Speaker 3: So if you go to grant Watch, right, you could
• 17:23
  Speaker 3: type in okay, I'm a woman, I live in New York,
• 17:25
  Speaker 3: like that's how it is. Or they just give you
• 17:27
  Speaker 3: a million ones and you just kind.
• 17:29
  Speaker 4: Of have filters. Yeah, you can filter it out. You
• 17:31
  Speaker 4: can say, you know, I'm a for profit, I'm a
• 17:33
  Speaker 4: woman owned business. I live in New York area. And
• 17:37
  Speaker 4: now that site particularly, they have an AI search too,
• 17:40
  Speaker 4: so you could even go on there and say a prompted, Hey,
• 17:43
  Speaker 4: I'm in the you know, education sector in New York
• 17:46
  Speaker 4: and I'm trying to create a program for financial literacy.
• 17:49
  Speaker 4: Help me find grants around that topic.
• 17:51
  Speaker 1: This is as you're talking, I'm hearing like the game
• 17:54
  Speaker 1: changing mentality here. Most people when they try to start
• 17:57
  Speaker 1: a business, either they try to capital right or they
• 18:01
  Speaker 1: get a loan. This is completely different. Talk about that
• 18:05
  Speaker 1: shift if we get this right, when we get this right,
• 18:07
  Speaker 1: from having money that doesn't have to be repaid as
• 18:11
  Speaker 1: to opposed to getting a loan. And the second part
• 18:13
  Speaker 1: of it is what type of businesses are you seeing
• 18:15
  Speaker 1: applying for grants? Are they like mom and pop shops
• 18:18
  Speaker 1: or do you see like what industry in particular?
• 18:21
  Speaker 2: That has been the overwhelming theme when you're doing this, Earners,
• 18:25
  Speaker 2: what's up?
• 18:25
  Speaker 3: Look?
• 18:26
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• 20:04
  Speaker 2: Yeah.
• 20:04
  Speaker 4: So for your first question, I think the shift that
• 20:07
  Speaker 4: could happen is I just think, right, most American families
• 20:11
  Speaker 4: have one hundred thousand dollars in debt, but how many
• 20:14
  Speaker 4: of them have one hundred thousand dollars in access to capital? Right?
• 20:17
  Speaker 4: Just money in the bank or assets, right? And so
• 20:20
  Speaker 4: I think, just as a community, imagine if we could
• 20:23
  Speaker 4: eliminate a lot of the debt in business and in
• 20:26
  Speaker 4: personal to actually be able to do other things and
• 20:29
  Speaker 4: to be able to expand and come together as a community.
• 20:32
  Speaker 4: I just really feel like that could be revolutionary if
• 20:34
  Speaker 4: we had less debt and more access to actual capital.
• 20:37
  Speaker 4: So when it comes to grants, I'm like, when was
• 20:39
  Speaker 4: the last time that you got a pre approval letter
• 20:41
  Speaker 4: for a grant and a mail?
• 20:43
  Speaker 2: Right?
• 20:43
  Speaker 4: But you always get a pre approval level for a
• 20:45
  Speaker 4: credit card in a mail because it's beneficial to the
• 20:47
  Speaker 4: people making money off of it. But they don't ever
• 20:50
  Speaker 4: educate on these other opportunities and how we can start
• 20:52
  Speaker 4: our businesses debt free and non dilutive. I'm looking at
• 20:55
  Speaker 4: the story of like with Fa and Weaver right with
• 20:58
  Speaker 4: what's going on with her company, and I'm like, imagine
• 21:01
  Speaker 4: if we can actually be on those levels but get
• 21:03
  Speaker 4: it debt free. So grants to me is definitely the
• 21:06
  Speaker 4: game changer. Definitely what can shift, to me the whole
• 21:10
  Speaker 4: wealth gap in our community, you know, not single handedly,
• 21:13
  Speaker 4: but it's a really big part of it. And then
• 21:15
  Speaker 4: I think when it comes to starting a business, we
• 21:18
  Speaker 4: have to really think on a mass scale, how can
• 21:20
  Speaker 4: we create businesses that are actually touching mass amounts of people.
• 21:25
  Speaker 4: Technology has been one, I know, me and you were
• 21:27
  Speaker 4: talking about that early earlier. Healthcare has been a really
• 21:30
  Speaker 4: really big one as well. In the mom and pop space,
• 21:33
  Speaker 4: a lot of beauty business owners get a lot of
• 21:35
  Speaker 4: funding as well. Transportation companies get a lot of funding
• 21:38
  Speaker 4: as well. So those are the main ones that I'm seeing,
• 21:41
  Speaker 4: like on a smaller scale, and then on a larger scale,
• 21:43
  Speaker 4: that are the industries that are really getting the funding
• 21:45
  Speaker 4: from grant tours. But anybody can win grants, right because
• 21:47
  Speaker 4: it's not only specifically based on industry, there's a lot
• 21:50
  Speaker 4: of qualifying factors that could allow you to win a
• 21:53
  Speaker 4: grant opportunity.
• 21:55
  Speaker 3: So how much money can somebody typically get in the
• 21:58
  Speaker 3: grant Corporate.
• 21:59
  Speaker 4: Grants can range from you know, five thousand to one
• 22:02
  Speaker 4: hundred thousand. State local grants can range from ten thousand
• 22:06
  Speaker 4: to a couple hundred thousand. Federal grants can range from
• 22:09
  Speaker 4: you know, low six figures to multimillion dollar projects.
• 22:12
  Speaker 3: So, and what's some of the biggest mistakes that people
• 22:16
  Speaker 3: make in the grant process.
• 22:17
  Speaker 4: I think the biggest mistake is the budget. Whenever I
• 22:21
  Speaker 4: review grand proposals for people, it's the budget is like
• 22:25
  Speaker 4: blown out, made up numbers, fictitious, and they have whole
• 22:28
  Speaker 4: departments that are literally going over just the budget to
• 22:31
  Speaker 4: see if it's realistic. So you actually have to know
• 22:34
  Speaker 4: your programming, how much does the equipment cost, how much
• 22:36
  Speaker 4: do people cost, how much is your salary, what is
• 22:39
  Speaker 4: it for? How many hours? Like they want it to
• 22:41
  Speaker 4: be broken down and the budgets will always be balanced
• 22:44
  Speaker 4: back at zero. So a lot of people don't have
• 22:47
  Speaker 4: like basic accounting skills to be able to like prepare
• 22:50
  Speaker 4: a really good budget. And that's one of the things
• 22:52
  Speaker 4: that get them easily. Deny is just a blown out budget,
• 22:56
  Speaker 4: So we.
• 22:56
  Speaker 2: Got to have everything detailed.
• 22:58
  Speaker 1: Love items got to be there trying to get If
• 23:01
  Speaker 1: we're doing thirty, we're trying to get three a month.
• 23:04
  Speaker 1: Take me through this process. We start at fifty, we
• 23:07
  Speaker 1: get to nineteen million. What are you learning? What is
• 23:11
  Speaker 1: this process like? From starting at that point becoming super
• 23:14
  Speaker 1: efficient at it almost to a mastery point to where
• 23:17
  Speaker 1: you're at now.
• 23:19
  Speaker 4: Yeah, I became super obsessed, you know, from teaching it
• 23:24
  Speaker 4: to actually going through the certification program and just seeing
• 23:27
  Speaker 4: on a broad scale like what this could do and
• 23:29
  Speaker 4: what this could create and just everyday American homes. It
• 23:33
  Speaker 4: really allowed me to be like, Okay, what can I
• 23:37
  Speaker 4: do to create almost a guaranteed formula? Right As a
• 23:41
  Speaker 4: grant writer, I can't sit here and say, okay, I
• 23:43
  Speaker 4: can guarantee that you're going to win grant funding, but
• 23:46
  Speaker 4: I want to try to get as close as heavenly
• 23:48
  Speaker 4: possible to knowing that it's going to be a yes.
• 23:51
  Speaker 4: So in the formula, what I'm doing on a day
• 23:53
  Speaker 4: day basis is I'm trying to figure out a which
• 23:56
  Speaker 4: funders are currently funding and what's their budget? How much
• 23:59
  Speaker 4: do they actually have to give to the general public. Okay,
• 24:02
  Speaker 4: then I'm trying to figure out, like you said, which
• 24:04
  Speaker 4: industries or which particular things are they funding at this
• 24:08
  Speaker 4: current moment in this space. And that's when I'm getting
• 24:10
  Speaker 4: my clients together to say, Okay, we're going to focus
• 24:13
  Speaker 4: on this messaging right now, because you know, Trump administration
• 24:17
  Speaker 4: just changed di so now we're shifting. And then I'm
• 24:20
  Speaker 4: trying to also figure out the right perfect budgets and
• 24:24
  Speaker 4: messaging that actually aligns with grant tours consistently. And so
• 24:27
  Speaker 4: when you're creating that formula and your business through that
• 24:30
  Speaker 4: one grand proposal that you create, it starts to become
• 24:33
  Speaker 4: a really easy process to consistently apply and apply with
• 24:37
  Speaker 4: like pretty good accuracy.
• 24:41
  Speaker 2: Is there a time of year that works?
• 24:42
  Speaker 1: I know you spoke about taxes, and so a lot
• 24:44
  Speaker 1: of corporate, well people in corporate at the end of
• 24:49
  Speaker 1: the year, they're looking for tax incentives and so they
• 24:52
  Speaker 1: tried to donat or they create grants or is it
• 24:54
  Speaker 1: like April or March fifteenth where it's like this is
• 24:57
  Speaker 1: the deadline for us to file. Is there specific time
• 25:00
  Speaker 1: of year or every month is equal fourth.
• 25:04
  Speaker 4: Quarter for corporate grants? First and second quarter for federal
• 25:08
  Speaker 4: state grants because new fiscal year budgets is coming out
• 25:10
  Speaker 4: and now they're spending money. So third quarter is still good,
• 25:13
  Speaker 4: but it's a little bit lighter than any other you
• 25:16
  Speaker 4: know quarter, gotcha? So yes, there are times.
• 25:20
  Speaker 3: So you write grants to people, right, do you recommend?
• 25:25
  Speaker 3: Like what do you think about people that use that
• 25:27
  Speaker 3: are using artificial intelligence to write the grant?
• 25:29
  Speaker 4: Yeah, that's a great question. So I think AI is
• 25:32
  Speaker 4: an amazing tool, Like we use it mostly for like
• 25:35
  Speaker 4: deep research purposes. Because what they're doing right now, as
• 25:39
  Speaker 4: I've seen, like the National Science Foundation, they actually just
• 25:43
  Speaker 4: banned using AI for federal and state level programming. So
• 25:47
  Speaker 4: what they're doing is creating tools. There's a tool like
• 25:50
  Speaker 4: zero GPT that they're using to say, Okay, if you're
• 25:52
  Speaker 4: using AI and it's eighty percent of your proposal, we're
• 25:55
  Speaker 4: kicking it out at this point because again, people are
• 25:59
  Speaker 4: coming up with number and programming projects that they haven't
• 26:02
  Speaker 4: read through, they don't understand, and they're like, how are
• 26:04
  Speaker 4: we going to be able to determine that this money's
• 26:06
  Speaker 4: going to be used properly if you're just coming away anything, right,
• 26:09
  Speaker 4: So that's one thing they're doing right now. I think
• 26:11
  Speaker 4: that it could be a good tool for grammar prompting ideas,
• 26:14
  Speaker 4: helping you with messaging, helping you connect in the line
• 26:16
  Speaker 4: with funders. But I still think that human righting aspect
• 26:20
  Speaker 4: does change the game in terms of being able to
• 26:23
  Speaker 4: connect with the funder and what they're trying to do.
• 26:26
  Speaker 1: If I use AI to write it, does it come
• 26:28
  Speaker 1: on fast fraudulent? Is that a red flag that can
• 26:32
  Speaker 1: follow me.
• 26:32
  Speaker 2: Throughout that process? Right?
• 26:34
  Speaker 1: Like, if I'm applying for one corporate grant, they might
• 26:37
  Speaker 1: put me in a database like, hey, this guy us
• 26:39
  Speaker 1: AI to help write as.
• 26:40
  Speaker 4: No, it's not gonna work like that. Yeah, all the
• 26:42
  Speaker 4: departments are separate.
• 26:43
  Speaker 3: Perfect, Yeah, yeah, Yeah. What's a hack that people might
• 26:48
  Speaker 3: not know that can help the chances of getting a grant?
• 26:52
  Speaker 4: Building relationships? Building relationships is a super duper hack. And
• 26:56
  Speaker 4: I'm talking about literally, you know, you can get it
• 26:59
  Speaker 4: involved with your chamber of commerce, but also like your
• 27:02
  Speaker 4: local communities, your local state projects that are funding opportunities.
• 27:07
  Speaker 4: Building those relationships with the people who are the treasures,
• 27:10
  Speaker 4: the people who are creating the programming, the program developers.
• 27:14
  Speaker 4: And this is like going on event bright and finding
• 27:17
  Speaker 4: community events and then looking on LinkedIn and finding hey,
• 27:21
  Speaker 4: they so and so has a grant that's out right now.
• 27:25
  Speaker 4: How can I connect to the project manager, How can
• 27:27
  Speaker 4: I connect to the treasure, How can I connect to
• 27:29
  Speaker 4: you know, the people who are overseeing this grant opportunity?
• 27:32
  Speaker 4: Get on the call build relationships, because this is what
• 27:34
  Speaker 4: people don't understand. Just because I have a grant that's
• 27:37
  Speaker 4: front facing right now, doesn't mean I don't have other
• 27:40
  Speaker 4: money in the reserves. Right they have full budgets, they
• 27:43
  Speaker 4: might have a million dollars that they're given out for
• 27:46
  Speaker 4: the whole year, but right now they're just offering this
• 27:48
  Speaker 4: one hundred thousand dollars grant. So now, if you start
• 27:50
  Speaker 4: building those relationships, they're like, oh, we saw that you
• 27:53
  Speaker 4: had that program for the kids. We got some opportunities
• 27:56
  Speaker 4: on the back end for that stick around, or hey,
• 27:58
  Speaker 4: i'll save your application. That's really how it works because
• 28:01
  Speaker 4: what they're trying to find too is you have to remember,
• 28:03
  Speaker 4: especially state local programs, they're giving that money from the
• 28:06
  Speaker 4: federal government, so they have to do a certain you know,
• 28:10
  Speaker 4: they have to also do right with the money. They
• 28:12
  Speaker 4: have to give it to people. In showcase, what they've
• 28:14
  Speaker 4: done over the course of the year in order to
• 28:16
  Speaker 4: get funded the next time. So they're looking for reliable
• 28:19
  Speaker 4: relationships that can also help them get funded next year too.
• 28:23
  Speaker 1: One of those things to alleviate that, especially this time
• 28:27
  Speaker 1: is on an individual basis is student loans right, and
• 28:31
  Speaker 1: getting grants obviously helps with that. A lot of kids
• 28:34
  Speaker 1: have just going back to college. Some kids are starting
• 28:37
  Speaker 1: their senior years in high school. What is the advice
• 28:40
  Speaker 1: for them in the process of trying to get grants right?
• 28:43
  Speaker 1: Imagine a high school kid trying to figure out how
• 28:45
  Speaker 1: to get money, so they don't go into that. What
• 28:47
  Speaker 1: should they know going into this college applying process.
• 28:50
  Speaker 4: So I focus on grants for businesses and nonprofits. On
• 28:53
  Speaker 4: the college side of grants. You know, I'm not in
• 28:57
  Speaker 4: tune with what the college side of grants are even
• 28:59
  Speaker 4: doing at this point in time. My expertise is on
• 29:02
  Speaker 4: the business side.
• 29:03
  Speaker 2: Got you, got You?
• 29:04
  Speaker 3: So what's a success story that just comes out to
• 29:07
  Speaker 3: you that one of your clients had as far as
• 29:10
  Speaker 3: you know working with you and getting funding for the grant.
• 29:13
  Speaker 4: I mean, I have a lot that come up to mind.
• 29:15
  Speaker 4: I think one that was probably sticks out the most
• 29:20
  Speaker 4: over the years is this lady from Houston. She has
• 29:24
  Speaker 4: a child care facility. She had one facility and it
• 29:27
  Speaker 4: was twenty four hours and she just was like super
• 29:30
  Speaker 4: passionate when she was talking to me over the call
• 29:32
  Speaker 4: about her messaging, and we ended up getting her a
• 29:35
  Speaker 4: three hundred thousand dollars grant that Houston was given out
• 29:37
  Speaker 4: through the state because they wanted more child care facilities.
• 29:40
  Speaker 4: She has seven locations now and she's killing it, and
• 29:44
  Speaker 4: she's debt free and she owns one hundred percent and
• 29:47
  Speaker 4: it's all because she was able to get into that
• 29:49
  Speaker 4: program through Houston. And so it's just the legacy that
• 29:54
  Speaker 4: it creates, the freedom that it creates for her, and
• 29:56
  Speaker 4: just the possibility that it creates in people's mind. And
• 29:59
  Speaker 4: it's the validation that happens that says, like, my business
• 30:02
  Speaker 4: is worth it, my business is worthy, My idea was
• 30:04
  Speaker 4: good enough for somebody to see it and not, you know,
• 30:06
  Speaker 4: want to actually invest and not have to take a
• 30:09
  Speaker 4: part of what I'm doing to say yes.
• 30:11
  Speaker 1: The location obviously is important in terms of grants. All
• 30:16
  Speaker 1: I'm assuming is important. You talked about Houston. I know
• 30:18
  Speaker 1: you're doing stuff in the Atlanta region. Theip Municipality obviously
• 30:23
  Speaker 1: plays a role in the grants because how much money
• 30:26
  Speaker 1: the state can talk about the location process when you're doing.
• 30:29
  Speaker 4: Grants one hundred percent. So of course, because there's state
• 30:32
  Speaker 4: local grants where your register, where your business register matters.
• 30:36
  Speaker 4: This is why, like on a higher level, when you're
• 30:39
  Speaker 4: really going for grants consistently, you know you want to
• 30:41
  Speaker 4: create those those foreign entities in other states to be
• 30:45
  Speaker 4: able to access that grant funding opportunity. Of course you
• 30:47
  Speaker 4: got to know like all the implications that come with that,
• 30:50
  Speaker 4: but that becomes a higher level strategy that you can utilize.
• 30:53
  Speaker 4: But the major cities are going to have the most grants, right,
• 30:56
  Speaker 4: major cities are getting the most funding. New York, Georgia, Illinois,
• 31:01
  Speaker 4: like Chicago, areas, all those states are getting the most.
• 31:04
  Speaker 4: Funny because they have the most population, so they have
• 31:06
  Speaker 4: the most taxpayer dollars. So it just makes sense. But
• 31:09
  Speaker 4: you know, any state, any no matter where you're located,
• 31:12
  Speaker 4: you can get grant opportunities because remember there's still like
• 31:14
  Speaker 4: corporate grants too, So even if your state isn't heavy
• 31:17
  Speaker 4: on giving grants for businesses, you still got corporate grants.
• 31:20
  Speaker 4: And corporate grants is typically US and Canada base is there.
• 31:25
  Speaker 1: I mean, obviously New York made sense in my mind,
• 31:27
  Speaker 1: Florida makes sense, Texas, California. But then you said, should
• 31:33
  Speaker 1: people actually, like, when I'm listening to you talk now,
• 31:35
  Speaker 1: I'm thinking, like, let me figure out where some of
• 31:36
  Speaker 1: these corporate headquarters are because this might be an opportunity
• 31:40
  Speaker 1: for me as well. Should people do deep dives and
• 31:43
  Speaker 1: be really intentional about that type of research.
• 31:46
  Speaker 4: Where they're building their relationships at one hundred percent? One
• 31:49
  Speaker 4: hundred percent like I said before, is if you know
• 31:52
  Speaker 4: who's over the funding and who's over the budgets, like
• 31:56
  Speaker 4: it becomes a point where you don't even have to
• 31:57
  Speaker 4: apply for grants. One of my grants asked Jubert, she
• 32:00
  Speaker 4: just got connected. She got connected this year with invest Atlanta, right,
• 32:06
  Speaker 4: And I don't know if you guys know that that project,
• 32:08
  Speaker 4: but she got it, she got it in tune with them,
• 32:10
  Speaker 4: and she was able to win a ten thousand dollars
• 32:13
  Speaker 4: a month grant for the next twelve twelve months. Right,
• 32:17
  Speaker 4: So now she has a guaranteed one hundred and twenty
• 32:20
  Speaker 4: thousand coming into her business to be able to help
• 32:23
  Speaker 4: her do all the things that she has to do. Consistently,
• 32:26
  Speaker 4: and that was based on relationship, that wasn't based on
• 32:28
  Speaker 4: applying to the grant.
• 32:31
  Speaker 3: So and like you said earlier, you know you talked
• 32:35
  Speaker 3: about funding a lot of times, it's like Venti Capital.
• 32:37
  Speaker 3: People go at the Vini Capital, or they go after
• 32:39
  Speaker 3: angel investors, or they try to get a loan from
• 32:43
  Speaker 3: the bank. Why do you think that grant funding is
• 32:47
  Speaker 3: not as popular as those other forms of funding.
• 32:50
  Speaker 4: Because you have to wait. Everybody wants the incident, go
• 32:54
  Speaker 4: on the line. Okay, you put your information in and
• 32:57
  Speaker 4: it pops up. You're preapproved, right or twenty four hours,
• 33:01
  Speaker 4: you've been approved for X amount of dollars. Grants is
• 33:03
  Speaker 4: not like that, right, Grants is going to be a
• 33:05
  Speaker 4: longer process from start to finish. You might be looking
• 33:08
  Speaker 4: at thirty to sixty days until funds in the bank account.
• 33:10
  Speaker 4: So when you're looking at a lot of times business
• 33:13
  Speaker 4: owners hardly have a plan for how they're going to
• 33:17
  Speaker 4: start their business, a business plan months before. I tell
• 33:19
  Speaker 4: people my clients, you need to be whatever programming you're
• 33:22
  Speaker 4: looking to do, you need to be going for grants
• 33:24
  Speaker 4: the quarter before. Like we're not doing this a month before,
• 33:26
  Speaker 4: and then we're trying to get the funds, and now
• 33:28
  Speaker 4: we're rushing through the processes. We're trying to plan a
• 33:30
  Speaker 4: whole three months in advance, six months in advance. So
• 33:34
  Speaker 4: I think the reason why people go for loans is
• 33:37
  Speaker 4: because it's quicker. A lot of times people are in
• 33:39
  Speaker 4: those those tight situations because they're failing to plan. You know,
• 33:43
  Speaker 4: where their business is going the next year, next two years.
• 33:46
  Speaker 1: So should the business be operating for a few months
• 33:48
  Speaker 1: before we try to apply for a grant, Like we
• 33:50
  Speaker 1: shouldn't come out the gate applying for the grant.
• 33:52
  Speaker 4: You can apply immediately for grants immediately.
• 33:54
  Speaker 1: Because in terms of the numbers, I would be I
• 33:57
  Speaker 1: would think that I need to show some that the
• 34:00
  Speaker 1: business is up and running, we're making money, here's where
• 34:03
  Speaker 1: our projections are. But you're saying like I can have
• 34:05
  Speaker 1: those things as estimates, as future guidance of where I'm headed,
• 34:08
  Speaker 1: And the.
• 34:09
  Speaker 4: Thing is too grants and based on revenue. So you
• 34:11
  Speaker 4: can also show traction in other ways. Do you have
• 34:13
  Speaker 4: a wait list, do you have people who are interested
• 34:16
  Speaker 4: in what you're doing? Did you do a beta test
• 34:18
  Speaker 4: to see you know this works?
• 34:19
  Speaker 3: Right?
• 34:20
  Speaker 4: I could show traction in multiple other ways more than
• 34:22
  Speaker 4: just revenue. So it's important to know, like, even if
• 34:25
  Speaker 4: you're like, Okay, I'm ready to start this business, can
• 34:27
  Speaker 4: you three months ahead of time? Can we open up
• 34:30
  Speaker 4: an email list where we can get three hundred subscribers
• 34:32
  Speaker 4: to show that people want what you have to offer?
• 34:34
  Speaker 4: And now when we're going for the grant, we're using
• 34:36
  Speaker 4: that as the traction instead of having revenue.
• 34:39
  Speaker 3: You know what businesses are most likely to get grand funding.
• 34:43
  Speaker 4: In terms of industry? Yeah, you know, I think it's
• 34:48
  Speaker 4: it's trendy. It depends on the trends, it depends on
• 34:50
  Speaker 4: the season. Right now, I've been seeing anybody who's focused
• 34:54
  Speaker 4: on in bettering their operational support through tech initiative have
• 35:00
  Speaker 4: been winning pretty consistently. But any business can do that.
• 35:04
  Speaker 4: So and I say it like that to say a
• 35:07
  Speaker 4: lot of times people will set themselves out because they're like, oh,
• 35:10
  Speaker 4: this is a grant for you know, podcasting. I don't
• 35:12
  Speaker 4: own a podcast, And it's like, well, do you have
• 35:15
  Speaker 4: a message that can be delivered through podcasting that would
• 35:19
  Speaker 4: help generate revenue for your business? Create the messaging for it, right,
• 35:23
  Speaker 4: create the alignment for it. Don't just go for grants
• 35:26
  Speaker 4: because it's industry based. Go for grants because your business
• 35:29
  Speaker 4: could utilize whatever that grant is giving as a tool
• 35:31
  Speaker 4: to grow.
• 35:33
  Speaker 1: Have you seen increased Obviously we've been doing this and
• 35:35
  Speaker 1: you've seen some administration changes right from the president, from
• 35:38
  Speaker 1: the federal side, obviously, from the local side, and the
• 35:41
  Speaker 1: state side as well. Have you seen a swing as
• 35:45
  Speaker 1: we saw some programs could close, more people coming into
• 35:48
  Speaker 1: the space, or has it swayed in a different direction.
• 35:53
  Speaker 4: Yeah. You know, with Trump's administration being in office, he
• 35:57
  Speaker 4: canceled a lot of grant programs, you know, based on
• 36:00
  Speaker 4: whatever reasons, and then he also killed a lot of
• 36:02
  Speaker 4: the budgets because he was like, we were spending a
• 36:04
  Speaker 4: lot of money on things that he felt were a
• 36:07
  Speaker 4: waste or whatever he felt like it was. Yeah, he
• 36:09
  Speaker 4: was like, you know what, no, we ain't doing that
• 36:12
  Speaker 4: no more. So there has been shifts, but there's still
• 36:15
  Speaker 4: a lot of funding out there. A lot of people
• 36:16
  Speaker 4: were reading the headlines, They're like, there's gonna be no
• 36:18
  Speaker 4: more grants. There's millions of dollars of grants still on
• 36:22
  Speaker 4: the table, one hundred percent.
• 36:24
  Speaker 3: So as far as you right, your company helps people
• 36:28
  Speaker 3: streamline the process, like do you actually file the grant
• 36:32
  Speaker 3: for them.
• 36:32
  Speaker 4: We do the whole end to end process, from finding
• 36:36
  Speaker 4: to writing to applying. So basically, we want to take
• 36:39
  Speaker 4: this off your hand because we want you to be
• 36:41
  Speaker 4: able to do this consistently, and if you're not doing
• 36:43
  Speaker 4: grants consistently, it's going to be hard to really win.
• 36:46
  Speaker 3: And then the conversation, do you get compensated regardless? Do
• 36:50
  Speaker 3: you get a piece of the grant if they get it?
• 36:53
  Speaker 3: How does that work?
• 36:54
  Speaker 4: Yeah, So as a certified grant writer, it's unethical to
• 36:56
  Speaker 4: do any like percentages. Typically what people do when they
• 36:59
  Speaker 4: do peres they write themselves into the grant as like
• 37:02
  Speaker 4: an employee or something like that. That's seen that's unethical.
• 37:05
  Speaker 4: So we take just a flat upfront fee for the
• 37:07
  Speaker 4: process that it takes us to write and research and
• 37:10
  Speaker 4: apply and find. But we have a pretty high percentage rate,
• 37:13
  Speaker 4: so we're pretty confident in what we can do. Of course,
• 37:17
  Speaker 4: we can't guarantee that we're going to win you every
• 37:19
  Speaker 4: single grant, but we have happy clients.
• 37:22
  Speaker 1: How important I mean, I'm just imagining how important the
• 37:25
  Speaker 1: storytelling part of the business is. Right if I'm listening
• 37:29
  Speaker 1: or I'm reading a bunch of applicants as a funder,
• 37:32
  Speaker 1: I want to make sure that I have the most compelling,
• 37:34
  Speaker 1: the most endearing story. How part how much of that
• 37:38
  Speaker 1: do you guys implement inside of the people that you're
• 37:42
  Speaker 1: working with? And again, how important is that to people
• 37:45
  Speaker 1: who are trying to get into this.
• 37:47
  Speaker 4: I will say that's probably sixty percent of it is
• 37:49
  Speaker 4: the connection, the story connection, because especially right now with
• 37:53
  Speaker 4: AI being so popular and a lot of people being
• 37:56
  Speaker 4: able to generate, you know, proposals pretty quickly, what's being
• 37:59
  Speaker 4: lost is the authenticity. What's being lost is the story
• 38:02
  Speaker 4: of the founder and the connection. So a lot of
• 38:04
  Speaker 4: funders are wanting to really connect deeply to what's your story,
• 38:07
  Speaker 4: Why did you start this coffee company? How are you
• 38:10
  Speaker 4: using this to propel your community? How are you connected
• 38:13
  Speaker 4: to this in a deeper way? Like how sustainable will
• 38:16
  Speaker 4: this be long term? Because if you're giving somebody money,
• 38:19
  Speaker 4: the goal is that you see them three years from
• 38:21
  Speaker 4: now and they've grown and you can be a part
• 38:22
  Speaker 4: of their whole journey, right, And that's how you get
• 38:25
  Speaker 4: that consistent yearly annual funding from funders is being able
• 38:29
  Speaker 4: to showcase sustainability. So I think that the storytelling part
• 38:33
  Speaker 4: of it is really the big piece it's really the connection.
• 38:37
  Speaker 4: And now, like I was telling before, they're coming up
• 38:39
  Speaker 4: with different AI bots and tools to be able to
• 38:43
  Speaker 4: kick different applications out off the rip. They're like, okay,
• 38:46
  Speaker 4: then't follow the rules, didn't apply on time, don't have
• 38:49
  Speaker 4: this uploaded? You the AI out of here? Okay, now
• 38:52
  Speaker 4: we down to ten percent of the applications. So what
• 38:54
  Speaker 4: makes it quicker for them? So the best way to
• 38:56
  Speaker 4: do is do it right?
• 38:58
  Speaker 1: If I win a grant, say that the grant is
• 39:01
  Speaker 1: for ten twenty thousand for the year twelve months is up?
• 39:04
  Speaker 1: Am I eligible to apply for that grant again?
• 39:06
  Speaker 2: Like? How often can I apply for the same grant
• 39:09
  Speaker 2: even if I win?
• 39:10
  Speaker 4: Yeah, you can so. But so that would be basically
• 39:12
  Speaker 4: what's called either a rolling grant, which means there's really
• 39:15
  Speaker 4: no deadline. And typically with rolling grants you can reapply. Now,
• 39:19
  Speaker 4: they may not choose you every single month for it,
• 39:21
  Speaker 4: but you can reapply to a rolling grant opportunity, or
• 39:23
  Speaker 4: if there's a grant, they'll let you know right the grant,
• 39:26
  Speaker 4: it'll shift depending on who it is and who's coming from.
• 39:29
  Speaker 4: But yes, you can reapply to a grant opportunity for sure.
• 39:33
  Speaker 3: Is there a thing that you can have, but so
• 39:35
  Speaker 3: many grants at one time, Like, can you have NOE
• 39:38
  Speaker 3: ten grants running simultaneously.
• 39:40
  Speaker 4: Yep, you can. But this is what I also tell
• 39:42
  Speaker 4: people is don't get grant happy, right because grants are
• 39:45
  Speaker 4: debt free, but they're not tax free. So grants goes
• 39:48
  Speaker 4: on your taxes as additional income. And so you have
• 39:50
  Speaker 4: to be able to uphold the standard of how to
• 39:53
  Speaker 4: utilize that actual grant. So if you're like, okay, cool storm,
• 39:56
  Speaker 4: we said one gran to day, we balling. Now are
• 39:58
  Speaker 4: you reporting back? Are you, you know, handling the funds how
• 40:01
  Speaker 4: you said you would on that application? It takes a
• 40:03
  Speaker 4: really organized, you know, operation to be able to handle
• 40:08
  Speaker 4: that many grants at a time.
• 40:10
  Speaker 3: Is there any oversight to see, Okay, you act for
• 40:13
  Speaker 3: a grant because you say you needed a truck, you
• 40:15
  Speaker 3: have to like, do they check to see if you
• 40:17
  Speaker 3: actually purchase the truck?
• 40:18
  Speaker 4: Depends on the funding stores. Of course, you should always
• 40:20
  Speaker 4: do what you said you're going to do on a
• 40:21
  Speaker 4: grant opportunity, but federal, state, local grants, yeah, they're going
• 40:25
  Speaker 4: to be checking. Now. You know. Let's just say that
• 40:28
  Speaker 4: you you budgeted thirty thousand in a truck and the
• 40:30
  Speaker 4: being twenty five. You can you know, talk to them,
• 40:33
  Speaker 4: let them know, Hey, we have this overage of five thousand,
• 40:34
  Speaker 4: we're going to reallocate it to these areas.
• 40:37
  Speaker 2: Is that money tax at the Is it tax as
• 40:40
  Speaker 2: additional income? Right?
• 40:40
  Speaker 1: If I made one hundred thousand, I got a grant
• 40:43
  Speaker 1: for one hundred thousand, I've made two hundred correct, Okay,
• 40:47
  Speaker 1: good to know. Yeah, so that's interesting because I wouldn't
• 40:50
  Speaker 1: even think about the tax implication.
• 40:51
  Speaker 2: Definitely have a CPA, oh yeah involved in us.
• 40:54
  Speaker 4: But see this, this is when you when you're doing
• 40:56
  Speaker 4: on a high level, this is when the real strategy
• 40:58
  Speaker 4: really comes into play, right because a, now you have
• 41:02
  Speaker 4: a two hundred thousand dollars business right on the for
• 41:05
  Speaker 4: profit side. So one thing that always to my clients
• 41:07
  Speaker 4: is like, every for profit have a nonprofit foundation, right,
• 41:11
  Speaker 4: because now we can be able to take thirty percent
• 41:15
  Speaker 4: of what our for profit is making and put it
• 41:16
  Speaker 4: over into our for profit side. And now we've be
• 41:19
  Speaker 4: creating that tax free money that we could have, you know,
• 41:22
  Speaker 4: that we got from that grant funding. So it's really
• 41:25
  Speaker 4: important to just I'm not a CPA, but it's really
• 41:30
  Speaker 4: important to understand the implications of grants, and it's important
• 41:33
  Speaker 4: to be able to have strategy when you're going for
• 41:35
  Speaker 4: grants because you can get in trouble. And I've seen
• 41:38
  Speaker 4: a client, you know, get tax dollars taken back because
• 41:41
  Speaker 4: they didn't do what they were supposed to do with
• 41:42
  Speaker 4: the funding. They didn't report on time. They told them
• 41:45
  Speaker 4: that they were going to do, you know, help five
• 41:47
  Speaker 4: hundred people in at the deadline mark, they helped fifty. Right,
• 41:50
  Speaker 4: So there are definitely times where they can be like, oh,
• 41:54
  Speaker 4: taking that back.
• 41:55
  Speaker 3: Are you in a database of like grant so it's like, Okay,
• 41:58
  Speaker 3: this person already has three open, so they might need
• 42:01
  Speaker 3: the money. Like if somebody else is going to give
• 42:02
  Speaker 3: you a grant, they see how many grants you already
• 42:05
  Speaker 3: have or we're given in the past, and that might
• 42:08
  Speaker 3: make the decision like, Okay, they might not be in
• 42:11
  Speaker 3: dire need because they already have a grant.
• 42:13
  Speaker 4: Yeah, the departments are pretty separated, but what they will
• 42:15
  Speaker 4: do is they'll make you, you know, tell them. Yeah,
• 42:19
  Speaker 4: They'll make you say like what funding sources have you
• 42:21
  Speaker 4: gotten all year? But sometimes that can also be a help, right,
• 42:24
  Speaker 4: especially on the nonprofit side of grant opportunities. Nonprofits give
• 42:28
  Speaker 4: their money to people that can showcase they have other
• 42:31
  Speaker 4: ways of funding, Like they don't want to be the
• 42:32
  Speaker 4: only funder on the nonprofit side. They're like, do you
• 42:35
  Speaker 4: have anybody else willing to help? Do you have anything
• 42:37
  Speaker 4: else going on? So they'll make you tell them on
• 42:39
  Speaker 4: the application in.
• 42:41
  Speaker 2: Terms of you from a personal standpoint, ping Print is
• 42:43
  Speaker 2: the brand, Yeah, congratulations, thank you. I guess we should
• 42:47
  Speaker 2: get the orders of storry of the name and all that.
• 42:48
  Speaker 1: But when you're building this team, do they all have
• 42:52
  Speaker 1: to go through the certification process? Talk to us about
• 42:55
  Speaker 1: how Print reformed and where it stands internally.
• 42:59
  Speaker 4: Yeah, so asolutely we all go through the same certification
• 43:02
  Speaker 4: process for sure, But then we also have our internal
• 43:05
  Speaker 4: methodology that we utilize in our own internal formula. So
• 43:08
  Speaker 4: then of course they're trained on what we do that
• 43:10
  Speaker 4: makes us different in our information more proprietary. So it's
• 43:14
  Speaker 4: a couple weeks of training and typically they can get
• 43:16
  Speaker 4: it done in like three four weeks.
• 43:17
  Speaker 2: How many people on the team seventeen right now? Seventeen
• 43:20
  Speaker 2: seventeen and.
• 43:22
  Speaker 3: Those are all reps that work with people individually.
• 43:25
  Speaker 4: So there's different departments. So you have your grant writing department,
• 43:28
  Speaker 4: you have your grant applications specialist department, and then we
• 43:31
  Speaker 4: have just our operations and stuff.
• 43:34
  Speaker 3: So how have you been able to market your company?
• 43:36
  Speaker 4: Market it through our get grand Ready summits. So our
• 43:39
  Speaker 4: summits are really where a lot of people find us
• 43:43
  Speaker 4: because at the basis of being a grant writer, I
• 43:46
  Speaker 4: think we're it started off as education first, right, and
• 43:49
  Speaker 4: that's kind of where we keep it for the most part.
• 43:51
  Speaker 4: It's like, hey, even if you don't hire us, we
• 43:53
  Speaker 4: want you to know that this is possible. We want
• 43:55
  Speaker 4: you to know that you're eligible and how it works,
• 43:57
  Speaker 4: and we want you to go and do it and
• 43:58
  Speaker 4: be excellent, regardless whether they're us or not. So when
• 44:01
  Speaker 4: we educate people, we do like three day five day
• 44:03
  Speaker 4: virtual summits to educate people on literally the full process
• 44:06
  Speaker 4: of like the mindset you need, the where to find grants,
• 44:10
  Speaker 4: how to write the proposal, how to apply to it,
• 44:12
  Speaker 4: and then also how to scale with the tax code
• 44:15
  Speaker 4: because that's a really important part of it too.
• 44:17
  Speaker 1: How liberating is this process for you? I know a
• 44:19
  Speaker 1: lot of times we run into people and they like,
• 44:22
  Speaker 1: you change my life. You change my life. I wonder
• 44:24
  Speaker 1: as you're going through this journey yourself. How has that
• 44:27
  Speaker 1: been when people understand this is something that can really
• 44:31
  Speaker 1: elevate their business number one, but also from a personal standpoint,
• 44:34
  Speaker 1: help them and their and their their journey when it
• 44:36
  Speaker 1: comes to financial education and death.
• 44:38
  Speaker 4: At first, it was really scary because like when it
• 44:40
  Speaker 4: comes to money, it's like people really look at you
• 44:42
  Speaker 4: like they lifeline. And at first I was like, hold
• 44:45
  Speaker 4: on now, hold on now, and you know, as.
• 44:48
  Speaker 1: Time has again, hold on now, you're still from Brooklyn.
• 44:51
  Speaker 4: But that was Georgia.
• 44:52
  Speaker 2: I had on hold on still from Brooklyn.
• 44:58
  Speaker 4: You know, as I've built my com confidence and like
• 45:00
  Speaker 4: really seeing that a proof of concept more and more
• 45:03
  Speaker 4: over the years, of course, I've just gotten more comfortable
• 45:05
  Speaker 4: with understanding like we can't change people's lives, like we
• 45:08
  Speaker 4: really do have access information and skill set to do that.
• 45:13
  Speaker 4: Thirteen of you guys's vendors were there because they won
• 45:15
  Speaker 4: pink print grants, you know, working with us, and I
• 45:18
  Speaker 4: was going around, I was like, oh my god, it
• 45:19
  Speaker 4: was like, yeah, a grant that we want to fifteen
• 45:20
  Speaker 4: thousand we got, we paid for our booth. We hear
• 45:23
  Speaker 4: we rebranded out of out of life, selling out you
• 45:26
  Speaker 4: know what I'm saying. So it's like seeing it in
• 45:28
  Speaker 4: real life, like real business owners staying debt free, building
• 45:31
  Speaker 4: their business, expanding, getting these different opportunities because of grant funding,
• 45:35
  Speaker 4: whether they came to a class or whether they work
• 45:37
  Speaker 4: with us for their grant writing. It's just it is.
• 45:39
  Speaker 4: It's surreal, it really is. It's humbling.
• 45:41
  Speaker 2: That's crazy. We got to get that number up.
• 45:43
  Speaker 4: We do.
• 45:45
  Speaker 3: So thirteen people at investments vendors work with your company.
• 45:49
  Speaker 3: You knew that because you just ran into them or
• 45:51
  Speaker 3: they have reached out to you before.
• 45:52
  Speaker 4: Yeah, when I had said I was coming, they were
• 45:54
  Speaker 4: like dming me, like stop by my move stop by
• 45:56
  Speaker 4: my booth. And then I know my clients too. You know,
• 45:57
  Speaker 4: if I'm walking around, I'll be like, oh, what's going on?
• 46:00
  Speaker 4: How are you? How's the grant been going?
• 46:03
  Speaker 3: Nice? So what is the mindset you said you mentioned mindset.
• 46:06
  Speaker 3: What is the mindset that somebody needs to have.
• 46:09
  Speaker 4: It's the shift. Is the shift in the process, right,
• 46:12
  Speaker 4: Because like we talked about before, loans is quick, credit
• 46:16
  Speaker 4: is quick. I'll say it like this. A lot of
• 46:20
  Speaker 4: people they'll upload, you know, fifty resumes to different employers
• 46:24
  Speaker 4: in order to be able to get a job that's
• 46:26
  Speaker 4: going to pay them a set amount of hourly wage.
• 46:30
  Speaker 4: But when you tell them that there's grants out there,
• 46:32
  Speaker 4: they're not willing to do the same process. Create a proposal,
• 46:36
  Speaker 4: a resume, find grant tours employers, and submit that grant
• 46:40
  Speaker 4: application or that grand proposal in order to get amount
• 46:44
  Speaker 4: of money that can actually build their legacy. The mindset
• 46:46
  Speaker 4: shift that has to change is genuinely the feeling like
• 46:49
  Speaker 4: you're worthy. What you're worth is because if you're willing
• 46:53
  Speaker 4: to sit down and apply for fifteen dollars an hour,
• 46:54
  Speaker 4: thirty dollars an hour, fifty dollars an hour, why aren't
• 46:57
  Speaker 4: you willing to sit down and apply for fifty thousand
• 46:59
  Speaker 4: that could actually keep you debt free and build your
• 47:01
  Speaker 4: business and create your legacy that you saw fit in
• 47:04
  Speaker 4: your own vision. So that's really the shift that needs
• 47:07
  Speaker 4: to happen.
• 47:08
  Speaker 1: Is the worth we talked about shift. We talked about
• 47:11
  Speaker 1: scale of businesses prior to starting this. I wonder when
• 47:16
  Speaker 1: you look at it the businesses that are applying for grants,
• 47:19
  Speaker 1: how many are in the tech space. We talk about growth,
• 47:22
  Speaker 1: and we can see where the economy is at it,
• 47:24
  Speaker 1: we see what the market looks like in terms of
• 47:27
  Speaker 1: what is actually moving the market. We know what it
• 47:30
  Speaker 1: is obviously what we do from an investment standpoint, but
• 47:32
  Speaker 1: we need creatives, We need people that are innovating. How
• 47:35
  Speaker 1: many people or how much do you stress that we're
• 47:38
  Speaker 1: looking for businesses in the technology.
• 47:40
  Speaker 4: Sector from as US as a company, we don't really
• 47:44
  Speaker 4: stress what industries that we try to work for in particular.
• 47:48
  Speaker 4: We more so you know, help who's in need. But
• 47:52
  Speaker 4: I will say that, like for instance, Web three, they
• 47:55
  Speaker 4: just want a five million dollar grant, you know, a
• 47:58
  Speaker 4: blockchain grant. And I keep telling people that if you're
• 48:02
  Speaker 4: not utilizing artificial intelligence to increase your operations or you know,
• 48:08
  Speaker 4: creating employees or to decrease the amount of overhead that
• 48:12
  Speaker 4: you have in your company, you're definitely going to be behind.
• 48:15
  Speaker 4: And there's a lot of grants that are out right
• 48:17
  Speaker 4: now for innovation, especially sustainability and environmental and innovation that
• 48:23
  Speaker 4: they're wanting you to get this money. They're wanting you
• 48:25
  Speaker 4: to get these grant funds because they need more businesses
• 48:28
  Speaker 4: that are in that space one hundred percent.
• 48:31
  Speaker 3: So what's some of the challenges that you had as
• 48:33
  Speaker 3: far as scaling of your business?
• 48:35
  Speaker 4: Challenges that I had was talent. Right, Talent is always
• 48:39
  Speaker 4: a thing people come to that interview bright eye, bushytail,
• 48:42
  Speaker 4: raady to work and two months saying You're like, hold on,
• 48:45
  Speaker 4: what's going on here? You know? So talent acquisition has
• 48:49
  Speaker 4: always been something because what we do is very technical
• 48:52
  Speaker 4: and you have to just be excellent at it, period.
• 48:55
  Speaker 4: So that's been something that has always been a struggle
• 48:57
  Speaker 4: with with growing our companies.
• 48:59
  Speaker 3: So have you used it? I know you said that
• 49:00
  Speaker 3: you don't really encourage people to use AI to write
• 49:02
  Speaker 3: to write, but inside of your business, are you using AI?
• 49:08
  Speaker 4: We do. We have We've created literal bots for customer service.
• 49:14
  Speaker 4: Right phones, people always try to call and ask a
• 49:16
  Speaker 4: thousand questions, so we have you know, AI that does that.
• 49:19
  Speaker 4: Then we also have AI that we use for like
• 49:21
  Speaker 4: I said on the grant writing side, deep research alignment,
• 49:24
  Speaker 4: understanding funders from different standpoints. That's really how we're using
• 49:28
  Speaker 4: it for the most part. Now I use it. I
• 49:30
  Speaker 4: was just telling Troy, I'm like, I'm ready to write
• 49:32
  Speaker 4: a book, Like man, I write that book. But you know,
• 49:36
  Speaker 4: so it's it's we're using it daily.
• 49:39
  Speaker 2: Yeah.
• 49:39
  Speaker 1: One of the things you said the challenges is having
• 49:42
  Speaker 1: the talent. Retaining the talent, I'm sure is an issue
• 49:45
  Speaker 1: when you have it. I want to know, like, from
• 49:48
  Speaker 1: a competitive standpoint, I'm sure there's people in your industry
• 49:50
  Speaker 1: who are watching what you're doing and saying, oh, we
• 49:53
  Speaker 1: can do that or we can be better. What what
• 49:54
  Speaker 1: gives you that mo that competitive advantage of against people
• 49:58
  Speaker 1: that are doing similar things to what pink Print does.
• 50:01
  Speaker 4: I think really is because we have a data driven
• 50:03
  Speaker 4: approach a lot of times with grant tours, they're not
• 50:07
  Speaker 4: looking at it from a business owner perspective. They're grant writers.
• 50:11
  Speaker 4: I'm also a business owner, so I'm looking at, Okay,
• 50:13
  Speaker 4: how do we create For instance, when we first started
• 50:15
  Speaker 4: pink print, but we did with every single client, we
• 50:18
  Speaker 4: created two proposals, only two, and those two proposals we
• 50:21
  Speaker 4: will apply to every single grant that we applied to.
• 50:23
  Speaker 4: I was doing an ab split test. So what I'm
• 50:26
  Speaker 4: doing is I'm saying, Okay, if we send b proposal
• 50:28
  Speaker 4: to these corporate grants, and we send a proposal to
• 50:32
  Speaker 4: these corporate grants, which one has the best result. So
• 50:35
  Speaker 4: now we're understanding from a data driven perspective, what messaging works,
• 50:39
  Speaker 4: what type of sentence structure works the best, what type
• 50:42
  Speaker 4: of budget alignment works the best, Like, it's really the
• 50:44
  Speaker 4: data driven approach that we have, and that comes from
• 50:47
  Speaker 4: entrepreneur mindset, not just a grant writer mindset. A grant
• 50:50
  Speaker 4: writer is going to be good for helping you create messaging,
• 50:53
  Speaker 4: helping you follow the rules of the grant opportunity, but
• 50:55
  Speaker 4: you need somebody who's looking at it as a business
• 50:58
  Speaker 4: owner too, because you're running a business and you really
• 51:00
  Speaker 4: do need that data driven approach. That's what makes us different.
• 51:04
  Speaker 3: So from a standpoint of investments, how was your experience
• 51:10
  Speaker 3: that investments.
• 51:10
  Speaker 4: I had a good time. I was there with Miss Business.
• 51:13
  Speaker 4: We was giving out grants on the stage, you know,
• 51:15
  Speaker 4: in the vendors marketplace. That's what That's what my contribution was.
• 51:18
  Speaker 4: I had a great time. I think also, you know
• 51:22
  Speaker 4: when I Miss Business had the I forget what she
• 51:26
  Speaker 4: called a boardroom that she did on the university stage,
• 51:30
  Speaker 4: and when I went up there, she gave me five
• 51:32
  Speaker 4: minutes to talk about grants and so many people were like,
• 51:34
  Speaker 4: I didn't even know I could get grants for my
• 51:37
  Speaker 4: for profit business, and I'm like, man, we got so
• 51:39
  Speaker 4: much work to do. So that's what I left investments
• 51:41
  Speaker 4: for I was, I got so much work to do.
• 51:43
  Speaker 4: I gotta I gotta make this thing shake.
• 51:45
  Speaker 1: Ye.
• 51:45
  Speaker 2: Yeah, I know you're doing some stuff for us.
• 51:47
  Speaker 1: Talk about the summer you kind of alluded to it earlier,
• 51:50
  Speaker 1: but this is a way that you network talk about
• 51:53
  Speaker 1: what that entails, what people get when they actually come
• 51:55
  Speaker 1: to the summers.
• 51:56
  Speaker 4: Yeah. So it's the get Grind Ready Summit. And this
• 51:58
  Speaker 4: is literally to be able to position for profit and
• 52:01
  Speaker 4: nonprofit business owners with everything that they're gonna need in
• 52:04
  Speaker 4: terms of business structure, grant mindset, where to find grants,
• 52:07
  Speaker 4: how to line create messaging, and how to handle them
• 52:10
  Speaker 4: with the tax code and report properly. These are five
• 52:13
  Speaker 4: days summits that we host. Sometime it's three days, and
• 52:16
  Speaker 4: this next one that we're doing in September twenty two
• 52:18
  Speaker 4: through the twenty six all virtual. And guess how much
• 52:20
  Speaker 4: we charge for it.
• 52:22
  Speaker 3: How much?
• 52:23
  Speaker 4: It's five dollars five five dollars. And the reason why
• 52:28
  Speaker 4: we've done that, We've done that consistently for the last
• 52:31
  Speaker 4: three years is because of access. I'm like, I want
• 52:33
  Speaker 4: you to show up, pay the ad and fees so
• 52:35
  Speaker 4: that we can you know, host it, host it on
• 52:37
  Speaker 4: Zoom but I want you to show up and I
• 52:39
  Speaker 4: want you to actually get the information to be able
• 52:41
  Speaker 4: to grow the business. I want you to actually take
• 52:43
  Speaker 4: this and share this with a family member. I've had
• 52:45
  Speaker 4: mothers come and say, hey, I'm not I don't have
• 52:47
  Speaker 4: a business, but I'm gonna give this to my young
• 52:48
  Speaker 4: daughter who wants to start a business. Right. This is
• 52:51
  Speaker 4: like the legacy approach that will be able to be
• 52:53
  Speaker 4: created just from hosting these webinars. So I'm like, as
• 52:56
  Speaker 4: long as we can give the information that will spark
• 52:58
  Speaker 4: a mind, show up. It's not about the making money
• 53:01
  Speaker 4: part on that side. I'm like, we just want you all.
• 53:03
  Speaker 3: In the room and it's fine, Like how many hours per.
• 53:06
  Speaker 4: Day shoot, depending on how many questions we get, we
• 53:09
  Speaker 4: be in there, We be in there. We be in
• 53:12
  Speaker 4: there sometimes and go two three hours.
• 53:15
  Speaker 2: That's incredible.
• 53:16
  Speaker 1: We got fouled. There's no excuse. I think we were
• 53:18
  Speaker 1: talking about that. There really is an excuse. When you
• 53:20
  Speaker 1: talk about the amount of information and access to the
• 53:22
  Speaker 1: information the professionals that look like you that are doing it.
• 53:27
  Speaker 1: I wonder when as you're paving this pathway, are you
• 53:31
  Speaker 1: seeing more especially young girls and even men that are
• 53:34
  Speaker 1: like wait, this is something. This is a pathway that
• 53:37
  Speaker 1: I've now inspired and you're seeing people do it.
• 53:40
  Speaker 2: Right.
• 53:40
  Speaker 1: We've seen this in the podcast space, right. There was
• 53:43
  Speaker 1: prior to twenty nineteen how many people were talking about
• 53:45
  Speaker 1: financial occasion, financial education. You look at the landscape now
• 53:48
  Speaker 1: is different. Are you starting to see that change in
• 53:50
  Speaker 1: your space?
• 53:51
  Speaker 4: One hundred percent. I have people that you were talking
• 53:54
  Speaker 4: about credit They're like, oh, I'm about to get into
• 53:56
  Speaker 4: grants because what they'll tell me is, like their clients,
• 53:58
  Speaker 4: let's say they get them a a loan or a
• 54:01
  Speaker 4: credit card or something, they use the money on their business,
• 54:03
  Speaker 4: but then it just doesn't make money. Right, Everything you
• 54:05
  Speaker 4: put your money into is not going to always generate income.
• 54:08
  Speaker 4: So now their clients are like, oh, well we don't
• 54:10
  Speaker 4: have you know, you know, we got to pay this
• 54:11
  Speaker 4: money back and we're using our own money to do it.
• 54:13
  Speaker 4: And they're like, I want to just get people grants
• 54:15
  Speaker 4: because I don't want them to be in that financial hardship.
• 54:17
  Speaker 4: So they're definitely shifting and they're being inspired by like
• 54:20
  Speaker 4: what we're doing with our company and in the lives
• 54:22
  Speaker 4: that we're we're changing. So it is it's super monumental
• 54:25
  Speaker 4: and I'm encouraging them, come do it. Ping Print is
• 54:27
  Speaker 4: a franchise. You can franchise ping Print. You don't even
• 54:29
  Speaker 4: got to do it on your own. We'll get you
• 54:31
  Speaker 4: the formula, the data, everything will set you up right.
• 54:33
  Speaker 3: So how does that work as far as it being
• 54:35
  Speaker 3: a franchise?
• 54:35
  Speaker 4: So basically we do all the fulfillment on the actual
• 54:39
  Speaker 4: writing and on the application side, and we just franchise
• 54:43
  Speaker 4: out you know, different territories.
• 54:46
  Speaker 3: So how many franchises do you have?
• 54:47
  Speaker 4: We don't have any yet.
• 54:48
  Speaker 3: Okay, you started it correct, Okay, So what does that
• 54:51
  Speaker 3: take if somebody wants to be a franchise? Like, what's
• 54:52
  Speaker 3: that process?
• 54:54
  Speaker 4: You know, you got to go through all your disclosures
• 54:56
  Speaker 4: and you see how the business works, and you pay
• 54:58
  Speaker 4: what you want to pay, and we kind of go
• 55:00
  Speaker 4: through For me initially starting, I want to kind of
• 55:03
  Speaker 4: date my franchisees for a little while because I want
• 55:05
  Speaker 4: to work with people who are genuine about the process
• 55:08
  Speaker 4: and how you know, grant writing actually works and not
• 55:11
  Speaker 4: just in terms of what you can make, but the
• 55:13
  Speaker 4: impact that you can have on people's lives and essentially
• 55:16
  Speaker 4: what I'm looking for right is someone who's of course
• 55:19
  Speaker 4: business minded, but they're in their community that they have
• 55:22
  Speaker 4: a reach to the business owners that are around them
• 55:24
  Speaker 4: or are willing to build that and that really want
• 55:26
  Speaker 4: to you know, touch those people's lives in that way.
• 55:28
  Speaker 2: But yeah, so the franchise is up.
• 55:31
  Speaker 4: Next franchise is up, it's ready.
• 55:33
  Speaker 1: You talk to us about the book potentially, which is
• 55:37
  Speaker 1: going to come. Absolutely, I'm interested when it happens. Are
• 55:42
  Speaker 1: you putting a concise body of work from your entire
• 55:45
  Speaker 1: life experience or what we've done here now with the
• 55:47
  Speaker 1: pink print In terms of grant writing, I.
• 55:49
  Speaker 4: Think it's going to be starting from pink print on forward. Yeah,
• 55:55
  Speaker 4: I think I'll probably touch on entrepreneur experience of why
• 55:58
  Speaker 4: this makes sense to just kind of to the purpose
• 56:01
  Speaker 4: into it. But it's not going to be a full
• 56:03
  Speaker 4: body of work, not yet. I gotta I gotta get
• 56:08
  Speaker 4: back on that.
• 56:10
  Speaker 3: So what's your vision for the company, like you're doing
• 56:13
  Speaker 3: the franchise, Like where do you want to see this
• 56:15
  Speaker 3: goal as far as what you're doing.
• 56:17
  Speaker 4: Yeah, I want to do so my goal we're launching
• 56:20
  Speaker 4: the franchise fully fully Q four, So my full goal
• 56:24
  Speaker 4: is to do four franchises this year and kind of
• 56:27
  Speaker 4: grow at that same rate for next year, and then
• 56:30
  Speaker 4: once we get to an evaluation about twenty million, I'll
• 56:34
  Speaker 4: be ready to sell.
• 56:35
  Speaker 2: What's the multiple on this space? Right?
• 56:38
  Speaker 1: So in order to get that twenty million evaluation, how
• 56:40
  Speaker 1: much do we have to actually having revenue for the year?
• 56:44
  Speaker 1: Is it like a two x three x three three
• 56:47
  Speaker 1: x yep? All right, and then you said nineteen million
• 56:49
  Speaker 1: we've done. Is there a goal number that you guys
• 56:52
  Speaker 1: have or it's you know what, we're just going to
• 56:54
  Speaker 1: try to keep doing as much as possible.
• 56:56
  Speaker 4: Yeah, when it comes to funding, we're just doing as
• 56:58
  Speaker 4: much as we possibly can. Ye, I want to get
• 57:01
  Speaker 4: this world record something. You know, We're just trying to
• 57:04
  Speaker 4: do as much as we possibly can and still, you know,
• 57:07
  Speaker 4: keep it fun like I'm not trying to be sick
• 57:10
  Speaker 4: over it.
• 57:10
  Speaker 3: But yeah, who's the target market of people that work
• 57:13
  Speaker 3: with you?
• 57:14
  Speaker 4: So we actually like to help small business owners and
• 57:17
  Speaker 4: nonprofits one of three years. That's that's what we like
• 57:21
  Speaker 4: because typically they're the ones that don't really get access
• 57:23
  Speaker 4: to the funding as much. So that's kind of our pocket.
• 57:26
  Speaker 2: Yeah.
• 57:27
  Speaker 1: How as you just said, that made me think about
• 57:30
  Speaker 1: how time consuming this is. Is this something that consumes
• 57:35
  Speaker 1: your entire life or is there a balance that is
• 57:38
  Speaker 1: needed to actually do this? Like you said, if you're
• 57:40
  Speaker 1: applying to the thirty different grants avously, you have a team.
• 57:42
  Speaker 2: But how time intense is it to be in this space?
• 57:48
  Speaker 4: Depending on the grant you're working on, it could take
• 57:49
  Speaker 4: you sixty hours to read through an RFP and find
• 57:53
  Speaker 4: out what's really working, do the research on it, write
• 57:56
  Speaker 4: the grand opportunity, and actually apply right. So it can
• 57:59
  Speaker 4: be pretty time. Because me personally, I have a very
• 58:03
  Speaker 4: good balance with my life because I really look at
• 58:06
  Speaker 4: what I'm doing as a creative thing, and if I'm
• 58:09
  Speaker 4: constantly just in work mode, it suffocates my creativity. So
• 58:13
  Speaker 4: I like to get outside, take a breather, vibe, chill,
• 58:18
  Speaker 4: and then I'll have like a really consistent week of
• 58:20
  Speaker 4: just like crazy output.
• 58:23
  Speaker 2: So sixty hours for one.
• 58:24
  Speaker 4: It can. I mean it's decreased a lot with AI,
• 58:26
  Speaker 4: but man, some of those RFPs be sixty pages long.
• 58:31
  Speaker 1: That was one of the things when we sat down
• 58:33
  Speaker 1: with Jack Dorsey, I was telling you he said the
• 58:35
  Speaker 1: first thing that he does is he wakes up and
• 58:37
  Speaker 1: figured out, how can I get my time back? So
• 58:39
  Speaker 1: if you go go to sixty hours of using AI.
• 58:42
  Speaker 1: You're getting your time back.
• 58:42
  Speaker 2: That's good to know.
• 58:44
  Speaker 3: So okay, so if people want to sign up for
• 58:48
  Speaker 3: the summit your services, what's the website? Instagram all that situation.
• 58:53
  Speaker 4: So the website is Pinkprintfirm dot com, pink print Firm,
• 58:58
  Speaker 4: and that's the same.
• 58:59
  Speaker 3: Across all socials, pink Print Firm.
• 59:01
  Speaker 4: Pink print Firm dot com.
• 59:02
  Speaker 3: So what about the summit, the summits.
• 59:04
  Speaker 4: On pink print Firm dot com. It's literally the first.
• 59:06
  Speaker 3: Thing you see as soon as you're going to we
• 59:07
  Speaker 3: all information is there.
• 59:08
  Speaker 4: It's there.
• 59:09
  Speaker 2: Five cast, let's stop playing five cast. Five casts.
• 59:14
  Speaker 3: People they get to ask questions?
• 59:15
  Speaker 4: Yeah, of course do people doing something but they don't
• 59:18
  Speaker 4: get to ask questions?
• 59:19
  Speaker 3: Well, I don't. If it's a lot of people, sometimes,
• 59:21
  Speaker 3: you know, it's difficult to answer everybody's question.
• 59:23
  Speaker 4: We might not be able to answer every single Our
• 59:25
  Speaker 4: last summer had fifteen hundred people in that summit.
• 59:27
  Speaker 3: Wow.
• 59:28
  Speaker 4: Yeah, and I'm talking about it was activated like the chat.
• 59:35
  Speaker 3: Chat going just pick and choose just a random Yeah.
• 59:38
  Speaker 4: Like you know, we had a chat box and we're
• 59:40
  Speaker 4: like what we try to pick the questions. Of course
• 59:43
  Speaker 4: that are going to incite more knowledge and more conversation
• 59:46
  Speaker 4: if you're just asking like those personal like where do
• 59:48
  Speaker 4: I start my LLC?
• 59:50
  Speaker 1: You know, get us on the backs, hit us on
• 59:55
  Speaker 1: the indirection. Yeah, fifteen hundred people is a lot, but
• 59:59
  Speaker 1: that just tells you the app tech is it.
• 1:00:01
  Speaker 4: I mean it goes crazy every time every time, especially
• 1:00:06
  Speaker 4: on the for profit side, because they didn't know how
• 1:00:08
  Speaker 4: accessible grants were and how it could really like your
• 1:00:12
  Speaker 4: operational costs can be floated from grants. Just imagine that.
• 1:00:18
  Speaker 2: I got some ideas.
• 1:00:20
  Speaker 3: It's needed, especially, like you said, a lot of businesses
• 1:00:22
  Speaker 3: struggle because they don't have funding. So you know, you're
• 1:00:24
  Speaker 3: trying to get venging capital, you're trying to get banged,
• 1:00:27
  Speaker 3: trying to use your credit cards. But it's another alternative
• 1:00:30
  Speaker 3: that you don't have to pay back and somebody's not
• 1:00:32
  Speaker 3: taking equity in your company. So if you can get
• 1:00:35
  Speaker 3: a grant, then that would be a blessing for most
• 1:00:36
  Speaker 3: people that actually have some level of boosts in there
• 1:00:39
  Speaker 3: and the engine as far as you know, having more
• 1:00:41
  Speaker 3: running capital available to them.
• 1:00:43
  Speaker 1: And it's important too, right, the more grants that are created,
• 1:00:46
  Speaker 1: if they're not used, when that budget set comes back,
• 1:00:49
  Speaker 1: that gets crossed off. So we got to have more
• 1:00:51
  Speaker 1: people in the space that are actually applying for these grants,
• 1:00:54
  Speaker 1: winning these grants, so they can stay on that budget line,
• 1:00:57
  Speaker 1: so that every year after year more people can actually
• 1:00:59
  Speaker 1: have access.
• 1:01:00
  Speaker 4: To it one hundred percent. The more you know and
• 1:01:04
  Speaker 4: the more people that are applying, they'll create more programming,
• 1:01:07
  Speaker 4: you know what I'm saying. So we got to speak
• 1:01:09
  Speaker 4: up for ourselves.
• 1:01:11
  Speaker 3: Yeah, there you have it. Well, appreciate it.
• 1:01:14
  Speaker 4: Appreciate y'all.
• 1:01:15
  Speaker 3: Thank you, Thank you, Stormy.
• 1:01:16
  Speaker 2: It's been incredible. Thank you for coming.
• 1:01:18
  Speaker 4: Appreciate this.
• 1:01:19
  Speaker 3: You have the personal Instagram too that you want to.
• 1:01:20
  Speaker 4: Say, yeah, I am Stormy Bank Stormy.
• 1:01:23
  Speaker 3: With an I I am story Bank.
• 1:01:25
  Speaker 4: But I'll be over there chilling.
• 1:01:28
  Speaker 1: Everything's earned and everything is earned everything.
• 1:01:31
  Speaker 3: Pink print is that Nicki Minaj inspired.
• 1:01:34
  Speaker 4: No, you know a lot of people ask me that
• 1:01:36
  Speaker 4: and I should have did a little more research, but
• 1:01:38
  Speaker 4: it really I was on a walk with my mom
• 1:01:39
  Speaker 4: and I was like, what about the like the blueprint
• 1:01:42
  Speaker 4: for women because that was kind of my things. I
• 1:01:43
  Speaker 4: was like, I want the women to be able to
• 1:01:45
  Speaker 4: have some access and I was like, what about pink print.
• 1:01:47
  Speaker 4: She was like, yeah, do it, and I was just like,
• 1:01:49
  Speaker 4: all right, bet so, it's pink print, the blueprint for
• 1:01:51
  Speaker 4: women in business.
• 1:01:52
  Speaker 2: Okay, I was just thinking blueprint. Maybe the jade and
• 1:01:55
  Speaker 2: all that, all that greatness together we got to Brooklyn
• 1:01:59
  Speaker 2: in the summer.
• 1:02:01
  Speaker 3: All right, God, thank you for rocks to see next week.
• 1:02:03
  Speaker 5: Pase face an illegal alien from Guatemala charged with raping
• 1:02:07
  Speaker 5: a child in Massachusetts. An MS thirteen gang member from
• 1:02:11
  Speaker 5: Al Salvador accused of murdering a Texas man of Venezuelan
• 1:02:16
  Speaker 5: charged with filming and selling child pornography in Michigan. These
• 1:02:20
  Speaker 5: are just some of the heinous migrant criminals caught because
• 1:02:23
  Speaker 5: of President Donald J.
• 1:02:24
  Speaker 4: Trump's leadership.
• 1:02:26
  Speaker 5: I'm Christy nom the United States Secretary of Homeland Security.
• 1:02:30
  Speaker 5: Under President Trump, attempted illegal border crossings are at the
• 1:02:33
  Speaker 5: lowest levels ever recorded, and over one hundred thousand illegal aliens.
• 1:02:38
  Speaker 4: Have been arrested.
• 1:02:39
  Speaker 5: If you are here illegally, your next you will be
• 1:02:42
  Speaker 5: fined nearly one thousand dollars a day, imprisoned, and deported.
• 1:02:47
  Speaker 5: You will never return. But if you register using our
• 1:02:50
  Speaker 5: CBP home app and leave now, you could be allowed
• 1:02:53
  Speaker 5: to return legally. Do what's right.
• 1:02:56
  Speaker 4: Leave now.
• 1:02:57
  Speaker 5: Under President Trump, America's laws, border and families.
• 1:03:01
  Speaker 4: Will be protected.
• 1:03:02
  Speaker 2: Sponsored by the United States Department of Homeland Security,