Don't Brace. Organise.

STR Unpacked · May 27, 2026 · 2m · transcript

The mainstream take is that regulation is coming for short-term lets and operators should brace. I think that misses it.

Regulation being undecided is not a threat. It is a window.

And here's what should worry operators: look at the rest of Europe. Spain, Italy, Greece, the Netherlands. In almost every case the sector only mobilised after the rules landed, when the leverage was already gone. England is the rare market where the detail is still being written. That advantage doesn't last.

So the move isn't to brace. It's to organise. I'm a member of the STAA and I'd point anyone serious about…