155. Google Exec on Why Great Sellers Think Like Coaches (Best Of) w/ Lauren Cursiter
B2B Sales is getting more complex, but Lauren Cursiter believes the answer is not simply more information. The best sellers know how to listen, stay curious, and understand what is really happening in the customer's world. What if an objection is not a rejection, but a piece of information you were missing? Originally published in March 2025, this Best Of conversation brings Lauren Cursiter, Internal Marketing & Communications Manager, Go To Market at Google, back to the B2B Sales Trends Podcast with Harry Kendlbacher. Lauren draws on around ten years in sales enablement and her work using…
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