Cold Outreach Doesn’t Have to Suck with Jess Lorimer
“If you want a sales pipeline, you are responsible for creating it. What we've been told and what we see online is the kind of constant content creation that is designed to bring you clients…so that you can essentially do a lot of marketing to avoid ever having the sales conversation.
But the quickest way to make a sale though is to get to that sales conversation as soon as you can and to make sure that it's as qualified as possible."
Most of us have been on the receiving end of a terrible cold pitch. Maybe it was a LinkedIn DM pretending to be friendly. Maybe it was an email that made you…
The skinny
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