The Rest Is...Influencers & PR

Where Pop Culture Meets PR · Mar 3, 2023 · 44m

This week, Jacki and Lyle discuss a phenomenon that is growing exponentially across the globe - influencer marketing. Becoming an influencer is becoming an increasingly desirable career, with both the financial and reputational rewards on offer appealing to the younger generation in particular. But just what do we mean by an 'influencer'? What are the different types of influencer, and what type of influencer should businesses be looking to approach to market their own products? In this intriguing discussion, Jacki discusses how her own children have been influenced by influencers, using the…